POSTANALYSIS

Festive FeastMega Navidad

2010

Target

Core Need

BYA drive

Occasion

Main Channel

Competitive Strategy

CCOB

Families/Friends

Gathering/Special Occasion

KFC offer solution to holding gathering

Strategy Focus

Layer

Drive Transactions during Holiday Season by targeting Families and Friendsthat want to Celebrate a special occasion.

Marketing Strategy

Triggers

Desired Outcome

Please includean example

of Promotion

MainPictorial

“Great Deal” for Gathering Meal

“Free” Offer

TransactionsDriver “Great Deal”

Dinner

Carry Out

Aggressive price point “Best Deal” for large pack offer

FREE Cake (big pull/benefit consumer)

Ticket Average

Customer Base

Lunch and Dinner

Social / Group focused

At Restaurant / At home

Family gatherings / Friends reunion

To connect with family / friends

The Magnet

Dine In

Celebrate a Special Occasion

Layer

Target

Core Need

Strategy Focus

COB

Families / Friends

Triggers

Desired Outcome

Social Dimension

BYA Drive

Via (Through)

Main Channel

Occasion

Place to eat

Communication Platform

Drive Ticket Average during Holiday Season by targeting

Families and Friendsthat want to Celebrate a

special occasion.

2009 Christmas Family Strategy Keeping a KFC Tradition….

EXAMPLE

Promo Performance

Plese fill excel document with as muchInformation as you can in order to havea robust post analysis from the region

Por favor llenar el documento de excelcon la mayoria de informacion que este Disponible para poder analizar

Main competitor information during promotion

Pricing:

Competitor:Island Grill

Holiday Family Feast – Whola Chicken

$1995.00

Promotion:

Burger King

Friends and Family

Christmas Feast

$1990.00