大数据 · 全洞察

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Source: AliDT Source: AliDT

• The proportion of imported fresh food consumers from 3rd -4th tier cities gradually increased, and the growth rate was significant. The pace of popularization of imported fresh foods is accelerating.

Imported fresh food enters the homes of ordinary people and popularized in smaller cities

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大数据 · 全洞察

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Source: AliDT

The southern coastal provinces such as Jiangsu, Zhejiang, Shanghai and Guangdong are the major importers of fresh food, while the growth of consumption in northern provinces like Liaoning and Shandong is strong.

0-3%3%-5%5%-7%7%-10%10%+

TOP1 ShanghaiTOP2 Zhejiang

TOP3 Guangdong

TOP3 provinces

Sales of imported fresh food in all provinces, 2017

Source: AliDT

Sales growth of imported fresh food in all province, 2017

0-30%30%-50%50%-70%70%-100%100%+

TOP1 LiaoningTOP2 ShandongTOP3 Qinghai

TOP3 provinces

大数据 · 全洞察

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Source: AliDT

• The major imported fresh products are still hot for purchase. The proportion of orders of top 10 categories has remained over 50% in recent years.

• In addition to these major imports, there are more emerging categories, and there is a significant trend of diversification of imported fresh produce.

More categories：besides major imported categories, more new categories are growing rapidly

Source: AliDT

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×The rise of a new consumer class

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Data source: AliDT

• Online fresh food consumers are mostly consumers under the age of 35 from 1st -2nd tier cities. They grew up in the Internet era and are willing to try new things and buy food on-line. The growth of consumers aged from 19 to 22 years is the fastest, and a new consumer class is rising.

Consumers

Data source: AliDTData source: AliDT

大数据 · 全洞察

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AnhuiFish products

Goose eggDried bean curd

Preferences of consumers in different regionsVegetables and fruits for Beijing & Shanghai, nourishing seafood for Northeast, and seafood & dry food for inland

BeijingClean vegetablesGoose eggPurple mussel

FujianRazor clamDriedoctopusDried scallop

GansuGoose egg

Okra

Kelp

Guangdong

Dried octopus

Fish gelatin

Mackerel

GuangxiDried octopusDried squidLotus root

GuizhouOkraDried squidGuava

HainanMackerel

Lamb

Lotus root

HebeiFreshwater fishesStarfruitChicken meat ball/meat ball

HenanFresh Chineseyam

Goose egg

Mango

Heilongjiang

King crab

trepangSnow crab

HubeiDried squidLamb rollFrozen octopus

HunanDriedoctopusDried squid

Garlic

JilinKing crabGiant EzoScallopYellow croaker

JiangsuOxtailFishproductBeef roll

JiangxiDried octopus

Dried squid

Purple mussel

LiaoningRed hair crabGiant EzoScallopCrab stick

InnerMongolia

Freshwater fishesKing crab

Tuna

NingxiaDungeness crabCrab leg

Jellyfish

QinghaiGoose egg

Scallop

Razor clam

Shandong

Dried shrimp

Crab stick

Trepang

ShanxiStarfruit

MangoKelpShaanxi

Carambola

Goose eggDried small shrimp

ShanghaiWater melonLeaf vegetablePork

SichuanFreshmushroomDriedcuttlefishHairy crab

TianjinFlounder CleanvegetablesGiant EzoScallop

TibetTiger crabDried squidsDriedshrimp

XinjiangJellyfish

Dried fishDried small shrimp

YunnanHairy crabDried squidFreshmushroom

ZhejiangTiger crab

Geoduck

Goose egg

Chongqing

Okra

Beef shank

Hairy crab