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Pitch Presentation

Presented by: Rodelle Kunz & Amanda Kelly

Striving to give our clients “an appealing affair” by taking the little things

and making them beautiful.

Corporate Events

• Christmas parties• Launch parties• Conferences/conventions• Recruitment drives• Team building activities

Private Events

• Weddings• Anniversaries• Birthdays• Stags/stagettes

We are a year-round event planning organization catering to:

Service

Experience

Amanda Kelly

• Corporate event planning

Rodelle Kunz

• Private event planning

Competitors

Competitor Price Key Offerings

RSVP Event Design N/A

• In-store rentals• Personalized website for weddings• Travel & accommodation bookings• 6 employees

Ivory Event Planning N/A

• Destination weddings• Online event tracking• 2 employees

Champaign Events Planning $35-$65

• 1 employee• Corporate events only

Oracle Planning N/A

• Business planning & development• Corporate event planning• Life plan

Venue Planners N/A

• Complimentary with location• Provide basics

Competitive Advantage

• Diversified experience• Online communication• Private & corporate events• Experience in negotiations• Familiarity of the area• Connections• $35-$50

Promotion

Medium Cost 2010 2011 Future Description

Website $7,000 1x 1x 1x• Numerous pictures• Interactive for clients

Newspaper $3,200 4x 4x 4x • 2 Saturdays

Phonebook $1,00 1x 1x 1x • Yellow Page ad

Radio $3,600 2x 2x 2x • 1 month

ProductPlacement $1,500 2x 2x 2x

• Brochures & Portfolio• Business cards• Flyers

Networking 5,000 1x 1x 1x• Association meetings• Vendor meetings

Decals $300 1x - - • Vehicles

SocialNetworking Free Continuous Continuous Continuous

• Facebook• Twitter• Blog

Total $35,300 $46,300 $46,300

Targeted Sales

Total Events 35 45 51 61 69

Private 55% 19 25 28 34 38

Corporate 45% 16 20 23 27 31

Average Hours/Event

Private Events 45 45 45 45 45

Corporate Events 58 58 58 58 58

Charge Rate/Hour

Private $35 $35.88 $36.77 $37.69 $38.63

Corporate $47.12 $48.29 $49.50 $50.74 $52.01

Revenues

Private Events 30,319 39,956 46,415 56,904 65,976

Corporate Events 42,934 56,518 65,728 80,581 93,428

Total 73,253 96,537 112,143 137,485 159,404

Net Income

2011 2012 2013 2014 2015

Net Income ($3,529) $7,637 $19,718 $49,719 $98,295

Net Cash Flow

2011 2012 2013 2014 2015

$21,374 $9,297 $15,140 $39,054 $75,432

Break Even Analysis

2011 2012 2013 2014 2015

# of Events 37 41 40 35 19

Financials

Questions or suggestions?