Zoom it marketing facebook basic training - by joleen halloran
POWERING CONTENT VELOCITY - Adobe Inc. · Paris, we send you Imogen the koala from Symbio Wildlife...
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POWERING CONTENT VELOCITY
Transcript of POWERING CONTENT VELOCITY - Adobe Inc. · Paris, we send you Imogen the koala from Symbio Wildlife...
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POWERING CONTENT VELOCITY
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OUR CHALLENGE
Grow our over night spend to $115b BY 2020
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OUR VISION to make Australia the
most desirable and memorable destination
on earth
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#SeeAustralia
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how did we achieve content
velocity on australia.com?
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v
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The evolution of the strategy
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Beyond our own channels
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our challenges
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Fragmentation of Social media
platforms
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Organisation of content
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storage of assets
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asset selection
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rights management
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big lessons
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speak the language of the people
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build platforms that get
bigger over time
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make other people the
hero
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tap into the
creative customer
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use social content to build trust
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australia.com
@australia
@australia
John Mackenney
Global Manager, Digital Transformation
Tourism Australia
http://australia.comhttp://australia.com
