ppt on rolex ring pvt.ltd

SUMMER TRAINING PROJECT REPORT

ON

Customer Satisfaction At

Rolex Rings Pvt. Ltd.

SUBMITTED TO:

Gujarat Technological University

-:Prepared by:-dharmesh patelPranav patel

UNDER THE GUIDANCE OF:

COMPANY PROFILE

Name of the unit : - Rolex Rings Pvt Ltd

Name of director : - Mr. Manesh Madeka

Year of the

Establishment : - 1980

Form of

Organization : - Large Scale

Phone Numbers :- +91-281-23623776

E-mail Address : - [email protected]

Bankers : - IDBI Bank,rajkot

SIZE & FORM OF UNIT

Each & every company has its own identification.

It means that it may be small scale, medium scale or

large scale company. There may be various companies

like company form of organization, partnership firm or

sole-proprietorship. In every country, the government

adopts a different policy for measuring size of unit. An

industry whose investment is more than 5 crores comes

under large scale unit.

In this case, “ROLEX RINGS PVT. LTD” is a

Large scale unit. This company is a partnership

company established under the companies’ act 1956.

HUMAN RESOURCE PLANNING

An organization’s performance and

resulting productivity are directly proportional to the

quantity and quality of its human’s resource. Human

resource planning is the process by which a

management determines how an organization should

move from its current manpower position to its desired

manpower.

Through planning & management strives to

have the right number of people and the right kind of

people at the right place and at the right time

PRODUCTION DEPARTMENT

MANUFACTURING PROCESS

As per the customer drawing pattern is prepared, it is

send for inspection.

After inspection of pattern, it is assured whether it is

clear for production.

As per the customer’s demand production planning is

prepared and according to it moulds are made.

As per mouldings, production plan and melting heat

plans are prepared.

After it heat is poured in mouldings.

PRODUCTION DEPARTMENT

MANUFACTURING PROCESS

After that process moulds are broken and scrap or

excess metal and other attachment are removed by

knock-out process through knock out RINGS.

Then if required castings are given heat treatment.

Finally it is grinded and mechanized if required and

also radiography of casting is done if required.

FINANCE DEPARTMENTPARTICULARS SCHEDULE AS AT AS AT

SOURCES OF FUNDS

Equity Share Capital A 3, 43, 67, 600 3, 43, 25, 000

Reserves & Surplus B 5, 79 ,08, 863 3, 59, 68, 744

LOANS FUND

Secured Loans C 14, 81, 004 3, 07, 74, 904

Unsecured Loans D 27, 30, 669 40, 98, 669

TOTAL 9, 64, 88, 136 10, 51, 67, 317

APPLICATION FUNDS

Fixed Assets E

Gross Block 4, 09, 81, 061 3, 94, 62, 700

(-) Depreciation 1, 59, 23, 878 1, 41, 19, 280

Net Block 2, 50, 57, 183 2, 53, 43, 420

Investments E

Fixed Deposit With Dena Bank 65, 38, 860 30, 59, 438

Fixed Deposit With I.D.B.I. Bank 72, 23, 165 ---------

TOTAL 1, 37, 62, 025 30, 59, 438

CURRENT ASSETS, LOANS & ADVANCES F

Inventories 3, 36, 19, 163 2, 33, 33, 573

Sundry Debtors 3, 82, 79, 482 7, 25, 91, 177

Cash & Bank Balance 22, 09, 856 17, 08, 160

Loans & Advances 1, 05, 96, 846 1, 84, 10, 138

TOTAL 8, 47, 05, 347 11, 60, 43, 048

(-) Current Liabilities & Provisions G 2, 23, 06, 394 3, 40, 54, 864

NET CURRENT ASSETS 6, 23, 98, 953 8, 19, 88, 184

MISCELLANEOUS EXPENDITURE H --------- ---------

TOTAL 19, 77,06, 297 21, 55, 58, 359

MARKETING DEPARTMENT

ADVERTISEMENT

Advertisement can be defined as mass paid communication of

goods, services or ideas by identified sponsors. It is vital in modern

marketing sales of product and profit can be increased through

advertising.

Advertising is an important factor in sales promotion as ads are

a cost effective way to disseminate messages to build brand. Now-a-days

it is done through internet and same is followed in this firm. This firm has

already started international marketing through website. They have

valuable international as well as domestic customers which are as

follows: -

MARKETING DEPARTMENT

Advance Valves Pvt. Ltd, Noida

Arem Engineers, Mumbai

Audco India Limited, Kanchipuram

Audco India Ltd. ,Coimbatore

JCB India Limited, Faridabad

Fischer Xmox Sannmer India Ltd, Chennai

GMM Pfaduler Ltd.

Habonim Vass Automation Pvt. Ltd., Chennai

Jayflow Industries, Mumbai

Johnson Pumps(India) Ltd, Ahmedabad

Panchal Machinery,Halol

Virgo Engineers Ltd., Pune

Virgo Valves & Controls, Pune

Gestra GMBH, Germany

Goodwin International Ltd., U.K.

Key Technology, Usa

Kitz Corporation Europe, S.A., Spain

Toam Imp.& Exp.Ag.Co-Op.Soc.Ltd-Israel

Richard Industries, USA

LITERATURE REVIEWIt is true fact that if you are satisfied you

recommend to others. Word of mouth and customer

satisfaction play a very important role in determining market

perception about ROLEX RINGS. It is the market

perception that determines the success of a company and

so it is very important for the ANY manufacturers to

measure the “willingness of existing users of a product to

recommend it to others”. The same is allotting of interest to

customers as well for it helps them make the purchase

decision.

The topic customer satisfaction is very important whether it

is consumer goods or industrial goods. So research should

be done time to time.

In ROLEX RINGS the research of driving consumer

satisfied is done every 6 months. They ask their existing

customer about the quality, what they expect from ROLEX

RINGS in future.

After launching each new product they do survey of

satisfaction of customer.

Research Methodology

Introduction

This study aims to delineate the methodology,

employed to undertake this study. Research is a

common parlance, which refers to a search for

knowledge. One can define research as scientific and

systematic search for pertinent.

Research is of a great importance to find out the nature,

extent and cause of the research issue under study.

Research methodology is the process in which various

steps generally adopted by a researcher are outlined.

Type of the study:

This is a descriptive study; analysis is made on the

basis of the secondary data.

Secondary Data:

Publications

Articles

Websites

In this report, I have used the secondary data, most of

which was obtained from the internal records of the

company. Data has also been gathered from websites

of RBI, X-Rates, NSE, FEDAI and Rolex Rings.

Features 14

Price 6

Innovation 8

Past experience 2

1. What made you to purchase Rolex Rings?

Analysis:

From the above mentioned graph we convey that out of so consumers Rolex Rings

product, almost 44% bought that Rolex Rings RINGS as it has got many features while

other one influence of suggestion of friends and relatives which is 20% while innovation

on company has able to influence 28% and 4% did by it because of advertising and 8%

due to their past experience of product.

To great extent 23

To some extent 4

Not much 3

2. How much are you satisfy with the performance of Rolex Rings RINGS?

Analysis:

From the above mentioned graph we can say that consumers of ROLEX

RINGS are satisfied to great extent of their existing Rolex Rings as 78% are quite

satisfied while 11% of the customers are satisfied with some extant and 4% not at all

satisfied at all.

After sales services 5

Technical support 7

Dealers services 6

Product as whole 12

3. What makes you satisfy with your exiting Rolex Rings?

Analysis:

From above chart we can say that major part of customer are satisfied

with product i.e. RINGS machine tools as whole. After that 22% are satisfied

with technical support. And after sales services and dealer services user

satisfied with 16% and 20% respectively.

Excellent 18

Very good 10

Average 2

4. How would you prescribe Rolex Rings RINGS machine tools in matter of performance?

Analysis:

From above chart the result says that 60% of user found machine

tools Excellent. And 35% found product very good. And only 5% found

product as average.

Satisfied 23

Disappointed 7

5. How much you are satisfied with pricing policies of Qualitative Rolex Rings

RINGS Products?

Satisfied

disappointed

S10

5

10

15

20

25

Series1

Analysis:

From the above given graph, we can say that the 75% Users

believes & satisfied with the quality offered by the Rolex Rings , so they are ready to

pay the value or the price of the products. But 25% are still not satisfied of the price.

Strong brand image 15

From old buyers 9

Various marketing activity 6

6. By using which reference you inspired to purchase the Rolex Rings products?

Strong brand image

From old buyers

Various marketing activity

Analysis:

From above result we can say that Rolex Rings enjoying very strong brand image in the

market and also they are getting advantage of mouth to mouth publicity. And as Rolex

Rings doing so many social courses and participate in so many corporate events it’s also

resulted in good sales force.

Excellent 24

Same as others 2

Can’t say 4

7. How do you compare your Rolex Rings RINGS brand with other

brand?

Analysis:

From the above given graph, we can say that 86% of consumers believes that

their Rolex Rings RINGS is very good, while 6% says poor, and 20% and remaining

are in cant say nature.

Quality product 23

After sales services 7

8. What do you expect from a Rolex Rings RINGS company in whole?

Quality product

After sales services

S10

5

10

15

20

25

Series1

Analysis:

From the above mentioned graph we can say that 75% of the consumers

expect quality product. While 15% expects after sales services and remaining 10%

except dealer’s services.

Excellent 17

Very good 9

Average 4

9. How would you prescribe Rolex Rings in matter of innovation?

Analysis:

As Rolex Rings have separate R&D, they always come out as excellent. 55% think

innovation in product is excellent. 33% think that it’s very good and 15% is rated it as

average.

Yes 26

No 4

10. Would you like to be with Rolex Rings for new range of verities?

Analysis:

Above given graph mentioned that 85% of consumers are like to buy Rolex Rings

products and remaining is not buying any other product. 85% is quite good ratio which

is preferred by the consumers of Falcon.

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