FOREV

ER

MAKEU

P!

“Be forever beautiful with forever makeup”

By: Jennifer Rodriguez and Daneysi Valdovinos

PROBLEM/UNMET NEED The problems we have is many women

can’t find affordable prices to get your makeup done for different events.

Some Women aren’t aware if they’re applying their makeup the wrong way

SOLUTION/HOW BUSINESS FILLS NEED Showing women the right procedure on

applying makeup Affordable prices Using organic products for different

types of skin.

MISSION AND SOCIAL IMPACT Many women have trouble applying

makeup and finding affordable prices, Forever Makeup establishes a high quality service. As a service we provide the equipment, and the employees to encourage our customers to high self-esteem.

DESCRIPTION OF PRODUCT/SERVICE We do makeup sessions or special

events like wedding, prom, homecoming, etc..

Provide makeup to encourage the customer a high self-esteem

BUSINESS MODELDescription of Expenses

Variable Material Expenses

Total: $10.56

Foundation $1.99

Concealer $1.20

Eyebrow Kit $0.60

Eye shadow/ Mascara

$2.70$0.89

Blush/Bronzer $1.200.79

Lipstick $1.19

Fixed Expenses

Total: $20.00

Item

Advertisement

$20.00

Economics of One UnitSelling Price $25.00 Cost of var. materials exp. $10.56 Cost of labor $0.00 Other variable costs $0.00Total COGS/ COSS $10.56Contribution Margin $14.44

Definition of One Unit

One makeup session per person

Monthly Break Even Units$10.56

= 0.73 ≈ 1 unit$14.44

MARKET ANALYSIS

Description of Target Consumer

Demographics Geographics

Teenage girls 14+ Chicago, Illinois

Psychographics Buying Patterns

Women Monthly

Total Population

Target Market Population

2.7 million

Market Size

(based onsurvey)

Target Market Size

Market Statistics

Industry Name: Service Annual Industry

Sales: $77 billion

1,400,172

266,032.68

MARKETING AND SALES Discounts will be provided to each

customer within 3 visits or more. Flyers Social media (Instagram, twitter,

Facebook, Email, etc..)

COMPETITIONForever Makeup

Mac SEPHORA

Factor 1Price

Affordable prices

Expensive Makeup prices

Expensive Make-Up

Factor 2Location

Our service goes to the customer

Customers need to go to the store

Customers need to go to the store

Factor 3Reputation

Our service has long lasting and a huge variety of make-up options along with giving a natural sensation to our costumer.

Long lasting make-up high quality

Variety of make-up options

Your Competitive Advantages

1.Both stores are located across the country. 2.Well skilled in the market and well known.3.Mac and SEPHORA have employees who do free make-up tutorials.

QUALIFICATIONS NFTE experience Major in business EverFi Completion Certificate

SALES PROJECTIONS

Jan

Feb

Mar Ap

rMay

June Ju

lyAu

gSe

pt OctNov Dec

0

4

8

12

16

Units Sold

Units Sold

Total Units74

Gross Revenue$1,850

Net Profit$1,068.56

START-UP FUNDSItem Why Needed Cost

chairs We need chairs to sit the people and use them while they are waiting for their turn.

$150

Mirrors We need mirrors so the customer can see them self and see what we are doing to them

$25

Makeup bags/suitcase

We need these to put the makeup in since we are going to be going to the customers house and etc..

$40

Total Startup Expenditures $215.00

Emergency Fund $500Reserve for Fixed Expenses $100.00

Total Startup Investment $815.00

ROI: Return on Investment$1,068.56

= 1.3% ≈ $130$815.00

ROS: Return on Sales$1,068.56

= 0.6% ≈ $60$1,850

Future Plans

• To expand our business around the world. • Apply makeup on celebrity’s. • Create our own product of makeup.

FOREVER

MAKEUP!

“Be forever beautiful with forever makeup”