Population Attraction and Retention Strategies for …...Population Attraction and Retention...

PopulationAttractionandRetentionStrategiesforRuralVictorianCommunities

July2017


DENCH MCCLEAN CARLSON – RMCG – REMPLAN July2017 2

ExecutiveSummary

RuralCouncilsVictoria(RCV)hascommissionedthePopulationAttractionandRetentionStrategiesforRuralVictorianCommunitiesproject.TheprojectaimstoidentifyaprioritysetofProjectsforimplementationoverthreeyearsconsistentwithRCV’srole,mandateandcapacity,aswellasopportunitiesthatexisttoinfluenceStategovernmentpolicyandprograms.ThePopulationAttractionandRetentionStrategiesforRuralVictorianCommunitiesprojecthasinvolvedthefollowingkeyactivities:

1) AreviewofpopulationandeconomictrendsinruralVictoria

2) AreviewofpopulationattractionandretentionstrategiesbeingundertakeninAustralia,theUSA,CanadaandScotland

Thereviewofpopulationandeconomictrendsnotedthat:

• RuralVictoria’spopulationisprojectedtogrowby156,470from712,376in2011to868,846in2031;muchofthisgrowthwillbeexperiencedintheperi-urbanruralLGAs

• 12of38RuralLGAsareprojectedtoexperiencenetpopulationgrowthbutwillexperienceanoveralllossofpopulationagedunder65years.17of38RuralLGAsareprojectedtoexperiencenetpopulationlossbutwillexperienceanincreaseinpeopleaged65andolder

• RuralVictoria’spopulationofpeopleagedover65istheprojectedtoincreasebysome100,000throughto2031.

• RuralVictoriageneratessome9.24%ofVictoria’sGrossStateProduct

• Between2006and2011thenumberofjobsinruralVictoriagrewbymorethan5,000however20of38ruralLGAsexperiencednetjoblossesinthisperiod

ThereviewofpopulationattractionstrategiesinAustralia,theUSA,CanadaandScotlandobservedthatarangeofprogramsareinplacetosupportruralcommunitiesandeconomiesandthatthenumberofpeopleinrurallocationsandthat:

• ScotlandandTasmaniahaddefinedpopulationgrowthtargets

• TheUSAandScotlandplacegreatemphasisonacommunityeconomicdevelopmentapproach

• TheUSAhasarangeofCommunityDevelopmentFinancialInstitutionsthatprovideaccessible/lowcostfinancetoruralcommunities,businessesandindividuals

• Canada’sAtlanticProvinceshaveinplaceanEconomicGrowthStrategythatseekstoaddressanageingworkforce

• Victoria’sBarwonSouthWestRDA’sworkonpopulationattractionidentified“marketsegments”thataremoreattractedtomovingtoarurallocation

• populationattractionisafunctionoftheavailabilityofeconomicopportunities,liveabilityincludingaccesstokeyservices,andpromotion–i.e.theprovisionofrequiredinformationtotargetmarkets

TheProjectsidentifiedaresummarizedinthetablebelow

Project Overview

RuralPopulationGrowthPolicy AdvocacyplatformtoGovernment/Opposition

RuralInvestmentAttractionProgram Identify,collateandpromotesignificantprivatesectorinvestmentopportunities

RuralWorkforceDevelopmentPlan Identifycurrent/futureworkforceneeds–bothnumbersandskills

OlderPersonsServices&AccommodationProgram

OpportunitiesforNFP/privatesectorinvestmentinservices/housingstock

AlternateServiceDelivery Identify/promoteeffectivealternateservicedeliverymodels

CommunityPlanningUpdate Collateneeds/identifycommonthemes/reflectthevoiceof“potentialentrants”

RuralPromotionProgram PromoteopportunitiesandadvantagesoflivinginruralVictoria



Contentssection page

1 Introduction 41.1 KeyProjectActivities 41.2 RuralLGAs 4

2 PopulationandEconomicTrendsinRuralVictoria 4

2.1 VictorianPopulation 52.2 RegionalCityLGAsPopulationTrends 52.3 RuralLGAsPopulationTrends 52.4 ImplicationsforPopulationAttractionProjects 62.5 RuralLGAsContributiontoGrossStateProduct 72.6 Jobs 72.7 RuralWorkforce 72.8 WorkforceAge 82.9 ImplicationsforPopulationAttractionProjects 8

3 ReviewofPopulationAttractionApproachesinOtherRuralAreas 103.1 USA 10

3.1.1 OverviewofFindings 113.1.2 PopulationAttractionStrategies 113.1.3 USDepartmentofAgriculture–RuralDevelopment 113.1.4 RuralLISC 123.1.4.1 LISCInstituteforComprehensiveCommunityDevelopment 133.1.5 NationalMainStreetCenter,Inc. 133.1.6 MarketingHometownAmerica 143.1.7 CostAdvantages 143.1.8 InvestmentReadiness 143.1.9 ImplicationsforPopulationAttractionProjects 14

3.2 Canada 153.2.1 OverviewofFindings 153.2.2 StateofRuralCanadaReport 153.2.3 AtlanticProvinces 153.2.4 BritishColumbia 163.2.5 Alberta 163.2.6 ImplicationsforPopulationAttractionProjects 17

3.3 Scotland 173.3.1 Population–PurposeTarget 173.3.2 ScottishRuralDevelopmentProgramme2014–2020 183.3.3 LEADER 193.3.4 ImplicationsforPopulationAttractionProjects 19

3.4 Australia 203.4.1 CommonwealthGovernment 203.4.2 Queensland 213.4.3 NewSouthWales 213.4.4 SouthAustralia 223.4.5 WesternAustralia 233.4.6 Tasmania 243.4.7 Victoria 25

4 RelevantStudies/Commentary 26

4.1 Peoplecount:Populationgrowthcausesbasiceconomicgrowth 264.2 Superconnectedlifestylelocations-Theriseofthe‘e-change’movement 274.3 AttractingandretainingskilledpeopleinregionalAustralia:Apractitioner’sguide 284.4 RuralMigrationTrendsandDrivers-RuralCouncilsVictoria 284.5 RegionalAustraliaInstitute 294.6 ImplicationsforPopulationAttractionProjects 30

5 RCVPopulationAttractionandRetentionProjects 305.1 KeyAssumptions 305.2 OverviewofPopulationAttractionandRetentionProjects 315.3 EstimationofRequiredResources 32

AppendixI-PopulationAttractionandRetentionProjects–DescriptionandEstimatedResourcesProject#1-RuralPopulationGrowthPolicy 34Project#2-RuralWorkforceDevelopmentPlan 36Project#3-RuralInvestmentAttractionProgram 38Project#4-OlderPersonsServicesandAccommodationProgram 40Project#5–AlternateServiceDelivery 42Project#6-CommunityPlanningUpdate 43Project#7-RuralPromotionProgram 44AppendixII-RCVAnalysis 47



1. Introduction

RuralCouncilsVictoria(RCV)hascommissionedthePopulationAttractionandRetentionStrategiesforRuralVictorianCommunitiesproject.

TheprojectaimstodeterminedriversandbarrierstopopulationattractionandretentionandeconomicdevelopmentrelevanttoVictorianruralcommunitiesandidentifyaprioritysetofProjectsforimplementationoverthreeyearsconsistentwithRCV’srole,mandateandcapacity,aswellasopportunitiesthatexisttoinfluenceStategovernmentpolicyandprograms.

1.1 KeyProjectActivities

ThePopulationAttractionandRetentionStrategiesforRuralVictorianCommunitiesprojecthasinvolvedthefollowingkeyactivities:

3) AreviewofpopulationandeconomictrendsinruralVictoria–i.e.the38ruralLocalGovernmentAreas(LGAs).

4) AreviewofpopulationattractionandretentionstrategiesbeingundertakeninAustralia,theUSA,CanadaandScotland(95%ofScotlandisclassifiedasrural)andtheidentificationofpracticesthatcouldbeutilisedinruralVictoria

Thefindingsof1and2werepresentedtotheRCVExecutivefordiscussionandreview

5) TheidentificationofrelevantprojectsforimplementationoverthreeyearsthatareconsistentwithRCV’srole,mandateandcapacity,aswellasopportunitiesthatexisttoinfluenceStategovernmentpolicyandprograms.

AdraftprogramofProjectswasdevelopedwithfeedbackfromaWorkingGroupoftheRCVExecutive.TheseProjectswerealsopresentedtoRCVMayorsandCEOsForum.

1.2 RuralLGAs

Thereare38ruralLGAsintheRCVnetwork(inalphabeticalorder):

AlpineShire(S) EastGippsland(S) Mitchell(S) SouthGippsland(S)

Ararat(RC) Gannawarra(S) Moira(S) SouthernGrampians(S)

BassCoast(S) Glenelg(S) Moorabool(S) Strathbogie(S)

BawBaw(S) GoldenPlains(S) MountAlexander(S) SurfCoast(S)

Benalla(RC) Hepburn(S) Moyne(S) SwanHill(S)

Buloke(S) Hindmarsh(S) Murrindindi(S) Towong(S)

Campaspe(S) Indigo(S) NorthernGrampians(S) Wellington(S)

CentralGoldfields(S) Loddon(S) Pyrenees(S) WestWimmera(S)

ColacOtway(S) MacedonRanges(S) Queenscliffe(B)

Corangamite(S) Mansfield(S) (B)=Borough/(S)=Shire/(RC)=RuralCity

Asat2016itwasestimatedthatthetotalpopulationoftheruralLGAswas731,193representing12.1%ofVictoria’spopulation.

TheruralLGAshaveatotalareaofsome17,910,437Ha–thisrepresents75%oftheVictoria’stotallandarea

2 RuralVictoriaPopulationandEconomicTrends

ThefollowingsectionsprovidesanoverviewofthepopulationandeconomictrendsintheVictorianruralLocalGovernmentAreas(LGAs).ThepopulationforecastsarethosemadeVictoriainFuture2016providedbytheDepartmentofEnvironment,Water,LandandPlanning(DWELP).

Theeconomicdataislargelybasedonthe2011ABSCensus



2.1 VictorianPopulation

TheVictorianpopulationisprojectedtogrowasnotedinthefollowingtable

Years

2011 2016 2021 2026 2031Change2011to

2031

AllPeople 5,537,817 6,048,791 6,605,677 7,170,982 7,733,283 2,195,466

PeopleAged<65 4,760,331 6,283,908 1,523,577

PeopleAged65&Over 777,486 1,449,376 671,890

Thisrepresentsanoverall40%increaseintheState’spopulationoverthisperiod–83%ofthisgrowthwilltakeplaceintheGreaterMelbourneMetropolitanArea.Thisgrowthincludesan86%growthinthepopulationaged65yearsandolder.

2.2 RegionalCityLGAsPopulationTrends

ThepopulationofVictoria’s10RegionalCityLGAs–Geelong,Bendigo,Ballarat,Wodonga,Shepparton,Mildura,LaTrobe,Warrnambool,HorshamandWangarattaisprojectedtogrowfromthe2011levelofsome715,800peoplebymorethan216,000people.Morethan75%ofthisprojectedgrowthtooccurinGeelong,BendigoandBallarat.

Years

2011 2016 2021 2026 2031Change2011to

2031

Population 715,831 758,107 812,759 871,256 932,580 216,750

%ofStatePopulation 12.9% 12.5% 12.3% 12.1% 12.1%

Thisprojectedgrowthrepresentsa30%growthinthepopulationoftheRegionalCitiesandrepresents10%oftheVictoria’soverallpopulationgrowth.

2.3 RuralLGAsPopulationTrends

ThepopulationofVictoria’s38ruralLGAsisprojectedtogrowbymorethan156,000peopleasnotedinthefollowingtable.

Years

2011 2016 2021 2026 2031Change2011to

2031

Population 712,376 731,193 766,925 816,120 868,846 156,470

%ofStatePopulation 12.9% 12.1% 11.6% 11.4% 11.2%

Thisrepresentsa23%growthinthepopulationoftheruralLGAsandrepresents7.1%ofVictoria’soverallpopulationgrowth.



Theprojectedpopulationgrowthwithinthe38ruralLGAsvariessignificantlyasnotedinthefollowingtable.

ForecastPopulationChange2011to2031

ForecastPopulation2011to2031OverallChange

Age<65

Age65&Over

9of38RuralLGAsareprojectedtoexperiencepopulationgrowthacrossallagecohorts

theseLGAsareperi-urbaninthattheyadjoineithertheGreaterMelbourneMetropolitanAreaand/orGeelong,BallaratorBendigo–theexceptionisEastGippsland(S)

149,731 99,658 50,112

12of38RuralLGAsareprojectedtoexperiencepopulationgrowth

theseLGAswillexperienceanoveralllossofpopulationagedunder65yearsandanincreaseinpeopleaged65andolder

24,399 -9,485 33,813

17of38RuralLGAsareprojectedtolosepopulation

theseLGAswillexperienceanoveralllossofpopulationagedunder65yearsandanincreaseinpeopleaged65andolder(theexceptionisWestWimmera(S)whichisforecasttoexperiencecontractioninallagecohorts)

-17,660 -34,372 15,962

Totals 156,470 55,802 99,886

Thechangeinpopulationagedunder65yearsrepresentslessthan4%ofVictoria’sgrowthinthisagegroup.

Thechangeinpopulationaged65yearsandoverrepresents15%ofVictoria’sgrowthinthisagegroup.By2031peopleaged65yearsandoverwillaccountforsome27%oftheruralVictoriapopulation-thiscomparesto18%forthebalanceofVictoria’spopulation.

2.4 ImplicationsforPopulationAttractionProjects

PopulationattractionrelatedprojectsforruralVictorianeedtorecognizethe:

• Rangeofdifferencesinpopulationgrowththathavebeen,andareforecasttobeexperiencedbythe38LGAs–i.e.

• Growthinallagecohorts–andsomewithsignificantgrowth

• Growth–butoveralllossofpeopleagedunder65

• Contraction–butanoverallgainofpeopleaged65andover

• Significantgrowthinpeopleaged65andover

• Opportunities,andchallengesassociatedwithgrowthintheGreaterMelbourneMetropolitanArea–andintheRegionalCitieswithsignificantgrowthrates(i.e.Geelong,BallaratorBendigo)



2.5 RuralLGAsContributiontoGrossStateProduct

GrossRegionalProduct(GRP)/GrossStateProduct(GSP)isthenetmeasureofwealthgeneratedbytheregion.

The38ruralLGAsgenerateacombinedGrossRegionalProductofmorethan$34.6Bwhichissome9.2%oftheVictoria’sGrossStateProductasnotedinthefollowingtable.Almost80%ofVictoria’sGrossStateProductisgeneratedintheGreaterMelbourneMetropolitanArea.

$M %ofGSP

VictorianGSP $374,435.00

RegionalCitiesGRP $41,053.10 10.96%

RuralLGAsGRP $34,606.96 9.24%

2.6 Jobs

Intheperiod2006to2011thetotalnumberofjobsinVictoriagrewbymorethan282,000asnotedinthefollowingtable–thisrepresentsa15%growthinthenumberofjobs

Jobs2006 Jobs2011 Change2006to2011 %Difference

1,905,411 2,187,616 282,205 15%

Intheperiod2006to2011thetotalnumberofjobsinthe38ruralLGAsgrewbymorethan5,000asnotedinthefollowingtable–thisrepresentsa2%growthinthenumberofjobs

Jobs2006 Jobs2011 Change2006to2011 %Difference

229,307 234,369 5,062 2%

Thechangeinthenumberofjobswithinthe38ruralLGAsvariedsignificantlyasnotedinthefollowingtable.

ChangeinNumberofJobs2006to2011

18of38ruralLGAsexperiencednetjobsgain2006to201177%ofthisgrowthoccurredin7ruralLGAs

11,487

20of38ruralLGAsexperiencednetjoblosses2006to2011 -6,425

NetGain 5,062

2.7 RuralWorkforce

ThetotalnumberofpeoplewithjobslivinginaruralLGAismorethan306,000–thisrepresents12%ofalljobsinVictoria.

Theseruralworkersmaybe: NoofWorkers %ofTotal

• LivingandworkinginaruralLGA 191,896 63%

• LivingininaruralLGAandworkingelsewhereThelocationofworkmaybeinanotherruralLGA,aRegionalCityLGAorintheGreaterMelbourneMetropolitanArea,orinanotherState

114,150 37%

Total 306,046

In9ruralLGAs-GoldenPlains,Moorabool,Queenscliffe,MacedonRanges,SurfCoast,Indigo,Mitchell,HepburnPyrenees–thepercentageofworkerslivingintheLGAandworkingelsewhereexceeds50%.ThepercentageofworkerslivingintheGoldenPlainsLGAandworkingelsewhereisalmost80%.



2.8 WorkforceAge

WorkerslivinginruralLGAsareolderthantherestofVictoriawith9ofthe38ruralLGAshaving30%ormoreofworkersaged55yearsplus

Workers NoofWorkers NoofWorkersaged55+ %

LivingandworkinginaruralLGA 191,896 50,113 26%

LivingininaruralLGAandworkingelsewhere 114,150 24,823 22%

Total 306,046 74,936 24%

Victoria-lessruralbasedworkers 2,163,414 350,193 16%


PopulationattractionrelatedprojectsforruralVictorianeedtorecognizethateconomicopportunities–bethatajoboranopportunitytoinvest-isakeytoattractingorretainingpeopleinruralVictoria.

GiventhegrowthofemploymentinruralVictoriarelativetotherestoftheStateitisimportantthat

• existinginvestmentopportunities(andassociatedemploymentopportunities)areeffectivelypromotedtopotentialinvestors

• newinvestmentopportunitiesareidentified–particularlythosethatcanmakeinnovativeuseofexistingassets

Giventherelativecontributionofthe38ruralLGAstoGSPcomparedtoGreaterMelbourneitisimportantthatruralVictoriacancommunicatethescaleofinvestmentopportunitiesacrossruralVictoriasothattheprivatesectorcanbetterunderstandthescaleofopportunity.

Therelativeageoftherural“workforce”indicatesthatthereisgreaterneedtoreplace“retiring”workersandthatthereareopportunitiesforyoungerworkerstotaketheplaceofthoseleavingtheworkforce.

RuralV

ictoria

Projectedpo

pulatio

nlossto

2031–allageco

horts

Projectedoverallpop

ulationlossto

2031–grow

th>65po

pulatio

n

Overalljobloss2006to2011

Projectedoverallpop

ulationgainto

2031–lossof<

65po

pulatio

n

Overalljobgrow

th2006to2011

TotalW

orkforce

Workforce

Age

>55yrs

%

RuralV

ictoria

306,046

74,936

24%

BalanceofVictoria

2,163,414

350,193

16%

Projectedoverallpop

ulationgainto

2031–gainin

allagecoho

rts

Needecon

omicopp

ortunitie

s&amen

ityfo

r+65

’s

Needtoleverage

popu

latio

ngrow

th

Needtopromote

econ

omicopp

ortunitie

s

Needstrategiesto

add

ress

popu

latio

ngrow

th+

Grow

ingserviceecon

omies

Jobs

18of3

8ruralLGA

sexperienced

netjo

bsgain2006

to2011

77%ofthisg

rowthoccurredin7ru

ralLGA

s11,487

20of3

8ruralLGA

sexperienced

netjo

bloss2006to2011

-6,425

NetG

ain

5,062

All

<65

>65

9of38Ru

ralLGAsareprojected

toexperiencepo

pulatio

ngrow

th

acrossallagecoho

rts

149,731

99,658

50,112

12of3

8Ru

ralLGAsareprojected

toexperiencepo

pulatio

ngrow

th

2011to

2031bu

twillexperience

anoveralllossofp

opulationaged

un

der6

5years

24,399

-9,485

33,813

17of3

8Ru

ralLGAsareprojected

tolosepop

ulation

-17,660

-34,372

15,962

Totals

156,470

55,802

99,886



3 ReviewofPopulationAttractionApproachesinOtherRuralAreas

ThePopulationAttractionandRetentionStrategiesforRuralVictorianCommunitiesprojecthasincludedareviewofpopulationattractionandretentionstrategiesandtheidentificationofpracticesthatcouldbeutilisedinruralVictoriatosupportpopulationattractionand/orretentionbeingundertakeninAustralia,theUSA,Canada,andScotland(95%ofScotlandisclassifiedasrural)

Thereviewinvolvedadesktopreviewofinformationfromrelevantwebsitesandphoneinterviewswith

• Governmentrepresentatives(bothStateandFederal)

• Universityrepresentatives

• NGOrepresentatives

3.1 USA

ThereviewofthepopulationattractionandretentionstrategiesbeingundertakenintheUSAfocusedonthe“rural”Stateswithsmallerpopulationsasindicatedonthefollowingdiagram

State EstimatedPopulation2016EstimatedPopulation

2010 Change2010to2016

Colorado 5,540,545 5,029,324 511,221

NewMexico 2,081,015 2,059,192 21,823

Nebraska 1,907,116 1,826,341 80,775

Montana 1,042,520 989,417 53,103

SouthDakota 865,454 814,191 51,263

NorthDakota 757,952 672,591 85,361

Wyoming 585,501 563,767 21,734



PopulationchangesinruralAmericamirrorthatoftheVictorian/Australianexperience

Thenumberofpeoplelivinginruralcountiesstoodatjustover46millionin2014—nearly15 percent of U.S. residents. However, the population of rural America has declined by116,000overthelast4years,withlossesofabout30,000peopleineachofthelast2years.Whilethesedeclinesaresmall,2010-2014isthefirstperiodofoverallpopulationdeclineonrecordforruralAmericaasawhole,andstandsinstarkcontrastwiththeurbanpopulation,which continues to grow by more than 2 million per year. Not all rural areas haveexperienced population loss in recent years. Some rural counties have seen populationgrowth, with nearly 700 growing rural counties together adding over 400,000 residentsbetween2010and2014.ThesecountiesareconcentratedinscenicareassuchastheRockyMountainsorsouthernAppalachia,orinenergyboomregionssuchasinthenorthernGreatPlains. The 1,300 rural counties losing population since 2010 are widespread in regionsdependentonfarming,manufacturing,orresourceextraction.

USDepartmentofAgriculture–RuralDevelopment

3.1.1 OverviewofFindings

Therewerenodedicatedpopulationattractionstrategies/policiesinplace.Thereiswiderecognitionthatmanyruralcommunitiesneedsupportwithrespecttoretaining/attractingpeople.

Ruralcommunities/businesseshaveaccesstoarangeofGovernmentdevelopmentprograms,fundingprogramsand/orlow/nointerestloans

ArangeofCommunityDevelopmentOrganisations(CDOs)supportruralcommunitiesparticularlywithrespecttohousing–manyCDOsare:

• providingcommunityeconomicdevelopmentprogramsaimedathelpingtoidentifyandleverageassetsthatcouldattractinvestment

• alsoCommunityDevelopmentFinancialInstitution(CDFI)whichprovidelowinterestfinancingforcommunitiesand/orbusinesses–oftenfinancingiscontingentuponacommunityhavingundertakenacommunityeconomicdevelopmentprocess

3.1.2 PopulationAttractionStrategies

Therewerenospecificpopulationattractionstrategiesbutpopulationgrowthwasadesiredoutcomeofbroaderstrategies/programsbeingundertaken.

3.1.3 USDepartmentofAgriculture–RuralDevelopment

https://www.rd.usda.gov/

Focus-helpingimprovetheeconomyandqualityoflifeinruralAmericatosupportviabilityofagriculturesector

ThekeymechanismsemployedbyUSDARDtoachievethisare:

• providingloans,grantsandloanguaranteestosupportessentialservicessuchashousing,economicdevelopment,healthcare,firstresponderservicesandequipment,andwater,electricandcommunicationsinfrastructure.

• promotingeconomicdevelopmentbysupportingloanstobusinessesthroughbanks,creditunionsandcommunity-managedlendingpools.

• providingtechnicalassistance(i.e.consulting)andinformationtohelpagriculturalproducersandcooperativesgetstartedandimprovetheeffectivenessoftheiroperations.

• providingtechnicalassistance(i.e.consulting)tohelpcommunitiesundertakecommunityempowermentprograms.helpruralresidentsbuyorrentsafe,affordablehousingandmakehealthandsafetyrepairstotheirhomes.



USDAR’skeyprogramareasaresummarizedinthefollowingdiagram

loans,grantsandloanguarantees

Æ

Æ

Æ

Æ

Starting/improvedeffectivenessoftheoperationofagriculturalproducersandcooperatives

Businessstart-ups/growth–basedinruralcommunities

Communityinfrastructure/services

Housing

Communityeconomicdevelopment

and/or

technicalassistanceand/orinformation

3.1.4 RuralLISC

http://programs.lisc.org/rural_lisc/

TheLocalInitiativesSupportCorporation,knownasLISC,commencedin1980andisoneofthelargestNFPorganizationsintheUSAsupportingprojectstorevitalizecommunities.Theseincludemoreaffordablehousing,betterschools,saferstreets,growingbusinessesandprogramsimprovingfinancialstability.

LISC’spurposeasanon-profit*CommunityDevelopmentFinancialInstitution(CDFI)istoprovidecapitaltoprojectsinlow-income,disadvantagedandunderservedcommunitiesataffordablerates.LISCoffersthiscapitaltolocalnonprofitdevelopers,smallbusinessesandotherserviceproviderswhomaynotbeabletogetcreditintheconventionalmarketplace.LISCreceivesinvestmentcapitalfromarangeofsourcesthatincludealllevelsofgovernment,foundations,banks-todateLISChasprovidedmorethan$16.2B.

LISClaunchedRuralLISCin1995toexpanditsreachbeyondurbanareastoincluderuralcommunities.RuralLISCpartnerswith76communitydevelopmentorganizations,includingfourfinancialintermediariesworkingtotransformcommunitiesin1,973countiesacross44states.

RuralLISC'sstrategiesfollowthefivegoalsofLISC'sBuildingSustainableCommunitiesmodel:

• ExpandingInvestmentinHousingandOtherRealEstate

• IncreasingFamilyIncomeandWealth

• StimulatingEconomicDevelopment

• ImprovingAccesstoQualityEducation

• SupportingHealthyEnvironmentsandLifestyles

LISCRuralnotesthat“RuralAmerica.-is3millionsquaremilesand71millionpeople.Itiscountryside,smalltowns,mountains,farmlandandcoastalshores.RuralAmericaispartandparcelofourentirecountry,anditmatters!Ruralcommunitieslackquality,affordablehousingandhealthcare.Theyarelosingjobsandlandtosuburbansprawl.Theydonotreceivethenecessarygovernmentfundingandsupporttoprovidedecenteducationandtransportationservices.Theyareoftenunabletokeepupwithtechnologyandthemainstreameconomy.

DespitetheimageofruralAmericaasafarm-driveneconomy,lessthanninepercentofruraljobsareinthecombinedfarming,agriculturalservices,forestryandfishingindustries.

Recognizingthatruralcommunities'needsarenotfocusedonagriculturealone,RuralLISCprovidesawiderangeofservices,includingtraining,technicalassistance,informationandfinancialsupport,tohelpruralcommunitydevelopersaddresstheproblemsruralcommunitiesface.”



RuralLISCstaffcollaboratewithCDCstohelpidentifyprioritiesandchallenges,deliveringthemostappropriatesupporttomeetlocalneeds.RuralLISCforgesalliancesamongruralorganizations,funders,lendersandpolicymakers,mobilizingcorporate,governmentandphilanthropicsupporttoprovideruralcommunitydevelopmentorganizationswith:

• loans,grantsandequityinvestments

• local,statewideandnationalpolicysupport

• technicalandmanagementassistance

3.1.4.1 LISCInstituteforComprehensiveCommunityDevelopment

http://www.instituteccd.org/About-us.html

LISChasestablishedtheLISCInstituteforComprehensiveCommunityDevelopmentservesLISCstaff,organizationsandindividualswhopartnerwithLISC,andothersworkinginurbanandruralcommunitiesacrossthecountrybyprovidingtrainingandinformationaboutbestpractices,ideasandnewsfromaroundthefieldofcomprehensivecommunitydevelopment.

3.1.5 NationalMainStreetCenter,Inc.

ManyruralcentersutilisetheMainStreetapproach.

http://www.mainstreet.org/main-street/about-main-street/main-street-america/the-main-street-approach.html

Establishedin1980asaprogramoftheNationalTrustforHistoricPreservation,theNationalMainStreetCenter,Inc.workswithanationwidenetworkofcoordinatingprogramsandlocalcommunitiestoencouragepreservation-basedcommunityrevitalization,andhasequippedmorethan2,000oldercommercialdistrictswiththeskills,andorganizingframeworktheyneedforrenewalduringits35-yearhistory.

TheNationalMainStreetCenter,Inc.notesthat“since1980,over2,000communitieshavebeenpartofMainStreet,bringingrenewedenergyandactivitytoAmerica’sdowntownsandcommercialdistricts,securing$65.6billioninnewinvestment,creatingmorethan556,000netnewjobs,andrehabilitating260,000buildings.

TheMainStreetApproachbeginswithcreatingavisionforsuccessonMainStreetthatisrootedinasolidunderstandingofthemarketrealitiesofthedistrict,andisinformedbybroadcommunityengagement.MainStreetpromotesacommunity-drivenprocessthatbringsdiversestakeholdersfromallsectorstogether,invitingthemtobeproactiveparticipantsintherevitalizationprocess.Thisessentialstepprovidesafoundationforoutliningthecommunity’sownidentity,expectations,andidealswhileconfirmingrealandperceivedperceptions,needsandopportunities.Italsoensuresthatthevisionisatruereflectionofthediversityofthecommunity.



Avisionofsuccessaloneisnotenough.Communitiesmustworktogethertoidentifykeystrategies,knownasCommunityTransformationStrategiesthatwillprovideaclearsenseofprioritiesanddirectionfortherevitalizationefforts.Typically,communitieswillfindtwotothreeCommunityTransformationStrategiesareneededtohelpreachacommunityvision.Thesestrategieswillfocusonbothlongandshort-termactionsthatwillmoveacommunityclosertoachievingitsgoals.

3.1.6 MarketingHometownAmerica

ThisprogramhasbeendevelopedbytheUniversityofNebraska.Theprogramprovidessupportforruralcommunitiestobeabletoundertakeaprocesstoattractpeopletoliveinruraltownsthroughtheidentificationofdesired,andshared,outcomes,thekeyassetsthatcanbeleveragedandthekeychallengestobeaddressed.

Theprojectsthatcommunitieshaveundertakenvaryaccordingtotheneedsofthecommunityinvolved.

Theprocesshasbeendevelopedusingfeedbackfrompeoplewhoareconsideringmovingtoaruralcommunity.

http://viewer.zmags.com/publication/29de58a3-/29de58a3/1

3.1.7 CostAdvantages

MostoftheStatesprovideinformationregardingtheirrelativestandingtootherStateswithrespecttothecostsassociatedwithmovingbusinessestoand/oroperatingabusiness.

3.1.8 InvestmentReadiness

ManyofthefundingprogramsthatStateGovernmentprovidetosupportlocalgovernments/townsrequirethemtobe“investmentready”.Whiletherecanabeanumberoffactorsthatrelatetobeinginvestmentreadythecommonrequirementrelatestohaving

• aneconomicdevelopmentstrategywithidentifiedpriorities

• appropriatetownplanning/landuseplanningframeworksinplace.

TheStateGovernmentswillprovidefundingfortheusetechnicalexpertise/consultingsupporttofacilitateinvestmentreadiness.

3.1.9 ImplicationsforPopulationAttractionProjects

• Strongfocusoncommunityeconomicdevelopmentrelatedprocessesincluding:-

• communityengagement

• afocusoncommunitywellbeing

• theidentificationandbroadagreementofthekeyassetsthatcanbeleveragedtoengagetheprivatesectorandgrowthelocaleconomy

• Importanceofresearchaboutunderstandingprioritiesofpeopleconsideringmovingtoruraltowns

• Availabilityofaccessible/lowcostfinance

• Accesstotechnicalsupport



3.2 Canada

Canada’sruralpopulationwhilegrowinginnumberistrendingdownwithrespecttotheproportionofthepopulationlivinginruralareasasnotedinthefollowingdiagram

Proportionofthepopulationlivinginruralareas,Canada,1851to2011

3.2.1 OverviewofFindings

• AllCanadianProvinceshavesignificantruralareasthatarekeytothenationaleconomythroughnaturalresourcesandrelatedeconomicactivitiesincludingforestry,agriculture,fishingandmining

• ProvincialGovernmentshaveinplaceregionalandeconomicdevelopmentprogramsandprocesseslikethoseinplaceinVictoria

• The“Atlantic”Provincesdidhaveinplacea“PopulationStrategy”thathadtheneedtoaddressanageingworkforceasofitskeydrivers–thishassincebeenrefocusedtoa“GrowthStrategy”

• TheStateofRuralCanadaReportobservesthatpolicydecision-makingiscentraltoaddressingruralpopulationdecline

3.2.2 StateofRuralCanadaReport

TheStateofRuralCanadareporthasbeenpreparedbytheCanadianRuralRevitalizationFoundation(CRRF)todrawattentiontoruralchallengesandopportunities,andtoprovideasourceofinformationandaplatformforinformationsharing.TheCRRFwasorganizedwithafocusondevelopingruralresearchandknowledgedisseminationandpromotinganactiveprocessofengagementwithruralstakeholders.TheStateofRuralCanadareportmakesthefollowingobservations-thatarerelevanttoruralVictoria:

• “Canadarequiresvibrantmanagementservices,supportivepublicpolicy,adynamicentrepreneurialculture,urbanandport/gatewaycentres,andtheresourceproducingruralandsmalltownplacesthatpowertheeconomy.Urbanandruralarenotseparate.TheyarepartnerswhotogethersupportthequalityoflifethatCanadiansenjoy.”

• “thereisnothinginevitableaboutruraldecline:whereitisoccurring,itislargelyintentionalbyvirtueofwhatwechoosetodoornottodoinourpolicydecision-making.

• “Themetricsthatarebeingemployedbyourpolicymakersfailtounderstandhowruralservicesthemselvesunleashmultiplesocialandeconomicbenefits.”

• “populationagingandtherecruitmentofa“nextgeneration”workforcetogetherrequireinvestmentsthatbuildrobustnewdevelopmentfoundations.”

• “ruralplacesareemployinginnovativestrategiestodealwithageingpopulations.Theyareusingtheirvolunteerresourcestoserviceandengageageingresidents,understandinghowanageingpopulationcanbeavitalsocial,economicandculturalassettocommunities.”



• “InNewfoundland,weseethesuccessofengagingyoungentrepreneurstoaddress,inpart,localeconomicdecline.Whiletherearehurdlestoovercome,theiryouth-orientedentrepreneurshipprogramsarehelpingtorevitalizecommunityeconomiesandbuildimportantskillsforthefuture.

• “wearefacingacriticalwindowforsuccessionplanninginbusinessesacrossthecountry.

• “Ruralcommunitiesthemselvesmustbeactiveparticipantsinunderstanding,planningandinvestingintheirownfutures-AnecessaryshiftforruralCanadafromcasemaking(i.e.,repeatedlymakingthecasethatruralcommunitiesdeservemorehelpandattention),toplacemaking(i.e.,gettingonwiththetaskofplanningandbuildingcommunitieswithahighqualityoflifethatwillattractandretainbothresidentsandcapital).”

3.2.3 BritishColumbia

Nospecificpopulationattractionstrategy–focusonabroaderapproach–“onarisingtideallboatswillfloat”.TheProvincialGovernmentprovideswebsiteforeconomicdevelopmentwith“toolkits”andsuccessstoriesfromseveralsectors/locationsinBC.Manyofthesesuccessstoriesemphasizetheimportanceofcommunitiescomingtogethertoidentifyandagreekeypriorities

http://www2.gov.bc.ca/gov/content/employment-business/economic-development/success-stories

3.2.4 Alberta

Nospecificpopulationattractionstrategy.Alberta'sRegionalEconomicDevelopmentAlliances(REDAs)developedoutofaneedtostimulatelong-termeconomicdevelopmentandgrowthstrategiesinAlberta'sruralandurbancommunities.REDAsinAlbertaareautonomousgrassroots-basednon-profitorganizationscomprisedofmembercommunitiesandregionalstakeholdersthatworktogethertofosterbusinessdevelopmentandprosperityinadefinedgeographicarea.Thiscollaborationandcooperationenablesmembersandstakeholderstoundertakeprojectsthattheycouldnotnecessarilydoontheirown.

AreviewofREDAwebsitesnotesthatallhaveinformationregardingmovingtoand/orinvestingintheregion.Somesitesindicate“development”projectsbeingundertakenbytheREDA

http://communityeconomicdevelopment.alberta.ca/regional-economic-development-alliances-redas/

3.2.5 AtlanticProvinces

TheAtlanticProvincesaretheCanadianprovincesborderingtheAtlanticOcean,comprisingNewBrunswick,Newfoundland,NovaScotia,andPrinceEdwardIsland

PopulationTrends

2011 2006Difference

2006to2011 %Change Canada 33,476,688 31,612,897 1,863,791 5.9

Atlantic

Provinces

NewfoundlandandLabrador 514,536 505,469 9,067 1.8

PrinceEdwardIsland 140,204 135,851 4,353 3.2

NovaScotia 921,727 913,462 8,265 0.9

NewBrunswick 751,171 729,997 21,174 2.9

TheProvinceshaddevelopedaPopulationAttractionandGrowthStrategyin2013–akeydriverforthestrategywastheneedtoaddressanageingworkforce.

However,thisstrategyhasbeensupersededbytheAtlanticGrowthStrategywhichisajointlyfundedbytheCanadianandthefourProvincialGovernments.TheGrowthStrategyhasfivekeyfocusareas:

• TradeandInvestment

• CleanGrowthandClimateChange

• Innovation

• SkilledWorkforce/Immigration

• Infrastructure




Focusondevelopingcommunitiesthatwillattractandretainbothresidentsandcapital–thiswillneedtheexistingcommunitytolookoutsideofitselftounderstandwhatwouldbeattractivetonewresidents

Anageingworkforcewillnotresolveitselfandifnotaddressedwillimpactongoingbusinessoperationsandbusinessinvestment-Immigrationcanbeakeysourceofnewworkers

3.3 Scotland

95%ofScotlandisclassifiedbytheScottishGovernmentasrural.

3.3.1 Population–PurposeTarget

TheScottishGovernmenthasdetermineda“PurposeTarget”fortheScottishpopulation–“TomatchaverageEuropean(EU15)populationgrowthovertheperiodfrom2007to2017”

TheScottishGovernmentdeemsthisimportantas“Therateofsustainableeconomicgrowthisdependentonthreekeydrivers:Productivity;Participationinthelabourmarket;andPopulationGrowth.Populationgrowthisakeycontributorto,andaconsequenceof,amorevibrantsocietyandamoredynamiceconomy.Itisalsoparticularlyvitaltomaintainingthesustainabilityofmanyofourruralandcoastalcommunities.”



AreviewofthetrendsinScotland’spopulationbetween2011and2015indicatesthatmostpopulationgrowth(i.e.75%)hasbeenin“Large”andOther”UrbanAreas.Thenon-urbanareasexperiencedanetincreaseinpopulationhowever“remote”areasexperiencedacontractionofpopulation.

PopulationofScotland–2001to2015

2011

%ofTotal

Population 2015

%ofTotal

Population

Change2011to2015

%ofChange2011to2015

SCOTLAND 5,299,900 5,373,000 73,100

LargeUrbanAreas 1,827,570 34% 1,872,082 35% 44,512 61%

OtherUrbanAreas 1,873,611 35% 1,884,150 35% 10,539 14%

AccessibleRural 596,379 11% 615,214 11% 18,835 26%

AccessibleSmallTowns 500,187 9% 502,269 9% 2,082 3%

RemoteRural 314,516 6% 313,691 6% -825 -1%

RemoteSmallTowns 187,637 4% 185,594 3% -2,043 -3%

3.3.2 ScottishRuralDevelopmentProgramme2014-2020

TheScottishRuralDevelopmentProgramme2014-2020deliversPillar2oftheEUCommonAgriculturalPolicy(CAP).Itfundseconomic,environmentalandsocialmeasuresforthebenefitofruralScotland(andreceivessignificantfundingfromtheEU–i.e.approximatelyA$2.35B).ThekeypurposeoftheSRDP2014-2020istohelpachievesustainableeconomicgrowthinScotland’sruralareas:Themainprioritiesare:

• Enhancingtheruraleconomy• Supportingagriculturalandforestrybusinesses

• Protectingandimprovingthenaturalenvironment

• Addressingtheimpactofclimatechange

• Supportingruralcommunities

TheSRDPhasseveralfundingstreamstowhicheligibleparticipantscanapply

RuralDevelopment:LFASS

Providingessentialsupporttofragilefarmingbusinessesinremoteandconstrainedruralareas.

RuralDevelopment:ForestryGrantScheme

Arangeofgrantsforwoodlandcreation,agroforestry,treehealth,woodlandimprovement,processingandmarketingandsustainablemanagementofforests

RuralDevelopment:Agri-EnvironmentClimateScheme

Targetedsupportforlandmanagerstoundertakemanagementandcapitalworkforenvironmentalpurposes.

RuralDevelopment:EnvironmentalCo-operationActionFund

Facilitationforlandmanagerstoworktogethertodelivercollaborativeenvironmentalprojects.

RuralDevelopment:BeefEfficiencyScheme

Todelivereconomicandenvironmentalimprovementsinthebeefsector.

RuralDevelopment:NewEntrants

• Start-upgrantsfornewentrantyoungfarmersofupto40yearsold(assetbyEurope).

• Capitalfundingfornewentrants,regardlessofage,toimprovetheirbusiness.



RuralDevelopment:CroftingAgriculturalGrantScheme

Grantsto*crofterstotakeforwardimprovementsontheircroftswhichwillhelptosustaintheirbusiness.

*Note-Acrofterisonewhohastenureanduseoftheland,typicallyasatenantfarmer,especiallyinruralareas

RuralDevelopment:FoodProcessing,MarketingandCo-operation

SupportforSMEsinthefoodanddrinksectorwithstart-upgrantsfornewenterprises,andbusinessdevelopmentgrants.

RuralDevelopment:SmallFarmsGrantScheme

Targetedsupportforsmallfarmsthatfacesimilarissuesascroftersregardingsustainability.

RuralDevelopment:KnowledgeTransferandInnovationFund(KITF)

Takingadvantageofstrongperformanceinresearchanddevelopmentandensuringthatthelearningfromhereandelsewherecanbetransferredtoonthegroundimprovement.KTIFwillassistinthesharingandimplementationofinnovativewaysofimprovingworkingpracticesalongwithcontinuingsupportforMonitorFarms.

RuralDevelopment:AdvisoryService

ExpandedAdvisoryServicewhichwillprovideadviceandassistancetofarmers,croftersandotherlandmanagers.Weareaimingforthistobeavailablefrom2016.

RuralDevelopment:Broadband

Supportforbroadbandprovisioninruralareas.

ScottishRuralNetwork

Supportingandpromotingruraldevelopmentthroughthesharingofideasandbestpractice.

3.3.3 LEADER

LEADERisabottom-upmethodofdeliveringsupporttocommunitiesforruraldevelopment–thisprogramrunsthroughouttheEU.TheaimofLEADERistoincreasesupporttolocalruralcommunityandbusinessnetworkstobuildknowledgeandskills,andencourageinnovationandcooperationtotacklelocaldevelopmentobjectives.GrantsareawardedbyLocalActionGroupstoprojectsthatsupportdeliveryofaLocalDevelopmentStrategy.LocalDevelopmentStrategiesincludeactionsthatwillallowindividuals,communitiesandbusinessesto:

• drivecommunityactiononclimatechange

• enhanceruralservicesandfacilities,includingtransportinitiatives

• enhancenatural/culturalheritage,tourismandleisure

• supportfoodanddrinkinitiatives(forexampleshortsupplychains,communityfood)

• buildco-operationwithotherLAGsinScotland,UKandEurope

• exchangelearningandknowledgewitheachother,realisetheirpotential,buildopportunitiesforall


Recognitionoftheimportanceofpopulationgrowthtooveralleconomicgrowth

Involvementofcommunitiesinidentifying/developingrelevantsolutions

Accesstosignificantlevelsoffunding-programstargetedatspecificruralneeds/relatedsectors–includingsupportfornewentrants

Sharing/exchangeofknowledgeandlearnings



3.4 Australia

AreviewofprogramsandprocessinAustraliaidentifiesthattheCommonwealth,andallStateGovernmentsareattemptinginvariouswaystoaddressgrowthinregionalandruralareas.Thecommonthemeistheidentificationandprioritizationofprojectsthatareseentosupportimprovedeconomicand/orcommunityoutcomeswithinvariousregionsineachState.

TheonlyStatethathasaformal“populationattraction”strategyinplaceisTasmaniaincludingatargetforthelevelofpopulationtobeachieved.

3.4.1 CommonwealthGovernment

TheCommonwealthGovernmentsupportsregionalandruraldevelopmentthroughawiderangeofinitiativesacrossarangeofgovernmentdepartments.

RegionalAustraliaMinisterialTaskforce

TheRegionalAustraliaMinisterialTaskforcechairedbythePrimeMinisterwillaimtoimprovethelivesofrural,regionalandremoteAustralians.Itwillcomeupwithideasacrossportfoliosincludinghealth,education,transportandinfrastructure,employment,industryandcommunications.

Regions2030

TheCommonwealthGovernmenthasrecentlyreleaseditsRegions2030policywhichbringtogetherexistingandnewfundingprogramsaimedatsupportgrowthinregionalandruralAustraliawithafocusonthefollowingareas:

• Jobsandeconomicdevelopment

• Infrastructure

• Health

• Education

• Communications

DepartmentofInfrastructureandRegionalDevelopment

TheDepartmentprovides:

• arangeofprograms“whicharefundedundertheInfrastructureInvestmentProgrammeaswellastheRegionalandCommunityProgrammes.Additionalfundingassistanceisalsoofferedforlocalroads.”–notalloftheseprogramsareavailabletoruralVictoria

• adviceandassistancetodepartmentsandagenciescompletingRegionalAustraliaImpactStatements(RAIS)aspartofthepolicydevelopmentandCabinetsubmissionprocess

DecentralisationofGovernmentDepartments

MorerecentlytheMinisterforInfrastructureandRegionalDevelopmenthasrequiredallMinsterstoprovideinformationregardingthepotentialtomovemajorcity-baseddepartmentsandagenciesintoregionalAustralia.Thisinformationwillbeusedtodevelopbusinesscasesforsuchmovementbylate2017

CommunityDevelopmentFinancialInstitutions(CDFI)PilotProject

TheAustraliaGovernmentnotedtheworkofCommunityDevelopmentFinancialInstitutions(CDFI)intheUSAandUK–seeSection3.1.4.

In2014,theAustralianGovernment–throughtheDepartmentofSocialServices-undertookaCommunityDevelopmentFinancialInstitutions(CDFI)PilotProject–TheCDFIpilotprojectsoughtto“buildthecapacityandresilienceofdisadvantagedandfinanciallyexcludedindividualsbyattractinginvestmentandinjectingfundsintocommunityfinanceorganisationsthatofferthemfinancialservicesandproductsthattheywouldotherwisenotbeabletoaccessfrommainstreamsources.”



Theevaluationofthepilotrecommendedthatoneoftherecommendationsarisingfromanevaluationofthepilotwasto“Extendthepilotforafurtherthreeyears.ThiswouldallowtimetoconductamorethoroughanalysisofthelongitudinalimpactsofCDFIsonfinancialexclusion.ItwouldalsofacilitatethedevelopmentofaCDFIsectorinAustralia”thefullevaluationcanbefoundathttps://www.dss.gov.au/sites/default/files/documents/02_2013/cdfi_evaluation_report_0.pdf

3.4.2 Queensland

EconomicDevelopmentQueensland(EDQ)hasestablishedtheAdvancingOurCitiesandRegionsStrategy.EDQnotesthatthe“Advancingourcitiesandregionsstrategyisaninnovativeapproachtorenewingandrepurposingsurplusandunderutilisedstatepropertytodeliverbettercommunityoutcomes,createjobsanddriveeconomicgrowth.

http://www.edq.qld.gov.au/infrastructure/advancing-our-cities-and-regions-strategy.html

PropertyQueenslandwithintheDepartmentofStateDevelopmentisworkingwithgovernmentland-owningagenciestoidentifysitesthatrepresentpropertyopportunitiesthatwilldeliverongovernmentpriorities, andgenerateeconomicdevelopmentandcommunityoutcomes.

Tohelpachievethisstrategy,eighteconomicandcommunityzoneshavebeenidentifiedwhereEconomicDevelopmentQueensland(EDQ)willleadthedeliveryofarangeofprojects,manyofwhichwillbeiconicdevelopmentstotransformprecinctsandcatalyseeconomicgrowthanddiversificationinourcitiesandregions.”

Developmentswillneedtodeliverstrongcommunitybenefits,meetbroadergovernmentprioritiessuchasinnovation,affordablehousingandexpandedtourism,andwillinvolveengagementwithlocalgovernments,thecommunity,stakeholdersandindustry.

NewprojectswillalsobuildonEDQ'sexistingdevelopmentportfolioofcommunity,residential,urbanrenewalandindustrialdevelopmentsandprovideadditionalincomeforreinvestmentinfutureinfrastructureprojects.

ProjectsofNote

AgeinginPlacepilotprojecthttp://www.edq.qld.gov.au/infrastructure/ageing-in-place-pilot-project.html

TheAgeinginPlacepilotprojectisaboutcaringforpeopleastheyentertheirsenioryearsbyprovidingsuitablehousingoptionstoenablepeopletostayintheirtowns,closetofriendsandfamily.Theprojectwillenhanceregionalliveabilityandsupportsustainabilityinlocalcommunitieswherethereisashortfallindwellingssuitableforolderpeople.OftenresidentsinmoreremoteorregionaltownsthroughoutQueenslandareconfrontedwiththedifficultdecisiontomovetoabiggercentrebecauseofalackofappropriateaccommodationintheirowncommunities.

IndustrialIncubator

Conceptistoprovidefacilitiestosupportstart-up“industrial”businesses–i.e.tradeservices,constructionetc.inruralcentres

3.4.3 NewSouthWales

TheNSWGovernmenthasestablishedtheRegionalDevelopmentFramework:whichhasthefollowingkeyareasoffocus:-

Program1:providingqualityservicesandinfrastructureinregionalNSW

Program2:aligningefforttosupportgrowingregionalcentres

Program3:identifyingandactivatingeconomicpotential

http://www.industry.nsw.gov.au/invest-in-nsw/regional-opportunities/regional-development-framework

TheprocessforidentifyingregionalprioritiesinNSWisyettobeimplemented.TheRegionalLeadershipGroupwillbecomethecoredecisionmakinggroupforeachregion.Itwillconsistofwillincludethe“rightpeoplefromeachagencyinvolvedinon-the-groundregionaldeliveryaswellasrepresentatives



fromJointOrganisationsand/orRegionalOrganisationsofCouncils,andtherelevantRegionalParliamentarySecretary.TheRegionalLeadershipGroupwillagreeontheprioritiesforeachregion

TheimplementationoftheRegionalDevelopmentFrameworkwillbesupportedby

TheRegionalEnablersProject

TheRegionalEnablersProjectseekstoidentifythekeyeconomicdriversforregionssothatinvestmentscanbetargetedtothosesectors.ThisprojecthasalreadybeenpilotedinthreeregionsandisbeingrolledoutacrosstheState.

TheRegionalEconomicOpportunitiesandInfrastructurePrioritiesProject

TheRegionalEconomicOpportunitiesandInfrastructurePrioritisationProjectwillinvolveacomprehensiveliteraturereviewofproposalsfromalllevelsofgovernmentandnon-governmentorganisations,andtargetedstakeholderengagementtoidentifythekeyeconomicopportunitiesandbarriersinregionalNSW.TheprojectwillapplymodellingtoprioritiseprojectssothatinformationcaninformtheworkofInfrastructureNSW.

EnhancingCostBenefitAnalysis

TheDepartmentofIndustryislookingatwaysofenhancingitscostbenefitanalysistoensurethatestimatesareaccurate,reliableandbasedoncomprehensiveinformation.Thiswillinvolvetakingintoconsiderationnon-marketbenefitsandcommercialassessmentsofflowonprospects.Inusingthismethodology,itisexpectedthatresourceswillbemoreefficientlyallocatedtoactivitieswiththebestlongtermbenefitsforregionalcommunitiesandtheState.

3.4.3.1 Evocities

Thisisacollaborationofsevenregionalcitiestopromotetheadvantagesofliving/investinginaregionalcity.TheEvoCitieswebsitesnotesthatthe“campaignaimstochangeperceptionsoflifeinaregionalcityandencouragepeopletolive,workandinvestinanEvoCity.ItshowcasestheabundanceofopportunitiesintheEvocitiesduetotheirlowercostofliving,strongcareerandbusinessopportunitiesandenhancedlifestyle.

3.4.3.2 BalranaldShireCouncil

BalranaldShireCouncilhasproducedaresourceforPopulationAttractionandRetention–theresourceincludes:

StrategicLeverstoBuildingCapacityforPopulationAttractionandRetention–including:• EconomicDevelopmentLevers• SocialCapitalDevelopment

Levers• LiveabilityDevelopmentLevers

PopulationAttractionandRetentionStrategies–includingstrategiesfor:• AttractionandRetentionofImmigrationandMigrants• AttractionandRetentionofYouth• AttractionandRetentionofRetirees• AttractionandRetentionofHealthProfessionals• EmploymentGeneration

3.4.4 SouthAustralia

SAdoesnothaveapopulationattractionstrategy/goalforruralcommunities.Thefollowingfundingprogramswereofferedasinitiativestosupportruralcommunities

RegionalDevelopmentFund

ThereareseveralprogramsthathavebeensupportedundertheRegionalDevelopmentFund

FundmyIdea

TheCountryCabinet‘FundMyIdea’Programprovides$150,000perannumtosupportcommunitiesthathostCountryCabinetmeetings,forprojectproposalsthatwillassistthecommunitymeetitseconomicandsocialneeds.

Projectsarenominatedbyandvotedonbythegeneralpublic.

http://www.pir.sa.gov.au/regions/grants/regional_development_fund/country_cabinet_fund_my_idea_program



RegionalFoodInitiatives

TheRegionalFoodInitiativesProgramhascommitted$600,000overatwo-yearperiodbetween2014-16tosupportregionally-basedfoodorganisationstobuildastrongerregionalfoodpresenceinSouthAustralia

http://www.pir.sa.gov.au/regions/grants/regional_development_fund/regional_food_initiatives_program

MajorProjects

TheMajorProjectsProgramsupportsmajoreconomicprojectsdesignedtostrengthenregionalindustries,supportlocaleconomiesandopportunitiesthroughinvestmentinstrategicprojects.

http://www.pir.sa.gov.au/regions/grants/regional_development_fund/major_projects_program

CommunityInfrastructure

TheCommunityInfrastructureProgramsupportsinvestmentinregionalcommunitiestodeveloptheireconomicinfrastructureandgrowtheircapabilitiesasafoundationforfuturejobsandeconomicgrowth.

http://www.pir.sa.gov.au/regions/grants/regional_development_fund/community_infrastructure_program

SmallGrants

In2014-15theSmallGrantsProgramawardedover$1.29milliontosupportnewregionalemploymentandinvestmentopportunitieslinkedwithStateGovernmentpriorities.

http://www.pir.sa.gov.au/regions/grants/regional_development_fund/small_grants_program

SouthAustralianRiverMurraySustainabilityProgram

TheRiverMurrayiscentraltothesocialandeconomicstructureoftheSouthAustralianMurray-DarlingBasinregion.

Therivercorridorishometomorethan90,000peoplewhorelyontheprosperityoftheirlocalindustriestosustaintheircommunities.

Byworkingtodevelopmoreindustriesintheregionthatarelessdependentonwater,ourrivercommunitiesarebetterplacedtorespondandbemoreresilienttotheeffectsoffluctuatingwateravailabilityandfutureclimatechangechallenges.

SARMSishelpingto:

• buildstrongandsustainableirrigationcommunities

• securewaterresourcesneededforahealthyenvironmentandaprosperousstate

• boostregionalproductivityandhelprivercommunitiesadapttoafutureofreducedwateravailability.

http://pir.sa.gov.au/regions/sarms

IndustryParticipationpolicy

TheSouthAustralianIndustryParticipationPolicy(IPP)specifiesthatforallexpenditureabove$33,000,thegovernmentmustdetermineifthereisabusinessinthestateortheregionthatcandelivertheproductorservice.

www.industryadvocate.sa.gov.au/industry-participation-policy

3.4.5 WesternAustralia

WA’sDepartmentofRegionalDevelopmentadvisesthatthereisnoruralpopulationattractionstrategy.Thedepartmentpromotesandfacilitatestheeconomic,businessandsocialdevelopmentofnineregionsinWesternAustralia:

Kimberley

Pilbara

Gascoyne

MidWest

Wheatbelt

Peel

SouthWest

GreatSouthern

Goldfields-Esperance



MajorProjects

Theregionaldevelopmentorganizationforeachoftheabovehaveidentifiedarangeofmajorprojects–thesehavebeenclassifiedintothefollowingareasofstrategicfocus

• AboriginalInitiatives

• Agriculture

• Community&Culture

• EconomicDevelopment

• Education

• Health

• Housing

• Justice

• Parks,Wildlife&Environment

• Recreation&Sport

• Roads&Transport

• Tourism

• Water

Note-TheRegionsandMajorProjectslistedabovearelinkedtotherespectivewebpages

3.4.6 Tasmania

TheTasmanianGovernmenthasestablishedthePopulationGrowthStrategywhichaimstogrowthestate’spopulation,fromthecurrent515,000people,to650,000peopleby2050andhasasitsvisionforTasmaniatothebestplaceinthecountrytolive,work,investandraiseafamily.

TheTasmanianGovernmenthasobservedthat“Tasmaniahastheoldestandslowestgrowingpopulationinthecountry.Unlesswetakeactionnow,Tasmania’spopulationislikelytogointodeclineinthenextfourdecades.Adecliningpopulationwillresultinaslowingeconomy,fewerpeopleinourworkforcetosupportthoseunabletoworkandareducedcapacitytofundessentialservicessuchaseducationandhealth.”

TheStrategyhasthreekeyareasoffocus:

Objectives

Jobcreationandworkforcedevelopment

tofacilitatejobcreationandidentifycurrentandfutureemploymentopportunitiestoinforminvestmentineducationandtrainingandmigrationstrategies

KeyStrategies

Activelypursueinvestment,businessrelocationandjobcreation

Identifyandprojectcurrentandfutureemploymentopportunities

Investinrealskillsforrealjobs

Liveability tobuildandpromoteTasmania’sliveabilityandfosteraculturewhichisvibrant,inclusive,respectfulandsupportive

KeyStrategies

Retainourbestandbrightest

IncreaseengagementwiththeTasmaniandiasporaandencouragethemtoreturnhome

Activelypursueoverseasmigration

Increaseourshareofhumanitarianentrants

Increasenumbersofinternationalstudents

Migration toactivelypursueandfacilitateoverseasandinterstatemigrationaswellasencouragereturnoftheTasmaniandiaspora

KeyStrategies

Nurtureourvibrantcommunities

Supportfamiliestoachieveawork-lifebalance

AssistmigrantstosettleandfeelwelcomeinTasmania

Createinclusiveandsupportivecommunities



3.4.7 Victoria

Thereisnopolicywithrespecttopopulationattractiontoregional/ruralVictoria.AllregionshavecompletedaRegionalGrowthPlanthatidentifiedwherefuturepopulationgrowthcanbeaccommodatedandthedevelopmentrequiredtosupportpopulationgrowth.

RegionalPlans

RegionsinVictoriahavedevelopedregionalplansthathaveidentifieddevelopmentprioritiesfortheregion.Thevariousregionsallaspireregardinggrowth–therearenospecificpopulationtargetsespousedbysuchplans.

RegionalPartnerships

MorerecentlytheStateGovernmenthasintroducednineRegionalPartnershipsacrossregionalandruralVictoria.Thepartnershipsaimtoengagewithcommunitiesonprioritiesfortheirregion,buildingonexistingstrategiesandplans-harnessingthegoodideas,theenergyandthepassionoflocals.PrioritieswillbepresenteddirectlytotheVictorianGovernment’sRuralandRegionalMinisterialCommittee.

BarwonSouthWestRegion

TheBarwonSouthWest(BSW)RDACommitteehasundertakenthedevelopmentofastudythatseekstoidentifyhowtheregioncanattractmorepeopletoresideand/orinvestintheBSWregion–thestudyidentified:

• asummaryofpopulationinfluences,drivers,attractorsandbarriersinthecontextofregionalVictoriaandtheBarwonSouthWest.ThesefallwithinfourkeyareasofLifestyle,Economic,Environment,andConnections

LIFESTYLE ECONOMICINFLUENCE/TRENDS Ageing agricultural workforce Ageing population - need for health services

DRIVERS Regional centre services Diverse range of services

INFLUENCE/TRENDS Reducing agricultural labour intensity Strong population growth in metropolitan Melbourne, decreasing affordability.

DRIVERS Regional centre employment Diverse range of jobs

ATTRACTORS Education Pace of life Health services Shopping

BARRIERS Lack of health and other services

ATTRACTORS Lower cost of living/housing Jobs

BARRIERS Lack of relevant employment Lower pay Cost of relocation Internet speed and availability

ENVIRONMENT CONNECTIONS

INFLUENCE/TRENDS Tree change, sea change movement (s)

DRIVERS Coastal amenity

INFLUENCE/TRENDS Social and professional/business networks

DRIVERS Inclusive communities

ATTRACTORS Natural beauty

BARRIERS Distance - many towns and areas are too far to commute to a regional centre

ATTRACTORS Family and friends Return migration

BARRIERS No social networks Loss of professional networks Responsibility to care for elderly relatives in current location

• targetmarketsmostlikelytobeattractedtotheregionandbestalignedwithexistingeconomicandlifestyleopportunitiesintheBSW:

• Overseasmigrants,includingskilledmigrantsandrecentmigrantgroupsalreadyinMelbourne;

• Students,includingbothregionalandmetropolitanstudents;



• Regionalreturners,especiallyyoungfamilies;

• Businessowners,bothexistingwithintheregionandthosewithinmetropolitanMelbournewithpotentialtomovetoregionalareasorsetuparegionaloffice;and

• “Planttheseed”:touristsandstudentswhomayvisittheregionshortterm,andthenreturntoresideatalatertime.

• Objectiveswithrespecttoattractingpopulation:

Objective1: establishincentivesforbusinessesandgovernmentagenciestorelocatetotheregion

Objective2: attractskilled,youngAustralianstoliveintheBSW,especiallydiaspora

Objective3: addresslabourshortagesandincreaselocalpopulationthroughtargetedmigration

Objective4: retainandimprovehighereducationopportunitiesintheregion

Objective5: promoteliveabilitygains,especiallyinruralcentres

Objective6: improveresourcesforstrategicplanninginruralandregionalareas

4 RelevantStudies/Commentary

Areviewofrelevantstudiesand/orcommentarynotesthatthepopulationattractionandthereasonsforpeoplewantingtomovetorurallocationsaremultifactorial.

4.1 Peoplecount:Populationgrowthcausesbasiceconomicgrowth

Overview Populationgrowthiseconomicgrowth.Takingstepstoattractpeopletomovetoacommunityisanimportantstrategy.

PostedonJanuary19,2017byKurtSchindler,MichiganStateUniversityExtension

“Oneofthecharacteristicsoftheneweconomyisthatjobsfollowpeople.Peoplemovetoqualityplaces.Currentlymillennialstendtoseekurban,largecitydowntownstolive.Thattrendwillcontinueforsomeyearsyet.Itisageneralization.Noteveryonefitsthatmold.Thetaskforruralcommunitiesorsmalltownsistodefinetheirnicheandtargetthosepeoplewhoseektheassetsandattributestheyhavetooffer.

Theultimatelocalgoalfortheneweconomyistoattractandretainthesepeople-assets:well-educatedyouth,seniors,immigrantsandentrepreneurs.Forgrowthintheneweconomy,acommunityandregionshouldhaveadeliberate,purposeful,formally-adoptedpopulationattractionstrategy.Suchastrategymayinvolvemanyofthesamethingsthecommunitydoestoattracttourists,attractmedicalstafftoalocalhospital,andmore.

Whatattractspeopletoatown,countyandregion?Thesamethingsthathavealreadybeenpointedoutinthisseries:greenandblueinfrastructure,vibrantdowntowns,arts,culture,activityandthingstodo.Butmorespecifically,itcomesdownto“placematters”.Peopleareattractedtoaplace.Thetypesofplaceswhicharepopularandsuccessfulingettingnewpopulationhavethefollowing:• Entrepreneurialinfrastructure–acommunitythatissupportiveofnewbusinessesstartupsand

hasprogramssuchaseconomicgardeninginplace• Diversity–communitiesthataretolerantofandsociallywelcomediversityofrace,religions,

beliefsandlife-styles.• Greenandblueinfrastructure–naturalareas,parks,trails,waterresourcesandsoon• Socialinfrastructure–acommunitywithsocialactivities,eventsandthingstodo• Publictransportationinfrastructure–achoiceastohowonegetsaroundthecommunity,not

justautomobile,butalsobike,walking,andpublictransportationtoandbetweenamenities• Varietyofhousing–achoiceofdifferenttypesofhousing,notjustsinglefamilyhomesonlots,

butalsohousingdowntown,apartmentbuildings,andsoon(whatisimportantistoprovidechoice)

• Informationtechnologyinfrastructure–high-speedinternet• Collaborativecapacity–acommunitythatworkstogetherandhasmanycollaborativeand

cooperativeseffortsforaccomplishingcommunity-wideprojects



4.2 Superconnectedlifestylelocations-Theriseofthe‘e-change’movement

ThenbncocommissionedareportbyBernardSaltwithrespecttothelikelyimpactofaccesstothenationalbroadbandnetworktopeople’spropensitytomovefromlargerurbancentres.Thereportidentifiedmany“lifestyle”townsacrossAustraliaincluding164inVictoria.ManyoftheseareintheLGAsthatareprojectedtoexperiencesignificantpopulationgrowth–seeSection2.

Theresearchundertakeninpreparingthereportnotedasignificantincreaseinpeopleworkingfromhomeandprojectsthatby2026thismayasmanyas8%ofAustralia’sworkforceandcontendsthatthistrendwillgrowthepropensitytomovefromlargerurbancentres.

Thereportalsoincludesasurveyof1,000peopleonmattersrelatingtolifestylepreferences–thesurveyfoundthat:

• about40%ofAustralianssurveyedsaidtheyhadconsideredaseachangeand32%saidthattheyhadconsideredatreechange.Thesefigurescomparewithjust18%whohadthoughtaboutacitychange.

Thereportobservesthat“DreamylifestylelocationstrumppracticalworkplacecitiesintheAustralianmind.”

• whenitcomesdowntowhohadactuallymadethemovesome26%saidtheyhadchangedcities,14%saidtheyhadmovedtoaseachangetownand15%hadmovedtoatreechangetown.

ThereportobservesthatAustraliansarearoundtwotimesaslikelytothinkaboutmovingtoalifestyletownastheyaretoactuallymovetosuchatown.Nodoubtcommutingandthecostoflivingaremotivatingforces.Butitalwayscomesbacktojobs.Commutingfromalifestyletownisimpracticalasalong-termpropositionformostAustralians.

Superconnectedlifestylelocations–SurveyOutcomes



Thereportpostulatesthat“superconnectivitymadeavailablebyaccesstothenbn™networkinthe2020sandAustralianswilllookatwaysoftelecommutingfromanyofthebythen650townswithinstrikingdistanceofcapitalcities.Whoknows,by2030perhapstheproportionofAustralianslivinginthise-changezone(between30kmand150kmfromacapitalcityCBD)mightrisefrom15percenttodaytocloserto20percent?”

4.3 AttractingandretainingskilledpeopleinregionalAustralia:Apractitioner’sguide

ThereportwaspreparedbytheStandingCommitteeonRegionalDevelopmentin2004andobservesthat“Attractingandretainingprofessionalandskilledpeopletoliveandworkwithinregionalcommunitiesisoneofthemajorchallengesinbuildingsustainableregions.Acommunitythatcanalsooffertheservicessuppliedbyprofessionalandskilledworkerssupportsthepeoplewhoarelivinginregionalcommunitiesandthebusinessesoperatingthere.Thisprovidesthefoundationstoneforattractingnewresidentsandbusinesses.

Insummary,thisissueiscriticaltosustainingregionalcommunitiesasviableentitiesintothefuture–communitiesthatareself-sufficientintermsofprofessionalsandtradespeoplearemorelikelytoretaintheirresidentsandattractnewones.”

ThereportnotesanumberofKeySuccessFactorsasidentifiedinthefollowingdiagram.

Perceptionsoflifestyle&community Æ KEYIMPERATIVESONATTRACTINGANDRETAININGPROFESSIONALANDSKILLED

PEOPLEINREGIONALAUSTRALIA

ÅHousing

ÅEducation&Training

ÅHealth

ÅInfrastructureJobsandcareeropportunities Æ

4.4 RuralMigrationTrendsandDrivers-RuralCouncilsVictoria

ThisreportidentifiedarangeoffactorsimpactingruralmigrationincludingtheidentificationoflocationsfromwhichmostpeoplewhomigratetoruralVictoriaoriginate(basedonABSCensusdata)andnotinga:

• RCVStudyin2012foundthatpopulationattractionandretentionstrategiesareoftendevelopedandimplementedwithoutsufficientevidence,robustevaluationprocesses,orclearobjectivessuchastargetdemographicgroups.

• surveyofRCVlocalgovernmentofficersundertakenaspartofthisproject1,mostrespondents(75%)citedlackofresources(includingfunding)toanalyzeandunderstanddataasthekeyconstrainttodevelopingeffectiveattractionandretentionstrategies.

Thereportalsoidentifiedarangeofobservations,or“tips”withrespecttopopulationattractionandretentionstrategies:Ananalysisoftheseobservationsdrawsthreekeythemeswithrespecttoattractingpeopletoand/orretainingpeopleinrurallocationsthosethemesbeing:

1) Identificationoftarget“markets”–i.e.thosecohortswhoaremorelikelytoconsidermovingtoruralareas;andpromotingtheadvantagesandopportunitiesthatareattractivetothesecohorts

2) Developing,andpromotingtheliveabilitythatpeopledesireincludingaccesstoeducationandhealthservices

3) Developing,andpromotingeconomicopportunitiesincludingemploymentandopportunitiesforinvestment



AnAnalysisRuralMigrationTrendsandDrivers

Themes Needto:

Targetedmarketing&promotion

addresskeydecisiondriversformovingtoruralVictoria

identifytargetcohortsthataremorelikelytoconsidermigratingtorurallocations

promotekeyadvantagesoflivinginruralareas/communities

ensurethatnewcomers,potentialnewcomersandvisitorshavereadyaccesstoinformation

Liveabilitydevelop,andpromote,theaccesstoeducationandhealthservices

haveprocessestoengageyoungpeople

Economicopportunities

fosteremploymentandworkforcedevelopmentopportunities

fosterthedevelopmentofexistingandorthe“start-up”oflocalbusinesses

haveidentifiedandexpediteprivatesectorinvestmentopportunities

haveeffectivecommunityeconomicdevelopmentprocesses

4.5 RegionalAustraliaInstitute

TheRegionalAustraliaInstitute(RAI)hasreleasedthereport“LightingUpourGreatSmallCities:ChallengingMisconceptions”whichananalysisoftheeconomicopportunitiesin31regionalcitiesthroughoutAustralia–seehttp://www.regionalaustralia.org.au/home/wp-content/uploads/2017/06/Lighting-Up-our-Great-Small-Cities_Report_EMBARGOED.pdf

TheRAI’sprojectionsoffutureregionalcitycontendsthat“regionalcitieshavethepotentialtoproduce$375billioninoutputin2031,representinga65percentincreasefrom2013levelsandacontributionof15percenttothenationaleconomy’

Thereportcontendsthefollowing“myths”regardingthecapacityandcapabilityofregionalcitieswithrespecttoattractinginvestmentanddeliveringpositivereturnsforinvestors:

Myth1:SloworDecliningGrowth

Australiaengagesinamostlynegativepublicdiscussionaboutregionaleconomies.Asideeffectofthislong-termdebateisthatmanybelievethatregionalcityeconomicperformanceinevitablylagsmetropolitanoutcomesandthat‘manyregionalcitiesaresufferinglowandnegativegrowth’.

Myth2:RegionalCitieswillbeLeftBehindintheNewEconomyWorld

Australia’seconomyisbecomingservicesfocusedwiththegrowthofjobsconcentratinginneweconomyindustries.Itisassumedthatregionalcitiesareinevitablybeingleftbehindinthistrend.However,Regionalcitiesarealreadyproducingmoreoutputinneweconomyindustries(finance,education, health and professional services) than old industries (agriculture, mining andmanufacturing).

Myth3:PopulationSizeistheMostImportantFactorinPredictingEconomicPerformance

Regional cities are often characterised as interesting, only when they are big. This drives amisconceptionthatallthebenefitsofcitiesgrowwithpopulationsize.Infact,whenitcomestoparticipation, historical growth or projected growth in output there is no statistical differencebetweenbigorsmallregionalcities.Thechallengeforpolicymakersatthenational,stateandlocallevelsistocultivatecityperformance,notsize.

Myth4:PastPerformanceistheBestPredictorofFutureGrowth

Whiletrendsareimportant,historydoesnotpredeterminethedestinyofacity.Changingmacro-economicconditionsarehavingasignificantimpactonregionalcitygrowthtrajectoriesandathirdof all regional cities have already or are predicted to change their output growth trajectories.Developingsmartstrategiesthatrespondtochangingtrajectoriesisimportanttosuccessfulsmallcitiespolicy.



Akeytenantofthereportistheneedtodemonstratetotheprivatesectorthatthereareattractiveinvestmentopportunitiesoutsideofthecapitalcities.

Whilethisreportisonregionalcitiesitstandstoreasonthatthesimilarmisconceptionsimpactinvestmentopportunitiesinruralareas.


Populationattractionisdependentonacombinationoffactorsmostnotably:-

• Economicopportunities–i.e.accesstoemploymentand/orinvestmentopportunities

• Liveability–i.e.accesstorelevantservicesand/oradesiredlifestyle

• Promotion–i.e.providingrelevantinformationtotargetmarkets

5 RCVPopulationAttractionandRetentionProjects

ThePopulationAttractionandRetentionStrategiesforRuralVictorianCommunitiesprojecthassoughttoconsolidatethelessonsofRCV’spriorprojectsalongwithevidencefromthebroaderknowledgebasetodetermineapractical,actionablesetofProjectsfortheStrongerRuralCouncilsInitiative(SRCI)tosupportoverthenextthreeyearsforthebenefitofitsmembersandthatareconsistentwithRCV’srole,mandateandcapacity,aswellasopportunitiesthatexisttoinfluenceStategovernmentpolicyandprograms.

ThePopulationAttractionandRetentionStrategiesforRuralVictorianCommunitiesprojecthasconsideredtheimplicationsforpopulationattractionandretentionandeconomicdevelopmentrelevanttoVictorianruralcommunitiesarisingfromtheimplicationsarisingfromthereviewof:

• population,demographicandeconomicdataforeachofthe38RCVLGAs

• populationattractionandretentioneffortsinAustralia,USA,CanadaandScotland

• previousRCV,andotherrelevantstudies

5.1 KeyAssumptions

TheidentificationoftheProjectshasassumedthat:

1) populationattractionisafunctionof:

• availableemploymentand/oreconomicopportunities

• attractivelevelsofliveabilityincludingaccesstorelevantservicesandhousing

• theeffectivepromotionofrelevantopportunitiesandbenefitstolikelymarkets

TothisendtheidentifiedProjectsattempttoaddressone,ormoreofthesefactors

Liveability

Promotion

Economicopportunities

Attraction



2) collectively,theProjectsneedtoaddvaluetoruralLGAsinvarioussituationsi.e.thosethatareprojectedto:

• losepopulation–butexperiencearelativegrowthofpopulationaged65yearsplus–andhaveexperiencedanetlossofjobs

• gainpopulation–butwillexperienceanetlossofpopulationagedunder65years–buthaveexperiencedanetlossofjobs

• gainpopulation–butwillexperienceanetlossofpopulationagedunder65yearsandhaveexperiencedanetincreaseinjobs

• gainpopulationacrossageagesandhaveexperiencedanetincreaseinjobs

3) RCVCouncilsareresourceconstrainedand/orhavelimitedskills/experiencewithrespecttoundertakingactivitiessuchamarketresearch,Investmentattraction–particularlywiththeprivatesector,andpromotion

4) Thereisnocommonmechanism/portalforpromotingruralVictoriatokeymarkets

5) RCVhaslimitedresourceswithrespecttothedeliveryofsignificantprojects

5.2. OverviewofPopulationAttractionandRetentionProjects

ThefollowingtableprovidesanoverviewofthePopulationAttractionandRetentionProjects.Theseprojectswillbedeliveredoverthenextthreeyears.

Projects OverviewAttractionFactorSupported

EconomicOpportunities

Liveability Promotion

RuralPopulationGrowthPolicy

AdvocacyplatformtoGovernment/OppositionresupportforgrowingthepopulationofruralVictoria

n n n

RuralInvestmentAttractionProgram

Identify,collateandpromotesignificantprivatesectorinvestmentopportunities–andtheidentificationandengagementofpotentialinvestors

n n

RuralWorkforceDevelopmentPlan

Identifycurrent/futureworkforceneedsinruralVictoria–bothnumbersofworkersandtheskillsthatarerequired.Includesidentifyingpotentialsourcesofworkers

n n

OlderPersonsServices&AccommodationProgram

OpportunitiesforNFP/privatesectorinvestmentinservices,facilitiesandhousingstockrelevanttotheneedsofolderpeopleresidinginruralVictoria

n n n

AlternateServiceDelivery

Identify/promoteeffectivealternateservicedeliverymodelsthatimproveaccesstoservicesinruralVictoria

n n

CommunityPlanningUpdate

Identifyandcollatecommonthemesandneedsacrosstherangeofcommunityplanandanalysehowthesesupporttheneedsofthetargetmarketsforpopulationattraction

n n

RuralPromotionProgram

DevelopmentofadigitalplatformthatprovidesrelevantandcontemporarycontentandthatsupporttheworkofRCVCouncilstopromoteopportunitiesandadvantagesoflivinginruralVictoria

n

AdetaileddescriptionoftheprojectsisprovidedintheAppendicesofthisdocument



5.3. EstimationofRequiredResources

Anestimationoftheresourcesthatwillberequiredtodelivertheprojectshasbeenundertaken.Thisincludesanestimationofthe

• Consultingdaysrequiredtoundertaketheproject

• ProjectManagementhours–thisassumesthatRCVhaslimitedresourceswithrespecttoprojectmanagementandthateachprojectwillrequireresourcestoorganizerequirementswithrespectto:

• relevantmeetings

• engagementandconsultationwithRCVCouncilsandotherstakeholders

• otherexpertise

• Additionalexpertisethatmayberequired–thisexpertisefallintooneormoreofthefollowingcategories:

• EconomicResearchandImpactModelling

• EconomicDevelopmentandInvestmentAttraction

• LandUseAnalysis

• GraphicDesign–includingdigitalplatformdevelopmentandoperation

• EventManagement

• Relatedtravelcosts



Appendix1-PopulationAttractionandRetentionProjects–DescriptionandEstimatedResources



Project#1-RuralPopulationGrowthPolicy

Overview

RCVtocommissionthedevelopmentofaRuralPopulationGrowthPolicytoadvocatetoGovernment,andtheOpposition,themeritsofsupportingpopulationgrowthinRuralVictoria.

Context

Theforecastforthecollectivepopulationgrowthofthe38RCVLGAsto2031represents7%ofVictoriapopulationgrowthinthisperiod–thisgrowth:

• ishighlyconcentratedwith9of38RuralLGAsareprojectedtoexperiencepopulationgrowthacrossallagecohorts–7oftheseLGAsadjoinGreaterMelbourneand/orGeelong

ÆNeedsupportforaddressingfast

growingpopulations

• includesalossofpeopleagedunder65.12of38RuralLGAsareprojectedtoexperiencepopulationgrowth2011to2031butwillexperienceanoveralllossofpopulationagedunder65years

• willnotbeexperiencedin17of38RuralLGAsthatareprojectedtolosepopulation

ÆNeedsupportfor

growingpopulationandjobs

Between2006and2011thenumberofjobsinRuralVictoriagrewby5,062representing1.8%ofthegrowthinjobsinVictoria.Jobsin18ofthe38RCVlocaleconomiesgrewbyalmost11,500from2006to2011with5LGAsaccountingforalmost70%ofthisgrowth.20RCVlocaleconomiesexperiencedalossofatotalof6,425jobsinthesameperiod.

ÆNeedsupportfor

growinginvestmentandjobs

ProjectDescription

RCVtocommissionthedevelopmentofaRuralPopulationGrowthPolicytoadvocatetoGovernment,andtheOpposition,themeritsofsupportingpopulationgrowthinRuralVictoria.ThePolicywouldfosterawiderunderstandingoftheneedfor,benefitofandcommunityandpoliticalsupportforpopulationgrowthinruralVictoriaandwouldadvocateforpopulationgrowthinruralVictoriaandthatwould:

• supportimprovedaccesstoservices(includingthoseinhealth,educationandrecreation)tomaintainpositivelevelsofliveabilityforruralLGAsthathaveexperienced:

• acontractionofpopulation

• significantpopulationgrowth(i.e.peri-urbanLGAs)

• supportgreaterlevelsofprivatesectorinvestmentinruralVictoria

• supportworkforcerequirements(seealsoProject#2)

• growthepopulationofpeopleagedunder65

ThedevelopmentoftheRuralPopulationGrowthPolicywouldinvolve:

i. AnupdatedanalysisofdemographicandeconomictrendsinruralVictoriabasedon2016ABSCensusdata–andotherrelevantsources

ii. identificationofrelevant:

• Governmentpolicyandprograms(e.g.ReductionofPayrollTax,removalofStampDuty,increaseofFirstHomeBuyersBonus)

• Priorityprojects–asespousedbyRDACommitteesandRegionalPartnerships–andthelevelofinvestmentrequiredtodeliversuchprojects

• Oppositionpolicy

iii. ConsultationwithRCVCouncilsregarding:

• keystrengths,

• thecurrentcapacitytosupportpopulationgrowth,

• barrierstopopulationgrowthandkeyneeds;and

• policygaps

iv. DevelopmentandimpactmodellingofpopulationgrowthscenariosforruralVictoriaincludingtheimpactonemploymentandeconomicgrowth

v. Consultationwithotherkeystakeholdersincluding:

• DTFrecurrentlevelsofGovernmentexpenditureinruralVictoria

• RDVrefuturepolicydirection

• Oppositionrerelevantpolicyplatforms



vi. CostBenefitAnalysis

UndertakethecostbenefitofgrowingthepopulationofruralVictoriaandhowitwouldmitigategrowthpressuresinGreaterMelbourneandRegionalCities.Theprocesswouldinvolve:

• consultationwithRCVCouncils(andthroughthemrelevantagencies)toidentify:

• currentcapacityofruralVictoriatoabsorbgrowth–including:

• capacityforresidentialgrowth

• capacityofkeyservices–includingschools

• supportfortheneedsoftheruralLGAsthatareprojectedtoexperienceasignificantincreaseinpopulationincludingtheidentificationofthesupportrequiredtogrowthenumberoflocaljobs

• theidentificationofmajorareasofcostsavingforGovernmentthroughtheefficientuseofinfrastructureinnothavingtoservicetheoffsetofgrowthinMelbournethatwouldbeaccommodatedinruralVictoria

• thepreparationofacostbenefitanalysisusingtheoutcomesofthepopulationgrowthscenariosandeconomicimpactmodelingfromthedevelopmentoftheRuralPopulationGrowthPolicyincludingidentifyinghowgrowingpopulationinruralVictoriacompareswithgrowingpopulationinGreaterMelbourne

vi. DevelopmentofafinalreportthatincludesrecommendationsforaRuralPopulationGrowthPolicy

EstimatedResources

Consulting

DaysEconomicResearch

GraphicDesign Travel

PolicyDevelopment AnupdatedanalysisofdemographicandeconomictrendsinruralVictoria 3 $15,000

IdentificationofGovernment(and✤Opposition)policy,programs,keyprojectsrelevanttopopulationattractioninRuralVictoria

5

Consultationwith*RCVCouncils 6 $1,500

Developmentandimpactmodellingofpopulationgrowthscenarios 5 $25,000

Consultationwithotherkeystakeholders 5 $1,500

Identificationofmajorcostsofinterfacedevelopmentcosts/costsofotherkeyprojects 10

$1,500

Costbenefitanalysis 7 $40,000

Developmentofafinalreport/recommendations 5 15,000 $1,500

ProjectManagement 5

totals 51 $80,000 15,000 $6,000

Notes✤TheStateOppositionhasestablishedtheVictorianPopulationPolicyTaskforce–seehttp://vicpopulation.com.au/

*AssumesthatRCVmemberswillmeetinrelevantgroupings



Project#2-RuralWorkforceDevelopmentPlan

Overview

DevelopmentofaRuralWorkforceDevelopmentPlanthat:

• identifiescurrentandfutureworkforceneedsinruralVictoria–bothinquantumandskillsrequired

• underpinspromotionofcurrent,andfutureworkrelatedopportunitiesinruralVictoria

• identifiespotentialsourcesofworkersincludingimmigration

Context

TheageoftheRuralWorkforceisconsiderablyolderthanworkforceintherestofVictoria.Asat2011theRuralWorkforce(i.e.thosepeoplelivingandworkinginthe38RCVLGAs)was191,896people.50,113–or26%-ofthesepeoplewereaged55yearsorolder.

Workers NoofWorkers NoofWorkersaged55+ %

LivingandworkinginaruralLGA 191,896 50,113 26%

LivingininaruralLGAandworkingelsewhere 114,150 24,823 22%

Total 306,046 74,936 24%

Victorian-lessruralbasedworkers 2,163,414 350,193 16%

ThissuggeststhatruralVictoriais,andwill,loseworkersatafasterratethanthebalanceofVictoria.Thisiscompoundedby29ofthe38RuralLGAsprojectedtoloseapopulationofsome44,000peopleagedunder65yearsthroughto2031.ThepotentialunavailabilityoftherequiredworkforcewillnegativelyimpactfutureeconomicdevelopmentandinvestmentattractionwhichwillcompoundthechallengesassociatedwithpopulationgrowthinruralVictoria.

ProjectDescription

RCVtocommissionthepreparationofaRuralVictoriaWorkforceDevelopmentPlan–theplanwouldseektoidentifyandquantifythejobsrequiredinRuralVictoriaandtherebyprovideinformationaboutthescaleandrangeofemploymentopportunities.ThePlanwould:

1 Undertakeanin-depthanalysisofthedemographyandskillsprofileoftheexistingRuralVictoriaworkforce(using2016ABSCensusdata)including:-

1.1 reviewofunemploymenttrendsandthelevelofworkforceparticipationand

1.2 referencetotheeconomicmodellingofanincreaseinruralpopulation–seeProject#1

1.3 consultationwithRCVCouncilsrespecificopportunities,needsand/orchallengestoattaintheworkforcerequiredbytheirlocaleconomies–includingtheimpactofmajorinvestmentopportunities–seeProject#3

1.4 ananalysisofmajorindustrysectordevelopmentstrategies

2 Provideanunderstandingofcurrentneedsandaprojectionofworkforceneedsinthenext10yearswithrespecttonumberofworkersandtheskillsrequired

3 Identifypotentialsourcesfortherecruitmentofrequiredworkersandtheinformationrequiredtoprovidetopotentialworkers–thesepotentialsourceswouldinclude:

3.1 YoungpeopleresidinginruralVictoriawhoaresoontoentertheworkforceand/ormayberesidinginMelbourneoraRegionalcityforthepurposesofstudy

3.2 WorkersbasedinMelbournewhomayhavelivedinruralVictoriapreviously

3.3 Government“employmenttransition”programs

3.4 Immigration–and/orrelated–programs(i.e.Victoriawillacceptsome5,500plusrefugeesin2018)

4 Identifyhoweffectivesupportcanprovidedforpeoplewhoareattemptingbusiness“start-ups”inRuralVictoriaincluding:

4.1 Fosterentrepreneurialskills

4.2 Accesstobusinessadviceandmentoring

4.3 Facilitatingaccesstocapital

4.4 Accesstoappropriateworkspaces

5 PreparefinalReportandWorkforceDevelopmentPlan



EstimatedResources

ConsultingDays

EconomicResearch Travel

Undertakeanin-depthanalysisofthedemography/skillsprofileofRuralVictoriaworkforce 4 $20,000

ConsultationwithRCVCouncils 6 $1,500

Understandingofcurrentneedsandaprojectionofworkforceneedsinthenext10years 5

Identifypotentialsourcesfortherecruitmentofworkersandtheinformationrequired 4 $1,500

Identifyhoweffectivesupportcanprovidedforbusiness“start-ups” 4

Finalreport 5

ProjectManagement 4 $1,500

totals 32 $20,000 $4,500



Project#3-RuralInvestmentAttractionProgram

Overview

Identification,promotionandfacilitationof*significantprivatesectorinvestmentopportunitiesinruralVictoriathroughacollaborativeapproachacrossRCVCouncilsthatpresentsanattractivescaleofinvestmenttotheprivatesectorandassociatedbenefitstoGovernmentandgrowsthecapabilityofRCVCouncilswithrespecttoinvestmentattraction.

Context

Accesstoeconomicopportunitiesiscentraltosupportingpopulationattractionand/orretentioninruralVictoria–thisincludesattractingprivatesectorinvestmentintosectorsthatthatenableruralLGAstoregeneratetheirrespectiveeconomiesandgeneratejobs.

Therelativesize,densityandgrowthofVictoria’smetropolitanbasedeconomyrelativetotheruraleconomypresentsachallengetoruralVictoriawithrespecttotheattractingprivatesectorawareness.TheRAIhaveidentifiedthattherearemisconceptionsofthevalueofeconomicopportunitiesoutsideofthecapitalcities.Thereisaneedtohighlightthescaleandrangeofavailableinvestmentopportunities.

Thereisalsoaneed,insomeLGAs,toidentifykeyassets(includingimprovedinfrastructure)thatcouldbeleveragedtocreateprivatesectorinvestmentopportunitiesthatareconsistentwithcommunityvaluesandinnovation.Thismayrequireinnovativeprocessesand/orinsightintomarketneeds,and/orunderstandingofpolicychangestoidentifytheleveragepoints.SomeRCVCouncilsmayneedassistancewiththisprocess.

Atpresent,manyofthe38RCVCouncilsareattemptingtoeitherattractprivatesectorinvestmenttoanexistingopportunityand/oridentifyopportunitiesforprivatesectorinvestment.RCVCouncils,inaratecappingoperatingenvironment,willfinditincreasinglydifficulttofindresourcestosupportinvestmentattractionand/orhavevaryinglevelsofexperienceandexpertiseinengagingtheprivatesector.Thescarcityofexpertise,experienceandresourceswilllikelycompromiseattemptstosecureprivatesectorinvestment.ThereisaneedtoidentifyhowamorecollaborativeprocessamongstRCVCouncilscouldcreateamorerobust“portal”thatmakesmoreefficient,andeffectiveuseofscarceresourcesintheattractionofprivatesectorinvestment.

Finally,theprocessforcollating,identifyingand/orpromotinginvestmentopportunitiesshouldcreatealegacyofimprovedcapabilitywithinRCVCouncilswithrespectattractinginvestmentfromtheprivatesector.

ProjectDescription

RCVtocommissionthedevelopmentaRuralInvestmentAttractionProgram.TheProgramwouldsupporttheimprovedattractionof*significantlevelsofprivatesectorinvestmentthroughacollaborativeapproachacrossRCVCouncilsthatpresentsamuchlargerscaleofinvestmenttotheprivatesectorandassociatedbenefitstoGovernment.TheProgramwouldinclude:

1 Developinganunderstandingoftheoverallscale,rangeandvalueoftheexistingsignificantprivatesectorinvestmentopportunitiesinruralLGAsincludingidentifyingthe:

1.1 typeandrangeofkeyassetsbeingleveragedandtheinvestmentattractionprocessesalreadyinplaceand/orunderway

1.2 likelysectors/sourcesthatwillbeattractedtotheopportunity

1.3 overalleconomicimpactoftheopportunities

2 Providingsupportforacollaborativeapproachtotheidentificationofpotentialinvestors,includingworkingwithRDVandInvestVictoria,andthedevelopmentofacollaborativeandmorecost-effectiveprocessfor:

2.1 identifyingpotentialinvestors

2.2 Promotinginvestmentopportunities

2.3 Engagingwithand/orhostingpotentialinvestors

3 ProvidingsupporttoRCVCouncilstohelpthemdevelopthecapabilityrequiredto:

3.1 identifyassetsthatcouldbeleveragedbytheprivatesectortocreatesignificantinvestmentthatrepresentsasustainablegrowthopportunityforthelocaleconomy

3.2 developmentofassociatedbusinessand/orinvestmentcases

4 GeneratealegacyofimprovedcapabilitywithinindividualCouncilwithrespecttomanaginginvestmentattraction–thiswould:

4.1 utilizetheoutcomesoftheprevioussteps

4.2 includethedevelopmentandconductof“InvestmentAttraction”workshopprogramforrelevantRCVCouncilOfficersandthedevelopmentofappropriatesupportmaterials

*Note SignificantinvestmentwouldbedefinedasalevelofinvestmentthatwouldprovideemploymentopportunitiesforpeopleintheLGAinwhichtheinvestmentistobesitedaswellasforadjoiningLGAs.



EstimatedResources

Consulting


Travel

ConsultationwithRCVNetwork 6

Reviewofexistingprivatesectorinvestmentopportunities 10 $25,000 $3,000

Identificationofpotentialinvestors/targetmarkets 10 $3,000

Developmentofcollaborativeprocessforengagingprivatesector 10 $1,500

Develop/deliverlegacyprogram 10 $5,000

Identificationofpotentialopportunities* 40 $5,000

ProjectManagement 6

totals 106 $25,000 $17,500

*Note: provisionofaresourcetoworkwithRCVCouncilstoidentify–andassessfeasibility–ofpotential

privatesectorinvestmentopportunities



Project#4-OlderPersonsServicesandAccommodationProgramOverview

DevelopanOlderPersonsServicesandAccommodationProgramthatsupportsthecapacityforcommunitiestoretainolderpeople

Context

Thepopulationofpeopleaged65yearsplusinRuralVictoriaisprojectedtogrowbysome100,000peopletomorethan230,000throughto2031–thiswillrepresent15%ofVictoria’spopulationofpeopleaged65yearsplusandwillaccountfor27%ofruralVictoria’spopulation.37ofthe38RCVLGAsareprojectedtoexperienceagrowthinthepopulationofpeopleaged65yearsplus.

Manyolderpeoplewouldbeabletoremaininthecurrentcommunityifthereweregreateravailabilityofappropriatehousingandrelevantservices.Retainingsuchpeopleretainsthedemandforgoodsandservicestheyrequireaswellastheknowledgeandexperiencethatcanprovidetothecommunity.

ProjectDescription

DevelopanOlderPersonsServicesandAccommodationProgram.TheProgramwouldsupportthecapacityforcommunitiestoattractandretainolderpeople

ThedevelopmentoftheProgramwillinvolve:

1 TheconductofNeedsAnalysis(usingtheoutcomesofthepopulationprofilingcompetedfortheRuralPopulationGrowthPolicy)–thiswouldincludea:

1.1 demandanalysisforhousing,services,facilitiesrelevanttotheneedsofpeopleaged65yearsandolderinruralVictoriaandhowthisdemandwillchangeinthefuture

1.2 gapanalysiswithrespecttothecurrentavailabilityofhousing,servicesandfacilities

ThiswillincludeconsultationwithRCVCouncils

2 Theidentificationofprivateand/orpubliclandholdings/sitesinruralLGAsthatcouldbeusedforthedevelopmentofhousingand/oragedcareaccommodationandexpediteaccessforpotentialinvestors

Thiswillinclude

consultationwithRCVCouncils

engagementoflanduseexpertisetomaplocation/sizeofavailablesites

3 Promotetheopportunitiesforprivatesectorinvestmentinthe:

3.1 deliveryofservicesrelevanttotheneedsofolderpeopleincludingrelevantalliedhealthservices

3.2 developmentofhousingstockthatismoreappropriatefortheneedsofolderpeople(andbringmulti-bedroomhousingontothemarketasolderpeoplesellcurrenthousestoaccessmoreappropriatehousing)

Thiswillincludeengagementwithprivatesectorproviders/investorstoidentifykeyneeds/prioritieswithrespecttodecision-making

Thiswillalsoinvolvethedevelopmentofrelevantcollateraltocommunicateinvestmentopportunities

4 FacilitatetheentryofNFPenterprisesinthedevelopmentandoperationofagedcareaccommodationand/orotherrelevantservices

ThiswillincludeengagementwiththeNFPsectortoidentifykeyneeds/prioritieswithrespecttodecision-making

Thiswillalsoinvolvethedevelopmentofrelevantcollateraltocommunicateinvestmentopportunities

5 Prepareafinalreportincludingkeyfindingsandrecommendations



EstimatedResources

Consulting


LandUseExpertise

GraphicDesign

Travel

Demand/GapAnalysis–includes:

(i) Reviewofrelevantpolicyframeworksandstrategies; 5

(ii) consultationwithRCVCouncilsandrelevantagencies 12 $5,000Identificationofprivateand/orpubliclandholdings/sitesthatcouldbeusedforthedevelopmentofhousingand/oragedcareaccommodationincludingthe:

(i) Mappingoflandholdings/sites–includingcapacityfortheexpansionofexistingfacilities; 5 $50,000

(ii) Estimationofthecapacitythatlandholdings/sitescoulddeliverandeconomicimpactofdevelopmentofthelandholdings/sites 5 $25,000

Promotionofprivatesectoropportunities–includes:

(i) Consultationwithprivatesectortoidentifybarrierstoinvestmentandlikelypriorities 5 $1,500

(ii) Developmentofrelevantcollateraltopromoteinvestmentopportunities 3 $25,000

PromotionofNFPrelatedopportunities-includes:

(i) ConsultationwithNFPsectortoidentifybarrierstoinvestmentandlikelypriorities; 5 $1,500

(ii) Developmentofrelevantcollateraltopromoteinvestmentopportunities 3 $25,000

FinalReport 5

ProjectManagement 5

Totals 53 $25,000 $50,000 $50,000 $8,000



Project#5–AlternateServiceDeliveryOverview

TheAlternateServiceDeliveryProjectseekstoidentifyandpromotealternativemeansbywhichruralcommunitiesaredeliveringand/orenablingaccesstoservicesthatunderpinliveability

Context

Theretentionandattractionofruralpopulationsishighlydependentonhavingaccesstokeyservicesincludingretail,financial,health,educationandtransportrelatedservices.

Manyoftheseserviceshaveceasedinruraltownswheretherehasbeenacontractioninpopulation.Someruralcommunitieshaveand/oraredevelopingalternatewaysofaccessingand/ordeliveringsuchservices.

ProjectDescription

RCVtocommissionanAlternateServiceDeliveryprojectthatseekstoidentifyalternativemeansbywhichruralcommunitiescanaccessservicesthatunderpinliveability–theprojectwillidentifyexamplesofworkingmodelsofalternateservicedeliveryandtheprocessbywhichthecommunityhasachievedtheoutcome–including:

• Thesupportforalternateservicedeliverybeingprovidedbyotherlevelsofgovernment• Theneedforcapitaltofundtheestablishmentofworkingmodelsandhowsuchcapitalwasaccessed• leveragingpopulationgrowthinadjoiningregionalcentres/cities

Theprojectwillrequire

(i) Reviewofrelevantliterature/studies/reports;

(ii) ConsultationwithRCVNetwork

(iii) Consultationwithrelevantagencies/representatives;

(iv) AnalysisofservicemodelsandidentificationofkeysuccessfactorsandtheIdentificationofbenefitsdelivered

(v) Developmentanddeliveryofaprocessforsharing/updatingofoutcomeswithRCVnetworkincludingthedevelopmentofrelevantcollateral

(vi) PreparationofaFinalReportandrecommendations

EstimatedResources Consulting

DaysGraphicDesign Travel

Reviewofrelevantliterature/studies/reports; 5


Consultationwithrelevantagencies/representatives; 5 $5,000

Analysisofservicemodelsandidentificationofkeysuccessfactors/benefitsdelivered 5

Developmentanddeliveryofaprocessforsharing/updatingofoutcomeswithRCVnetwork-includingdevelopmentofrelevantcollateral 5 $25,000

FinalReport 4 $2,000

ProjectManagement 4

totals 34 $25,000 $7,000



Project#6-CommunityPlanningUpdateOverview

TheCommunityPlanningUpdateProjectseeksto:

• provideinsightintohowRCVNetworkCouncils’CommunityPlansandthecommunityplanningprocesscancapturethefindingsoftheoftheRuralPopulationGrowthPolicy

• identifycommonneedsthatcouldbesupportedthroughGovernmentsupportandorprivatesectorinvestment

Context

CommunityPlanningprocessesunderpinlocaldevelopment,liveability,andtheretentionofthelocalpopulation.Inorderthatsuchdevelopmentalsosupportspopulationattractionthedevelopmentneedstoberelevanttotheprioritiesofthecohortsthatarepotentiallyattractedtorelocatingtoruralcommunities.

ProjectDescription

TheProjectwouldinclude:

1 AnanalysisofexistingCommunityPlanswithaviewtoidentifying:

1.1 howtheyreflectthefindingsoftheRuralPopulationGrowthPolicy

1.2 commonneedsacrossmultiplelocations

1.3 howtheymaybeimpactedbyrelevantDestinationManagementPlans

2 Theidentificationofefficientmeansbywhichcommonneedscanbesupportedand/ordelivered

3 ReportingofOutcomes–including:

3.1 DevelopmentofaprocesstoshareoutcomesandimplicationswithRCVNetwork

EstimatedResources

ConsultingDays Travel

ConsultationwithRCVNetwork 6 $2,000

AnanalysisofexistingCommunityPlanswithaviewtoidentifying:(i) howtheyreflectthefindingsoftheRuralPopulationGrowthPolicy(ii) commonneedsacrossmultiplelocations(iii) howtheymaybeimpactedbyrelevantRTODestinationManagementPlans

40

Theidentificationofefficientmeansbywhichcommonneedscanbesupportedand/ordelivered 5

ReportingofOutcomes–including: 5 $2,000

(i) ConsultationwithRCVNetwork 6 $2,000

(ii) DevelopmentofaprocesstoshareoutcomesandimplicationswithRCVNetwork 3

ProjectManagement 3

totals 68 $6,000



Project#7-RuralPromotionProgram

Overview

DevelopmentanddeliveryofRuralPromotionProgramthatpromotesopportunitiesandbenefitsassociatedwithresidinginruralVictoriaandprovidesrelevantinformationtotargetmarkets.

Context

RuralVictoriaoffersarangeoflifestyleandemploymentopportunities.PostthecompletionofthepreviousProjectstheseopportunitiesmaybeexpandedand/orbecomeclearer.

Atpresent,allRCVCouncilsareattemptingtopromotetheirrespectiveLGAstopotentialresidentsand/orbusinessowners.TheresourcesavailabletomanyRCVCouncilsforsuchendeavorsareminimalandhardtofindina“ratecapped”environment.ThiseffortisoverlappedtovariousdegreesbytheeffortsofthevariousRegionalTourismOrganisationsandLocalTourismOrganisationstopromotetheirrespectiveareas.

TheworkundertakenbyRDABSWwithrespecttopopulationattractionhasidentifiedarangeofcohortsthatmaybemoreamenabletoconsidermigratingtoRuralVictoria-thesecohortsmaybeconsideredas“targetmarkets”forRuralVictoria.

Therehasbeennorecentand/orsignificantresearchoftheneedsand/orperceptionsofany“targetmarkets”andthetypeofinformationtheyrequireand/orthecommunicationchannelsthattheypreferand/orconsiderasbeingreliable.

Thiscombinationofmultiplechannels,thatarepoorlyresourcedandorlackingininsightintotherealneedsand/orprioritiesof“targetmarkets”maypresentaninadequate,disparateand/orconfusingrepresentationoftheactualopportunitiesand/orbenefitsassociatedwithRuralVictoria.

ProjectDescription

RCVtocommissionthedevelopment–andoperation-ofaRuralPromotionProgram–theProgramwouldofferacollaborative,betterresourcedandcosteffectiveapproachtopromotingRuralVictoriatoGreaterMelbourneinparticular-theProgramwould:

1 Provideawell-resourcedportalthat:

1.1 bebasedontheoutcomesofRuralPopulationGrowthPolicy

1.2 couldbeleveragedbyindividualRCVCouncils

1.3 wouldinclude:

1.3.1 anonlineplatformwithcoordinatedandmediatedsocialmediaandthatwouldprovidelinkstoRCVCouncils

1.3.2 regularlyupdatedcontentincludingthe:• developmentofattractiveandcontemporarycollateralthatisrelevanttotheneedsoftarget

markets

• opportunitiesandbenefitsidentifiedthroughotherRCVprojects(e.g.RuralWorkforceDevelopmentPlanetc.)

• LeveragepromotionalprogramsaboutRegionalandRuralVictoriabeingundertakenbyotheragenciesincludingVisitVictoria

1.3.3 thecapacityforspecificenquiriestobemade-andrespondedto

1.3.4 thecapacitytocaptureandreportrelevantmetricstoRCVCouncils

2 IncludeacalendarpromotionaleventsrelevanttotheinterestsofvariousMelbournebasedtargetmarkets–thisprogramwouldleverage

2.1 MajoreventsinMelbourne

2.2 Majorregionalevents



Theprojectwillinvolve:

(i) LeveragingoutcomesoftheRuralPopulationGrowthPolicyandotherprojectsretheidentificationofkeymessages/themes

(ii) ConsultationwithRCVCouncils

(iii) Developmentofaneffectivedigitalplatform

(iv) Ongoingoperationoftheplatform

(v) IdentificationofkeyeventsthatwouldprovideaneffectivepromotionalplatformforRCVCouncilsandthedevelopmentofaplanforthescaleofparticipation

(vi) Developmentofrelevantcollateralforuseinevents

(vii) Provisionofstaffingfortheseevents

EstimatedResources

ConsultingDays

GraphicDesign

EventManagement

Reviewofexistingpromotionactivities-includes 10


Needsanalysis 3

Developmentofportal/digitalplatform 3 $25,000

Operation/updateoftheportal/digitalplatform $50,000

Organisation/operationofaCalendarofEvents* 2 $250,000

ProjectManagement 8

total 13 $75,000 $250,000

*Note Thefundingrequiredforparticipationinrelevanteventsisdependentofthe

numberofeventsandthescaleofparticipation–thisamountwouldneedtoberevisedpendingadecisiononthecontentofthe“calendarofevents”



AppendixII-RCVAnalysis

2011

2016

2021

2026

2031

Diff2031v2011

%Diff2031v2011

2011-0-19ys(%)

2011-0-19ysActual

2011-20-64yrs(%)

2011-20-64yrsActual

2011-65+yrs(%)

2011-65+yrsActual

2031-0-19ys(%)

2031-0-19ysProjected

2031-20-64yrs(%)

2031-20-64yrsProjected

2031-65+yrs(%)

2031-65+yrsProjected

Diff2011-31-0-19yrs

Diff2011-31-20-64yrs

Diff2011-31-65+yrs

Personal

Family

Household

Jobs2006

Jobs2011

Diff2006to2011

%Diff2006v2011

#AgSectorJobs/2016Capita

Live&Work

LiveElsewhere&Work

JobsinEconomy

Live&WorkElsewhere

Workforce

%Workforceworkingelsewhere

Jobs/2016Capita

Category

toMelbourne

ToNearestRC

NearestRC

Mitche

ll35,068

39,920

47,075

62,808

81,550

46,482

133%

30.2

10,591

59.4

20,830

10.4

3,647

28.5

23,242

56.7

46,239

14.9

12,151

12,651

25,409

8,504

548

1,368

1,170

118,489

9,483

994

12%

811

1216

1259

444

89.9

7,223

2,260

9,483

8,287

15,510

53%

0.39

peri-urban

9055

Shep

parton

BawBaw

43,387

47,578

54,318

61,296

67,743

24,356

56%

27.0

11,714

56.5

24,513

16.5

7,159

24.5

16,597

52.4

35,497

23.1

15,649

4,883

10,984

8,490

511

1,273

1,025

1212,646

14,127

1,481

12%

1211

129

1255

1,683

28.3

11,727

2,400

14,127

7,652

19,379

39%

0.41

peri-urban

8045

Traralgon

Moo

rabo

ol28,664

32,126

36,132

41,052

46,124

17,460

61%

28.4

8,141

59.0

16,912

12.7

3,640

24.9

11,485

53.5

24,676

21.6

9,963

3,344

7,764

6,322

540

1,409

1,183

105,506

6,012

506

9%10

1012

1212

56609

52.8

4,217

1,795

6,012

8,784

13,001

68%

0.40

peri-urban

5545

Ballarat

Maced

onRanges

42,860

46,023

49,599

53,470

57,487

14,627

34%

28.4

12,172

58.4

25,030

13.3

5,700

23.2

13,337

53.0

30,468

23.8

13,682

1,165

5,438

7,981

593

1,661

1,395

129,733

10,492

759

8%9

1112

813

54500

92.0

8,006

2,486

10,492

12,205

20,211

60%

0.44

peri-urban

130

50Be

ndigo

BassCoast

30,232

32,825

36,990

40,952

44,798

14,566

48%

22.0

6,651

54.6

16,507

23.4

7,074

21.8

9,766

52.0

23,295

26.2

11,737

3,115

6,788

4,663

472

1,071

855

487,896

11,303

3,407

43%

1122

611

1262

580

56.6

8,514

2,789

11,303

3,357

11,871

28%

0.36

peri-urban

105

150Traralgon

SurfCoast

26,663

29,386

32,312

35,930

39,577

12,914

48%

27.0

7,199

58.7

15,651

14.3

3,813

24.7

9,776

54.7

21,649

20.6

8,153

2,577

5,998

4,340

602

1,516

1,277

445,939

7,100

1,161

20%

1613

814

757

465

63.2

4,977

2,123

7,100

7,307

12,284

59%

0.42

peri-region

9030

Geelon

g

Golden

Plains

18,958

21,216

23,644

26,254

28,964

10,006

53%

30.3

5,744

59.1

11,204

10.6

2,010

27.5

7,965

55.0

15,930

17.6

5,098

2,221

4,726

3,088

538

1,385

1,217

122,305

2,747

442

19%

2611

97

861

704

30.1

1,874

873

2,747

6,929

8,803

79%

0.41

peri-region

9530

Geelon

g

EastGippsland

42,830

44,415

47,118

49,647

52,150

9,320

22%

23.3

9,979

53.8

23,042

22.9

9,808

19.6

10,221

48.7

25,397

31.7

16,532

242

2,355

6,724

436

990

798

2313,864

14,147

283

2%9

1015

914

571,223

36.3

13,580

567

14,147

3,061

16,641

18%

0.37

rural

210

90Traralgon

Moira

28,406

28,942

29,897

30,982

32,043

3,637

13%

25.5

7,244

53.2

15,112

21.3

6,050

20.9

6,697

47.7

15,285

31.3

10,030

-546

173

3,979

437

1,001

828

159,759

9,164

-595

-6%

197

1215

1266

1,762

16.4

7,531

1,633

9,164

3,815

11,346

34%

0.39

peri-region

170

50Shep

parton

SouthGipp

sland

27,515

27,751

28,478

29,611

30,677

3,162

11%

24.8

6,824

55.7

15,326

19.5

5,365

226,749

49.9

15,308

28.2

8,651

-75

-18

3,285

481

1,148

920

299,535

9,997

462

5%20

811

1111

601,960

14.2

8,481

1,516

9,997

3,719

12,200

30%

0.44

peri-region

120

50Traralgon

Wellington

42,064

41,923

42,687

43,921

45,153

3,088

7%25.8

10,853

57.5

24,187

16.7

7,025

2310,385

50.2

22,667

26.7

12,056

-467

-1,520

5,031

479

1,168

905

2314,629

14,192

-437

-3%

149

1310

1257

1,917

21.9

12,808

1,384

14,192

4,724

17,532

27%

0.42

peri-region

180

45Traralgon

Murrin

dind

i13,324

13,758

14,304

14,939

15,628

2,305

17%

23.1

3,078

59.4

7,914

17.5

2,332

19.2

3,001

50.1

7,830

30.7

4,798

-77

-84

2,466

473

1,161

917

273,857

4,069

212

5%17

1111

1110

59670

20.5

3,413

656

4,069

2,347

5,760

41%

0.42

peri-urban

120

85Shep

parton

Mou

ntAlexand

er17,877

18,239

18,729

19,301

19,968

2,091

12%

22.3

3,987

57.1

10,208

20.5

3,665

17.4

3,474

50.1

10,004

32.5

6,490

-512

-204

2,825

460

1,078

838

165,641

6,084

443

8%7

1425

712

64316

57.7

4,300

1,784

6,084

2,977

7,277

41%

0.40

peri-region

8030

Bend

igo

Campaspe

36,869

36,814

37,371

38,055

38,786

1,917

5%26.4

9,733

54.1

19,946

19.6

7,226

21.8

8,455

48.4

18,772

29.8

11,558

-1,278

-1,174

4,332

469

1,099

886

1314,408

13,430

-978

-7%

148

1415

1363

1,833

20.1

11,095

2,335

13,430

4,458

15,553

29%

0.42

peri-region

165

60Shep

parton

Hepb

urn

14,630

14,859

15,293

15,886

16,479

1,849

13%

22.8

3,336

58.2

8,514

19.1

2,794

17.8

2,933

49.0

8,075

33.2

5,471

-402

-440

2,677

451

1,072

850

263,538

4,071

533

15%

1711

914

1162

428

34.7

2,859

1,212

4,071

3,184

6,043

53%

0.41

peri-region

9040

Ballarat

Mansfield

7,943

8,325

8,719

9,140

9,595

1,652

21%

25.7

2,041

55.3

4,393

18.9

1,501

24.0

2,303

49.0

4,702

27.0

2,591

261

309

1,089

488

1,146

891

443,490

3,743

253

7%19

816

811

63314

26.5

3,019

724

3,743

761

3,780

20%

0.45

rural

150

60Wangaratta

Moyne

16,170

16,272

16,600

17,011

17,426

1,256

8%27.5

4,447

56.6

9,152

15.9

2,571

22.1

3,851

51.2

8,922

26.7

4,653

-596

-230

2,082

531

1,276

1,040

215,646

5,845

199

4%6

367

619

742,086

7.8

4,084

1,761

5,845

3,532

7,616

46%

0.47

peri-region

210

30Warrnam

bool

Strathbo

gie

9,601

9,881

10,202

10,511

10,844

1,242

13%

20.9

2,007

53.6

5,146

25.6

2,458

18.6

2,017

47.2

5,118

34.3

3,719

10-28

1,261

456

1,027

843

203,004

3,066

622%

827

910

863

821

12.0

2,430

636

3,066

1,619

4,049

40%

0.41

peri-region

110

40Shep

parton

Indigo

15,317

15,465

15,689

15,983

16,346

1,030

7%26.1

3,998

57.3

8,776

16.6

2,543

21.3

3,482

49.2

8,042

29.5

4,822

-516

-734

2,280

540

1,321

1,066

124,604

4,563

-41

-1%

812

1126

967

546

28.3

3,073

1,490

4,563

4,143

7,216

57%

0.47

peri-region

200

30Wadon

ga

Pyrene

es6,757

6,867

7,042

7,227

7,419

662

10%

22.5

1,520

55.5

3,750

221,487

17.2

1,276

49.9

3,702

32.9

2,441

-244

-48

954

389

910

732

221,744

1,667

-77

-4%

337

810

966

542

12.7

1,210

457

1,667

1,312

2,522

52%

0.37

peri-region

120

40Ba

llarat

CentralG

oldfields

12,579

12,561

12,711

12,900

13,088

508

4%23.0

2,893

52.5

6,604

24.5

3,082

17.8

2,330

46.8

6,125

35.4

4,633

-564

-479

1,551

381

864

685

153,732

3,781

491%

710

1715

1765

244

51.5

3,131

650

3,781

1,205

4,336

28%

0.35

peri-region

120

55Ba

llarat/Be

ndigo

Que

enscliffe

3,069

3,018

2,995

3,025

3,061

-80%

18.6

571

49.7

1,525

31.8

976

15.2

465

41.6

1,273

43.2

1,322

-106

-252

346

576

1,422

1,022

541,307

1,313

60%

2113

621

1273

1

3017.8

447

858

1,305

682

1,129

60%

0.37

peri-region

100

30Ge

elon

g

Alpine

12,067

11,835

11,801

11,864

11,942

-125

-1%

22.7

2,739

56.0

6,758

21.4

2,582

19.2

2,293

47.5

5,673

33.3

3,977

-446

-1,085

1,394

462

1,069

829

275,630

5,422

-208

-4%

219

89

1259

464

25.5

4,194

1,228

5,422

1,309

5,503

24%

0.46

rural

150

60Wangaratta

SwanHill

20,865

20,394

20,437

20,555

20,708

-157

-1%

27.6

5,759

56.0

11,684

16.4

3,422

24.0

4,970

53.6

11,099

22.4

4,639

-789

-585

1,217

481

1,089

886

138,474

7,927

-547

-6%

189

149

1363

1,442

14.1

7,053

874

7,927

1,647

8,700

19%

0.43

rural

225

130Be

ndigo

Benalla

13,823

13,390

13,252

13,321

13,427

-395

-3%

24.2

3,345

54.3

7,506

21.5

2,972

21.1

2,833

46.3

6,217

32.6

4,377

-512

-1,289

1,405

465

1,074

827

145,252

5,045

-207

-4%

108

1313

1257

510

26.3

4,157

888

5,045

1,729

5,886

29%

0.44

peri-region

140

30Wangaratta

Towon

g5,918

5,747

5,657

5,578

5,503

-415

-7%

24.3

1,438

543,196

21.7

1,284

19.5

1,073

47.7

2,625

32.8

1,805

-365

-571

521

459

1,052

850

221,953

1,921

-32

-2%

326

1013

768

611

9.4

1,611

310

1,921

1,076

2,687

40%

0.47

peri-region

225

35Wadon

ga

Ararat

11,326

10,952

10,706

10,618

10,614

-713

-6%

23.4

2,650

56.7

6,422

19.9

2,254

19.4

2,059

52.1

5,530

28.5

3,025

-591

-892

771

479

1,055

844

144,321

4,556

235

5%16

1414

119

64721

15.2

3,756

800

4,556

924

4,680

20%

0.43

rural

140

60Ba

llarat

ColacOtw

ay20,799

20,142

19,942

19,918

19,969

-830

-4%

25.4

5,283

56.2

11,689

18.4

3,827

20.9

4,174

50.0

9,985

29.1

5,811

-1,109

-1,705

1,984

497

1,161

914

288,639

8,279

-360

-4%

912

1413

1158

995

20.2

7,378

901

8,279

1,906

9,284

21%

0.46

rural

110

60Ge

elon

g

Lodd

on7,549

7,268

7,064

6,864

6,710

-839

-11%

22.4

1,691

53.9

4,069

23.7

1,789

15.2

1,020

45.1

3,026

39.7

2,664

-671

-1,043

875

377

880

686

232,805

2,475

-330

-12%

458

97

776

1,120

6.5

1,938

537

2,475

934

2,872

33%

0.40

rural

150

60Be

ndigo

Hind

marsh

5,858

5,393

5,130

4,883

4,641

-1,217

-21%

24.0

1,406

51.6

3,023

24.4

1,429

21.1

979

47.6

2,209

31.2

1,448

-427

-814

19439

990

785

212,271

2,132

-139

-6%

288

209

973

597

9.0

1,855

277

2,132

532

2,387

22%

0.44

rural

270

60Ho

rsham

NorthernGram

pians

12,054

11,420

11,119

10,931

10,820

-1,234

-10%

23.4

2,821

56.3

6,786

20.2

2,435

19.4

2,099

46.5

5,031

34.2

3,700

-722

-1,755

1,266

447

1,053

815

194,784

4,757

-27

-1%

914

1512

1161

646

17.7

4,062

695

4,757

1,007

5,069

20%

0.44

rural

150

90Ba

llarat

WestW

immera

4,285

3,811

3,471

3,210

2,988

-1,297

-30%

24.0

1,028

54.3

2,327

21.7

930

17.8

532

52.3

1,563

29.9

893

-497

-764

-36

487

1,033

815

211,821

1,676

-145

-8%

518

115

781

852

4.5

1,491

185

1,676

484

1,975

25%

0.52

rural

260

60Ho

rsham

Buloke

6,465

5,858

5,518

5,215

4,925

-1,540

-24%

24.3

1,571

51.9

3,355

23.8

1,539

19.7

970

45.8

2,256

34.5

1,699

-601

-1,100

160

406

959

742

182,631

2,486

-145

-6%

3210

126

867

786

7.5

2,168

318

2,486

494

2,662

19%

0.45

rural

200

100Be

ndigo

Yarriambiack

7,183

6,645

6,254

5,931

5,618

-1,565

-22%

34.0

2,442

51.5

3,699

24.5

1,760

19.1

1,073

44.0

2,472

36.9

2,073

-1,369

-1,227

313

426

986

773

182,759

2,528

-231

-8%

308

1810

672

760

8.7

2,122

406

2,528

657

2,779

24%

0.42

rural

240

45Ho

rsham

Glen

elg

19,849

19,042

18,733

18,487

18,267

-1,582

-8%

25.7

5,101

57.1

11,334

17.2

3,414

20.6

3,763

46.9

8,567

32.4

5,919

-1,338

-2,767

2,504

463

1,178

899

167,864

7,437

-427

-5%

137

1318

1062

976

19.5

6,942

495

7,437

1,649

8,591

19%

0.45

rural

240

80Warrnam

bool

Gann

awarra

10,453

9,919

9,497

9,119

8,773

-1,680

-16%

24.8

2,592

51.4

5,373

23.8

2,488

19.3

1,693

42.6

3,737

38.1

3,342

-899

-1,636

855

422

962

764

174,278

3,666

-612

-14%

266

127

1264

946

10.5

3,209

457

3,666

1,069

4,278

25%

0.43

rural

180

90Be

ndigo

Southe

rnGrampians

16,571

15,657

15,363

15,082

14,824

-1,747

-11%

25.6

4,242

54.6

9,048

19.8

3,281

22.3

3,306

47.3

7,012

30.4

4,506

-936

-2,036

1,225

503

1,187

908

147,393

6,937

-456

-6%

718

916

1161

1,245

12.6

6,236

640

6,876

1,301

7,537

17%

0.48

rural

150

80Warrnam

bool

Corangam

ite16,528

15,553

15,076

14,644

14,212

-2,316

-14%

28.1

4,644

53.2

8,793

18.8

3,107

20.6

2,928

49.5

7,035

29.9

4,249

-1,717

-1,758

1,142

480

1,149

909

177,160

6,729

-431

-6%

337

109

1069

2,198

7.1

5,725

1,004

6,729

1,642

7,367

22%

0.47

rural

140

50Warrnam

bool

Totals

712,376

731,193

766,925

816,120

868,846

156,470

22%

25.8

183,475

56.1

399,306

18.3

130,439

22.5

195,571

51.0

443,012

26.5

230,326

12,096

43,706

99,886

602

1661

1,395

229,307

234,369

5,062

2%34,517

21.2

234,300

306,316

25.7%

56.0%

18.3%

23.4%

53.1%

26.5%

377

864

685

Victoria

5,53

7,81

76,04

8,79

16,60

5,67

77,17

0,98

27,73

3,28

32,19

5,46

640

%24

.71,36

7,84

161

.23,38

9,14

414

775,29

424

1,85

5,98

857

.34,43

1,17

118

.71,44

6,12

448

8,14

71,04

2,02

767

0,83

0561

1,460

1,216

112,134,718

2,421,985

287,267

13%

6.2

2.3

88

1211

86

114.6

5154

,870

11

0.2

2,42

1,98

5

VictorialessRuralPop

4,82

5,44

15,31

7,59

85,83

8,75

26,35

4,86

26,86

4,43

72,03

8,99

642

%1,18

4,36

62,98

9,83

864

4,85

51,66

0,41

73,98

8,15

91,21

5,79

847

6,05

199

8,32

257

0,94

31,905,411

2,187,616

282,205

15%

20,353

261.3

2,18

7,68

5

%RuralPop

ulation

13%

12%

12%

11%

11%

13%

12%

17%

11%

10%

16%

2%4%

15%

11%

9.7%

170%

11%

Notes

Manufacturin

g?

=fo

od/beveridgem

fg?

=otherm

fg

%ofu

noccup

iedresid

encesanindicatoro

ftou

rismactivity-ieHiU

noccup

ied=HiTou

rism

Total%

Employmentb

yTop5Em

ployingSectors=indicatoro

fecono

micdiversity-i.e.:-Hi%

=lowdiversity

%unoccupiedprivatedwellings

Jobs200

6to201

1Po

pulatio

n

Mining

OtherServices

Demograph

y2011-To

p5Em

ploymen

tSectors(b

y%ofjob

sinlocalEcono

my)

PublicAdministration&Safety

Employmen

t

Rental,Hiring&RealEstateServices

RetailTrade

Professional,Scientific&TechServices

AgeGrou

ps2011

Accommodation&FoodServices

Administrative&SupportServices

Agriculture,Forestry&Fishing

Arts&RecreationServices

Construction

Med

ianWeeklyIncome

Diffe

rren

ce2011-2

031

AgeGrou

ps2031

Education&Training

Electric,Gas,Water&WasteServices

Financial&InsuranceServices

HealthCare&SocialAssistance

InformationMedia&Telecom/s

Manufacturing

DriveTime

Transport,Postal&Warehousing

WholesaleTrade

Total%EmploymentbyTop5

#AgriculturalSectorJobs

Jobs

Population Attraction and Retention Strategies for …...Population Attraction and Retention...

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