Constructed Identities

The Evolution of Post-Modern Tribes

Traditional Tribes

CultureEthnicityGeographyHeritageRace

Adornment

Symbolic thought

Visual language

Integral part of human nature

Aboriginal people of Australia

Native Americans

Bushmen of Africa

Maori of the Pacific

Eskimos of the Arctic Peninsula

The Age of Exploration

Travel and tradeSharing of culture

The Victorian Era

Culture as a curiosityIndustrial Revolution

Evolution of Tribes in the 20th Century

The Democratisation of Culture

The Roaring 20’s

End of WW1Jazz musicBootleggingChanel and

Social Revolution

The 40’s

GangsterismCafé culture in ParisHipsters and BeatsBikers

The 50’s

Socio-cultural revolutionYouth culture as a social force

Rock ‘n RollTeddy Boys

The 60’s

Fashionable ModsHippiesPsychedelic drugsTwiggy

The 70’s

The Freaks and Glam RockDiscoPunk

The 80’s

New RomanticGothsB-Boys and MCsYuppies

The 90’s

Raves and electronic dance music

Britpop and Indie RockThe World Wide WebAnti-globalisation

Postmodern Tribes

A Pick and Mix Society

Change factors

Inter

connectivityContentFreedom

of choice

Constructed Identity

Friends

Brands

Hot Bodies, Cool Styles

Adornment: Visual communication

Ornaments as “adjectives”

Appearance = Identity

The body as advertisement

Supermarket of Style

Supermarket of Style

Do It Yourself approach to fashion

Body decoration as a personal statement

The death of fashion trends

SA Style Tribes

Urban Tribes in South Africa

The Smarteez

…and the evolution continues…

Images

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www.wikimedia.com