PostExpo: Integrating the Analogue and Digital World: Customer-oriented Innovation

fp-francotyp.com

F00.10 - Rev. 3.0

Oliver Kempkens & Monika Plum

FRANCOTYP-POSTALIA

Capgemini RAIN Session 2:

„Integrating the analogue and digital world: customer focused innovation”

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F00.10 - Rev. 3.0

ACTUAL TRENDS & DRIVERS

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BROADBAND PENETRATION & DATACapgemini RAIN Session POSTEXPO 2012

fp-francotyp.comCapgemini RAIN Session POSTEXPO 2012

NEW COMMUNICATION CHANNELS (P2P)


MOBILE COMMUNICATION


SOCIAL MEDIA


EU DATA PROTECTION DIRECTIVE


EU-SERVICE DIRECTIVE


E-GOVERNMENT INITIATIVESCapgemini RAIN Session POSTEXPO 2012


NEO ECOLOGYCapgemini RAIN Session POSTEXPO 2012


SILVER SOCIETYCapgemini RAIN Session POSTEXPO 2012


DIGITAL CHARACTERS Capgemini RAIN Session POSTEXPO 2012


INDIVIDUALIZATIONCapgemini RAIN Session POSTEXPO 2012


CUSTOMIZATIONCapgemini RAIN Session POSTEXPO 2012


PULL VS PUSHCapgemini RAIN Session POSTEXPO 2012


USAGE VS OWNERSHIPCapgemini RAIN Session POSTEXPO 2012


Broadband PenetrationBroadband Penetration

Social MediaSocial Media

Mobile CommunicationMobile Communication

EU-Data Protection DirectiveEU-Data Protection Directive

EU-Service DirectiveEU-Service Directive

Green InitiativesGreen Initiatives

E-Government initiatives (e.g. De-Mail Law Germany)

E-Government initiatives (e.g. De-Mail Law Germany)

New Communication ChannelsNew Communication Channels

AgeingAgeing

„Digital Characters“„Digital Characters“

IndividualisationIndividualisation

Pull instead of pushPull instead of push

„Usage“ instead of „Ownership“„Usage“ instead of „Ownership“

OVERVIEWCapgemini RAIN Session POSTEXPO 2012

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FUTURE TRENDS?


SUBSTITUTION & (E-) INTEGRATIONCapgemini RAIN Session POSTEXPO 2012


URBANISATION & CONNECTIVITYCapgemini RAIN Session POSTEXPO 2012


GLOBALIZATION / NEW WORKCapgemini RAIN Session POSTEXPO 2012


FEMALE SHIFTCapgemini RAIN Session POSTEXPO 2012

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CUSTOMERS

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41%

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20%41%

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41% 20% 39%


Sources: DIVSI Milieu Studie 2012Austria Post/IFES 2011; VDBF 2010; EMSA UK 2011; Swiss Post 2011; EMA US 2010


Consumers prefering paper invoices in %**

SUMMARYCapgemini RAIN Session POSTEXPO 2012

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WHAT CAN WE LEARN?


MESSAGE VOLUME VS DECLINE OF PHYSICAL POST MARKET


MULTICHANNEL COMMUNICATION STRATEGY / SOLUTIONS Capgemini RAIN Session POSTEXPO 2012


CUSTOMIZATION / INDIVIDUALIZATION / CUSTOMER-ORIENTATION / RECIPIENT-DRIVEN




Impact on Communication Market Change from sender to recipient driven modell

(pull instead of push modell) Decline of physical mail Individualisation - customisation No single communciation strategy Need for multi-channel solutions

Impact on Communication Market Change from sender to recipient driven modell

(pull instead of push modell) Decline of physical mail Individualisation - customisation No single communciation strategy Need for multi-channel solutions

Capgemini RAIN Session POSTEXPO 2012

SUMMARY


Pitney BowesNeopost

FramaTelefrank

Postal incumbent

Customer / sender


CHANGES IN THE COMPETETIVE ENVIRONMENT


Pitney BowesNeopost

FramaTelefrank

Postal incumbent

Customer / sender

Beta Systems Software

SAP

OracleCarriers

Software for document creation

Software/Services

Printer manufacturer

Diebold

Pitney Bowes

Neopost

Frama

Sage Software

USPS

RR Donnelley

DST Systems

FedEx

UPSDHL

Xerox HP

Ikon Office Solutions

Lexmark

Deutsche Post

Microsoft

PayPal (eBay)

Trustweaver

Automatic Data Processing

Totemo

ReadSoft

PGP CorporationGNU Privacy Guard

Niit Smart Serve

Elsag Datamat

Franking / Inserting

Esker

Captaris

omtool

eCopy

IBM

Printsoft

Kern

Nirva SystemsQM Technologies

Inscerco

PostCon (TNT)BriefGenioPresort

PrintCom (DPAG)

Cendris

Seiko Epson

CanonSamsung

OKI

Data-Pac

Telefrank

Ricoh

Gunther

Adobe

Stamps.com

StampIt (DPAG)

SmartStamp (Royal Mail)

Endicia.com

Click-n-ship (USPS)

Rena

Royal MailTNT

Hybrid Mail

Service Point Solutions

Dymo

Wincor Nixdorfzazzle

Brother

Böwe Bell & Howell

Océ

BTA Digital Works (Neopost)

PIN Group

iq letternet

Mentana Claimsoft

Technology

Hefter

foxrayecom

CodX Software

Grützmacher

AuthentiDate

Electronic Signature / Timestamps

Pitney Bowes

La Poste

WebStamp (CH Post)

PolyIC3M

DATEVD-Trust

TC Trustcenter

Deutsche Post Com

Deutsche Telekom

Print And MoreHasler

Accu-Sort Systems

Asmarc Systems

Bixolon

Zebra Tech.

Opex

Buhrs

Cendris Document

Management

CodX Softwar

e DDD

DuoShare

Duplo

Earth Class Mail

Eastman Kodak

Emtex

IBC

IBML

Harte-Hanks

Integram Expedited

Kofax

Pegasus Gruppe

PostMaticQuickSortTrackMyMail

Videojet Tech.

Solystic

Ernst Reiner GmbH

iab

freesortSatori Software

Astro

Innosource

Stralfors

Outbound mail

Inbound mail

Franking

Inserting

Business ProcessOutsourcing

Consolidation / Sorting

Online Postage

Software Solutions

De-Mail / secure e-mail

T-SystemsDeutsche PostUnited Internet

Regify


MULTIDIMENSIONAL POSTAL WORLD

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CHANGING BUSINESS MODEL

fp-francotyp.comCapgemini RAIN Session POSTEXPO 2012Capgemini RAIN Session POSTEXPO 2012


Managing Trust


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Transforming the trust

aspect into the digital world



Digitalisation as an opportunity, not as a threatTransform core business into the digital world

„Managing Trust“ is key asset of postal players

Protecting privacy in the digital world Secure communication channels – physical, hybrid, digital E-identification services Secure payment options Developing multichannel-platforms

Digitalisation as an opportunity, not as a threatTransform core business into the digital world

„Managing Trust“ is key asset of postal players

Protecting privacy in the digital world Secure communication channels – physical, hybrid, digital E-identification services Secure payment options Developing multichannel-platforms


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INNOVATION AS A CORE ASSET


PAST UNDERSTANDING OF INNOVATION



mainly tech driven



mainly tech driven

often not market-oriented



mainly tech driven


neither user-oriented



mainly tech driven



often only enhancements



mainly tech driven



often only enhancements

mostly in-house


NEW UNDERSTANDING OF INNOVATION (I)


NEW UNDERSTANDING OF INNOVATION (II)

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THE MULTICHANNEL APPROACH


SenderSender RecipientRecipient

Public authorityPublic authority

CitizenCitizen

CompanyCompanyComputerComputer

Delivery Service

ConsolidationConsolidation

ConsolidationConsolidation

Delivery Service

Public authorityPublic authority

CitizenCitizen

CompanyCompany

PhysicalPhysical

HybridHybrid

Fully ElectronicFully Electronic

PostBasePostBase


MAIL COMMUNICATION 2.0

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INTEGRATING THE ANALOGUE AND DIGITAL POSTAL WORLD

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THE FUTURE WAY OF MAIL COMMUNICATIONCapgemini RAIN Session POSTEXPO 2012


Single access point for all mail communication needs: physical, hybrid and digital / secure electronic mail

FP Portal allows customers to individually manage their mail communication tailored to their needs

Multi-channel option keeps mail comunication revenues in the postal stream instead of divertign it totally to the digital world


FP POSTBASE


THE FUTURE WAY OF MAIL COMMUNICATIONSUMMARYFURTHER GROWTH OPPORTUNITYCapgemini RAIN Session POSTEXPO 2012


The Future Digital LetterThe Future Digital LetterStrategy:

Sales acitivities have been started

Main focus on Small- and Mid Cap Companies and Public Authorities

Further approach: Cooperations

Strategy:

Sales acitivities have been started

Main focus on Small- and Mid Cap Companies and Public Authorities

Further approach: Cooperations


DE-MAIL FACT SHEET

De-Mail market expectations

550 Mill items ~ 180 Mill. €

5,5 bn items ~ 1,8 bn. €

5

4

3

2

1

in bn.items

BanksInsurance

Public AuthoritiesE-Justice

Consumers

SOHO

SME

Industry

E-Health Customer benefits Cost savings up to 80% per letter Communication process without

media disruption Workflow integration Higher convenience


SOCIAL MEDIA


Dr. Monika PlumHead of Business Development & Public Affairs

Tel: +49 3303 525 973E-mail: [email protected]

Francotyp-Postaliawww.fp-francotyp.com

Address: Triftweg 21-2616547 BirkenwerderGermany

Oliver KempkensHead of Innovation & eBusiness

Tel: +49 3303 525 326E-mail: [email protected]


CONTACT

PostExpo: Integrating the Analogue and Digital World: Customer-oriented Innovation

Business

Transcript of PostExpo: Integrating the Analogue and Digital World: Customer-oriented Innovation