Powering Insight-as-a-Service via Next Gen Cloud Analytics

Ajay Gandhi

VP Product Marketing, Informatica Cloud

www.informaticacloud.com @infacloud

Agenda

• Cloud Analytics Hits Tipping Point

• Integration Is Key to Addressing New Challenges

• Informatica: Integration Backbone for Cloud Analytics

• Customer Examples: UBM & Weather Channel

• Q&A

2

2014: Cloud Analytics Hits Tipping Point

3

Workday Delivers Big Data

Analytics for HR and Finance

Why Are Our Customers Adopting Cloud Analytics?

1.

Cost savings through

cloud delivery

3.

Center of gravity is

moving to cloud

applications

4.

Mobile, Social and

Global in minutes

5.

Agility, speed to market

& flexibility

New use cases and

users

2.

6.

Security &

manageability

Forces Converging on Cloud Analytics

5

Cloud Data

Warehousing

Ad-hoc

Analytics

Cloud BI Big Data

Predictive

Analytics &

Machine Learning

Adopting Cloud Analytics is creating new challenges across 3 dimensions What Our Customer Are Telling Us

6

3 Sources

Cloud 2

Users 1

Integration is Key to Addressing New Challenges

• New users and use cases

• Agility, speed to market & flexibility

Users

• Cost savings through cloud services

• Security & manageability

Cloud

• Center of gravity is moving to cloud applications

• Mobile, Social, IoT, Big Data

Sources

• DIY Data Integration for Cloud Analytics use

cases

• Governance and manageability in distributed

environments

• Intuitive user experience

• Cloud and Hybrid integration architecture

• Securely access data behind the firewall

• Access cloud apps, social, mobile, IoT and

big data sources

Customer needs Analytics requirements

Business Analyst

SaaS Admins

Central IT

Apps IT

New intuitive cloud user experience, PowerCenter Vibe compatible Empowering Data for Every User, Every Use Case

Point & Click

Every business user

Data Wizard

Analytics-ready cloud capabilities for advanced EDW and BI patterns Pre-built Integration Services for Analytics Use Cases

9

•Data processing push down optimization;

Aggregator, Normalizer

•Data quality, address & email validation

•100% cloud data integration designer

•Advanced ETL transformations: Sorter,

Unconnected Lookups

•Batch and real time optimization

•Auto-generation of schemas

Complete iPaaS* portfolio supporting Cloud Analytics Cost Savings Through Cloud Services

10

* Integration-platform-as-a-service

•Reusable assets VIPs

•Organizational hierarchy

Global repository and advanced monitoring and enterprise management Governance and Manageability

•Distributed agents

•Centralized management and

monitoring

Optimized connectivity to hundreds of data sources Center of Gravity is Moving to Cloud Applications

JDBC

Cloud and Hybrid integration architecture to access data for analytics Security, Speed-to-market & Flexibility

Cloud to On-Premises 2 Cloud to Cloud 1

Firewall

•Self-managed secure agent for rapid cloud deployment

•Full enterprise class integration capabilities

•Built-in security for enterprise-grade hybrid integration

Secure

Agent

Secure port 443

Go Forward Landscape for Cloud Analytics - Example

Informatica: Data Integration for Cloud Analytics

15

Cloud data integration & management

Secure agent

Optimized load

cloud analytics

DIY Vibe environment

On premise

Cloud

Social

Big data

AP

I based in

tegra

tion

Customer Examples

How to Consolidate and Analyze Customer Data?

17

Sources

Reporting Component

Tableau

Advanced Analytics Component (R)

Generating a holistic view of customers by: • Merging Customer data from

Online, Registration and Onsite • Ensuring data quality and

consistency

Create an integrated View of customer

ff

Provide visibility to customer information

Phase 1 - Solution Summary

EV2

OpenCalais

NextGen

Eloqua

Providing coherent information to aid decision making by: • Storing Customer information

across time and across event • Ensuring availability of relevant

information

Data Warehouse Redshift

Data Integration: Informatica Cloud

Develop complete understanding of customers

• Report on customer sources • Report on customer, content

consumption & registrations • Report on customer

behaviour

Generate insights to improve customer engagement

• Analyse online behaviour and create customer personas based on customer content affinity

• Identify potential attendees based on their personas

Cloud Analytics Architecture

WHERE THE WORLD GETS ITS WEATHER

#1 MOST

DISTRIBUTED Cable

Network*

100M+ App Downloads*

#2 All Time Most Downloaded iPad App**

47.2M Unduplicated Monthly Uniques***

61.6M

Unduplicated Monthly Uniques (weather.com + wunderground)*

72% visit 2x or more Daily**

TV

DIRECT CONSUMER

ONLINE & APPS

B 2 B 2 C

B 2 B

GOV’T PRODUCTS

*Nielsen, October 2012.

*comScore, Oct 2012 **Omniture, July 2012

*Various app stores, TWC only,

**App Store Rewind, 2011

***Omniture Site Catalyst, August 2012. TWC Mobile & wunderground

21

ACCURACY THROUGH SUPERIOR DATA

Global Lightning

Detection Network

Proprietary

Radar

Algorithms

Industry Best

Forecast Modeling

State-of-the-

Science Forecast

Technologies

PhD 220+ Full-time

Meteorologists

Robust

weather data

APIs

Largest collection of

worldwide forecast data

Proprietary

weather data

analytics

APIs Network of 30,000+

Weather Sensors

Number 1 in Forecasting Accuracy per ForecastWatch in the US and Europe

for the last 6 months… 5 points better than NWS Forecast

Informatica

Production Server

SAN Storage

(1 TB)

Internal

Storage

MS SQL Server

(STG, ODS, EDW)

And other On-Prem

Databases

Oracle Production

Repository

Operative.one Google DFPP API

DealMaker

Mount Point

Power

Exchange

Informatica

Cloud

Services

Omniture Nielsen

Yieldex

PeopleSoft

Google DFPP Logs

MicroStrategy

Production Server

Mobile

Users

Desktop

Users

Informatica

Secure Agent

Data Analytics

Production Landscape

Informatica

Secure Agent

Server

Internal

Storage

MicroStrategy

Application Server

Amazon EC2,

S3FS, Redshift

Salesforce

Informatica

Secure Agent

Q & A

Appendix

25

Informatica Cloud & Salesforce Analytics Cloud

• Most complete cloud integration

portfolio for SFDC Analytics

• Primary design partner for defining

SFDC Analytics APIs

• Over 3,000 joint customers with SFDC

• Only partner mentioned during

Analytics Cloud launch at Dreamforce

2014: http://infa.media/1rtp9NJ

• Working with multiple strategic joint

customers on Analytics Cloud Pilots