Port Canaveral IdentityStandards Guide · IdentityStandards Guide March 2014April 2014. ... item to...

Port CanaveralIdentity Standards Guide

March 2014April 2014

Port Canaveral Identity Standards Guide

April 2014

Project Manager:

Rosalind P. Harvey

Senior Director of Communications

& Community Affairs

Produced by:

Wolf Jessee Paquin Communications

Canaveral Port Authority

445 Challenger Road, Suite 301

Cape Canaveral, FL 32920

Phone: 321-783-7831

Fax: 321-784-6223

1-888-767-8226

Canaveral Port Authority Identity Standards Guide April 2014

Table of Contents

IntroductionMission Statement

A Message From The CEO

Overview / Branding / Logo Use Procedure

Branding / Logo Use Request Form

Canaveral Port Authority vs Port Canaveral Use

General Identity Guidelines

Port Canaveral Preferred Logo

Reverse Logos

Black and One-Color Logos

Clear Space / Minimum Size

Color Palette

Logo Pattern / Supergraphic

Logo in Use Special Case Usage

Logo Misuse

Logo with Tag Line

Tag Line Color

Facts Sheets

Slide Show Presentations

Proposal / Binder and Small Booklet Covers

DepartmentsPort Canaveral Logo

with Department

Department Text Color / Reverse

AcademyAcademy Logo / Minimum Size

Reverse Logos / Black and One-Color Logos

Color Palette

Logo Misuse

Exploration TowerExploration Tower Logo /

Minimum Size


Color Palette

Special Case Usage

Logo Misuse

Jetty ParkJetty Park Logo /

Minimum Size


Color Palette

Special Case Usage

Logo Misuse

PolicePolice Emblem /

Minimum Size

Reverse Emblems / Black and One-Color Emblems

Color Palette

Emblem in Use

Emblem Misuse

Logo ArtworkCanaveral Port Authority Logos

Port Canaveral Logos

Port Canaveral Icons (Supergraphic Use only)

Tag Line Logos

Academy Logos

Exploration Tower Logos

Jetty Park Logos

Police Emblems

Typography

Glossary of Terms

Introduction


Mission Statement

Port Canaveral serves the region, our customers, and constituencies by facilitating

domestic and international Maritime commerce, creating positive regional economic

impact while maintaining transparency, effective planning and sound fiscal

management practices.


Overview

Logo guidelines apply to the family of Canaveral Port Authority logos. In addition to some design basics, this Guide also explains some of the legal issues when using the CPA family of logos, including proper use of logo protection symbols. It gives the specifics for each logo, including proper sizing, usage, color palettes, etc.

Branding/Logo Use Procedure

Advertisements, collateral literature, vehicle graphics, uniforms, signage, forms, publications, trade show booth displays, giveaways, outreach/in-reach efforts or anything that communicates or in any way represents Port Canaveral must align with the branding guidelines, as outlined in this Guide. All layouts or proofs must be submitted for the final approval before the items are produced and/or distributed. Completion of the Branding/Logo Use Request form on the next page will help to ensure brand integrity and assist vendors in meeting our standards and specifications and delivering the projects we envision.

1) BRAnDInG/LOGO USE REqUEST FORM AnD COnCEPTUAL LAyOUT Before using a logo or proceeding with a project that represents Port Canaveral, a Branding/Logo Use Request form must be completed and submitted with a draft conceptual layout of the project/item to Communications for review and authorization.

2) PURCHASE REqUISITIOnS FOR BRAnDInG/LOGO USE PROJECTS/ITEMS A copy of the completed and authorized Branding/Logo Use Request Form must be submitted along with the purchase requisition to the Purchasing Department before a PO number can be generated and/or the item(s) can be ordered.

3) PROOF/LAyOUT FORM Once a Branding/Logo Use Request has been approved and a PO has been issued, a final proof and/or layout must be submitted by Purchasing to Communications prior to the production of the project/item for final authorization.

Frutiger 55 Roman


The

form

rev 07/29/14 (tdl)

BRANDING/LOGO USE REQUEST FORM(CONCEPTUAL LAYOUT MUST BE SUBMITTED WITH COMPLETED REQUEST FORM)

DATE

PROPOSED ITEM/PROJECT (Brochure, Map, Uniform, Promo Item, etc.)

LOGO TO BE USED (i.e. Canaveral Port Authority, Port Canaveral, Port Canaveral PD, Jetty Park, etc.)

Type: Size:

Qty/Frequency & Duration: Starting Date:

Example: Type: Size:

Qty/Frequency & Duration: Starting Date:

DATE

DATE

500 at every trade show in 2013

Squeezy Ship Promotional Giveaway

1/1/2013

*** TO BE COMPLETED BY COMMUNICATIONS and/or MARKETING COMMITTEE ***

ADDITIONAL INFORMATION

RECOMMENDED ACTION

COMMENTS:

RECOMMENDED ACTION

COMMENTS:

GENERAL

PROJECT OBJECTIVE (Must be specific/measurable i.e. increase park attendance by 20% by Jan 2008, distribute to 300 travel agents by Fall 2007, identify department staff, etc.)

DISTRIBUTION PLAN

Explain:

LOGO COLOR (i.e. 3-color, solid color, reverse, etc.) *

* If the logo is going to be a solid color other than black, indicate which Pantone color blue (Process Cyan, Pantone 285 or Pantone 275)

LOGO INFORMATION

REQUESTED BY DEPARTMENT

ADVERTISED WITH / DISTRIBUTED TO (Orlando Business Journal, SeaTrade, general public/visitors to the Port, etc.)

VENDOR INFORMATIONCOMPANY (Company and/or consultant producing the ad, collateral, materials, product(s), etc.)

CONTACT NAME

ESTIMATED COST

REQUESTED LOGO

PROJECT PURPOSE (Check all that apply)

DIRECTOR OF COMMUNICATIONS

N/A

DISTRIBUTION INFORMATION & SCHEDULE (Advertisements, collateral, electronic messaging, promotional items, brochures, etc.)

EMAIL ADDRESS

PHONE NUMBER FAX NUMBER

IF APPLICABLE, HOW WILL YOU MEASURE/TRACK YOUR PROGRESS? (Comment cards, web link monitoring, etc.)

PROJECT TITLE ('Cruise to Your Cruise', Port Vehicle Graphics, Operations Uniform, etc.)

Marketing Advertising Public Awareness Event/Trade Show

PROCEED AS IS REVISE

Other

PROCEED AS IS REVISE

Identification

Port Canaveral Canaveral Port Authority Police Department Cargo Canaveral Jetty Park

Exploration Tower PC Community Academy Dear Port Canaveral Cove Marketplace Other __________________________

COMMUNICATIONS/MARKETING APPROVAL


Canaveral Port Authority vs Port Canaveral Use

4

Canaveral Port Authority Corporate Identity Standards Guide November 2008

Canaveral Port Authority vs Port Canaveral

In this Guide, the term “Canaveral PortAuthority” (CPA) refers to the governing bodyand the individuals associated with this govern-ing body. The term “Port Canaveral” is used todescribe the physical location and/or facilities ofthe Port.

The Canaveral Port Authority does have its ownspecific CPA logo, which represents the CPA

governing body (Board of Commissioners and staff).

In most instances, the CPA’s logo is used forcorrespondence, and information about thePort and the governing body; while the Port Canaveral logo is used for advertising, marketing and public relations about the physical location.

VS

When to Use the Canaveral Port Authority Logo

Do use the Canaveral Port Authority logo for all communications from the Port AuthorityCommission or staff, including but not limited to letterhead, business cards, notes, faxes, forms, legal documents and public serviceannouncements.

When to Use the Port Canaveral Logo

Do use the Port Canaveral logo for all communications about or representing thePort, including but not limited to advertising,marketing and public relations, signs, stickers,patches and embroidery on uniforms andother employee apparel.

Introduction continued

Quick Reference Guide



General logo design guidelinesIn general, when working with the family of CPA logos, the components of any logo should not be featured individually. For example, the Port Canaveral icon graphic should not be used alone and its logo text should not be used without the icon. In addition, logos should be resized proportionally. Finally, employees and vendors should only use the logos provided. The logos should never be recreated.

Logo file typesThe File name Key identifies the different formats and logo types that are available. For definitions of the different formats and software options, turn to the Glossary of Terms at the end of this manual. In most instances, CPA communications will use an EPS (.eps) logo file. A JPEG (.jpg) logo file should be used when working with a project that requires a lower resolution image and faster download times, such as PowerPoint presentation or web page design. An EPS logo file should be used when working on a high end, quality project, such as a printed brochure or advertisement.

Color palette overviewEach logo is offered in three different color palettes — Pantone Matching System (spot), CMyK and RGB.

Pantone Matching System (PMS)Pantone colors, which are sometimes referred to as PMS colors, refer to ink colors used in the printing process and are commonly used to match with paint and vinyl colors. The logo can be printed with Pantone colors when the logo is printed as a spot or individual colors.

CMYKCMyK refers to the four colors used in the printing process — cyan (process blue), magenta (process red), yellow and black. These four colors are mixed together to create all other colors in printed pieces. When printing a full color (four-color process) brochure, the logo should be printed using the recommended CMyK colors.

RGBRGB, or red, green and blue, represents the three colors that are mixed to form color for all electronic mediums, including television, computer screens, wireless phones and other digital and analog mediums. When working with a logo that will only be viewed electronically, such as a PowerPoint presentation or a web page, a GIF or JPEG logo file should be used, because these logos will already be set to RGB.

Logo protection symbolsCanaveral Port Authority’s (CPA) family of logos should be protected from unauthorized use with a ® (registration symbol). According to the United States Patent and Trademark Office (USPTO), some people confuse copyrights and trademarks. Although there may be some similarities among these kinds of intellectual property protection, they are different and serve different purposes.

Continued on next page


What is a trademark or service mark?A trademark is a word, name, symbol or device, which is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others. A service mark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. The terms “trademark” and “mark” are commonly used to refer to both trademarks and service marks. Trademark rights may be used to prevent others from using a confusingly similar mark, but not to prevent others from making the same goods or from selling the same goods or services under a clearly different mark. Trademarks, which are used in interstate or foreign commerce, may be registered with the Patent and Trademark Office.

What is a copyright?Copyright is a form of protection provided to the authors of “original works of authorship” including literary, dramatic, musical, artistic, and certain other intellectual works, both published and unpublished. The 1976 Copyright Act generally gives the owner of copyright the exclusive right to reproduce the copyrighted work, to prepare derivative works, to distribute copies or phone records of the copyrighted work, to perform the copyrighted work publicly, or to display the copyrighted work

publicly. The copyright protects the form of expression rather than the subject matter of the writing. For example, a description of a machine could be copyrighted, but this would only prevent others from copying the description; it would not prevent others from writing a description of their own or from making and using the machine. Copyrights are registered by the Copyright Office of the Library of Congress.

Which logo protection symbol to use and when to use it?Any time you claim rights in a mark, you may use the “TM” (trademark) or “SM” (service mark) designation to alert the public to your claim, regardless of whether you have filed an application with the USPTO. However, you may use the federal registration symbol “®” only after the USPTO actually registers a mark, and not while an application is pending. Also, you may use the registration symbol with the mark only on or in connection with the goods and/or services listed in the federal trademark registration.


Tag Line:

A tag line is a phrase

that is associated with

a brand name

and/or logo.

Port Canaveral


The The Port Canaveral Identity consists of the elementsexhibited below. The Icon may be used separatelyfrom the Logotype as a graphic element providedthere is an instance of full usage within close proximity.The Logotype and Icon are never to be used in isolation.

the

the Registration Mark

C

the Icon

the Logotype

the Wave

The LogoThe Port Canaveral Identity consists of the elements exhibited below. The Icon may be used separately from the Logotype as a graphic element provided there is an instance of full usage within close proximity. The Logotype and Icon are never to be used in isolation.


The Preferred Logo should appear on a white field whenever possible. In the event a white background is not available, the Preferred Logo may appear on a field of color no darker than the equivalent of25% Black.

Two distinct logos are available for use:1. Port Canaveral Logo2. Canaveral Port Authority Logo

The Preferred Logo should appear on a white fieldwhenever possible. In the event a white backgroundis not available, the Preferred Logo may appear on a field of color no darker than the equivalent of25% Black.

Two distinct logos are available for use:1. Port Canaveral Logo2. Canaveral Port Authority Logo

Preferred Logo on 25% Black Preferred Logo on light background Preferred Logo on too dark a background

1. Port Canaveral LogoFor use on communications about or representing Port Canaveral

2. Canaveral Port Authority LogoFor use on communications from the Port Commission or staff

Preferred Logo


Reverse LogosWhile the Preferred Logo should be used for most applications, Reverse Logos are available for use on dark backgrounds. The Reverse Logo should appear on a Port Canaveral navy field whenever possible. In the event Port Canaveral navy (or its process equivalent) is not available, the Reverse Logo may appear on a field of color no lighter than the equivalent of 80% black.

While the Preferred Logo should be used for mostapplications, Reverse Logos are available for use ondark backgrounds. The Reverse Logo should appearon a Port Canaveral Navy field whenever possible. In the event Port Canaveral Navy (or its processequivalent) is not available, the Reverse Logo mayappear on a field of color no lighter than the equivalentof 80% black

Three-Color Reverse Logos

One-Color Reverse Logos

Opt for the One-Color Reverse Logo in instances where the background color is equivalent to less than80% Black and/or impedes visibility of the Preferred or Reverse Logo


Three One-Color Logo options are available in the event a single color is slated for reproduction of the logo. The One-Color Logo must always appear on a white background. The Black Logo is available for applications such as newsprint and faxing. never opt for a Black or One-Color Logo when full color reproduction is available.

Three One-Color Logo options are available in theevent a single color is slated for reproduction of thelogo. The One-Color Logo must always appear on awhite background.

The Black Logo is available for applications such asnewsprint and faxing.

Never opt for a Black or One-Color Logo when fullcolor reproduction is available

One -Color Logo in Port Canaveral Navy

One-Color Logo in Port Canaveral Blue

One-Color Logo in Black

Port Canaveral Aqua is too light for One- Color applications

Black and One-Color Logos


Sufficient clear space is essential for proper presentation of the logo. The minimum amount of clear space is equal to approximately half the height of the Icon as demonstrated below.

Sufficient clear space is essential for proper presentation of the logo. The minimum amount of clear space is equal to approximately half theheight of the Icon as demonstrated below.

Minimum Size

Clear space as applied to the Preferred logo Clear space as applied to the CPA logo

3/4 inch3/4 inch

Clear Space

In order to preserve the integrity of the identity,the logo should be reproduced no smaller than thedesignated minimum size, as demonstrated below.


The correct use of color is key in establishing brand recognition. The logo should be reproduced only in the colors designated below:

Color PaletteThe correct use of color is key in establishing brandrecognition. The logo should be reproduced only inthe colors designated below

Port Canaveral Aqua

Port Canaveral Blue

Port Canaveral Navy

Port Canaveral Aqua

Spot Color:PANTONE Process Cyan

Process Color:c 100 m 0 y 0 k 0

Screen Color:r 0 g174 b 239

Port Canaveral Blue

Spot Color:PANTONE 285


Screen Color:r 0 g 119 b 212

Port Canaveral Navy

Spot Color:PANTONE 275


Screen Color:r 14 g 0 b 70

In lieu of the Port Canaveral colors specified, you may use the PANTONE® equivalents listed in the chart on this page. The standards for these colors maybe found in the current edition of the PANTONE® Color Formula Guide. The colors shown throughout this manual have not been evaluated by Pantone,Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE is a registered trademark of Pantone, Inc.

MADEIRA® Thread: Rayon 1295




The Icon may be interpreted as a repeat pattern as demonstrated below.

Logo PatternThe Icon may be interpreted as a repeat pattern asdemonstrated below.

The Icon may be enlarged and cropped to functionas a supergraphic. Never crop more of the Icon thanwhat’s demonstrated in the exhibit below.

Supergraphic

Positive Pa P esreveRnrett attern

Positive Supergraphic Reverse Supergraphic


The exhibits on this page demonstrate varied ways in which the Identity may be used. Please note many items are currently under development. Final approval must be received from the Communications Department prior to producing and distributing branded items of any kind.

Logo in Use

Port CanaveralIn rare instances where the usage requires an extreme horizontal logo, this configuration may be used.

The Logo / Icon always appears to the left of the type.

“Port Canaveral” appears to the right of the ICON and is set in the font Frutiger Bold. The size relationship between the ICON and the text Port Canaveral should remain constant as shown here.

Special Case Usage: Extreme Horizontal

Signage - please contact Port Canaveral’s Engineering Department for detailed specifications

Vehicles

Port Canaveral445 Challenger Road P.O. Box 267 Cape Canaveral, Florida 32920 USA321.783.7831 888.767.8826 www.portcanaveral.org

Port Canaveral445 Challenger Road P.O. Box 267 Cape Canaveral, Florida 32920 USA

CPA7867env 6/10/10 8:32 AM Page 1

Stationery/Envelope/Business Card


The exhibits on this page demonstrate various logo violations. Refer to this guide when determining what nOT to do with the identity.

Logo MisuseThe exhibits on this page demonstrate various logoviolations. Refer to this guide when determiningwhat NOT to do with the identity.

Port Canaveraldo not reconfigure the logo

do not combine logos

do not use the logo on a background that impedes visibility

do not stretch or distort the logo

do not outline the logo

do not re-set the type

do not fill the logo with patterns or images

do not change the color of the logo

do not embellish the logo

do not use the logo or pattern on aninappropriately colored background


The Logo with Tag Line added should appear as exhibited below. Phrase subject to change. Please verify most current Tag Line.

the Port Canaveral logo

the Tag Line Logotype

Logo with Tag Line


The Logo with Tag Line added should appear as exhibited below. Phrase subject to change. Please verify most current Tag Line.

Tag Line Color

the Port Canaveral logo

the Tag Line Logotype


Facts Sheets

Use this design to create approved facts sheets with the available Microsoft Word® document template. Just type in text and print on an office copier.

11

8.5


Proposal / Binder and Small Booklet Covers

Proposal and Binder Covers Use this design to create approved proposal and binder covers with the available Microsoft Word® document template. Just type in title and print on an office copier.

Port CanaveralProposal and Booklet Cover Title

11

11

8.5

8.5

Front Cover TitlePort CanaveralIdentity Standards Guide

March 2014

Fold

Small Booklet Covers

Use this design to create approved small booklet covers with the available Microsoft Word® document template. Just type in title, print on an office copier, fold, insert and staple the inside pages.


Slide Show Presentations

16

16

Proper template for use on a device set to 16 x 9 aspect ratio.

Proper template for use on a device set to 4 x 3 aspect ratio.

note distorted logo

note distorted logo

9

9

3

3

4

4

When preparing Microsoft PowerPoint® presentations, use either of the following two available templates depending on the projection system or electronic display the presentation will be shown on.

Misuse example: a 4 x 3 aspect ratio template used on a device set to 16 x 9 aspect ratio

Misuse example: a 16 x 9 aspect ratio template used on a device set to 4 x 3 aspect ratio

Departments


The Department type font is Frutiger Bold or Arial Bold and is always the same cap height as CAnAVERAL in the Port Canaveral logo.

Same font size

The Department type font is Frutiger Bold and is always the same cap height as CANAVERAL in the Port Canaveral logo.

Department Name Here

Logo/Department


With the selected Port Canaveral logo, the Department font color is shown here.

Full-Color Reverse PC Logo -Department font isPort Canaveral Blue

One-Color Reverse Logos - Department font matches Port Canaveral Logo color

One-Color Logos - Department font matches Port Canaveral Logo color

Full-Color PC Logo - Department font isPort Canaveral Blue

Logo/Department Color

Exploration Tower


the Icon

the Logotype

13/4 (1.75) inches

Exploration Tower Logo

Minimum SizeIn order to preserve the integrity of the identity, the logo should be reproduced no smaller than the designated minimum size, as demonstrated here.

The Exploration Tower Identity consists of the elements exhibited below. The Logotype and Icon are never to be used in isolation.


Reverse Logos are available for use on solid, dark backgrounds. The Reverse Logo should appear on no less than 80% black or Port Canaveral navy field whenever possible.

In the event a single color is slated for reproduction on a light background, the One-Color Logos shown here are available.

never opt for a Black or One-Color Logo when full color is available.

Full-Color Logo Reverse Out of Black Background Only


One-Color Logoin Exploration Tower Dark Blue

One-Color Logoin Black

Reverse Logos are available for use on solid, dark backgrounds. The Reverse Logo should appear on no less than 80% black or Port Canaveral Navy field whenever possible.


Never opt for a Black or One-Color Logo when full color is available.

Reverse Exploration Tower Logos

Exploration Tower Logos One-Color



Dark Blue Light Blue Green Three Color Blend

Process Color: c 100 m 65 y 0 k 10

Screen Color: r 0 g 84 b 159



Spot Color: PANTONE 2945 c



ET Dark Blue

ET Light Blue

ET Green



Three Color Blend

Dark Blue

Light Blue

The correct use of color is key in establishing brandrecognition. The logo should be reproduced only inthe colors designated below

In lieu of the Exploration Tower colors specified, you may use the PANTONE® equivalents listed in the chart on this page.The standards for these colors maybe found in the current edition of the PANTONE® Color Formula Guide. The colors shown throughout this manual have not been evaluated by Pantone,Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE is a registered trademark of Pantone, Inc.




Exploration Tower Color Palette


Special Case Usage

Extreme Horizontal and Vertical Applications

In rare instances where the usage requires an extreme horizontal logo, this configuration may be used.

The logo icon always appears to the left of the type.

In rare instances where the usage requires an extreme vertical logo, this configuration may be used.

The logo icon always appears above the type.


The exhibits on this page demonstrate various emblem violations. Refer to this guide when determining what nOT to do with the emblem.

Exploration Tower Misuse

At Port Canaveral

Exploration Tower

do not reconfigure the logo

do not combine elements of other Port logos






do not use the logo on aninappropriately colored background


Jetty Park


the Icon

15/8 (1.625) inches

the Logotype

Jetty Park Logo

Minimum SizeIn order to preserve the integrity of the identity, the logo should be reproduced no smaller than the designated minimum size, as demonstrated here.

The Jetty Park Identity consists of the elements exhibited which include the Icon and the Logotype. The Logotype is approved to be used without the Icon, but the Icon should never be used in isolation.


Reverse Logos are available for use on solid, dark backgrounds. The Reverse Logo should appear on no less than 80% black or Port Canaveral navy field whenever possible.


never opt for a Black or One-Color Logo when full color is available.

Full-Color Logo Reverse Out of Dark Background


One-Color Logo in Jetty Park Dark Aqua

One-Color Logoin Black

Reverse Logos are available for use on solid, dark backgrounds. The Reverse Logo should appear on no less than 80% black or Port Canaveral Navy field whenever possible.


Never opt for a Black or One-Color Logo when full color is available.

Reverse Jetty Park Logos

Jetty Park Logos One-Color



Blue




Lavender




Light Aqua




Dark Aqua

Orange

Lavender

Blue

Sun Gold

AquaDark Aqua




Dark Brown




Orange




Sun Gold




Dark Brown

In lieu of the Jetty Park colors specified, you may use the PANTONE® equivalents listed in the chart on this page. The standards for these colors maybe found in the current edition of the PANTONE® Color Formula Guide. The colors shown throughout this manual have not been evaluated by Pantone,Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE is a registered trademark of Pantone, Inc.








Jetty Park Color Palette


Special Case Usage

Logotype without the Icon

The logo Icon may be separated from the Logotype as long as both appear somewhere on the same item.

Extreme Horizontal

In rare instances where the usage requires an extreme horizontal logo, this configuration may be used.

The Icon always appears to the left of the type.


The exhibits on this page demonstrate various emblem violations. Refer to this guide when determining what nOT to do with the logo.

Jetty Park Logo Misuse

At Port CanaveralJetty Park

do not reconfigure the logo

do not combine elements of other Port logos






do not use the logo on aninappropriately colored background


Artwork


The logo artwork needed to create various Port Canaveral projects is available from the Canaveral Port Authority Communications Department. Take care to ensure that the files are used correctly,without alteration.

Below is a sample file name and key to decipher the different logo files that are available.

File Name KeyThe logo artwork needed to create various Port Canaveral projects is available from the Canaveral Port Authority Communications Department. Take care to ensure that the files are used correctly, without alteration.

Below is a sample file name and key to decipher the different logo files that are available.

CPA_REV_SPOT.eps

Company NameCPA – Canaveral Port AuthorityPC – Port CanaveralICN – IconTL – PC logo with Tag LinePCCA – Port Canaveral Community AcademyPOLICE – Port Police Department

Logo OrientationREV – Reverse logo

Color TypeSPOT – PANTONE color usageCMYK – 4-color processRGB – screen color usage1C_B – one-color usage; PANTONE 2851C_K – one-color usage; Black1C_N – one-color usage; PANTONE 275

File Format.eps – for all types of reproduction, from printing to signage .jpg – for online “screen” and desktop use only. DO NOT USE THIS FORMAT FOR COMMERCIAL PRINTING

Company Name Logo Orientation

Color Type File Format


Canaveral Port Authority Logos2424

Canaveral Port Authority Logos

CPA_SPOT.eps CPA_CMYK.eps

CPA_RGB.eps CPA_1C_N.eps

CPA_1C_B.eps CPA_1C_K.eps



2525

CPA_REV_SPOT.eps CPA_REV_CMYK.eps

CPA_REV_RGB.eps CPA_REV_W.eps


Canaveral Port Authority Logos continued

CPA_RGB.jpg CPA_REV_RGB.jpg

Canaveral Port Authority Logos


Port Canaveral Logos2626


PC_SPOT.eps PC_CMYK.eps

PC_RGB.eps PC_1C_N.eps

PC_1C_B.eps PC_1C_K.eps



2727


PC_REV_SPOT.eps PC_REV_CMYK.eps

PC_REV_RGB.eps PC_REV_W.eps

Port Canaveral Logos continued

PC_RGB.jpg PC_REV_RGB.jpg



Icons

2828

Icons

ICN_SPOT.eps ICN_CMYK.eps

ICN_RGB.eps ICN_1C_N.eps

ICN_1C_B.eps ICN_1C_K.eps



2929


ICN_REV_SPOT.eps ICN_REV_CMYK.eps

ICN_REV_RGB.eps ICN_REV_W.eps

Icons continued

ICN_RGB.jpg ICN_REV_RGB.jpg

Icons


Logos with Tag Line

TL-POC_SPOT.eps

TL-POC_RGB.eps TL-POC_1C_N.epsTL-POC_1C_N.eps

TL-POC_1C_B.eps TL-POC_1C_K.eps

TL-POC_CMYK.eps


Logos with Tag Line

TL-POC_RGB.jpg TL-POC_REV_RGB.jpg

TL-POC_REV_SPOT.eps

TL-POC_REV_RGB.eps TL-POC_REV_W.eps

TL-POC_REV_CMYK.eps


ET_RGB.jpg


ET_RGB.eps

ET_1C_B.eps

ET_CMYK.eps

ET_1C_K.eps

Canaveral Port Authority Identity Standards Guide March 2014

ET_REV_RGB.eps ET_REV_W.eps

ET_REV_CMYK.epsET_REV_RGB.jpg


Jetty Park Logos


JP_RGB.eps JP_CMYK.eps

JP_1C_K.eps

JP_1C_DA.epsJP_RGB.jpg

Jetty Park Logos


JP_REV_RGB.eps JP_REV_CMYK.eps

JP_REV_RGB.jpg JP_REV_W.eps

Typography


Consistent typography is integral to maintaining the integrity of the brand. Frutiger is the designated typeface of Port Canaveral and may be used in all the variations displayed below. Internally only, Arialcan be substituted.

TypographyConsistent typography is integral to maintaining theintegrity of the brand. Frutiger is the designatedtypeface of Port Canaveral and may be used in allthe variations displayed below. Internally only, Arial can be substituted.

Typography

Arial

Arial Bold

Arial Black

Arial Italic

Arial Bold Italic

AaBbCcDd123&

AaBbCcDd123&

AaBbCcDd123&

AaBbCcDd123&

AaBbCcDd123&

Glossary


Banner: The stylized header, commonly referred to as a masthead, that appears at the top of the first page of a newsletter and is typically the graphic that readers easily identify.

Brand: The term brand or branding encompasses products, services, quality, words, symbols and visual images that identify a company, service or product line. While certain elements of a brand can be controlled, ultimately the positive or negative feelings of a customer about a brand are a combination of the customer’s experiences with the product, service and/or company. Maintaining a consistent visual design helps to reinforce a brand identity so that customers recognize the product, service or company immediately.

Canaveral Port Authority (CPA): The governing body and the individuals associated with this governing body form the CPA. The CPA has both a family of logos, which are covered in this Guide, and an actual CPA logo that is used in conjunction with all communications that are generated directly from the governing body.

CMYK: The four colors used in the four-color (full-color) printing process — Cyan (process blue), Magenta (process red), yellow and Black (K).

EPS (Encapsulated PostScript): A high-quality, file format that is generally reserved for printed projects. EPS files are most often used for logos, charts and illustrations.

Four-color process: A printing process that relies on the CMyK colors. This process is required to reproduce full color photos, and it also is more cost-effective for printed materials containing more than four individual colors.

GIF (Graphic Interchange Format): A low resolution, file format that is used in online “screen” only projects like websites where faster download and upload speed is required. This .gif file format should never be used for printing projects requiring quality reproduction.

JPEG (Joint Photographic Experts Group): A low resolution, smaller file format that is larger than a GIF but smaller than an EPS or TIFF. This file format is generally reserved for multimedia projects such as web sites. It can be used for logos but is most often reserved for photographs.

Leading: The space between lines of text. Contrary to popular belief, increasing the leading, not necessarily the point size of the font, is the best way to improve readability of a document or communication.

Logo: A logo is a visual representation of a company or product brand, and it is often a combination of a graphic and text.

Multimedia programs: Programs that allow the user to layout both text and graphics for electronic mediums like presentations, web sites and animations. The resolution of these programs is designed to be viewed on screen, either a computer screen or via a projector connected to a computer; therefore, multimedia software should not be used to design any materials that will be printed. Likewise, logos imported in multimedia programs are generally GIF or JPEG files. Example programs include Microsoft® PowerPoint® and Adobe® Flash™.

Page layout programs: Software that allows the user to design and import graphics and text across multiple pages, while using style

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sheets and template capabilities. Example layout programs include quarkXPress™ and Adobe® InDesign® . Layout programs are most often used for designing printed projects, so EPS logo files are generally imported into layout programs.

Pantone Matching System (PMS): Custom mixed colors used in the printing process.

Point size: A term used to describe the size of type. Generally, body copy should be point size 9 to 12. For a PowerPoint presentation, the text should generally not be smaller than point size 16. To improve readability of a document or communication, first increase the leading or line spacing, then consider increasing the point size.

Raster programs: Programs that generate images through pixels or tiny dots. Most raster programs are image-editing software like Adobe® PhotoShop®. Raster programs are rarely used to design or work with logos.

RGB (Red, green and blue): The three colors that are used to form color for all electronic mediums, including television, computer screens, wireless phones and other digital and analog mediums.

TIFF (Tagged Image File Format): A larger, high-quality file format that is ideal for printed projects. TIFF files are most often used for photographs.

Sans serif font: A font without “serifs” or hooks or feet at the ends of the letter strokes, such as Arial or Frutiger, commonly referred to as block style. Sans serif fonts are generally ideal for the body copy of multimedia projects and the headlines of printed pieces.

Serif font: A font that features feet or hooks or “serifs” on the ends of the letter strokes, such as Times new Roman or Garamond. Serif fonts are generally ideal for the headlines of multimedia projects and the body copy of printed pieces.

Tag line: A phrase that is associated with a brand name and/or logo. An example of a Port Canaveral tag line is “The Port of Choices.”

Typeface: A specific version or treatment of a font, such as regular, italic or bold.

Vector programs: Programs that use mathematical algorithms to render shapes. Most vector programs are ideal for designing logos, illustrations and information graphics. Vector programs offer the flexibility to resize logos, while preserving quality. Example software includes Macromedia® FreeHand™, Adobe Illustrator® and CorelDRAW®.

Word processing programs: Programs that provide the ability to write and format text based documents. While this software often offers newsletter and brochure templates, it is not really ideal for designing any type of marketing collateral. Word processing programs like Microsoft® Word® should be reserved for text based documents. In terms of logos, this software should be reserved for letterhead, fax cover sheets, and similar text based documents. EPS logo files can be imported into a word processing program.

White space: The clear space of a screen or design. The space does not have to literally be white. It can be a solid color, as long as it does not contain any graphics, textures or images.

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