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Transcript of Powered by Community
‘Powered by Community’
A manifesto for building online communities
Andy HowardOnline Community Dudehttp://andyhoward.id.au
What’s a community about?
Every product or service is designed for a niche
The people in the niche are a community
As an online community builder, what’s your role?
Uh, no. You can’t own the community
You can only serve the community
Success comes from providing something useful and desirable
Don’t give the community what you think it needs
Give the community what it wants
Sounds simple. Where do I start?
Text
Find existing online communities
Listen to the online communities
Learn from the communities
Photographers are already posting photos online
Online discussion about sharing photography is increasing
There’s a community desire for a platform
Now, hatch a plan
Where do you want to be?
Where does the community want to be?
Find the middle ground
Let’s go! Join the dots…
Target market
Blog
Podcast
Flash MagazineWiki
Channel
Virtual world
Microsite
Mashup
Short Film
?
Technology
Give it a shot
Keep listening, refining and adjusting
Be community-centric
You’ll grow from there.
(In case you didn’t notice… photography and inspiration from www.flickr.com)