Portfolio Production and Design
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A S H L E Y H B O T T CONTACT EDUCATION EXPERIENCE 922 8th Avenue Brookings, SD 57006 [email protected] 605.413.6092 www.linkedin.com/in/ashleybott South Dakota State University Bachelor of Arts in Advertising Marketing and Studio Arts Minors Program Highlights: INVOLVEMENT Social Cabinet Director, Chi Omega Women’s Fraternity November 2013-January 2014 • Used a $250,000 budget to strategically place media throughout the Sioux Falls area targeted at college enrollees • Started a theoretical business and learned the details of what goes into opening and managing a business • Created and managed a $125 Google AdWords campaign for Cubby’s Sports Bar and Grill • Practiced concise and effective communication skills by writing press releases and news stories from research • Learned the fundamental skills of Photoshop, Illustrator and InDesign and focused them into advertising • Lead cabinet team through planning and executing all social events including formals and socials • Followed a strict budget while working with vendors and facilities • Document time and attendance at all Panhellenic meetings and collect dues for all of the Greek chapters on SDSU’s campus • Design promotional material for Greek Life • Guide incoming freshmen through the coursework of the advertising major at SDSU and help them declare their emphasis and minors experience and gain a passion for advertising • Work as a team on fundraising projects to help market different organizations and companies for club funding • Meet with professionals in the industry • Designed posters, newsletters, postcards, etc. to promote Chi Omega and its events on campus and throughout the community • Helped establish and promote Chi Omega on all forms of social media Secretary, SDSU Panhellenic Council February 2013-January 2014 Advertising Club Member September 2012-Present Advertising Major Mentor September 2013-Present Marketing Chair, Chi Omega Women’s Fraternity September 2012-November 2013 Account Executive Intern, Fresh Produce LLC June 2015-August 2015 Server, Cubby’s Sports Bar and Grill August 2013-Present Intern, South Dakota Advertising Federation September 2015-Present • Handled all scheduling and client communication, while acting as a liaison between the Fresh Produce team and the interns • Branded and promoted an art exhibition in the Ipso Gallery • Maintain and help create a clean and enjoyable environment. • Perform all tasks and responsibilities communicated by employers • Assist with planning and executing events including the student day, Addy Awards, luncheons, etc. • SKILLS • Basic knowledge of SEO/SEM • Adobe Illustrator • Adobe Photoshop • Adobe InDesign • Google AdWords • Google TagManager • Microsoft Office • Developed creative campaigns for clients within the community in Portfolio Production and Design • Learned and practiced research techniques to implement into a campaign for the National Student Advertising Competition in April 2016 ASHLEY BOTT PORTFOLIO PRODUCTION & DESIGN ABOUT ME Passion, efficiency, and determination have formed not only who I am as an individual, but who I want to become as a professional in the forever evolving advertising industry. I am extremely organized and vibrantly conceptual, which has guided me to amazing opportunities throughout my educa- tion. I currently work as the South Dakota Advertising Federa- tion intern where I assist planning and executing events and help organize and manage memberships. Prior to that, I worked as the Account Executive for the Famous For Meats internship team at Fresh Produce LLC, where I gained experi- ence working in a creative agency. I had the opportunity to act as the liaison between the agency and the intern team, handle all scheduling and client communication, and meet some of the most talented people in the Sioux Falls market. My willingness to work hard and my dedication to produce the best work I possibly can has been my key to success thus far. I have developed an interest in media buying, SEO and analytics, and I am willing to entangle myself in any opportu- nity that allows me to apply and expand my skillset. Dark chocolate covered almonds, running, and sudoku are just a few things that tickle my fancy, but I am sure we can find something to chat about.
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Transcript of Portfolio Production and Design
A S H L E Y H B O T T
CONTACT
EDUCATION
EXPERIENCE922 8th AvenueBrookings, SD [email protected]/in/ashleybott
South Dakota State UniversityBachelor of Arts in AdvertisingMarketing and Studio Arts MinorsProgram Highlights:
INVOLVEMENT
Social Cabinet Director, Chi Omega Women’s FraternityNovember 2013-January 2014
• Used a $250,000 budget to strategically placemedia throughout the Sioux Falls area targetedat college enrollees
• Started a theoretical business and learned thedetails of what goes into opening andmanaging a business
• Created and managed a $125 Google AdWordscampaign for Cubby’s Sports Bar and Grill
• Practiced concise and e�ectivecommunication skills by writing press releasesand news stories from research• Learned the fundamental skills of Photoshop,Illustrator and InDesign and focused them into advertising
• Lead cabinet team through planning and executing all social events including formals and socials• Followed a strict budget while working with vendors and facilities
• Document time and attendance at all Panhellenic meetings and collect dues for all of the Greek chapters on SDSU’s campus• Design promotional material for Greek Life
• Guide incoming freshmen through the coursework of the advertising major at SDSU and help them declare their emphasis and minors
experience and gain a passion for advertising
• Work as a team on fundraising projects to help market di�erent organizations and companies for club funding• Meet with professionals in the industry
• Designed posters, newsletters, postcards, etc. to promote Chi Omega and its events on campus and throughout the community• Helped establish and promote Chi Omega on all forms of social media
Secretary, SDSU Panhellenic CouncilFebruary 2013-January 2014
Advertising Club MemberSeptember 2012-Present
Advertising Major MentorSeptember 2013-Present
Marketing Chair, Chi Omega Women’s FraternitySeptember 2012-November 2013
Account Executive Intern, Fresh Produce LLCJune 2015-August 2015
Server, Cubby’s Sports Bar and GrillAugust 2013-Present
Intern, South Dakota Advertising FederationSeptember 2015-Present
• Handled all scheduling and client communication, while acting as aliaison between the Fresh Produce team and the interns• Branded and promoted an art exhibition in the Ipso Gallery
• Maintain and help create a clean and enjoyable environment.• Perform all tasks and responsibilities communicated by employers
• Assist with planning and executing events including the student day, Addy Awards, luncheons, etc. •
SKILLS• Basic knowledge of SEO/SEM• Adobe Illustrator• Adobe Photoshop• Adobe InDesign• Google AdWords• Google TagManager• Microsoft O�ce
• Developed creative campaigns for clients within the community in Portfolio Production and Design
• Learned and practiced research techniques to implement into a campaign for the National Student Advertising Competition in April 2016
ASHLEY BOTTPORTFOLIOPRODUCTION & DESIGN
ABOUT MEPassion, e�ciency, and determination have formed not only who I am as an individual, but who I want to become as a professional in the forever evolving advertising industry. I am extremely organized and vibrantly conceptual, which has guided me to amazing opportunities throughout my educa-tion. I currently work as the South Dakota Advertising Federa-tion intern where I assist planning and executing events and help organize and manage memberships. Prior to that, I worked as the Account Executive for the Famous For Meats internship team at Fresh Produce LLC, where I gained experi-ence working in a creative agency. I had the opportunity to act as the liaison between the agency and the intern team, handle all scheduling and client communication, and meet some of the most talented people in the Sioux Falls market. My willingness to work hard and my dedication to produce the best work I possibly can has been my key to success thus far. I have developed an interest in media buying, SEO and analytics, and I am willing to entangle myself in any opportu-nity that allows me to apply and expand my skillset. Dark chocolate covered almonds, running, and sudoku are just a few things that tickle my fancy, but I am sure we can �nd
something to chat about.
IN CLASS ASSIGNMENTS
Project: Pick a brand and visually capture their brand identity through emoticons.
My Work: I selected Target and created three emoticons- a target bag, popcorn, and Spot, the Target dog.
EMOTICON BAD AD CAMPAIGNProject: Select an unsuccessful advertising campaign and develop a new designs and messaging to make it better.
My Work: I chose “The Perfect “Body”” campaign ran by Victoria’s Secret to promote their new bra line that has the perfect �t, perfect comfort, and perfect softness. I chose this campaign because it advertises that women who are extremely thin and it sets unhealthy and unrealistic standards of the “perfect body”. In my ad revamp, I wanted the focus of the advertisements to be on how the perfect bra �t makes any woman feel like an angel, regardless of their size or shape. I changed the slogan from “The Perfect Body” to “Your Perfect Body” and the women wearing the bras are of all di�erent demographics.
EVENT CALENDAR
Client: Brookings Convention & Visitors Bureau
Project: Event Calendar Update
My Work: My goal for this project was to create an event calendar that catches the attention of the community while providing them with information on what is going on in Brookings throughout the month.
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5 MARCH 1ST
MARCH 3RD
MARCH 4TH
MARCH 5TH
MARCH 5TH
MARCH 8TH
MARCH 9TH
MARCH 10TH
MARCH 12TH
MARCH 14TH
MARCH 16TH
MARCH 17TH
MARCH 19TH
MARCH 20TH
MARCH 22ND
MARCH 23RD
MARCH 24TH
MARCH 25TH
MARCH 26TH
MARCH 27TH
MARCH 28TH
MARCH 29TH
MARCH 30TH
MARCH 31ST
6th Annual McCrory Gardens Garden Party, McCrory Gardens
Brookings Register’s 2rd Annual City-Wide Rummage Sale
Local Points Go Kart Race, University Plains Speedway, 1 pm
Books in Bloom, McCrory Gardens Education & Visitor Center, 10 am
Tie Dye Tuesday, Children’s Museum of SD, 2 pm
Predictor Mile, BHS Track, 7 pm
Creative Kidoodle: Screen Printing, 2 pm, Children’s Museum of SD
Camaro Fun Days, Pioneer Park, 9 am
Chalk Craze, Brookings Arts Council, 10 am
NRA Youth Sportsfest, Brookings Gun Club, 1 pm
Taste of Brookings, Downtown Brookings, 5 pm
Science Sunday, Children’s Museum of SD, 1 pm
Tie Dye Tuesday, Children’s Museum of SD, 2 pm
Creative Kidoodle: Screen Printing, Children’s Museum of SD, 2 pm
Puppet Show, Brookings Public Library, 7 pm
BCT Presents: Romeo and Harriet, Performing Arts Center
Dye & Dash 5K Brookings, 10 am, Wing & Brew Festival, Swiftel Center
Connect Power Hour, 1 Million Cups, Downtown at Sundown
Local Points Go Kart Race, University Plains Speedway, 1 pm
Local Points Go Kart Race, University Plains Speedway, 1 pm
SDSU Women’s Soccer vs. Creighton, Fishback Soccer Complex, 6 pm
Soggy Doggy Days, Hillcrest Aquatic Center, 6 pm
BHS Varsity Football vs. Huron, Coughlin-Alumni Stadium, 7 pm
Local Points Go Kart Race, University Plains Speedway, 1 pm
For event information, visit www.brookingschamber.org
MarchEVENT CALENDAR
6th Annual McCrory Gardens Garden Party, McCrory Gardens
Brookings Register’s 2rd Annual City-Wide Rummage Sale
Local Points Go Kart Race, University Plains Speedway, 1 pm
Books in Bloom, McCrory Gardens Education & Visitor Center, 10 am
Tie Dye Tuesday, Children’s Museum of SD, 2 pm
Predictor Mile, BHS Track, 7 pm
Creative Kidoodle: Screen Printing, 2 pm, Children’s Museum of SD
Camaro Fun Days, Pioneer Park, 9 am
Chalk Craze, Brookings Arts Council, 10 am
NRA Youth Sportsfest, Brookings Gun Club, 1 pm
Taste of Brookings, Downtown Brookings, 5 pm
Science Sunday, Children’s Museum of SD, 1 pm
Tie Dye Tuesday, Children’s Museum of SD, 2 pm
Creative Kidoodle: Screen Printing, Children’s Museum of SD, 2 pm
Puppet Show, Brookings Public Library, 7 pm
BCT Presents: Romeo and Harriet, Performing Arts Center
Dye & Dash 5K Brookings, 10 am, Wing & Brew Festival, Swiftel Center
Connect Power Hour, 1 Million Cups, Downtown at Sundown
Local Points Go Kart Race, University Plains Speedway, 1 pm
Local Points Go Kart Race, University Plains Speedway, 1 pm
SDSU Women’s Soccer vs. Creighton, Fishback Soccer Complex, 6 pm
Soggy Doggy Days, Hillcrest Aquatic Center, 6 pm
BHS Varsity Football vs. Huron, Coughlin-Alumni Stadium, 7 pm
Local Points Go Kart Race, University Plains Speedway, 1 pm
For event information, visit www.brookingschamber.org
MARCH EVENT CALENDAR1
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The client provided feedback on my initial poster (shown on the left), which inspired my �nal poster design (on the right). The �rst version of the calendar had a lot of unnecessary repetition and was very busy. I changed it to include pictures of the community as well as removed some of the clutter from the design.
STORE PROMOTION
Client: The Carrot Seed
Project: Create a campaign to raise community’s awareness by promoting cooking classes and The Carrot Seed’s ability to be the prime holiday shopping destination.
My Work: I created a versatile campaign to be implemented in the Brookings community. The campaign included a sponsored Facebook campaign, a community “takeaway”, a Brookings Shopper advertisement, and an event partnered with the CVB.
The Carrot Seed The Carrot Seed
The Carrot Seed
Looking for the perfect kitchenware, latest
Come get inspired at The Carrot Seed in downtown Brookings!
holiday puchase over $75. Attend one of our hoiday cooking classes for an
$10 off any holiday purchase over $75
FACEBOOKThe Facebook campaign will raise awareness through promotions and discounts targeted to the business’ target demographic.
Tis the season to “wow” your holiday guests with
stylish and innovative kitchenware, unique gifts, and the latest flavors and
recipe inspiration
Receive $10 off any holiday
purchase of $75 or more
ATTEND ONE OF OUR COOKING CLASSES AND
RECEIVE AN ADDITIONAL 10% OFF STOREWIDE
312 Main AvenueDowntown Brookings
www.carrotseedkitchen.com
TAKEAWAY AND SHOPPER ADThis piece could be used in two di�erent ways. The color version can be put at di�erent locations around town including J Ella, Cover To Cover, Cubby’s, Vintage Willows, etc. People will be presented with the slip to increase awareness of the store. The black and white version will be ran as an ad in the Brookings Register.
EVENTAt the Parade of Lights hosted by Brookings CVB on Main Avenue, The Carrot Seed will place a booth outside of the store where people can stop for some hot chocolate to warm themselves up during the parade. On the sleeve of the co�ee cup will be a promotion to bring the sleeve back into the store to receive $5 o� their next purchase at The Carrot Seed.
BUSINESS BUNDLES
Client: Hitch Design Studio
Project: Create a campaign to help Hitch Studio book 10 “business bundles” in 2016 .
My Work: I created two di�erent business bundles, one for established businesses looking for brand revamp and another for start up businesses. In these packages, Hitch would o�er special discounts on the bundles depending on the needs of the client. The bundles would be advertised through sponsored Facebook ads, emails, “Partnership Packs” given away at local community events, and mailers sent out to businesses in and around Brookings.
Hitch Design Studio Hitch Design Studio
Hitch Design Studio
Looking to take your business to the next level? Hitch Studio offers are the tools necessary to take you there. From a new logo to a new website, we can do it all.
Looking to bring your business to the next level? Receive 20% when you book a Hitch branding bundle that will bring you there.
20% Hitch business branding budles
EVENT PROMOTION
Client: Brookings Convention & Visitors Bureau
Project: Create a campaign to help raise awareness for Downtown at Sundown, a Brookings summer concert series.
The Group’s Work: Our group came up with ways to promote the event and encourage community involvement through targeting di�erent demographics. We encouraged businesses to stay open later and have special deals on the night of the event to bring in more revenue for them and raise attendance at the event. We also wanted to bring in the SDSU student population by hosting an end of the year preview while the majority of the student body is still on campus, providing the students with insight into the event as well as familiarizing them with the Brookings community. Other marketing e�orts would include theme nights and special discounts.
EVENT PROMOTION
Client: Nationwide Farm Insurance- Paulson Marketing
Project: Create a campaign for Nationwide Agribusiness insurance that helps Nation Wide maintain their market share.
The Group’s Work: Our group came up with ways to promote the event and encourage community involvement through targeting di�erent demographics. We encouraged businesses to stay open later and have special deals on the night of the event to bring in more revenue for them and raise attendance at the event. We also wanted to bring in the SDSU student population by hosting an end of the year preview while the majority of the student body is still on campus, providing the students with insight into the event as well as familiarizing them with the Brookings community. Other marketing e�orts would include theme nights and special discounts.
John MalbecJOHN VALUES:
technologyfamilystability
reliability
trust
convenience
John is a 3rd generation farmer working hard to keep his Midwestern family farm. John provides for his family and tends to crops and livestock alike. His days are long and strenuous and he rarely gets a day off but when he isdown on his luck he needs someone he can dependon. Someone who is dependable and trustworthyin his time of need. Someone like Nationwide.Nationwide is on your side because they needyou on theirs.
ABOUT JOHN: JOHN IS BUSY:•Planting and harvesting crops
•Providing food for his family
•Bailing hay for livestock
•Mending broken fences
•Training horses
•Taking care of livestock
•Keeping track of finances
•Taking care of his family
John’s values are what keeps his farm going. John chooses to work with Nationwide because they encompass all of his core values. He trusts that Nationwide will provide him with the best value and highest quality insurance on the market. He is confident that Nationwide will be there for him because of their market stability. The most innovative and efficient technology helps keep John working on what’s important. America relies on farmers, and John is confident that he can rely on Nationwide. Convenience is key when it comes to famers like John, where they can work hard on the farm so they can be there for their family.
Nationwide is on your side when they need you on theirs.
