65TH ANNUAL SNA OF MASS. CONFERENCE

This year’s conference is a time for us to celebrate 65 years as a

state association. Over the past 65 years, our association has given

school nutrition professionals of Massachusetts opportunities for

networking, professional and personal growth, crucial updates on

the constant changes to our programs, and connections to our

greatest resources – our peers.

OCTOBER 25–26, 2016

POSITIVELY PROFESSIONAL

Day 1 - Tuesday, October 257:30 – 8:15 Breakfast and Registration

8:15 – 9:00 Welcome and Awards Presentation Janice Watt, President

9:15 – 10:15 Recipe for Effective Communication MGM, Maureen Mulvaney Maureen Gail Mulvaney is a multi-faceted, internationally known speaker, who certainly lives up to her initials MGM...A Big Production. MGM’s action packed presentations receive rave reviews. Every keynote is a blend of researched information and personal anecdotes to provide an entertaining yet valuable learning experience. Be prepared to Laugh and Learn.

“MGM is absolutely the BEST motivational speaker on the subject of School Nutrition I’ve ever heard!! I especially LOVE how she knew what Child Nutrition employees deal with every day. MGM really hit the nail on the head at the Mississippi School Nutrition Association Annual Conference in Vicksburg,

MS and at the School Nutrition Association (SNA) Annual National Conference in Denver, CO. At Both Conferences, MGM was the #1 Rated Speaker! No one can sit through her presentation and not be changed by her energy and passion.” – Alyson Gillum, Director of Child Nutrition

Communications and Marketing 4000

10:30- 11:30 General Session

How DO They Do That? Secret Tech Weapons for School Nutrition Professionals Beth Ziesenis What if you could schedule a committee meeting without having to send three dozen emails to find a time everyone could meet? Or automate your little tasks that keep you from your real work? Or pass off annoying projects to someone else – without breaking the bank? And what if you could pull all this off straight from your mobile device – without an IT degree?

Join Your Nerdy Best Friend, aka Author Beth Ziesenis, to discover how to use free and bargain technology tools you never knew existed to work more efficiently with your teams, create professional level graphics and wow your colleagues. This high-energy session will give you 30+ tools that will leave people asking, “How DO they do that?”

Beth will be on the show floor and able to answer your questions and show you how to use these tools. A limited quantify of her book; “Nerd Know How, 27 best apps for work and how to use them” will be available for sale for $20.

Administration 3000

Fall 2016 Conference Program

M ost people are drawn to positivity like sunlight: the theme “Positively

Professional” is intended to inspire attendees to do and be their very best

in the important work of feeding children. Many of the sessions are designed to

hone skills in interpersonal relationships with different stakeholders, as well as

offer practical tips to help you and your program enhance professionalism and

operate more efficiently, all while incorporating a dash of fun!

“In order to carry a positive action we must develop here a positive vision” – Dalai Lama

65TH ANNIVERSARY FLEECE VESTS

Order your vest when registering for the conference. Select the full conference or one day only option that includes the vest (for an additional $25.) You must indicate your size. No vests will be for sale on site. All orders must be received by September 21. All vests must be picked up at the DCU Center during the Fall 2016 conference (October 25-26) and there be NO SHIPPING.

Fall 2016 Conference Program

1:15 – 4:00 Exhibits Check out the latest products, services and programs from our vendors. This year’s floor plan will continue to provide two entry doors and a café in the middle of the exhibits to allow easier traffic flow. Take some time to bid on the “Sapphire 65th anniversary” raffle items generously donated by our vendors and help support the SNA of Mass.

4:30-9:00 Reception and Dinner 4:30 – 6:00 Reception/Socialization at Maxwell’s at Union Station

6:00 – 9:00 Dinner, Award Presentations, Karaoke

This year’s dinner will be held at a beautiful venue, Maxwell’s at Union Station, across from the DCU Center.

A shuttle bus will run after the show and at the end of the evening. The reception begins at 4:30. Settle in for an evening of fun unwinding with your peers.

We will be celebrating our award winners from 2015-16, presenting the Industry Member of the Year award, and celebrating our 65th anniversary with our first ever Karaoke event! Plan ahead for your solo debut or put together a team to compete for prizes in the following “Best of” categories: Duet, Country, Rock, Rap/HipHop, Love Song or Oldies tune. We may even squeeze in some line dancing!

The cost of dinner is included in the full conference fee but you need to indicate on the conference registration form if you plan to attend. One day attendees can still join us for dinner for an additional cost of $45.

11:45 – 1:15 Concurrent sessions:

Developing Communications Skills for Various Audiences MGM, Maureen Mulvaney This session is designed to provide at-tendees with practical every day commu-nication skills to use in the kitchen, with parents, principals and administrators, etc. This will be an interactive round table ses-sion and a unique opportunity to practice a variety of effective communicating skills with MGM. Learn how to:

• LeadandInfluenceEffectively–insteadof just bossing people around

• CommunicatetheBigPicture–insteadof focusing on the small pieces

• GetEveryoneOnYourSide–students,parents, teachers, administrators, and community members

Communications and Marketing 4140

Work Better with Others! Introduction to DiSC note: this session runs 11:45-12:45 Lynn Petrowski Having trouble dealing with certain employees, your boss, or mother-in-law? What you learn in this session will help you in both personal and professional relationships! DiSC is a personal assess-ment tool used to improve work produc-tivity, teamwork and communication, and helps people discover their behavioral differences. The DiSC model provides a common language that people can use to better understand themselves and to adapt their behaviors with others.

Administration 3410

12:45 – 1:15 Exhibits – Directors Only This year we are offering directors and vendors 30 minutes to access the show floor before the crowds. Use this time wisely. Plan in advance on those booths you need to see and take advantage of this time to move quickly and easily around the show floor.

CERTIFICATION EDUCATION UNITS (CEUS)

Full Conference 11Day 1 only 6Day 2 only 5Food Show only 1

PHOTO SESSIONOur professional photographer will take your photo to use for your district newsletter, website, and your LinkedIn profile. Sessions will be limited and reservations and pre-assigned times must be made in advance. If you would like to take advantage of this opportunity you must send your request in by email to info@schoolnutrition.info or indicate this when you register for the conference online. Reservations will be handled on a first come, first served basis.

Day 2 - Wednesday, October 267:30 – 8:15 Breakfast & Registration

8:15 – 9:00 Welcome & SNA of Mass. Annual Meeting

During the SNA annual meeting we will highlight the work from last year share our goals for our association for this coming year, and discuss and vote on proposed changes to our bylaws. Details on these changes are posted on the website and we will be sending email blasts with these details.

9:15 – 10:30 Concurrent sessions:

Eat with Your Eyes Melissa Honeywood, April Liles, Thomas Houle, Jeanne Reilly Physiology & Behavior Journal states that “While the senses of taste, smell, and vision are distinct, visual stimuli have been shown to alter the perception of taste, smell, and flavor”, so it is no secret that we eat with our eyes.

Join Award Winning Chef and Registered Dietitian Melissa Honeywood (Cambridge MA Public Schools), Kids Best Menu Award Winner and Registered Dietitian April Liles (Waltham MA Public Schools), Food Service Director Thomas Houle (Nashoba School District), and Food service director and blogger of “Make Lunch, Not War” Jeanne Reilly (Windham Raymond Schools, Maine) and discover some real options in dressing your lines and showcasing your food and entice your customers to try healthy meals served by their school’s food and nutrition team.

Operations 2230

Public Speaking 101 Heather Davis With nearly 3 out of 4 people having the fear of public speaking, it is # 1 phobia of most people. As the experts and leaders in our business of school nutrition, we must take advantage of opportunities to let the public know about the great work we are doing! Doing so builds credibility, respect and support for our programs! Learn about the organization Toastmasters International, which is a world leader in communication and

leadership development, with local clubs all over the world. In this session, a local Toastmaster’s leader will give tips to help build your confidence and skill to take on that fear and shine as a public speaker!

Communications and Marketing 4140

10:45–12:00 Concurrent sessions:

Recipe for Success: How to Write a Recipe Chef Ken Watt C.E.C. Do you have a great recipe from home that you want to convert to a larger size? Or, are you one of those “a dash of this & a pinch of that” type of a cook, never yielding the same result? Having consistent, well-written recipes is the key to students coming back for more of your great food (as well as keeping food costs and nutrient facts in check)! You will learn key tips about recipe conversions, ways of properly recording measurements, and the language you need to effectively write a recipe that anyone can follow with ease.

Operations 2120

Millennium Moms Michael Craig So long, June Cleaver! Millennial moms are in your future, so it’s important to know how to work with them successfully. In the next few years, it’s anticipated that over 30 million millennial moms will have children in US schools. This session is focused on presenting trends, insights, and tips on how to message, market, and communicate with this important customer segment.

Communications and Marketing 4150

12:15 – 2:00 Lunch

DESE update Rob Leshin The current status of Massachusetts School Nutrition Programs and the impact of federal and state regulations will be discussed as well as an update on Child Nutrition Reauthorization and Professional Standards.

Administration 3000

Fuel up with a delicious protein and calcium boost thanks to freshly made lattes with dairy! Sponsored by New England and Dairy Food Council.

Registration is available on our website at: www.schoolnutrition.info

Click on the 2016 Annual Fall Conference Attendee registration on the homepage. SNA of Mass. members must sign in before registering to receive member pricing. For assistance contact our office 617-734-8822.

If you would like to receive a 65th anniversary vest, please select the conference including vest option on the registration form. The full conference rate with the vest will be an additional $25.

(1) Director Special – Directors who register themselves and three other staff people for the FULL CONFERENCE will get the fourth registrant at half price.

(2) Dinner is included with full conference registration only. You must register for dinner in advance. Please specify on your online registration form if you will be attending the Tuesday evening dinner.

(3) Dinner is an additional charge for One Day only attendees.

ACCOMMODATIONS Rooms have been reserved for conference attendees at the Hilton Garden Inn, Worcester. Call 508-753-5700 and mention the SNA of Mass. conference to secure the special rate of $135 for single or double occupancy. Parking is across the street in the covered garage. Please pull behind the hotel to unload your luggage prior to parking your car.

DIRECTIONS DCU Center, 50 Foster Street, Worcester, MA 01608 For directions: http://www.dcucenter.com/directionsandtransportation.php For parking information and additional options: http://www.dcucenter.com/parking.phpREAD CAREFULLY: SNA has secured a flat rate of $5.00 per day in the Major Taylor Blvd. Municipal Garage - 30 Major Taylor Blvd. (diagonally across from the DCU Center) on the corner of Major Taylor Blvd. and MLK Jr. Blvd. (formerly Central St.) off of exit 16 from Rt. 290. Use Google Maps for directions. DO NOT USE THE GARAGE MAILING ADDRESS IN Mapquest or in your GPS. It will not bring you to the correct location for the garage entrance. The entrance is on MLK Jr. Blvd on the right just before Major Taylor Blvd. If you must use an address in Google maps try 98 MLK Jr. Blvd but it doesn’t always perfectly work since the entrance is not a mailing address.When you arrive you will get a ticket from the entrance gate dispenser. Take this ticket with you when you leave your car! When you arrive at the conference you will receive your discount ticket at the registration desk. Remember to keep both tickets. You will need both to get the discount when you pay for parking. When you leave the conference you must stop at the APS (Automated Pay Stations) in the Level 1 lobby of the garage on the corner of Major Taylor Blvd and MLK Jr. Blvd. Insert your original parking ticket first…then the discount ticket!

SNA OF MASS. FED ID# - 042-748-901REFUND/CANCELLATION POLICY: One half of the registration fee will be refunded for all cancellations received before September 30, 2016.

Fees Full Conference* Member $260 $285Nonmember $290 $315

One Day Only (Specify 10/25 or 10/26) Member $165 $190Nonmember $190 $215Dinner* $45 $45

Exhibits only Member (Director) $60 $60Member (non-Director) $30 $30Nonmember $75 $75

After Sept. 21

On or Before Sept. 21

Registration

SNA of Mass is going green. All conference attendees will receive a 65th anniversary water bottle at registration. These have been washed and are ready to use so plan ahead throughout the conference and use the various bubblers to keep your bottles filled. Keep this gift for future conferences!

Limited copies of one of our keynote speakers’ book - NERD Know How, by Beth Ziesenis - will be available onsite for $20. Beth will be on the show floor to sign your book and answer any questions from her presentation.

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