Pp business forever makeup completed 1
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Transcript of Pp business forever makeup completed 1
The problems we have is many women can’t
find affordable prices to get your makeup
done for different events.
Some Women aren’t aware if they’re
applying their makeup the wrong way
Showing women the right procedure on
applying makeup
Affordable prices
Using organic products for different types of
skin.
Many women have trouble applying makeup
and finding affordable prices, Forever
Makeup establishes a high quality service. As
a service we provide the equipment, and the
employees to encourage our customers to
high self-esteem.
We do makeup sessions or special events like
wedding, prom, homecoming, etc..
Provide makeup to encourage the customer a
high self-esteem
Description of Expenses
Variable Material
Expenses
Total: $10.56
Foundation $1.99
Concealer $1.20
Eyebrow Kit $0.60
Eye shadow/
Mascara
$2.70
$0.89
Blush/Bronzer $1.20
0.79
Lipstick $1.19
Fixed Expenses Total: $20.00
Item
Advertisement $20.00
Economics of One Unit
Selling Price $25.00
Cost of var. materials exp. $10.56
Cost of labor $0.00
Other variable costs $0.00
Total COGS/ COSS $10.56
Contribution Margin $14.44
Definition of One Unit
One makeup session per person
Monthly Break Even Units
$10.56 = 0.73 ≈ 1 unit
$14.44
Description of Target Consumer
Demographics Geographics
Teenage girls 14+
Chicago, Illinois
Psychographics Buying Patterns
Women Monthly
Total Population
Target Market
Population
2.7 million
Market
Size (based on
survey)
Target Market Size
Market Statistics
Industry
Name: Service
Annual Industry
Sales: $77 billion
1,400,172
266,032.68
Discounts will be provided to each customer
within 3 visits or more.
Flyers
Social media (Instagram, twitter, Facebook,
Email, etc..)
Forever Makeup Mac SEPHORA
Factor 1
Price
Affordable prices Expensive Makeup
prices
Expensive Make-
Up
Factor 2
Location
Our service goes
to the customer
Customers need
to go to the store
Customers need
to go to the store
Factor 3
Reputation
Our service has long
lasting and a huge
variety of make-up
options along with
giving a natural
sensation to our
costumer.
Long lasting make-
up high quality Variety of make-
up options
Your Competitive Advantages
1.Both stores are located across the country.
2.Well skilled in the market and well known.
3.Mac and SEPHORA have employees who do free make-up tutorials.
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16
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Units Sold
Units Sold
Total Units
74
Gross Revenue
$1,850
Net Profit
$1,068.56
Item Why Needed Cost
chairs We need chairs to sit the people
and use them while they are
waiting for their turn.
$150
Mirrors We need mirrors so the customer
can see them self and see what
we are doing to them
$25
Makeup
bags/suitcase
We need these to put the
makeup in since we are going
to be going to the customers
house and etc..
$40
Total Startup Expenditures $215.00
Emergency Fund $500
Reserve for Fixed Expenses $100.00
Total Startup Investment $815.00
ROI: Return on Investment
$1,068.56 = 1.3% ≈ $130 $815.00
ROS: Return on Sales
$1,068.56 = 0.6% ≈ $60
$1,850
Future Plans
• To expand our business around the world.
• Apply makeup on celebrity’s.
• Create our own product of makeup.