PortfolioAvishek MukherjeeCopywriter- Digital

Who Am I?

My pen is the magic wand, my imagination is the magic spell and the white sheet of paper is my stage. And with the help of all these, I try to create wonders.

Something that enticed me towards advertising is the thought that admen are creators. Apart from God, it is only they who have the ability and power to create an identity.

* I am still in the ‘aspiring’ stage of life but soon want to be in the ‘inspiring’ phase.

My Work

AMERICAN SWAN

Idea: American Swan Premier League (ASPL)

Brief:American Swan a high street fashion brand needed a sustenance plan to get mileage on their tagline ASIAM

Status: To be Published

Idea: Leagues are in trend, football cricket or celebs; people get hooked in such events. So, we thought of creating a fashion league that would captivate people as well as fashion experts into it.

American Swan Premier League (ASPL

Insight: Fashion league for brands is sporadic in India. Myntra is the only E-commerce portal who initiated a fashion league named IFL (Indian Fashion League) which aimed at finding the highest fashion quotient across the cities of India. 

Philips

Brief: To launch and promote Philips Hue lights in IndiaStatus: Ideas pitched

Edison is Back

Imagine if Thomas Edison saw the Hue range of lights He would actually go bonkers So we make Edison come back, where he walks into a home fitted with Hue

lights and decides not to leave as Hues is the coolest thing he has ever seen

He goes crazy and bombards the social media with videos and selfies of with Hue lights – for example : hey guys check out my crazy dance moves from the party last night! OR My early morning workout began with my Hues wake up lights

We can make him the mouth piece of the campaign and the interaction between 19th century inventor of bulb & modern day’s Hues would be fun to watch!

#Lights + Dubsmash : Lightsmash

So we take out a coloured version of dubsmash. Dubsmash just had sound, we add the lights to it. Make each dialogues or bollywood scene dramatic by choosing the perfect lighting mood.

The same video gets a lot more cooler so when you say “kutte mai tera khoon pee jaunga, the lights start flickering and the same dialogues gets a new mood all together.

We add Hues to the Current format of the app and make Hues the buzz of the town.

The HUE truck

We create small vine videos where people use lights to showcase their feelings – like silent protest with candle light marches / joy with weddings / celebrations at the time of diwali and more. Lights have always been an integral way of expressing joy.

So we create a Hue that can be tracked on maps and people have to invite this truck to their place.

To do so they have to tweet their reason of joy or celebration and the Hue Truck will come help them plan their surprise or special occasion. For example : a guy who wants to create a special ambience as he wants to propose his girl for marriage etc.

Castrol

Brief

Status: Ideas pitched &Published

Videos

Link: https://www.youtube.com/watch?v=FVU1rn1ZxPU

Gift a feeling : The film is a mix of unwrapping gifts to discover people. It's time to go beyond the routine gifts and #GiftAFeeling in the festive season.

Link: https://www.youtube.com/watch?v=MKziSfliBno

Duties of a Citizen : Citizens are invited to submit their ideas and suggestions that encapsulate the spirit of the constitution.

E-mailers

SOCIAL MEDIA

Post copy:This Durga Puja don’t hold back. Go wherever, eat whatever and trust Emami Frank Ross to deliver medicines when you need it. Call 6666 6666 or 4949 4949.

Post Copy: - Food, friends, adda and of course pandal hopping. Push the enjoyment to the core, we are here to take care of your health. Call 6666 6666 OR 4949 4949 #DialAMedicine

The Number Game

The Number Game

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THANK YOU!