pptonbusinesswriting-120824025702-phpapp01

8/13/2019 pptonbusinesswriting-120824025702-phpapp01

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Wright Or Is That RightEveryt ime


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Who are you writing to??1. Know your Reader The more you know , the more you can customize your message

Age , Education, Income, Gender, Race, Nationality, Religion, attitude, Beliefs &Values

2. What if you dont know your reader Layperson, Expert, Executive, User, Complex

3. Check the reliability Readers Knowledge Level & their interest

4. Writing From the Readers Perspective Focus on benefits of readers, Put yourself in readers shoes

5. Build Reader Rapport Establish Common ground, Put problems in place, use short paragraph to

hold interest, Reinforce empathy &Future contact, conclude with an actionstatement

6. Comes to Terms with Gender Refer Men & Women in same way, avoid genders modifiers or gender

specific words


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rom Purpose Through Process Know your sing le purpose

Inform ,Persuade,Instruct,Record/ Document

Writ ing in Fou r Stages

Plan ,Write ,Revise,Edit

Five Step Revision & Ed it

Overall purpose,content &structure

Paragraph, Sentences

Your Personal Errors

Help You r Grammar

Track your grammatical problems, attentive to theproblems


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The Power of Words To Express & NotTo Impress

Make it Clear, Economical, Straightforward

Avoid Trite Phrases, Cliches & Jargon

Accentuate The Positive

Use Active Voice

Avoid Noun & Adjective Stacks

Choices & Consideration

Set off Lists with Bullets

Avoid Topographical Excess


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Struc ture You r Wri t ing to

Research your Reader

Techniq ues to Engage Readers Entrance & Exit Ramps

Subject Line & Postscripts

Tradit ional Letter Form

Block Format & Modified Block format

Memo Or Emai l Form

Purpose & Content

Keep your message short

Use short Paragraph

Use subject line

Dont use capital letters

Tips For Writ ing Effect ively Simple & short Sentence

Address your readers with you

Clear Message , Informative

Active Words


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Nine Steps for better Sales Letter

Know what you want to say

Use Graphic Devise to grab People

Avoid Passive Voice

Be Brief, Be Clear Get Attention immediately

Appeal to their intrest

Create Desire Urge them to act Now

Add a Postscript


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The Power of Visual , Wh ite Space, &

Headings

Visuals:Into the head th rou gh th e eyes

When, Where & how to use visuals

Whit Space: Making the Mos t of Nothing

Use of Margins, listing quotes, space b/w

paragraphs

Heading s: Signposts & Signals

Major , Minor & Sub heading, Paragraph Headings


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How to Star t & Stop

Gaining A ttent ion

Start Strong-finish Strong, Degrees of attention,

Effect ive Opening

Context, Purpose , organization(Attractive)

Holding You r Readers

Ending Strong

Briefly Summarize, Repeat your major points,

stress on the importance of topic, ProvideRecommendations.


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Zero Based Wri t ing

Move From Assumpt ions to Perspect ive

Avoid unnecessary technical terms,

Master Process Writ ing

Description & instruction-discuss description

first then instruction

Write Clear, Practical Desc ript io ns

Where to start from, what to be included, whatshould be , what is the appropriate point.

Write Simple Ins truc t ions

Complete , Precise, Simple, Direct, Organized,Layout


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Persuad ing Your Readers

How to Persuade in Three Dif f icul t Steps Establish common Ground, State the problem &

Solution, End with Strong Action Close,

Ten Rules of Persuasion

Know your readers

Know what u can accomplish Anticipate objection,

Stress Rewards

Be Familiar

Be Clear

Ask for what you want

Control the tone

Clinch your argument & give them something toremember


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Reports, Reports, Reports

Types of Report

Occasional Report, Activity Report, Status Report

or Progress Report, Formal Report

Basic s fo r al l Report

Objectives, Readers, Scope of Coverage,

Information Equation-drawing & building interest in

your report

Evaluating you r Report

Before Submitting read it from the perspective of

the recipients

Reports : The Bo ttom Line

Your purpose is to inform persuade , connect with

readers & compel them to read & understand


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Regardless of what you write, Consider

the Rhetorical Triangle. . .

Subject

(the logic you will present

-- your topic or message)

Writer

(your ethics, morals,

skill set

and Plans to use

Your characteristics

to meet your purpose)

Audience

(the passions, interests, or

characteristics of the onesyoure trying to persuade

and their characteristics)


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Before you Leave

Never Give Something to d isagree w ith,

never g ive anyth ing to th ink about

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