Mukherjee Presentation 13Dec2004
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Transcript of Mukherjee Presentation 13Dec2004
8/3/2019 Mukherjee Presentation 13Dec2004
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Bringing Bollywood to Leicester:Bringing Bollywood to Leicester:
Reflections on localizedReflections on localizedstrategies of engagement strategies of engagement between regional culturalbetween regional cultural
economies and transnationaleconomies and transnationalcultural industries.cultural industries.
Jaideep Mukherjee
Centre for Mass Communication Research
University of Leicester
Cultural Diversity and Creative Industries Seminar
De Montfort University / 13 Dec 2004
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Genesis of the project:Genesis of the project:
Leicester, European Capital for South AsianMedia project set up in 2002;
Joint initiative of MATV and Leicester CityCouncils Cultural Strategy Unit;
Funded by EMDA & managed by EM
Screen Commission, later EM Media; Key areas of research in the project:
1. To promote East Midlands as a hub forvisiting productions,
2. To investigate reasons filmmakers useforeign locations, and
3. To consider potential benefits fororganisations in the city and the region
Report and recommendations launched inJuly 2003 presently at the stage of implementation and further fundraising.
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Aims of this paper / presentation: Aims of this paper / presentation:
Reflect on the findings of the LeicesterProject
Examining three key aspects:
1. The regions diaspora itself and itsmedia consumption,
2. the commercial and culturalphenomenon that is Bollywood
3. Potential impact of their engagement
Connect the streams of thinking on diasporic media and cultures & transnational cultural industries
Extend the scope of these debates
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Leicester and the East Midlands?Leicester and the East Midlands?
Brief history of Leicester
Key phases of migration intoLeicester
What is the East Midlands region Leicesters diasporas
Leicesters successes multiculturalism, diversity.
Diasporic media in Leicester consumption, production &distribution
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Asian diasporic media in the UK Asian diasporic media in the UK Key consumption indicators
Origins of media production
- Recycled content - Original content
Television
Radio Press
New media
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Conceptualizing Bollywood Conceptualizing Bollywood
A problematic nomenclature
Popular understandings
Aspects of engagement with the
Asian diaspora:- the diaspora as consumers
- the diaspora as a source of popular narratives
- diaspora using Bollywood tonegotiate identities
- diasporas as producers of thesetexts
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Commerce, Content andCommerce, Content and
Context in Bollywood CinemaContext in Bollywood Cinema Outline of size & impact
Business practices
Production and distributionnetworks
Impact on content
Recognition as an industry
Changing scenarios in finance
New technologies, new marketsand new strategies
Is this the panacea?
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Bollywoods view of the foreign:Bollywoods view of the foreign: By Leicester, do you mean Leicester Square? By Leicester, do you mean Leicester Square?
Research background & methods.
Key findings:
Proliferation of fantasy narratives Demands of realistic narratives
Going foreign as a practicalnecessity
Facilitation Equipment
Production finance
Visa, immigration & Customs
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Reflections on the LeicesterReflections on the Leicester
FILMPUR Project:FILMPUR Project:
Linking with regional economiesand regional cultural economies:
- problems & prospects Linking with transnational cultural
industries:
- problems & prospects
Recent developments & on-goinginitiatives
The road ahead
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Conclusions:Conclusions:
Directions for further research:
- Is the global and the local stillan useful paradigm?
- Are cultural economies betterunderstood in terms of flows?
- Changing perspectives in thestudy of cultural economies,
- Understanding new transnationalcultures and cultural industries.