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US Global Marketing Group 1

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A new press release element of marketing combining:

Public relations (PR)Public relations (PR)andand

Search Engine Optimization (SEO)Search Engine Optimization (SEO)


Sent globally to more than27 million Internet users Sent globally to more than27 million Internet users

• Yahoo News

• Google News

• MSN News

• AltaVista News

• Yahoo News

• Google News

• MSN News

• AltaVista News

News SitesNews Sites

• AllTheWeb

• Topix

• Feedster

• Daypop

• AllTheWeb

• Topix

• Feedster

• Daypop


Smart PressReleasesSmart PressReleases


•Newsrooms

•Media outlets

•E-mail and FTP distributions

•Newsrooms

•Media outlets

•E-mail and FTP distributions

Contact PointsContact Points

•Journalists

•Analysts

•Freelance writers

•Journalists

•Analysts

•Freelance writers

Immediateworld wide distribution

Immediateworld wide distribution


Smart PressReleasesSmart PressReleases


• Each press release consists of 300 to 600 words

• Authored by our staff of professional writers

• Editing of your press release scripts is available

• Keyword analysts identify relevant search terms

• Anchor text linked to related content on your web site

• JPEG images get your photo picked up and displayed

• Each published press release receives a minimum of 30,000 page views

Smart PressReleases


Top listings

Around the world

In a matter of a few days!In a matter of a few days!


YAHOO – Atlanta marketing


All the Web – Atlanta marketing


AOL – Atlanta marketing


LYCOS – Atlanta marketing


Press Release Tip #1 Press Release Tip #1

Optimization Optimization


• The first words of your press release headline are the words that will most likely show up in the search engines.

• Use these keywords over and over again in the body of your release to establish keyword density.

• Keywords become "anchor text" that direct readers to your website in the form of “authority links”.

Keyword Phrases



CALL TO ACTION CALL TO ACTION


• Without a call-to-action in the press release you may not see the immediate value in these releases.

• Readers must perceive value in contacting you either through email, phone, or by visiting your website.

• Make an exchange for the reader’s contact information by offering an item such as:

Collect Reader’s Information


• helpful information

• Statistics

• Resources

• Gift

• Sample

• Contest entry

• Advice

• Avery special discount.

Readers are more likely to share their contact information in exchange for an item with perceived value



Use Graphics Use Graphics


• A photo will add credibility and create curiosity.

• Graphics give editors the ability to to catch people’s attention when they are scanning headlines.

Be a show off



Use Quotes Use Quotes


• Be careful to stick to the facts.

• Use at least 2 quotes, and one of them should be from an expert or executive within your organization.

• Testimonials form satisfied customers provide validity.

• Use excerpts from respected journals or trade magazines.

• Offer proven research statistics from respected organizations.

Build credibility



Stay Current Stay Current


• Tie your message to something that is happening today.

• A new promotion you are running.

• Results from a new study just completed.

• Tie events to the weather, politics, events, or any other type of current news.

“Plywood sales rocket as hurricane approaches Florida coast”

“Home owner’s premiums soar in Ivan’s wake”

Old news is bad news



Identify Yourself Identify Yourself


• This is your opportunity to explain

Affiliations

Degrees

Awards

promotions.

• Include information about the person quoted in the press release.

• Provide information about the sources of your statistical information.

• Always include company information.

Provide company information



Contact Information Contact Information


• Include contact information with every press release.

• Plan ahead, provide a trackable:

Phone number

Email address

Web site address

Be certain the reader can find you



Be Creative Be Creative


• Press release possibilities are limited only by your imagination

Stay in the news year round

• Partnerships• Alliances• New employees• Affiliates• Achievements• New concepts• New ideas• New products• New solutions• New studies• New reports• Case studies• Statistics• Surveys• Polling• Amazing stories• Awards• Accomplishments• Recommendations

• Upcoming events• Speakers• Holidays• Anniversaries• Historical reflection• Gifts• Charities• Causes• Statements• Nomination• Controversy• Lawsuits• Conflict• Firsts• Mystery• Animals• Kids• Women• Trends

• How-to articles• Local angles on national

news• Free advice• Local and national:

Issues Weather Disasters Labor trends Unique techniques Mistakes Fraud Contest Winter Autumn Summer Spring Tips Focus



Link Back Link Back


• Once you find your press release on sites such as Yahoo, link to it from your web site.

• Broadcast your press release to your mailing list.

• Major news outlets running a story on you brings credibility to everything that you do.

Impress your website visitors

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