positoning " battle for your mind" Chapter 9
15
Chapter 9 The power of the name
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Transcript of positoning " battle for your mind" Chapter 9
Chapter9
The power of the name
Name is the hook that hangs
Name shouldn’t go “ over the edge ”
Choosing name is like
Driving a racing car
A Good name?
A Good name?
best insurance
Printer’s Ink is dead !
Advertising age regains
Advertising age regains
want to be famous brand ?
First company ,
with A new product ,
& a New idea …
Bringing the product out of the closet
Turn The Name Around
Inside out
See what you expect to see
“If you want Goodrich
you’ll just have to remember Goodrich”
It’s not Goodrich problem
It’s your problem