Logo – recognition from the audience Showing the mounting and what happens when pollution comes

Slogan = text that reinforces the brand/ company it shows it clear slogan is at bottom you look at pictures and find out what it all about e.g. newspapers, you have the picture then the text explaining it at the bottom.

Colour scheme is a bit dusky and polluted- the sky shows that the sky was once blue but the pollution is changing it to grey but there is still hope because there are patches of blue where change can happen, colour links its saying (its dull, gloomy and the polluted sky show that it is effecting the building because it’s making it erode

Symbolised that the gun = shooting pollution into the air and into the atmosphere it also link with the slogan/ title ‘Air pollution kills 60,000 people a year

The setting look like it in a third world country which links with the slogan by showing that it is mouldy and polluted

Camera angle shot – mid - long shot because it also catches the whole photo

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The uses of this gun may symbolise that this pollution has been around for many years because this gun is one of the first guns being used Gun = Danger

Slogan: the text that reinforces the company/brand- it also has a well know saying where everyone can remember it (don’t drink and drive) and it is good the way they have linked it to violence and the picture because the contact cause violence placed thee text right underneath the action so that it is clear to see and understand what the picture is saying

Logo – recognition from the audience , the logo has the picture of a leaf which's means nature should be protected

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The background colour was made black because black is a mysterious colour associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humour, 'black death'). In heraldry, black is the symbol of grief.

The colour they used for the cars is saying that red normally meant to attract danger and green is meant to be innocent but it the other way round it is saying that green is making trouble on the red car

The close up shows very little background, and concentrates on the face, or the cars (mise en scène). Everything else is just a blur in the background. This shot magnifies the object and shows the importance the cars and the men, plus it shows it on the expression on the mans face face.

The spit also shows how much impact that has happened