Post show RePoRt - ifce-ad. · PDF filePost show RePoRt. IFCe Feedback survey ... Board...

Post show RePoRt

IFCE Feedback Survey 2014

2

total Attendees 1,167

Visitor 36%

Delegate 39%

VIP 19%

organiser 5%

speaker 1%

Visitor Category total

3sC world telecom / It / Media

54 east Food and BeverageAbu Dhabi Chamber governmentAbughazaleh trading Co. (ABCo) LLC. Fashion / Interior DesignAjman Chamber of Commerce and Industry

Government / social Institution

Al Madani Group of companies Food and BeverageAll India Institute of Aeronautics educationAlsa Food Restaurants and Management Food and BeverageApollo health and Lifestyle Limited health

Ardee-e world Private LimitedIndustrial / Manufacturing / Maintenance

Arrow Coated Products Ltd.Industrial / Manufacturing / Maintenance

Asteco Real estate/Facility Management

Aubade solar PVt.Industrial / Manufacturing / Maintenance

Axon Planet educationBelleza trade / RetailBFI management DMCC(ChicKing) Food and BeverageBrain Child International sdn Bhd education

Butlers Laundrytourism / Leisure / hospitality Management

Café2go Food and BeverageCaffe Modena Food and BeverageCharly's Grilled sub Food and BeverageCherry tree Food and BeverageChoUse Lounge Café Food and BeverageCreaprints LLC (3DVinci Creations ) telecom / It / Media Cremolata Food and BeverageCrepaway holding sAL Food and BeverageDANUBe home trade / RetailDashing International Group trade / RetailDawrat.com educationDearmBody Centre healthDeer and Dear Fashion / Interior DesignDesert Dew harvesting water From the Air LLC

Industrial / Manufacturing / Maintenance

Doner and Gyros Food and Beverageedify education education

etihad Airways

FFs Brand Limited - sFC Food and BeverageFingernails 2 Go Fashion / Interior DesignFlipout trampoline Arena healthFranchise Development service ConsultancyFranchise Development services- Lebanon

Consultancy

Goal Courts healthGoal Junior healthGramo Italian Restaurant Food and Beverage

exhibitor list/ with seCtors - total: 86 exhibitors

Kiddie Kruzzertourism / Leisure / hospitality Management

La Bottega Del Gelato Food and BeverageLiwa Dates for Dates Packing and trading

trade / Retail

Mandilicious Food and BeverageMilano trade / RetailMini Delights Catering Food and BeverageModern Beauty and health JLt Fashion / Interior DesignNational Bank of Abu Dhabi (NBAD) Bank / financial instituteoushi Fashion Designing Fashion / Interior Designoverseas Franchise ConsultancyQirat tea trading Food and BeverageRedstar Bistro Food and Beverage

ReMAX UAetourism / Leisure / hospitality Management

saxoncourt International Ltd. -shane english

education

sense Gourmet PsC Food and Beverageshawarma station L.L.C. Food and Beverageshawarma time Food and Beveragesherpa Kids International educationsolitare General trading - FAstsIGNs trade / Retail

specialist washing Co.Industrial / Manufacturing / Maintenance

sUMo Food and Beveragethe Bagel Bar Coffee Food and Beveragethe Bagel Bar Coffee house Food and Beveragethe Franchise Magazine telecom / It / Media Unity Lss healthUnity Medical and spa Centre healthVért home and Personal Care trade / RetailVIVAFIt Abu Dhabi (Green Fitness Club LLC)

health

Vollstedt trade / Retailwayback Burgers Food and Beveragewest end training educationYogen Fruz Food and BeverageUnity Lss healthUnity Medical and spa Centre health

Vasa InternationalIndustrial / Manufacturing / Maintenance

Vért home and Personal Care trade / RetailVIVAFIt Abu Dhabi (Green Fitness Club LLC)

health

wayback Burgers Food and Beveragewest end training educationYogen Fruz Food and Beverage

Innerworks Fashion / Interior DesignJabryz hospitality Management services est

Food and Beverage

Juice Palace Refreshments Food and Beverage


3

ConferenCe sChedule

9:00 – 10:00 am registration and welcome Coffee

10:00 – 10:20 am opening welcome remarks

- Abu Dhabi Chamber of Commerce – abu dhabi Chamber - Josh Merin - Director of International Affairs, International Franchise Ass. (ifa) - simon Bartholomew – Chairman, British Franchise Association (bfa). - Albert Kong - Chairman, Franchising and Licensing Association (singapore – fla) - Dr. hatem Zaki - Board Member, egyptian Franchise Development Association (efda)

- trophies for speakers

official opening of the franchise exhibition

10:30 – 10:40 am Coffee break

10:40 – 11:30 am how to…..

- Plan to take a Franchise

- Avoid troubles from the start

- Build trust

- Best practices in choosing a Franchise - options and Alternatives

speaker :

Mr. Michael isakson Chairman of IFA Int’l Committee

International Franchise Association (IFA)

11:30 – 12:00 pm

- screening and feasibility study

- Most needed abilities and traits

- operation system

- Key factors of success

speaker :

dr. John P. hayes Rated #1 Franchise speaker

12:00 – 12:15 pm Coffee break

12:15 – 1:15 pm - operations Manual

- how to achieve efficiencies as a franchisee?

speaker:

Mr. Michael isakson Chairman of IFA Int’l Committee


1:15 – 2:15 pm lunch

2:15 – 3:15 pm - the Franchise Code of ethics reflection on the Franchise agreement.

- the Role of the state in Franchise Development

speaker :

dr. hatem Zaki executive Board Member

egyptian Franchise Development Association (eFDA)

3:15 – 4:00 pm - Best Practices for Master Franchisees and Area Developers

- habits of successful Master Franchisees and Area Developers

speaker :

dr. John P. hayes Rated #1 Franchise speaker

4:00 – 5:00 pm Panel discussion

Q and as

Panel Chair :

Chairperson - Josh Merin (ifa) albert Kong (fla) simon bartholomew (bfa), dr. hatem Zaki (efda), dr. John hayes - abu dhabi Chamber

8:30 – 9:30 am registration and welcome Coffee

9:30 – 10:00 am Key terms in the franchise agreement (Development schedules – Fee structures – Added Value Franchising structures)

speaker:

dr. Mark abell Ph.D. in International Franchising

Bird and Bird

10:00 – 10:30 am understanding the franchise disclosure document

speaker :

Mr. .amr Zaki abdel Motaal Attorney At Law and Legal Counsel

Abdel Motaal, Moharram and heiza Law Firm

10:30 – 11:00 am Panel discussion on the franchise legal aspects – Qandas UK - UAe - egypt

Panel :

Chairperson - Mr. Mohamed yaseen, Managing Director, salloum and Partners

dr. Mark abell, Bird and Bird

Mr. amr Zaki abdel Motaal, Moharram and heiza Law Firm

dr. hatem Zaki (efda)

11:00 – 11:15 am Coffee break

11:15 – 12:30 pm local brand Voices: success stories

UAe

saudi Arabia

egypt

Kuwait

12:30 – 1:00 pm Marketing your brand as a franchise

speaker :

dr. shilpa iyanna Assistant Professor of Marketing

College of Business Administration – Abu Dhabi University

1:00 – 1:30 pm 7 habits of highly successful franchisors and franchisees

Mr. Michael isakson Chairman of IFA Int'l Committee


dr. John hayes Rated #1 Franchise speaker

Abu Dhabi Chamber

1:30 – 2:30 pm lunch

2:30 – 3:00 pm Panel discussion Q and as

Panel:

Chairperson – Jassim albastaki – local Brand

with Local Brands in different Countries - Abu Dhabi Chamber

DAY 2 - WEDNESDAY, NOVEMBER 19, 2014DAY 1 - TUESDAY, NOVEMBER 18, 2014


4

international Catalogue showCase

ACUMeN Argentina education

Bei training Germany education

Boneheads Grilled Fish And Piri Piri Chicken Usa Food and Beverage

Brain Fit studio singapore education

Brands Just Pret Uae Fashion / Interior Design

British Franchise Association (BFA) United Kingdom

C3 singapore trade / Retail

Camille’s Ice Cream Bars Usa Food and Beverage

Cartridge world Uae telecom/It/Media

Chewy Junior singapore Food and Beverage

Coca singapore Food and Beverage

Country Chicken Australia Food and Beverage

Crepe Delicious holding Corp Canada Food and Beverage

Crestcom International Usa education

ecoreco - eco Recycling Limited India environmental technologies

emirates General Petroleum Corporation - emarat

egyptian Franchise Development Association (eFDA) egypt

enavose switzerland singapore health / Insurance

esquires Coffee houses singapore Food and Beverage

eugenie 1856 Uae Food and Beverage

organisation name activityCountry

the international franchise Conference and exhibition (ifCe) provided an exclusive opportunity for international franchises to showcase their company at the event. the International Catalogue showcase, a unique feature of IFCe 2014, was an impressive Business to Business feature that provided an affordable way to connect with qualified buyers, licensing and joint venture partners without taking time out of the office. the international Catalogue showcase was considered the most cost effective way to examine new markets and regions with an immediate measurement as a result of accurate feedback reporting.

total: 55 PartiCiPants


5

organisation name activityCountry

expense Reduction Analysts Usa Consultancy

Fragos sa Greece trade/Retail

Franchising and Licensing Association (FLA) singapore

Fresh Plus singapore Food and Beverage

Greenberry’s Coffee Co. Usa Food and Beverage

Gripz Logo singapore Fashion / Interior Design

hallmark Babies singapore trade / Retail

hard Knocks Indoor war Usa entertainment

International Franchise Association (IFA) Usa Commercial Association

Just Lobsters Uk Food and Beverage

Kinder Musik Usa education

Lapalette Colored wit o’ Collection singapore Fashion / Interior Design

Life At Play Usa telecom/It/Media

List Premiere singapore education

Little Caesar enterprises, Inc. Usa Food and Beverage

Mad For Garlic singapore Food and Beverage

Malimarihome singapore Fashion / Interior Design

Mango Chill singapore Food and Beverage

MK Restaurants singapore Food and Beverage

Naturals2go healthy Vending Canada trade/Retail

Paddington house of Pancakes singapore Food and Beverage

Piola Italy Food and Beverage

Precision tune Auto Care Usa Automobile services

Ramenten shin tokyo sushi singapore Food and Beverage

Renue systems Vbenue Revitalization specialists singaporetourism / Leisure / hospitality Management

Right at home International, Inc. Usa senior Care

sasta - health-Fitness-weight Loss Uk health / Insurance

shoney’s North America, LLC Usa Food and Beverage

spinelli singapore Food and Beverage

taylor of old Bond street Uk health / Insurance

tcollege International Gmbh A14 switzerland

termicam Group Pty Ltd Australia health / Insurance

the Rotisserie singapore Food and Beverage

tutor Doctor Usa education

Vegan Burg singapore Food and Beverage


6

The International Franchise Conference and Exhibition: Marketing Deliverables

• Full email marketing campaign – Visitor/Exhibitor/Delegate• Full SMS marketing campaign – Visitor/Exhibitor/Delegate• Visitor ticket to over 10,000 industry relevant contacts• Newspaper advertisements throughout Abu Dhabi• Radio advertisements throughout Abu Dhabi• Outdoor advertising throughout Abu Dhabi• Extensive registration program managed by Info Salons• Q&A press release for visitor and exhibitor promotion• VIP invitation to top industry contacts• Social media posts for all relevant platforms• Sales brochure including event information and sectors of focus• Fully integrated website with domain www.ifce-ad.com• Tele-reminding and visitor invitation• Onsite visitor registration forms to capture information• Custom event pens, gift bags, folders and notepads• Onsite signage for all relevant areas• Exhibitor certificates of recognition• Full show photography and video• Onsite Show catalogue with floor plan directory


7

exhibitor reView

Media Plan:The media plan was utilized throughout Abu Dhabi with a heavy concentration on outdoor, radio and print advertising. The main objective of the media plan was event awareness throughout the community. Our print advertising had a greater reach with readership throughout the UAE. The media plan was utilized with high success and is recommended to continue in following editions. Suggestions for the future would include more media partnerships for event awareness and more visitor reach beyond Abu Dhabi.

Email Campaign: An extensive marketing campaign was created for exhibitor promotions. Using Informa’s database we were able to target potential visitors and supply them with information about participating in the event. The response rate to the emails was very positive and it is recommended that a similar campaign is developed in 2015. More development needs to be done on a structure of approaching international companies to exhibit. This will be essential in 2015, attracting international names that encourage visitor interest.

Show Guide:The show guide was a full catalogue which included all elements of the conference and exhibition. The show guide was well received by exhibitors with their biography and logo included in the guide supplied to all exhibitors. Additional marketing add-ons should be sold to all exhibitors prior to the event (roll-ups, preferential logo position etc.) to increase revenue.

Sales Team – Phone CallsThe sales team actively contacted potential exhibitors and invited them to participate in the event. This is a personable way to explain the format of IFCE and the no-cost participation structure. Additional sales team resources are recommended in 2015 to continue with this direct form of marketing the event. Sales Team – International VisitsThe sales team travelled to the UK and India to Franchise events to recruit exhibitors. This was a very effective way of attracting leads through face-to-face contact and was highly effective. Similar visits are recommended in 2015 to grow exhibitor interest.

Sales Brochure:A sales brochure was created for the sales team to take to meetings as a point of reference. The brochure includes important information as well as key conference speakers, sectors of focus and mages from last year. It is suggested that in 2015 we include some post show statics. (reference: how much business was done, how many visitors, job titles of visitors etc.)


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exhibitor feedbaCK

what industry best describes your profession

no. ofVisitors

(%)

industry

0

5

10

15

20

25

30

35

40

45

Health

Educa2

on

Transport &

Logis

2cs

Industrial

and M

anufac

turing

Trade

Retail &

Wholes

ale

Telec

om, IT, M

edia

F&B


9

what industry best describes your profession


10

Too early to sayAdequateSuccessful

no. ofVisitors

(%)


11

has exhibiting improved your business prospects?

no. ofVisitors

(%)

0

10

20

30

40

50

60

Too early to say Had li5le or not effect Increased prospects


12

0

10

20

30

40

50

60

Excellent Good Adequate Not adequate

no. ofVisitors

(%)

How would you rate the quality of visitors who attendedthe event?


13


14

Visitor Ticket: A 4 page brochure was created and mailed to the visitor target audience. Using the Informa database of very important contacts we were able to attract the key industry names to the event. The brochure included important show information, conference speakers and show features. The response of the ticket was significant with many people bringing the ticket with them to the event for registration.

Full Show Website:A full show website was created. This unique website was created with the goal of proving as much information as possible to all visitors, delegates and visitors as well as the media. The website with multiple tabs is very informative and easy to navigate. The show website will continue to operate until 2015 with more features added including a full show image gallery, visitor / exhibitor testimonials and show video.

VIP Invitation: A VIP invitation was created and distributed to the top ADC contacts. This was an effective way to attract industry to attend the event. We also supplied an online VIP registration form which gave us an opportunity to capture the details of VIP contacts. The VIP invitation is recommended in 2015 although it should be supplied to more contacts for greater visitor interest.

Media Plan:The media plan was utilized throughout Abu Dhabi with a heavy concentration on outdoor, radio and print advertising. The main objective of the media plan was event awareness throughout the community. Our print advertising had a greater reach with readership throughout the UAE. The media plan was utilized with high success and is recommended to continue in following editions. Suggestions for the future would include more media partnerships for event awareness and more visitor reach beyond Abu Dhabi.

SMS:A full SMS campaign was developed for IFCE. The campaign was highly effected with many visitor conversions coming from pre-registration from SMS. It is suggested that we still use SMS in 2015 to promote the event, generate awareness and encourage pre-registration.

Social Media:Social media was handled by the Abu Dhabi Chamber with content provided by Informa. It Is suggested in the future we allocate budget towards digital marketing with re-marketing a focus of our campaign. The IFCE website is very strong and remarketing would work efficiently to promote visitor/exhibitor attendance.

Visitor reView

Interactive andengaging website

Marketing:Exhibitor Invites to

generate registration

Marketing:Sample of email marketing

Sent to over 20,000 UAE contacts

VIP Badge


15

Email Campaign: The email campaign was a great success with our target visitor database. Due to Informa’s extensive database we were able to segment our data and attract key visitors and delegates who would be interested in setting up a franchise in Abu Dhabi. Emails were sent bi-weekly with frequency increasing closer to the event. Open rates were consistently high and click rates to visitor registration attracted an impressive pre-registration number of close to 2,000. Although not all pre-registered visitors (reached through email) were able to attend the event the event awareness and word of mouth from the email campaign proved effective. Recommendations for the future include English and Arabic messaging, altering messaging to be more attractive for top investors and focusing a completely separate campaign on delegate (conference) promotion to ensure there is a distinction between these types of visitors.

Tele-Reminding:The Informa tele-reminding team commenced a e3 week tele- reminding program that aimed to personally invite VIP contacts, remind visitors who have pre-registered and attract new interest. The tele-reminding team was very successful at promoting interest and generating event awareness. This would be recommended to be continued in 2015 with an English and Arabic speaker. It was very effective for both delegate (conference) registration and visitor registration.

Public Relations: Although ADC had their own PR team we also thought it was important to conduct a question and answer with ADC to generate event awareness. The article was published in a several publications and will be very useful through sales/marketing in 2015. It should be used through email marketing as much as possible and should be added to the website as soon as possible.

Show Guide:The show guide was a full catalogue which included all elements of the conference and exhibition. The show guide was well received by visitors with limited supplies left. The show guide should be the same format in 2015 although it would be favourable if there was more advertisements as we had several blank badges. This would be a good way to generate more revenue.

Registration:The registration process was very successful. Info Salons were very reliable and eager to make sure the visitor experience continued to be positive. With registration terminals for each type of visitor, the visitor flow worked very well and the queue length was always maintained to a minimum. The gold VIP badges were also very well received and suggested for future editions.

Marketing:Visitor Ticket mailed to 10,000+ UAE contacts

Media Campaign Goal: High visibility + event

Media Plan: Flags


16

Visitor feedbaCK


17


18


19

0

10

20

30

40

50

60

70

80

90

Not Adequate Avarage Good Very Good

no. ofVisitors

(%)

Quality of seminar

Please rate the quality of the seminar programme


20

“Thank you Abu Dhabi Chamber and the IFCE for a great show, the attendance and quality of visitors were just right!”

“Very good event, the Abu Dhabi Chamber has done a great job” – 3sC world

“Organisers were very helpful especially Miss Hayete” – Crispy Meal llC

“We appreciate being here and thank you for putting on a great show. Special thanks to Abu Dhabi Chambers” – franchise development services

exhibitor feedbaCK


21

“Great show, we would encourage more financial institutions to exhibit next year” – the franchising Centre

“excellent venue, with good service and attentive staff” – al Madani group of Co.

“the whole event was totally amazing. It was a great experience for us. It was well organised, excellent speakers and great co-exhibitors. It would be great to see the show return in 2015.” – oushi fashion designing

“Great organisation, thank you for a great show” – Crepaway holding

Supporters

Address: P.O. Box 662, Abu Dhabi, UAETel: +971 2 617 7400 / 519Fax: +971 2 617 617 7156Email: [email protected]: www.ifce-ad.com

Mezzoon Ballroom, Jumeirah Hotel, Etihad Towers, Abdu [email protected]

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