PPC Advertising for Retail
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PPC Advertising for Retail Richard McKnight
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Transcript of PPC Advertising for Retail
![Page 1: PPC Advertising for Retail](https://reader035.fdocuments.us/reader035/viewer/2022062503/587a11861a28abb4238b46b5/html5/thumbnails/1.jpg)
PPC Advertising for RetailRichard McKnight
![Page 2: PPC Advertising for Retail](https://reader035.fdocuments.us/reader035/viewer/2022062503/587a11861a28abb4238b46b5/html5/thumbnails/2.jpg)
PPC Advertising for Retail
![Page 3: PPC Advertising for Retail](https://reader035.fdocuments.us/reader035/viewer/2022062503/587a11861a28abb4238b46b5/html5/thumbnails/3.jpg)
Topics
• Advanced Google / Bing Shopping– Custom Labels Segmentation– Improved Product Search– Product Level offers
• Expanded Text Ads• Exact Match Converting Terms– Research terms– Controlling budget
![Page 4: PPC Advertising for Retail](https://reader035.fdocuments.us/reader035/viewer/2022062503/587a11861a28abb4238b46b5/html5/thumbnails/4.jpg)
Advance Google Shopping
![Page 5: PPC Advertising for Retail](https://reader035.fdocuments.us/reader035/viewer/2022062503/587a11861a28abb4238b46b5/html5/thumbnails/5.jpg)
Margin & Segmentation
![Page 6: PPC Advertising for Retail](https://reader035.fdocuments.us/reader035/viewer/2022062503/587a11861a28abb4238b46b5/html5/thumbnails/6.jpg)
Bing Shopping Ads
![Page 7: PPC Advertising for Retail](https://reader035.fdocuments.us/reader035/viewer/2022062503/587a11861a28abb4238b46b5/html5/thumbnails/7.jpg)
Improved Product Search
![Page 8: PPC Advertising for Retail](https://reader035.fdocuments.us/reader035/viewer/2022062503/587a11861a28abb4238b46b5/html5/thumbnails/8.jpg)
Product Level Promotions
![Page 9: PPC Advertising for Retail](https://reader035.fdocuments.us/reader035/viewer/2022062503/587a11861a28abb4238b46b5/html5/thumbnails/9.jpg)
Search Page Heat Mapping
![Page 10: PPC Advertising for Retail](https://reader035.fdocuments.us/reader035/viewer/2022062503/587a11861a28abb4238b46b5/html5/thumbnails/10.jpg)
Expanded Text Ads
• PPC Text Ads Changing for mobile first• 50% extra ad copy• New second headline – improved CTR & relevance
![Page 11: PPC Advertising for Retail](https://reader035.fdocuments.us/reader035/viewer/2022062503/587a11861a28abb4238b46b5/html5/thumbnails/11.jpg)
Expanded Text Ads
• Part of the 4 top ads roll out• Ability to add two path fields
![Page 12: PPC Advertising for Retail](https://reader035.fdocuments.us/reader035/viewer/2022062503/587a11861a28abb4238b46b5/html5/thumbnails/12.jpg)
Exact Match Converters
![Page 13: PPC Advertising for Retail](https://reader035.fdocuments.us/reader035/viewer/2022062503/587a11861a28abb4238b46b5/html5/thumbnails/13.jpg)
PPC Attribution Analysis
![Page 14: PPC Advertising for Retail](https://reader035.fdocuments.us/reader035/viewer/2022062503/587a11861a28abb4238b46b5/html5/thumbnails/14.jpg)
Thank You