PowerPoint Presentation - UNIDAD EDITORIAL€¦ · GREAT COMPETITIVE ADVANTAGE OUR BRANDS UNIDAD...

NOVEMBER 2012 / ADVERTISING MARKETING DEPARTMENT

UNIDAD EDITORIAL THE ADVERTISING FIRM OF THE 21ST CENTURY

GREAT COMPETITIVE ADVANTAGE OUR BRANDS

UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT 2


• RCS MediaGroup is one of the international leader

multimedia editorial groups

With a history of almost 140 years

• Created in Italy, where it is listed on the Stock Exchange,

and expands towards the international market. 40% of its

turnover is generated in countries such as Spain,

Portugal, France, UK, USA or China.

Business areas of the group :

• dailies

• magazines

• books

• radio

• new media

• digital tv

• commercialization of advertising spaces

• distribution

A leader

with international influence

RCS MEDIAGROUP


• Leader in audience among daily newspapers (EL MUNDO, MARCA y EXPANSIÓN)

• Leader in digital press in Spain

• Leader in medical and health information

The multimedia company that

has more influence in Spain

UNIDAD EDITORIAL


Production and divulgation of culture and information

through development and innovation of media. Keeping in

mind social values and prestige of our brands.

Unless commitment is made, there

are only promises and hopes; but

no plans Peter F. Drucker

COMMITMENT SOCIAL


• Satisfaction of clients

• Competitiveness

• Value creation for stockholders

• Cultural growth of our country

• Evaluation of people

• Integrity and rigour

• Clarity and transparency

• Efficiency and effectiveness

Ethical code

RCS MediaGroup

VALUES THAT GUIDE US


UNIDAD EDITORIAL ADVERTISING

1. POSITIONING

2. COMPETITIVE ADVANTAGES

3. FORMATS

EL MUNDO leading commercial

model in press

1. POSITIONING


•Multimedia coverage

•Press / Internet / TV / Radio

• Orientation toward the client

• Flexibility / Dialogue / Service

• Team of professionals

• Experience/ Motivation

• Commitment

•Ethic/ Responsibility

1. POSITIONING

2. ADVANTAGES MARKET

Leader in multimedia audience,

daily press and internet


Leader in MULTIMEDIA audience

•14.8 million people audience (coverage / month*)

• 37.5% of Spanish population are readers of Unidad Editorial publications

Leader in DAILY PRESS

• EL MUNDO, MARCA AND EXPANSIÓN: 4,006,000

of daily readers according to EGM

Leader in INTERNET information according to all sources

•According to Comscore (October 2012), Unidad Editorial Internet has 11.3 million unique

visitors and 560 million page views

• According to Nielsen//Market Intelligence, audited by OJD (October 2012): Unidad

Editorial Internet has a daily coverage of almost 5 million browsers

• Elmundo.es and Marca.com are the number one digital daily newspapers in Spain with

7.6 and 6.3 million browsers respectively

2. ADVANTAGES MARKET

Source: EGM 3rd rolling year 2012, coverage plan in a month of products monitored by EGM, classified by frequency. Formats considered: El Mundo, Marca, Expansión,

Magazine, Yo Dona, Marca Motor, Telva, Descubrir el Arte, La Aventura de la Historia, Actualidad Económica, Radio Marca, marca.com, expansion.com, telva.com

2.1. ABSOLUTE LEADER DAILY PRESS

Heading that made history and build

the future of the Spanish press


EL MUNDO: the most rigorous information

• 1,181,000 readers

• 790,000 exclusive readers

EXPANSIÓN: financial news point of reference

• 192,000 readers

• Absolute leadership in audience, circulation and credibility

MARCA: absolute leader in daily press…and it continues to grow

• 3,011,000 readers

• Indisputable leader among sports press and continues to grow

2.1. ABSOLUTE LEADER DAILY PRESS

Source: EGM 3rd rolling year 2012, Lectores Exclusivos (vs El País, ABC, La Razón)

2.2. COMMERCIAL TARGET UNIDAD EDITORIAL

Urban, aged 20-44,

high-middle social class,

with high level of studies


2.2. COMMERCIAL TARGET UNIDAD EDITORIAL

Source: EGM 3rd rolling year 2012, percentages of the total

45

40

35

30

25

20

15

10

5

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14 -

19

20 -

24

25 -

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35 -

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45 -

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55 -

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Unidad Editorial

Scope

Age Social class Studies Habitat


3.1 DAILY PRESS AND SUPPLEMENTS

3.2 WEEKEND SUPPLEMENTS

3.3 MAGAZINES

3.4 INTERNET

3.5 MOBILE

3.6 ORBYT

3.7 AUDIOVISUALS

3.8 MEDICAL AND HEALTH

3.9 CONFERENCES, EVENTS AND TRAINING

3. FORMATS

Our newspapers reach

4,384,000 readers

3.1. DAILY PRESS AND SUPPLEMENTS

• Decision makers

• Receptive readership: open to advertisement and

not saturated of it

• The most prestigious media

• Quick and flexible response

Readers of press

Source: EGM 3rd rolling year 2012. Duplicated


EL MUNDO

A general information publication

of great prestige in Spain


Last figures as prove :

• 1,181,000 readers

• With a circulation of 233,101 copies, reaching 289,799 copies on Sunday

• More than 790,000 EXCLUSIVE readers who do not read any other general

information newspaper (El Pais, ABC, La Razón)

EL MUNDO READERSHIP FIGURES

Source: EGM 3rd rolling year 2012; OJD July 2011 – June 2012

Wide variety of supplements and magazines

Quality journalism that aims to give relevant and real information


• As the second leader at national level has

•533,000 readers more than the one just below

• And 259,000 readers more than La Razón

• and ABC together

• La Razón + ABC: 922,000 readers

EL MUNDO VOCATION OF LEADER

Source: EGM 3rd rolling year 2012 (duplicated)

1,181 1,929

648 EL PAÍS

ABC LA RAZÓN

274


• High purchasing-power

• (51.2% A and B social class)

• High level of studies

• (39.3% with University studies)

• City inhabitants • (64.5% population over 50,000 inhabitants)

EL MUNDO OUR PROFILE READER

Source: EGM 3rd rolling year 2012

High social class,

average age 46 years old

with university studies

and living in important cities


Madrid, Andalucía, Malaga, Sevilla, Cataluña, Galicia, Pais Vasco, Vizcaya, Baleares, Ibiza y Formentera, Canarias, Castilla y León, Valladolid, Alicante, Valencia, Castellón, Burgos, Soria, Cantabria


30% of the

readership in Madrid

EL MUNDO REGIONAL AND LOCAL EDITIONS


Also trade fairs in Madrid:

The official newspaper of IFEMA frequency depends on Fairs calendar.

Distributed with EL MUNDO and EXPANSIÓN

EL MUNDO SUPPLEMENTS FOR EVERY NEED

Monday DXT

Tuesday

Motor*

Viajes*

Wednesday

GU/Campus

Friday

El Cultural

Metropoli

Su Vivienda

Saturday

Yo Dona

La Otra Crónica

Sunday

Magazine

Ariadna

Mercados

*Monthly distribution. (Motor 1st Tuesday of the month and Viajes last Tuesday of the month

SUPPLEMENTS OF EL MUNDO

Wide variety

of supplements and magazines


MAGAZINE

Movies, theater, music, concerts, drinks, art, eating, plans, shopping breakouts

SERVICE GUIDES

The best guide to enjoy spare time

NATIONAL: 1,309,000 readers

MADRID EDITION: 467.000 lectores

(Madrid, Toledo and Guadalajara)

• Men (65%) and women (35%)

• High and middle class (90%)

• Aged 18 – 34 (22%)

• High level of studies (71% pre-university studies)

• Living in capital cities (41%)

Metrópoli also offers guides:

- Guide eating and drinking in Madrid

- Shopping guide

METROPOLI LEISURE AND TRENDS MAGAZINE

Source: EGM 3rd rolling year 2012. Figures EL MUNDO Friday;


MAGAZINE

The most important magazine about literature

scenic and plastic arts of EL MUNDO

READERSHIO

1,309,000 readers

CIRCULATION

233,101 copies

And all contents in:

www.elcultural.es

UNIQUE VISITORS

187,000

EL CULTURAL CULTURAL AND INTELLECTUAL POINT OF REFERENCE

Sources: EGM 3rd rolling year. 2012. Figures EL MUNDO Friday.

OJD average July 2011 – June 2012

For internet: ComScore October 2012.

http://www.elcultural.es/


MARCA

Number 1 in

Spanish Press


• 3,011,000 copies

• 75 % exclusive readers

• With a circulation of 230,272 copies

• 14 different editions with local information

• MARCA also publishes as national distribution MARCA GUIDES

• These guides are points of reference in every sport: Annuals, Motor Guide,

League Guide, UEFA EURO Guide, Olympic Games Guide

MARCA INDISPUTIBLE LEADER

Source: EGM 3rd rolling year 2012.

Exclusive readers vs AS. Directivos 2007.

OJD, Average circulation July 2011-June 2012

More than 3,010,000 readers and continues to grow.

16% more readership from 2008.

UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT

Source: EGM. Figures in thousands

MARCA GROWS EVERY YEAR

2,597

2,800

2,888

2,960

3,011

EGM: 3er Año Móvil2008

EGM: 3º Año Móvil2009


EGM: 3er Año Móvil2011



• Men (80%)

• A + B social class (76%)

• Aged 20-44 (56%)

• Living in capital cities (52%)

• Average age of readers 39 years old

MARCA


A very interesting

commercial profile


EXPANSIÓN

The daily financial news

leader in Spain


EXPANSIÓN

Source: EGM 3rd rolling year 2012. OJD July 2011 – June 2012

Point of reference

of daily financial

Spanish news

192,000 60,000 58,000

• Leader in audience with 192,000 readers

and widest circulation of all financial newspapers with 35,870

copies.

• Excellent profile reader for advertising:

• Men (72%)

• High and middle social classes (67%)

• Aged 25 -54 (72%)

• With high level of studies (60%)

Cinco Días El Economista


EXPANSIÓN SPECIAL SUPPLEMENTS

Monday

I+D

Emprendedores

R.S.C.

S. Fiscalia

Mensual de fondos*

Directivos

Tuesday

EFT.S

S. Jurídico

Mensual pensiones**

Emprendedores

Directivos

Wednesday

Interiores

Mensual de bolsa***

Emprendedores

Directivos

Thursday

Inmobiliario

Motor

Emprendedores

Directivos

Friday

Fuera de serie

Digitech

Asesores de empresas

Medio Ambiente

Emprendedores

Directivos

Saturday

Fórmulas inversión

Viajes Negocio-ocio

Warrans

Salud y belleza

Emprendedores&Empleo

Expansión fs

*One Monday/ month

**One Tuesday/month

***One Wednesday/month

Also trade fairs in Madrid:

The official newspaper of IFEMA frequency depends on Fairs calendar.

Distributed with EL MUNDO and EXPANSIÓN


Along with the best pieces of financial, economic and managerial information of

El Mundo and Expansión, Emprendedores&EMPLEO includes all the useful

information for entrepreneurs who wish to start up their business. Also having

the most attractive offers in training, employment and franchises.

• Every Saturday with Expansión, managerial and economic news

144,000 readers

• Every Sunday with El Mundo in the supplements Markets

1,325,000 readers*

EMPRENDEDORES & EMPLEO


*Figures EL MUNDO Sunday

More than

just a supplement

3.2. SUPPLEMENTS WEEKEND

The most complete offer

to go along with

our daily newspapers


• The only Sunday publication

with an innovative format

• All the currents news and last trends

•The average age of our readers is 47,

of high or middle social class (86%)

and university studies (33%)

667,000 readers

263,877 copies of circulation

MAGAZINE EVERY SUNDAY WITH EL MUNDO

Source: EGM 3rd rolling year 2012; OJD circulation 2011

A Sunday supplement

with great commercial impact

UNIDAD EDITORIAL / ADVERTISING MARKETING DEPARTMENT37

• Since September 2011 Yo Dona is distributed with El Periódico de

Catalunya*, growing 43% in circulation and specially strengthening its

circulation in Cataluña.

• Best contents and most varied subjects: fashion, beauty, current news,

social commitment, celebrities, etc.

• The perfect format to increase coverage and improve advertising

effectiveness

• 76% of women are aged 45 belonging to a high-middle class (86%) and

high level of studies (33% have university studies)

495,000 readers

332,322 copies of circulation*

YO DONA EVERY SATURDAY WITH EL MUNDO AND PERIÓDICO DE CATALUNYA

* Circulation sum of El Mundo + El Periódico de Catalunya

Source: EGM 3rd rolling year 2012, OJD July2011 – June 2012 (EL MUNDO+EL PERIÓDICO DE CATALUNYA)


• A very exclusive supplement: all the information about

design, trends, fashion, culture…

• The leisure and spare time supplement: the best

advice to enjoy a stylish life.

The best pleasures available for you

• 71% of men with an average age of 43, belonging to a

high-middle social class (93%) and high level of studies (57%)

201,000 readers


FUERA DE SERIE EVERY FRIDAY WITH EXPANSIÓN

Source: EGM 3rd rollin year 2012 (readers Expansión-Friday) /OJD July 2011 – June 2012. (Figures Expansión)

The perfect weekly supplement

for the modern executives

3.3. MAGAZINES

A wide variety of

leading magazines


• The widest variety of information with the last trends in fashion,

beauty, lifestyle , current news, leisure…

• With all the best specials in independent formats: beauty, collections

and accessories, watches and jewelry, children…

• Women (92%), in an average age of 44, belonging to a high-middle

social class (85%) and a high level of studies (34% with university

studies)

482,000 readers


TELVA

Source: EGM 3rd rollin year 2012, OJD Circulation 2011

The top of the line women magazine

best sold in our country

TELVA POCKET

• Same contents

• User-friendly format

• Thrifty price

• Strategic point of sales to reach

more people and of better quality


Twice a year, in February and September, with the last trends:

• More than 500 wedding dresses

• The most exclusive weddings

• Caterings

• Beauty treatments to be radiant

• Invitations

• Music

• Matrons of honor

• Pages

55,000 copies of print-run

TELVA NOVIAS

Print-run: internal source

The indispensable magazine to prepare your

wedding


• Top quality contents

• Always widest editorial offer: the best

specials and dossiers throughout the whole year.

• A readership of 80% men in an average age of 47, high level of studies (54%

with university studies) and belonging to a high-middle social class (94%)

66,000 readers


Source: EGM 3rd rolling year 2012, OJD circulation 2011

The magazine

of the executives

ACTUALIDAD ECONÓMICA


• For motor lovers and all of those looking for advise to buy the products

• Complete, flexible and amusing information

• Men (90%) in an average age of 35 belonging to a high-middle social class

(77%)

569,000 readers


MARCA MOTOR MONTHLY MAGAZINE

Source: EGM 3rd rolling year 2012, OJD circulation 2011

Indisputable leader: doubles

the audience of its immediate competitor


• The highest valued magazine for

the quality of its contents

• Prestige of the publication at an international level

• A high standard target: 61% men, 72% belonging to a high-middle social class

in an average age of 55 and high level of studies


GOLF DIGEST

Source: OJD circulation July10 - June11 / AIMC Marcas 2011

Monthly magazine

about golf


New places for big trip lovers

and different destination in a quarterly frequency

• A real reference in the editorial sector thanks to

the collaboration of great firms, the quality of its

reports and photos, the destinations and the way of telling them

60,000 copies

SIETE LEGUAS

Source: Internal

For big trip and

most exclusive destinations

lovers


• A publication specialized in popular history

in an objective, amusing and documented way

• A different way of telling history through

innovative computer graphics, extended photo reports

and the collaboration of very prestigious professionals

• A very qualified profile: 66% men in an average age of 43

belonging to high-middle social class (87%) and a high level of

studies (38%)

197,000 copies


HISTORIA

Source EGM 3rd rolling year 2012, OJD Circulation 2011

Knowing about the past

to understand the present

ARTE


• A divulgative monthly publication of great quality

that counts on spectacular photographic means and

a deep study in the different subjects

• With the collaboration of the most prestigious art critics

and professors who work supervising the precision of the

analysis.

• Our readers are in an average age of 43 with high level of

studies (50%) and belong to a high-middle social class

(87%)

87,000 readers


Source: EGM 3rd rollin year 2012, OJD Circulation 2011

All the art

In your hands

3.4. INTERNET UNIDAD EDITORIAL

Leader in digital press

In Spain


WIDEST COVERAGE AND LEADERSHIP

Sourcs: Nielsen//Market Intelligence (audited by OJD), October 2012.

*Figures for Prisa are not monitored by Market Intelligence and audited by OJD Interactive.

58 million unique visitors

(figure by OJD)

57,722,390

Unidad Editorial

46,783,844

Vocento Prisa*

?

5 million daily coverage

(figure by OJD)

4,851,821

Unidad Editorial

2,828,366

Vocento Prisa*

?

World leader in Spanish news


WIDEST COVERAGE AND LEADERSHIP

Editorial group with the best

coverage of all targets

Source: Comscore, October 2012.

6,7

4,6 4,7

5,8

1,3

2,4

51

39

50 51

42 44

Men Women 15-34 25-44 55+ silver surfers 25-44 men

Million unique visitors % Coverage


• Quality, reliable and rigorous real time information

• More than 10 successful years giving information to the world

• Leader among online newspapers in Spain according to all the

recognized sources: Comscore, Nielsen and OJD

• Number one newspage for the best commercial targets:

high social class people, women, mature and young adults (15-34 years

old)

MUNDO.ES

Source: Nielsen//Market Intelligence, audited by OJD, October 2012

Leader in digital information

in Spanish

More than 31 million

unique browsers

Average daily audience

2,200,588 unique browsers(M-F)

Monthly audience

31,248,764 unique browsers


• The number one site in sports news according to all sources:

Comscore, Nielsen, OJD

• With the biggest number of viewed pages

• With the widest fidelity ratio

• The widest offer of information in real time about

the most popular and non popular sports

• Also the widest offer about leisure and spare time online

MARCA.COM


Leader in

sports news in Spain

More than 29 million

unique browsers


2,821,862 unique browsers (M-F)

Monthly audience


Total Latinamerica

2,186,610 unique visitors

39,818,000 page views

Total USA

205,138 unique visitors



• For Spanish and International advertisers interested in the

spanish speaking people in the USA and Latin America

• El mundo.es: specific contents sorted by countries and

themes:

Mexico, United States, Cuba, Argentina, Brasil,

Colombia, Venezuela, Sports, Economics,

VIP! (Gossip/Celebrities).

• Marca.com: all the football in the American continent

Source: ComScore, October 2012.

Omniture, October 2012 (marca English)

The American edition

has become strong fast

Total Latinamerica

5,001,857 unique visitors


Total USA



Elmundo Spain/America in Spain



MUNDO.ES and MARCA.COM AMERICA

Marca.com, NOW

ALSO IN ENGLISH!

266,305 unique browsers



• The reference news site for financial information,

economic analysis, law activity and

services for enterprises

• With useful tools to calculate capital gains, compare mortgages, deposits,

etc.

• The best profile for advertisers: men aged 18-49, high purchasing power,

high level of studies and high percentage of executives and decision-makers

EXPANSION.COM


A new model of

online communication

that has revolutionized the

economic news

More than 5 million

unique visitors


358,303 unique browsers (M-F)

Monthly audience


1,505,130

Unique browsers

31,894,804

Page views


• For women who want to be trendy in fashion,

beauty and comfort…

TELVA.COM

Source: OJD Interactiva, October 2012.

Leader in online magazines

for the modern woman:

Beauty, fashion, celebrities, brides,

lifestyle, mothers 2.0, cuisine…


• The most sophisticated profile among women websites

• A site that is continuously growing

• The most interesting contents about fashion, beauty, current news,

social issues, Yo Dona journeys… etc.

YODONA.COM

The site of Yo Dona:

fashion, beauty and trends

1,607,801

Unique browsers

12,542,284

Page views

Source: OJD Interactiva, October 2012.


• A unique website about lifestyle: the essential point of reference in

leisure and trends

• Exclusive contents for exclusive readers

• The most attractive window to advertisement

to be renown

FUERADESERIE.COM

Source: Internal (Omniture). October 2012

The luxury and trends site

of Unidad Editorial

132,000

Unique browsers

676,000

Page views


• Ad hoc specials with multiformat support, multimedia and contests

• Travelling 2.0 portal with ad hoc tools for participative visitors

• Possibility of sponsorship and ad hoc formats

• Ideal profile for advertisers: men and women aged 25-49, with high

income and high level of studies

OCHOLEGUAS.COM


Travelling portal

of great prestige in Spain

600 thousand

Unique browsers

Monthly audience




• Site specialized in HR, training and employment seeking.

It includes useful information about development of franchises

• Is now part of the network www.trabajando.com,

a community of portals devoted to job searching

• It is fast, dynamic and atractive website exclusively for cualified profiles

• Job offers in www.expasionyempleo.com

will be published in more than 90 webs in www.trabajando.com

EXPANSION&EMPLEO.COM

Source: ComScore October 2012

The only portal

of professional development in Spain

Monthly audience


http://www.trabajando.com/

http://www.trabajando.com/


• More than 180,000 properties

the number 3 portal in Spain

• More than 130,000 new contacts every month

that makes us the most profitable portal

• More than 200,000 registered buyers who receive our email

information

• Positioning campaigns to stay in the top ranking

positions in Google and marketing campaigns

to win visitors to our client’s properties

SUVIVIENDA.ES


We are the number 3

property portal in Spain

Monthly audience



• An efficient service to offer all the supply and demand

information generated by the automobile market.

For individuals and professionals, with information

of more than 20,000 vehicles

• Second hand and brand new cars, news and analysis

of the motor world. With the editorial support of

www.marcamotor.com and the motor section in www.elmundo.es

• A quick and simple browsing web, with great advertising possibilities

well valued for the quality of its visitors

MARCAMOTORANUNCIOS.COM

The small ads section

of the motor world

Monthly audience


264,599 page views

Source: Omniture October 2012.

http://www.marcamotor.com/

http://www.elmundo.es/


For nautical lovers, as a professional sport or leisure.

Also dedicated to the service, tourism

and advertising sector

With two different lines:

• Product and competition: information about

most exclusive boats, boats testing, nautical, navy and club offers

• Nauta360 TV where you can follow up the races alive

Also blogs, digital gatherings, specials, social media, smartphone

NAUTA360.COM

The only nautical portal of

Elmundo.es, Marca.com and

Expansion.com

Monthly audience


924,334 page views

Source: Omniture October 2012.


• Our websites are leaders in professional information about health

that are reference to the sector

• In our three specialized sites, you can access all the information

for doctors of all doctors, last news about pharmaceutical industry

and the best glossary for the patient

• With an audience of more than 2 million unique visitors and a total

of more than 3,2 million viewed pages

Source: Adobe SiteCatalyst Omniture October 2012

Monthly audience (unique visitors)

Diariomedico.com: 455,20

Correofarmaceutico.com: 50,976

DMedicina.com: 1,562,451

INFORMACIÓN SOBRE SALUD

Leader in online medical and

pharmaceutical information

Leader in

mobile media

3.5. MOBILE UNIDAD EDITORIAL


MOBILE UNIDAD EDITORIAL

In Spain

• 72% of internet users have access our websites with their mobile

devices

• Among them, 49% have done it using a smartphone

• There are 20 million smartphones in Spain

• 16.5 million users access our website contents using their mobile

devices

• 68% is open to advertising if there is a real benefit on the product

In Unidad Editorial

• More than 5 million monthly unique visitors

• More than 200 million impressions per month

• CTR 3 times more than traditional campaigns

Sources: IAB Report Mobile Marketing January 2012

ComScoreMmetrics, 2011

III Studio IAB Spain about Mobile Marketing 2011

Netsize

The most growing sector in 2012

3.6. ORBYT

The information tool

of the 21st century


Orbyt is a virtual newsstand in which the reader

have the chance to access the leading publications

in Spain directed by Unidad Editorial

•The opportunity to access all kind of information through

www.orbyt.es with any of the following devices:

computer, tablet, smartphones

•A Duty Free section in which users

can benefit from the best offers

• Orbyt offers the possibility to immediately

access all the information offer of the different publications.

Also including a big newspaper library and the possibility to interact with the

editorial staff of the newspaper

ORBYT

Premium content and infinite

interactive advertising possibilities

3.7. RADIO

Number one sports radio

in Spain


• Informational rigor and the greatest display of professionals in our

programme planning on amusing sport

• Multiple forms of sponsorship and ad hoc advertising

• Internet and TDT to sum up to the wide range of transmitters

• Main programmes: DIRECTO MARCA with Paco García Caridad

and Vicente Ortega, EL INTERMEDIO with Miguel Ángel Méndez

and Alfredo Duro, MARCADOR with Edu García, Raúl Varela and

Yanela Clavo, EL SPEAKER with Pablo Juanarena and PLANETA

with Áxel Torres, N. Montoya/ P. López, M.M Talavera, Alberto

Gonzalez, F. Ruíz

Source: EGM 3rd wave 2012

Number one

sports radio in Spain

Average audience

670,000 listeners (M-F)

RADIO MARCA

3.8. HEALTH

Editorial leader in

health information


Diario Médico

Leader in specialized press and point of reference of the medical

community in Spain.

It has a daily distribution of 3,000 hospitals and health centers which

makes it the most read (65%) and well-know (97%) publication during

last month. Also the best quality publication according to 66% doctors

Correo Farmacéutico

Weekly distribution of 23,188 copies in pharmaceutical offices. 98%

pharmacists know about Correo Farmaceutico.

The most read (87%) publication during the last month and that best

informs according to 63% professionals

HEALTH PRESS

Sources: TNS 2010. Scope: Professionals : 961 interviews.

IMOP 2010. Scope: Owners: 1,227 interviews

3.9. CONFERENCES EVENTS AND TRAINING

Sponsorship of Conferences,

Masters, Courses, Forum, Awards,

Sports Events…


• With Conferences, Masters, Courses and Seminars, UNIDAD

EDITORIAL Conferences offers a tailor-made service of training in the

main strategies of business management and the best professional

practices of the market

• Our clients have the possibility to link their corporative image to our

project with a sponsorship agreement to make use of the ambitious

marketing and communicating plan that starts up every season with

great repercussion in all media

Conferences, Masters, Courses,

Forum, Awards, Sports Events…

Sponsorship

CONFERENCES EVENTS AND TRAINING


• Last Lap gives the opportunity to make the most of causes that go

beyond just advertising

• It is considered on of the reference event company. Specialized in big

international and national events with great success in tailor-made

poyects: FMX Red Bull, Xfighters, Classic Formula 1, Mini Challenge,

Mundial Enduro Indoor, Air Race Barcelona, Tenis Master Senior,

Friends of Iker & Nadal, World Championship Mountain Bike, World

Championship Surf, San Silvestre Vallecana, Enterprises Race,

Perfect Race, Golf Expansion Tournment , Festbike, etc.

• Our infrastructure allow us offering an integral service that includes all

stages of the event from the very beginning, also the communication

campaign and editorial coverage

The leader

event agency

LASTLAP.COM EVENTS

A man who stops advertising to save

money is like a man who stops the

clock to save time Henry Ford

UNIDAD EDITORIAL ADVERTISING

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