PowerPoint Presentation - Shannon-Weaver Model, or …2.pdf · Shannon-Weaver Model, or the...
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CMNS 110 Introduction to Communication Studies Jody Baker Course website: http://webct.sfu.ca/ - then go to CMNS 110 • Discussion Forum (15%) • Powerpoint presentations • .ppt • .pdf • link to lecture recordings (login required) Email. [email protected] Office: 2146, Harbour Centre; Office Hours: Sat, 11:00-12:30 Saturday, September 17, 2011
Transcript of PowerPoint Presentation - Shannon-Weaver Model, or …2.pdf · Shannon-Weaver Model, or the...
CMNS 110Introduction to Communication Studies
Jody BakerCourse website:
http://webct.sfu.ca/ - then go to CMNS 110
• Discussion Forum (15%)
• Powerpoint presentations
• .ppt
• link to lecture recordings (login required)
Email. [email protected] Office: 2146, Harbour Centre; Office Hours: Sat, 11:00-12:30
Saturday, September 17, 2011
Shannon-Weaver Model, or the Transmission Model of
Communication
Saturday, September 17, 2011
Transmission or Context?
Who/What is the source?
What is the Message?
Who/what is the receiver?
Saturday, September 17, 2011
Transmission or Context?
Who/What is the source?
What is the Message?
Who/what is the receiver?
Saturday, September 17, 2011
Elements involved in communication
Communication is a process
Communication is transactional
Communication is symbolic
Sign - signifier/signified
Symbol - symbol/referent/reference
Saturday, September 17, 2011
Communication as Social Activity
Whenever we think about communication as a social activity, it involves issues of power, ideology and history.
Thinking of communication as a social activity is really about looking at the pragmatic level of language use. What are the specific things being done with language communication?
Saturday, September 17, 2011
The impact of technology is ecological
Technological change is neither additive or subtractive, it is ecological. Technology reshapes the social relationships and the meaning of key terms that shape and organize our lives.
Neil Postman uses the term Technopoly to describe these sorts of developments. He means by this that technologies often blindly change the nature of meaning, institutions and practices in everyday life without us necessarily being aware of this.
Saturday, September 17, 2011
Technological change is ecological
If communication is an interactive, symbolic process, the meaning and effect of communication is also profoundly shaped by technology
The impact technology has on the nature of meaning - in relation to our selves, our relationship with other and our world - is ecological.
Saturday, September 17, 2011
Knowledge MonopoliesIf technologies shape meaning, those who are able to use new technologies are often at the leading edge of new power relationships.
I.E. the development of video games and the changing face of education
This impacts where sites of conflict over technologies will develop.
I.E. the struggle over copyright in the age of digital media and the meaning of an author.
Saturday, September 17, 2011
![Information and Communication Technology The ......Fig. 1 — Schematic diagram of a general communication system. Shannon and Weaver [ 1949 ], simplex mode The Shannon [ 1948 ] formula](https://static.fdocuments.us/doc/165x107/601085d66cf91573bd7b1722/information-and-communication-technology-the-fig-1-a-schematic-diagram.jpg)
![Information and Communication Technology SEDIKIT TENTANG TEKNOLOGI KOMUNIKASI · 2008-09-15 · Model Komunikasi INFORMATION SOURCE ... Shannon and Weaver [1949], simplex mode. MODE](https://static.fdocuments.us/doc/165x107/5c83294809d3f29c618d361f/information-and-communication-technology-sedikit-tentang-teknologi-2008-09-15.jpg)
