PPC Advertising for RetailRichard McKnight

PPC Advertising for Retail

Topics

• Advanced Google / Bing Shopping– Custom Labels Segmentation– Improved Product Search– Product Level offers

• Expanded Text Ads• Exact Match Converting Terms– Research terms– Controlling budget

Advance Google Shopping

Margin & Segmentation

Bing Shopping Ads

Improved Product Search

Product Level Promotions

Search Page Heat Mapping

Expanded Text Ads

• PPC Text Ads Changing for mobile first• 50% extra ad copy• New second headline – improved CTR & relevance

Expanded Text Ads

• Part of the 4 top ads roll out• Ability to add two path fields

Exact Match Converters

PPC Attribution Analysis

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