Positioning- The Battle For Your Mind
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Transcript of Positioning- The Battle For Your Mind
![Page 1: Positioning- The Battle For Your Mind](https://reader033.fdocuments.us/reader033/viewer/2022042820/55d0a45bbb61eb6e598b4597/html5/thumbnails/1.jpg)
WhatPOSITIONING
Is
ALL ABOUT
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POSITIONINGIS
HARD-SELLING
CONCEPT
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POSITIONING………
Poetic
Artful
straightforward
clearly defined
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MANIPULATE What’s
Already Up
in the
MIND
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RETIE
the connections
that already
EXIST
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POSITIONING says
Touch the base with reality
what is REALITY ??
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REALITY is
A prospect’s perceptions existing in mind
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CAUTION: Do not try to change !!
MIND changingis the road to
disaster
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USE
“OUTSIDE-IN”THINKING
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RESTRUCTURE
PERCEPTION
to create your position
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How
TO
RESTRUCTURE
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COMMUNICATE
in an
overcommunicated
society
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WHERE
communication
itself
isPROBLEM
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Let’s think…….
How a person deals with this problem
an oversimplified mind
How can a product deal with this ??
an oversimplified message
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Sharpen
your message
to cut into
the mind
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REMEMBER
LESS
IS
MORE