Portfolio Portfolio projectprojectPrinciples of Principles of

DesignDesign

Principles of DesignPrinciples of Design The principles of design describe the way The principles of design describe the way

artists organize or arrange the work of art.artists organize or arrange the work of art. Often called compositionOften called composition The Principles are: balance, emphasis, The Principles are: balance, emphasis,

contrast, movement, pattern and unitycontrast, movement, pattern and unity

Balance:Balance: Symmetrical: (mirror image)Symmetrical: (mirror image)Asymmetrical: (not symmetrical)Asymmetrical: (not symmetrical)Radial: (a focus on the center) Radial: (a focus on the center) like a bicycle like a bicycle wheel)wheel)

Symmetrical Symmetrical balance:balance:

Mirror imageMirror imageequal on equal on each sideeach side

Asymmetrical balanceAsymmetrical balance

James McNeill Whistler Arrangement in Grey and Black: The Artist's Mother, 1871, oil-on-canvas

Radial design in a Mandela: The Love union of Goddess and God, by Jack Haas

Emphasis:Emphasis: What is the mainWhat is the main

area of focus? area of focus? To make your design To make your design

stand out use bright stand out use bright

color or use more color or use more

detail to show emphasis.detail to show emphasis.

What has Mary CassattWhat has Mary Cassatt

done to create emphasis?done to create emphasis?

Contrast:Contrast: Artists try to create visual interest to make their Artists try to create visual interest to make their

work as exciting as possible. work as exciting as possible.

Contrast tone: Black shape on white backgroundContrast tone: Black shape on white background

Contrast colours(complementary)

Contrast texturesVan Gogh used

strong contrastingcolours and

textures

Movement:Movement: Create the illusion of Create the illusion of movementmovement. Repeat and . Repeat and

overlap the shape.overlap the shape. How have artists conveyed a sense of How have artists conveyed a sense of

movement in their art? movement in their art? How might you create a sense of movement in How might you create a sense of movement in

your design? Your design might be falling, your design? Your design might be falling, jumping or emerging…jumping or emerging…

MM MMovement

Peter Paul RubensPeter Paul Rubens:: Lion Hunt,1616, oil on panel Lion Hunt,1616, oil on panel Look at the spiral movement in Ruben’s paintingLook at the spiral movement in Ruben’s painting

Pattern:Pattern: Artists repeat a motif to show patternArtists repeat a motif to show pattern Pattern could be repeated on the letters or Pattern could be repeated on the letters or

in the background (behind the letters)in the background (behind the letters) Create your own stencil so that your motif Create your own stencil so that your motif

can be easily repeated.can be easily repeated.

Antiqued Celtic Maze

Wedding Band

Unity:Unity: Unity meansUnity means all parts work together.all parts work together. Unified shapes are circles, figure eight, Unified shapes are circles, figure eight,

spirals ETC. spirals ETC. Have a shape repeat to form a circle or a Have a shape repeat to form a circle or a

spiral.spiral.

Vincent van Gogh “Vincent van Gogh “The Starry Night”The Starry Night” June 1889. June 1889. Oil on canvasOil on canvas

Unity of colour and brushstrokesUnity of colour and brushstrokes

Portfolio project What to Portfolio project What to do:do:

Use your first and last name. Use your first and last name. 75% of the folder will be covered with 75% of the folder will be covered with

colour and designcolour and design Use creative design and letteringUse creative design and lettering The back of the folder will have a quote or The back of the folder will have a quote or

saying about life. This must be school saying about life. This must be school appropriate.appropriate.

General guidelines:General guidelines: Use at least one principle of Use at least one principle of

designdesign Elements: line, shape, colour, Elements: line, shape, colour,

texture, value (shading), spacetexture, value (shading), space The project will be completed The project will be completed

in pencil crayonin pencil crayon

Use a word line to create more visual Use a word line to create more visual interest for the layout. interest for the layout.

Sketch the design first before starting Sketch the design first before starting on the larger portfolio paper.on the larger portfolio paper.