PowerDown Kill the power… Save a life.
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Transcript of PowerDown Kill the power… Save a life.
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PowerDown
Kill the power… Save a life.
The off switch to an electrical emergency.
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The Problem
PowerDown
Tiffany Hoffman was 16 years old when she was involved in an accident
with a power line and died…
St. Louis Countian - January 6, 2005
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The Problem
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Response Time
30 to 60Minutes
Residential Fires
400,000Annually
Downed Power Lines
1,500Deaths
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• Short Term Power Disruption Device• 12ga shell packed with a conductive webbing• Proprietary All-in-One device
Our Solution
PowerDown
Drawing representing how the shell would be packed was removed
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Our Solution
PowerDown
Drawing of how PowerDown would be Fired Removed
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The Competition
PowerDown
PowerDown Utility CompanyType of Good Product ServiceKey Benefits - Instant access to
injured victim- Increased safety in residential fire
- Minimal service disruption
Price Per Use $20 to $100 N/AOther key costs
- Delayed treatment of victim- Increased probability of death
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Our Customer
PowerDown
FireDepartments
320,000
PoliceDepartments
699,850
ElectricalLinemen
113,000
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Our Market
PowerDown
Country Market Size* Exchange Rate (Per $)
Market Size (USD)
U.S. 1,134,550 N/A $1,444,168,695Canada 106,285 (1) 1.028063 (4) $143,129,758U.K. 211,000 (2) 0.661273 (4) $436,033,610Australia 61,963 (3) 1.101924 (4) $77,610,516
* Includes Police, Fire, and Linemen** U.S. Census population estimates 308,801,332, Mar. 4, 2010 (5.044)(1) StatCanada (statcan.gc.ca), Mar. 15, 2010(2) Eurostat estimate, Jan. 1, 2010(3) Official Australian Population Clock, Mar. 4, 2010(4) ExchangeRate.com – Accessed Mar. 4, 2010
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• Potential Customers:• Firefighters especially like the potential to turn
off electricity• Major concerns about Liability & Utility Co.• Interfering with Commerce
• Want to see a tested working prototype
Market Research
PowerDown
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Slide Removed because Power Down is still Patent Pending
Intellectual Property
PowerDown
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Implementation
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Initial Training (30 Officers) Qty. CostInstruction Costs 1 $8000Officer Wages (16 hours @ $25.39) 480 $12,187Practice Shells (2 cases of shells ea. @ $200) 60 $12,000Initial Supply of Shells (1 Case of shells) 30 $6,000
Total Cost Per Class of 30 $38,187Cost Per Officer $1,272.90
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Cost/Benefit Analysis
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Police Officers 699,850Fire Fighters (Career) 321,700Electrical Lineman 113,000
Total 1,134,550Cost to Implement $ 1,444,168,695
Monetary Value of Life $6.9 MillionSaving 210 lives annually justifies purchase
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1998 1999 2000 2001 2002 2003 2004 2005 2006 20070
100020003000400050006000700080009000
10000
Estimated Adoption rates based upon PoliceOne.com # of agencies using Taser in years 2001 and 2007
Adoption Rate
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Adoption Rate
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Year 4 Year 10Total
AgenciesPolice Agencies 1,371 9,498 14,676
Fire Departments 2,818 19,525 30,170Total 4,189 29,023 44,846
Unit Sales (Annual) 20,945 145,115
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Income Statement
PowerDown
Key FiguresRevenue $349,000Gross Margin $189,191Break Even 427 units per month
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Final Thoughts
PowerDown
“…Had 16-year-old Tiffany Hoffman been rescued from the car 20 or 30 minutes
earlier, she would not have died…”
St. Louis Countian - January 6, 2005
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PowerDown
Kill the power… Save a life.