Portfolio Ramshi Hamza
Transcript of Portfolio Ramshi Hamza
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
INTRODUCTION
Education
National Institute of Design, Ahmedabad | New Media DesignJune 2008 - 2010Karnataka Chitrakala Parishath, Bangalore | BFA, Applied Arts2002 - 2007AnsarEnglish School, !risur, Kerala | 10 +2
Experience
User Experience Lead | Feb 2011 - PresentMindTree, BangaloreProjects:Unilever OPSO - HD (Global Trade Promotion App)POCs for American-Express iPhone & iPad ApplicationsLakshmi Villas Bank - Internal Applications
User Experience Design, Intern | Feb-Aug 2010 (NID Dip Project)InMobi, BangaloreDesigned a Smart phone interface for Neo (InMobi’s mobile advertising portal) called ‘SmartNEO’ a!er relevant user research. "is will help the Advertisers and Publishers to perform the relevant tasks on the go. A High #delity prototype of the iPhone App was made and tested.
Jr. Interaction DesignerSymphony Services, BangaloreAugust 2007 – June 2008 (11 months)Worked with the Design Team of Oracle | Hyperion. "e team designed solutions for so!ware interactions on Oracle | Hyperion Products across disciplines of Business Intelligence and Enterprise Performance Management. Also, prototyped and orchestrated design e$orts on future technology concepts for BI applicationsHelped me to study the interaction design process in detail.
About Me
I am a keen observer with innate leadership qualities , multitask-ing capabilities, excellent graphical, analytical and logical ability.Fast learner with desire to constantly update my current set of skills. I am not afraid to take risks or to make mistakes but i make sure not repeat them.I am 100% commi%ed, a%entive to detail and relentlessly tenacious towards any task undertaken
Area of InterestsInteraction Design, Design Research, Branding &Identity, Film Making , FineArts, Photography
Technical Skills Design Tools Adobe Creative Suit CS5 | Photoshop, Illustrator, InDesign, Flash, Dreamweaver, A!ere$ects, Premier, 3ds Max, Final Cut ProOperating Systems | Snow Leopard 10.6, WindowsProgramming Tools | C++, Basic Action Script
Honors and AwardsFinalists (Top 6) at USID 2009 Conference (3rd international HCI Conference) in the category of Academic Showcase (Project: E-wall)
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
PROJECT | SmartNEO- iPhone App for the InMobi Mobile Ad Network
Project Brief
Design a Smart phone interface for Neo (InMobi’s mobile advertising portal) called ‘SmartNEO’ a!er relevant user research. "is will help the users to get the relevant information about their Ads and Sites on their Smart Phones.
"e Project included the following modules1. Studying InMobi advertising domain and the existing InMobi web portal. A!er relevant user research #nd out the need for the SmartNEO and what are di$erent tasks that di$erent stakeholders of SmartNEO might perform on a mobile interface on the go.2. Came up with smart phone interface(Prototype) for InMobi portal. 3. Also must researched about all the controls and pa%erns that are technically and visually feasible in the iPhone.
Design Philosophy:
Clean interfacesUser should never feel lost in any context Only the relevant information on the screensRight information to the right user
Diploma Project Duration: 6 MonthsSponsor: InMobi, Bangalore
Smart Neo
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
PROJECT | SmartNEO- iPhone App for the InMobi Mobile Ad Network
Pranav (Publisher)
Key Publisher
Often go for business trips
Fetches InMobi’s data from the network thorugh APIs given by the InMobi and
uses in their own Applications to analysis
Very Techy
Uses Laptop, iPad, iPhone
Using 3G mobile internet connection
Tasks done on the go
Messages and alerts
View Ad Requests, Ad impressions, Clicks, Net Earnings
persona
04
Akash (Advertiser)
Account manager in Ring Ring Media - Non-Indian
High Spend Advertiser
Regular advertiser with InMobi
Uses separate tracking tool for checking his ad performance
Often go for business trips
Assistance for the ad performance
Media Consumption
Very Techy
Uses Laptop, iPad, iPhone
Using 3G mobile internet connection
Tasks done on NEO
Tasks done on SmartNEO
Other Proposed Tasks
persona
01Akash
Advertiser
Account manager in XYZ
Ajay (Advertiser)
Freelance consultant, Dizzi
Low Spend Advertiser- New to InMobi
Often Travel??
Not frequent advertiser with InMobi
Self reporter
Media Consumption
Very Techy
Uses Desktop, Nokia
Tasks done on the go
SmartNEO Messages and Alerts
View Ad spend, CTR, Return on Investment
Scenarios
persona
02
Pritham (Publisher)
Freelance consultant
Small Size Publisher
Often Travel??
Not frequent advertiser with InMobi
Self reporter
Media Consumption
Very Techy
Uses Desktop, Nokia
Tasks done on the go
Messages and alerts
View Ad Requests, Ad impressions, Clicks, Net Earnings
persona
05
Ankit
Sales Manager
InMobi, Bengaluru
Often Travel??
Not frequent advertiser with InMobi
Self reporter
Media Consumption
Very Techy
Uses Desktop, Nokia
Tasks done on the go
persona
08
Murari
Admin, Publisher Front
InMobi, Bengaluru
Travel a lot, Trecking and Phtography
Regular advertiser w
ith InMobi
Uses separate tracking tool fo
r checking his ad performance
Self reporter
Media Consumption
Very Techy
Uses Laptop, iPad, iPhone
Tasks done on the go
persona
09
Rajani Campaign ManagerInMobi, Bengaluru
Often go for business tripsRegular advertiser with InMobi
Uses separate tracking tool for checking his ad performance
Assistance for the ad performanceMedia ConsumptionVery TechyUses Laptop, iPad, iPhone
Using 3G mobile internet connectionFrequently Used Tasks
Wap Ad, Advertiser Funds, Account managements , Market place settings,
Advertsing Agency Commissions
persona07Pritham (Publisher)Travel a lot, Trecking and Phtography
Regular advertiser with InMobi
Uses separate tracking tool for checking his ad performance
Self reporterMedia Consumption
Very TechyUses Laptop, iPad, iPhone
Tasks done on the go
Messages and alerts
View Ad Requests, Ad impressions, Clicks, Net Earnings
persona06
Anand(Advertiser & Publisher)
High Spend Advertiser
Travel a lot, Trecking and PhotographyRegular advertiser with InMobiUses separate tracking tool for checking his ad performance Self reporter
Media ConsumptionVery Techy, Using Nikon D300Uses Laptop, iPad, iPhone
Tasks done on the go
How much of money he is spending for his Adsand camparison of his spend with yesterday and week etcIf the campaigns are not performing well; then he would pause it.How much money he is earning from his sites Will Look in to both Advertiser and Publisher Reportsand will act upon it.
persona
03
Understanding NEO
Understanding the Users
Understanding Mobile Ad Network
Selection of Tasks for SmartNEO
Information Architecture
Personas Creation
Understanding of iPhone Platform
Design Translation
Wire Framing
Study of Similar Apps
Prototyping + Concept Testing
Design Process
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
PROJECT | SmartNEO- iPhone App for the InMobi Mobile Ad Network
Screenshots of the Proposed iPhone Application-SmartNEO
Slide to Pubisher Landing pageSlide to Pubisher Landing page
Account Details | Login as a Di!erent UserAccount Details | Login as a Di!erent User
username_sampleusername_sample
Terms | Copyright 2010, All Rights reserved
News Room Blog FeedBack
Add FundsAdd Funds
55AdgroupsAdgroups
MoreDashboard Campaigns ReportsReports
Add FundsAdd Funds
55AdgroupsAdgroups
MoreDashboard Campaigns ReportsReports
Ad Spend 13456346
Impressions 13456346
Clicks 6346
CTR 6346
eCPC 6346
Ad ImpressionsAd GroupName 01
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Ad Impressions
07 Apr 2010, 01:00 PM
Ad Impressions
Ad Impressions
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Ad GroupName 01 03 Apr 2010 - 10 Apr 2010
A web enabled interactive wall placed in Historical sites where visitors can leave their messages forever and also retrieve them later. Every day, historical sites are visited by thou-sands. As they seek to experience their majestic splendor, most visitors want to take their memories back home. But some leave mes-sages on the monuments and destroy their beauty.E-wall reduces the scribbles done by the public on the monuments and brings energy to these dead spaces.
Watch the concept video: http://vimeo.com/8244648
PROJECTS | E-Wall
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
Iterations
Mental Models
Field Research
Findings & Analysis
Domain Research
User Study - Participatory Approach
Concepts
Technology Research
Task Analysis
Visual Design
Working Prototype
User Testing
Final Prototype
Field Research Findings & Analysis Domain Research User Study Concepts Design Process
Domain Understanding
IdentifyingProblems
Target Audience
ResearchCase
Studieswebsites
ResearchPapers
Modera Temple
Adalaj, Gandhinagar
Diu Fort, Diu
Rani Ki Vaav, Patan
People leave messages as their memories Gra!ti destroying historical beauty
User study in Adalaj,Gandhinagar with a participary approachInterviewsPhotos Video Footage Notes
Digital Wall
Digital Pillar
PROJECTS | E-Wall
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
Visual Design ExplorationsVisual Design Explorations
Design Process
working prototypeSQL server as back endVC#.net as front end
Capture
Touch Screens
Touch Screens
Face Recognition
Data Flow Diagram
UI Iterations
Technology Task Analysis Visual Design Working Prototype Final Prototype
Watch the concept video: http://vimeo.com/8244648
PROJECTS | E-Wall
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
PROJECTS | Design solutions for Online conferencing
DesignOpportunities
The objective of this project was to study and visualize the Vision Plus 2010, (International Information Design Confer-ence) and find out design opportunities to make the experience of the Pre-conference, On-conference and Post-conference better through the new technologies and New Mediums.
Design ProcessInformation gatheringSystem designScenariosDesign opportunitiesBrandingDesign solutions through FM TransmitterWeb ApplicationInformation architectureWireframingScreen Shots
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
PROJECTS | Design solutions for Online conferencing
Rest Room
Speaker
FM Transmitter
Users
Camera 03Camera 02
OnlineAssistance panel
onconference user using Panels in the breaktime
From O!ce From Home
online user attending the Live online conference through internet
Camera 01Server
Tea Time
visionplus 2010 Design solutions Map
This map explains about the di"erent users watching the conference through di"erent channels. When speaker talk, onconference viewer watch it. This system helps the people who are watching from home to ask questions to speaker and get the answer directly from the speaker.It is #ltered by a Online Assisting Panel. The systems put up outside the conference hall helps the online viewers to make video chat and make contacts. FM tansmitters with di"erent channels of the di"erent stages are placed so that onconference audience wont miss any thing. Online viewers have options to see the di"erent camera angles of the speaker and also have option to write notes, chat with the other viewers.conference videos can be viewed again from AchiveVision.
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
PROJECTS | Redesigning Projector-Remote
Laser Light
Touch pad
Right Click
Left Click
Mute
Freeze
Menu
Setup
Escape
Input
Power Button
Projector mode Indicator
| Projector Remote - Mouse
SLIDE UP
L - CLICK R - CLICK
VOL +VOL -
7.5mm
100mm
97.5mm
8mm
50mm
45mm
ESC
4mm
6mm
5mm
7.5mm
VOL +VOL -
8mm
18.5mm
ON/STANDBY
6mm
PJ MODE
3.5mm
ON/STANDBY
PJ MODE
ESC MUTE
INPUT SETUP MENU
FREEZE
SLIDE UP
L - CLICK R - CLICK
VOL +VOL -
37.5mm
97.5mm
20mm
100mm
Design ProcessStudied and Analysed excisting Projector-RemoteFound problems and gave solutions such as intergrating Trackpad-mouse to the Projector-Remote considering ergonomics
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
PROJECTS | Anti Smoking Campaign through New Media Installation
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
Smoking Zones in offices, HotelsNear Cigerette shops
PlacementsA human sizeDimensions 1:3 Prototype of Installation
This Interactive Cigerette lighter is placed mainly in Smoking zones. It creates an awareness about the effects of smoking to smokers and people around. The interac-tivity of the installation interests people and they will make videos of it and start sharing with their friends through differ-ent channels like Mobile, Web etc.. Thus it also becomes a ‘Word of mouth’ awareness campaign rather than just a awareness installation.
Working of the Installation-Smoker takes the Cigarette-Look for the Lighter-Finds the ‘Interactive Cigarette Lighter’ and approaches towards the Lighter-Smoker press the button to light the cigerette-the LED will start lighting and makes the lungs image along with the coughing sound.
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
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PROJECTS | Sketchy Picture
‘Sketchy picture’ is the story about the journey of an artist and the nostalgic moments of his life connected through his paintings.
!is project includes the values of artistic expres-sions, aesthetics, semiotics, ideology and various methods involved in "lmmaking; starting from Story, Story Boarding, Camera, Lighting, Direc-tion, Editing, Art Direction, Set Designing, Sound Editing and Titling.Di#erent techniques like Stop Motion Animation; A$ere#ects etc also were used in making. A painting theme is used all over the movie and in titling.
Watch the movie: h%p://vimeo.com/5654839
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
BRANDING
www.justrentacar.comcall 3333
smbol with web-address
www.justrentacar.com
s m a r t m ove
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
HANDWORKS
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
PHOTOGRAPHY
WORKS | Symphony Services, Bangalore
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
!ese are some of the Screen shots of di"erent projects I was involved when I was working with Symphony Services, Bangalore. As this was my #rst job i was involved in di"erent projects. Even though my role was small, it really thought me the process involved in interaction design in detail.
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
PORTFOLIORAMSHIHAMZA
CONTACT ME
STUDENT, NEW MEDIA DESIGNNATIONAL INSTITUTE OF DESIGN
RAMSHI HAMZA
+91 9739360882
[email protected]@yahoo.com
301, Tulip Block, Keerthi Riviera6th G Cross, Kaggadasapura, CV Raman NagarBangalore - 560093
Kummath HouseOpp. Pillakkad Juma MasjidKo!apadi (Post), "risur (District),Kerala, India Pin Code: 680505
01 July 1984Date Of Birth
Address
Permanent Address
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