POLLING PRESENTATION · POLLING PRESENTATION July 2020. 2 Fourinfiveadults(79%) ... The interviews...

POLLING PRESENTATION

July 2020

2

Four in five adults (79%) have a favorable impression of the technology industry.Additionally, 76% report technology has a positive impact on the overall U.S.economy.

KEY POINTS

Of those working remotely, 86% report digital services are important in being ableto do their job. Nearly two-thirds (62%) report it is ‘very important.’

GenZers, by a wide margin, are the most likely to report they have found videoservices the most helpful in the past month. Post-graduates and high-incomeearners are the most likely to report conferencing services have been most helpful.

1

2

3

Methodology: This poll was conducted between July 15-July 18, 2020 among a national sample of 2200 Adults. The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on gender, educational attainment, age, race, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.

Nine in ten (89%) of adults report technology services have been important to theeconomy during the coronavirus (COVID-19) pandemic.

4

A strong majority, 86%, report digital tools are important in helping to deal withthe economic impact of the coronavirus (COVID-19) pandemic.

5

33

CONTENTS

Technology: General 1

Digital Devices, Tools, and Services2

Tech Industry and COVID-193

4

Four in five adults (79%) have a favorable impression of the technology industry.

TECHNOLOGY: GENERAL

Do you have a favorable or unfavorable impression of the technology industry?

46%

6%2%12%

33%

Very favorable Somewhat favorable

Somewhat unfavorable

Very unfavorableDon't know/ Noopinion

79%

8%

5

Adults across key demographics– particularly higher-income, post-graduates, GenXers, and Democrats –have a favorable impression of the technology industry.

TECHNOLOGY: GENERAL

Very favorable Somewhat favorable Don't know/ Noopinion

Somewhat unfavorable Very unfavorable

51% 12%44% 10%

43% 17%42% 9%

47% 4%54% 7%

44% 15%46% 8%

54% 8%43% 15%47% 11%

43% 18%48% 8%

47% 14%45% 10%

46% 12%

28% 7%39% 6%

32% 6%36% 9%

41% 6%32% 6%33% 7%

40% 6%31% 6%33% 7%32% 7%

29% 8%38% 4%

30% 7%37% 6%

33% 6%

Baby Boomers: 1946-1964

GenXers: 1965-1980

Millennials: 1981-1996

GenZers: 1997-2012

Educ: Post-grad

Educ: Bachelors degree

Educ: < College

Income: 100k+

Income: 50k-100k

Income: Under 50k

PID: Rep (no lean)

PID: Ind (no lean)

PID: Dem (no lean)

Gender: Female

Gender: Male

Adults

Do you have a favorable or unfavorable impression of the technology industry?

6

Three-quarters of adults (76%) report technology has a positive impact on the overall U.S. economy.

TECHNOLOGY: GENERAL

Overall, would you say technology has had a positive or negative impact on the overall U.S. economy?

42%

6% 6%2%

10%

34%

Very positiveimpact

Somewhatpositive impact

Has had noimpact

Somewhatnegative impact

Very negativeimpact

Don't know/ Noopinion

76%

8%

7

When it comes to the impact on the U.S. economy, adults across key demographics report tech has a positive impact. Nevertheless, this positive impact is most pronounced among higher-income adults, post-graduates, and GenXers.

TECHNOLOGY: GENERAL

Very positiveimpact


Has had noimpact


Very negativeimpact


46% 6% 9%43% 5% 7%

38% 9% 13%34% 7% 13%

38% 5% 4%49% 4% 5%

40% 7% 13%42% 6%

47% 6% 7%39% 7% 12%

44% 7% 7%36% 7% 15%

46% 5% 7%42% 6% 11%

41% 6% 9%42% 6% 10%

32% 4%40% 5%

31% 7%32% 12%

49%37% 4%

31% 7%43%

34% 6%32% 7%33% 6%33% 8%36% 4%

31% 8%37% 4%

34% 6%


GenXers: 1965-1980


GenZers: 1997-2012

Educ: Post-grad


Educ: < College

Income: 100k+

Income: 50k-100k

Income: Under 50k

PID: Rep (no lean)

PID: Ind (no lean)

PID: Dem (no lean)

Gender: Female

Gender: Male

Adults

Overall, would you say technology has had a positive or negative impact on the overall U.S. economy?

8

Sixty-three percent of adults report that the technology people use to work remotely has had a positive impact on their life.

TECHNOLOGY: GENERAL

Overall, would you say that technology that people use to work remotely has had a positive or negative impact on your life?

30%

22%

4%1%

10%

33%

Very positiveimpact


Has had noimpact


Very negativeimpact


63%

5%

9

This positive impact is most pronounced among higher-income adults, post-graduates, and GenZers.

TECHNOLOGY: GENERAL

Very positiveimpact


Has had noimpact


Very negativeimpact


29% 32% 11%29% 18% 10%

32% 15% 10%28% 12% 5%29% 17% 5%

38% 18% 5%27% 24% 12%

30% 13% 7%36% 20% 7%

26% 25% 12%31% 22% 9%

25% 25% 14%33% 19% 7%

27% 23% 12%32% 21% 8%

30% 22% 10%

24%39%

35% 6%44% 7%45%

34% 5%31% 4%

44% 4%32%31% 5%32% 4%32% 4%35% 5%

33% 4%33% 4%33% 4%


GenXers: 1965-1980


GenZers: 1997-2012

Educ: Post-grad


Educ: < College

Income: 100k+

Income: 50k-100k

Income: Under 50k

PID: Rep (no lean)

PID: Ind (no lean)

PID: Dem (no lean)

Gender: Female

Gender: Male

Adults

Overall, would you say that technology that people use to work remotely has had a positive or negative impact on your life?

10

Seven in ten (69%) adults believe technology makes life better for them and their families.

TECHNOLOGY: GENERAL

Thinking about the future, do you believe technology makes life…

25%7%

69%

Better for you and your family No different for you and yourfamily

Worse for you and your family

1111

CONTENTS




12

A fifth of adults report they are working remotely or at home (21%).

DIGIT IAL DEVICES, TOOLS, AND SERVICES

How has your work situation changed due to the coronavirus (COVID-19) pandemic? Please select all that apply.

5%

5%

8%

21%

23%

38%

98%

95%

95%

92%

79%

77%

62%

Your employer has shut down the businesscompletely

Paid but unable to work remotely

Laid off

Furloughed, suspended, or otherwise told not towork

Working remotely/at home

None of the above

Was not employed

13

Of those working remotely, 86% report digital services are important in being able to do their job. Nearly two-thirds (62%) report it is ‘very important.’


How important are digital services (e.g. Zoom, Google Docs, Skype, Slack) to you being able to do your job? N=470

24%9%

5%

62%

Very important Somewhat important Not too important Not important at all

86%

14%

14

Higher income and post-graduate adults who are working from home report the highest level of importance when it comes to digital services.


How important are digital services (e.g. Zoom, Google Docs, Skype, Slack) to you being able to do your job? N=470

22%21%

24%32%

15%29%

24%21%

26%24%

18%29%

25%28%

20%24%

49% 15% 14%65% 11%

69% 4%56% 9%

81%59% 8% 4%

54% 12% 9%70% 7%

62% 5% 7%56% 14% 6%

62% 13% 7%59% 7% 5%

65% 6% 4%56% 8% 8%

67% 9%62% 9% 5%


GenXers: 1965-1980


GenZers: 1997-2012

Educ: Post-grad


Educ: < College

Income: 100k+

Income: 50k-100k

Income: Under 50k

PID: Rep (no lean)

PID: Ind (no lean)

PID: Dem (no lean)

Gender: Female

Gender: Male

Adults working remotely

Very important Somewhat important Not too important Not important at all

15

More than half of adults report they have used both free and paid services in the past month. DIGIT IAL DEVICES, TOOLS, AND SERVICES

Which of the following types of technology services have you used in the past month?

11%5% 3%

57%

24%

Both free and paidservices

Free services (e.g.Google search,

Gmail, YouTube,Zoom, WhatsApp)

Paid services (e.g.Netflix, Hulu, HBO,

Amazon Prime)

Neither Don't know/ Noopinion

16

GenZers, post-graduates, and high-income adults are the most likely to report they have used both paid and free services in the past month. Boomers are the most likely (32%) to report they’ve only used free services.


Which of the following types of technology services have you used in the past month?

8% 9%12% 4%

16% 5%8% 6%

11%12%

11% 6% 4%13%

12% 5%11% 6% 5%

13% 6%10% 5% 5%11% 4%11% 5%12% 5%11% 5%

32% 49%22% 61%

14% 63%19% 67%

16% 70%19% 65%

26% 52%12% 73%

21% 62%28% 51%

25% 54%24% 56%22% 60%24% 57%23% 57%24% 57%


GenXers: 1965-1980


GenZers: 1997-2012

Educ: Post-grad


Educ: < College

Income: 100k+

Income: 50k-100k

Income: Under 50k

PID: Rep (no lean)

PID: Ind (no lean)

PID: Dem (no lean)

Gender: Female

Gender: Male

Adults

Free services (e.g.Google search,Gmail, YouTube, Zoom,WhatsApp)

Paid services (e.g.Netflix, Hulu, HBO,Amazon Prime)

Both free and paidservices Neither Don't know/ No

opinion

17

Half or more of adults report they’ve used tech services in the past month to either connect with friends or family that they’d typically see in person (59%) or see others they might not typically see in person (49%).


Which of the following reasons have you used technology services in the past month? Select all that apply.

14%

15%

18%

19%

20%

29%

49%

59%

86%

85%

82%

81%

80%

71%

51%

41%

For e-commerce

To enable my children to complete schoolwork,connect with their teachers, or otherwise

substitute for in-person classes

I don't use video conferencing/messagingapplications

To connect socially with work colleagues or tobuild my professional network in a way that I

would otherwise have done in person

To perform the functions of my job

To connect with friends or family that I have notspoken to in a long time

To connect with friends or family that I speakwith regularly but do not have the opportunity to

regularly see in person

To connect with friends or family that I wouldotherwise see in person

Selected Not Selected

18

A fifth or more of adults report using free digital tools like email, search engines, or social media. DIGIT IAL DEVICES, TOOLS, AND SERVICES

Which of the following free digital tools have you found the most helpful in the past month?

23%

14%

25%23%

15%

Email services suchas Gmail

Search tools such asGoogle, Bing

Social media such asFacebook, Twitter

Conferencingservices such as

Zoom

Video services suchas YouTube, TikTok

19

GenZ, by a wide margin, is the most likely to report they have found video services the most helpful in the past month. Post-graduates and high-income earners are the most likely to report conferencing services have been most helpful.


Which of the following free digital tools have you found the most helpful in the past month?Email services suchas Gmail

Video services suchas YouTube, TikTok

Search tools such asGoogle, Bing

Social media such asFacebook, Twitter

Conferencing servicessuch as Zoom

6% 26%9% 25%23% 23%

36% 14%9% 13%9% 22%

17% 25%10% 18%

15% 21%16% 26%

13% 27%18% 21%

12% 23%14% 27%

15% 20%14% 23%

29% 27% 12%26% 23% 17%

19% 17% 17%17% 19% 15%

26% 23% 29%25% 20% 23%24% 23% 10%27% 19% 26%

23% 24% 17%25% 23% 11%24% 24% 12%25% 20% 17%25% 24% 15%

23% 22% 15%27% 24% 15%

25% 23% 15%


GenXers: 1965-1980


GenZers: 1997-2012

Educ: Post-grad


Educ: < College

Income: 100k+

Income: 50k-100k

Income: Under 50k

PID: Rep (no lean)

PID: Ind (no lean)

PID: Dem (no lean)

Gender: Female

Gender: Male

Adults

20

Adults are most likely to report they have used Facebook Messenger (41%), Zoom (38%), Text or IMessage (34%) , or Facetime (30%) as a video conferencing/ chat application.


Which of the following video conferencing/chat applications have you used in the past month? Select all that apply.

8%

11%

12%

14%

20%

30%

34%

38%

41%

99%

98%

98%

98%

92%

89%

88%

86%

80%

70%

66%

62%

59%

Slack

Google Gchat

Houseparty

I use a different video conferencing/ chatapplication

Microsoft Teams

Google Hangouts/ Duo

WhatsApp

Skype

I haven't used video conferencing or messagingapplications in the past few weeks

FaceTime

Text messaging or IMessage

Zoom

Facebook Messenger


21

By a small margin, DoorDash seems to be the most popular food delivery service used in the last month, followed by ordering directly from a local restaurant, Amazon/Whole Foods and Walmart.


Which of the following food delivery services have you used in the past month? Select all that apply.

5%

5%

5%

7%

10%

11%

12%

12%

14%

57%

100%

98%

95%

95%

95%

93%

90%

89%

88%

88%

86%

43%

Caviar

I use a different food delivery service

Online delivery service from local grocery chainnot including Walmart (e.g. Kroger, Harris Teeter,

Safeway, Giant, Vons)

Postmates

Instacart

Grubhub

UberEats

Walmart Delivery

Amazon or Whole Foods

Ordered from local restaurant directly

DoorDash

I haven't purchased food online in the past fewweeks


22

Three in five adults (61%) report using YouTube or Netflix in the past month. DIGIT IAL DEVICES, TOOLS, AND SERVICES

Which of the following services have you used in the past month? Select all that apply.

7%

14%

15%

26%

32%

41%

61%

61%

98%

98%

98%

93%

86%

85%

74%

68%

59%

39%

39%

Sling

Quibi

I've used a different service

Apple TV

HBO

I haven't streamed video content in the past fewweeks

Disney+

Hulu

Amazon Prime Video

Netflix

YouTube


23

A quarter of parents (24%) report their child(ren) has used video conferencing to attend classes virtually or otherwise to connect with a teacher.


Based on what you know, how have your children, if at all, used free technology services to continue their education while they have been home this calendar year? N= 956 Parents

11%7%

43%

24%

14%

My child/childrenhave used video

conferencing (e.g.Zoom) to attendclasses virtually

or otherwise connectwith a teacher

My child/childrenhave used Google or

other free searchservices to find

resources to helpwith their homework

My children have notused free technologyservices to continue

their educationwhile they have been

home this year

My child/childrenhave used YouTubeor other free videostreaming servicesto help with their

homework


24

Higher-income parents are much more likely than lower-income parents to report their child(ren) has used video conferencing to attend classes virtually or otherwise to connect with a teacher.


My child/childrenhave used videoconferencing (e.g.Zoom) to attendclasses virtuallyor otherwise connectwith a teacher

My child/childrenhave used YouTubeor other free videostreaming servicesto help with theirhomework

My child/childrenhave used Google orother free searchservices to findresources to helpwith their homework

My children have notused free technologyservices to continuetheir education whilethey have been homethis year


Based on what you know, how have your children, if at all, used free technology services to continue their education while they have been home this calendar year? N= 956 Parents

10% 72%7% 10% 29%16% 13% 14%

9% 5% 31%9% 10% 34%

7% 12% 49%6% 9% 32%

7% 11% 42%8% 11% 50%

8% 11% 40%7% 10% 42%

8% 10% 48%6% 12% 45%

9% 8% 42%7% 11% 43%

12% 5%36% 18%

33% 25%39% 16%

32% 15%19% 14%

36% 18%28% 13%

17% 14%23% 19%

28% 12%22% 11%22% 15%

28% 14%24% 14%


GenXers: 1965-1980


Educ: Post-grad


Educ: < College

Income: 100k+

Income: 50k-100k

Income: Under 50k

PID: Rep (no lean)

PID: Ind (no lean)

PID: Dem (no lean)

Gender: Female

Gender: Male

Adults

2525

CONTENTS




26

Nine in ten (89%) adults report technology services have been important to the economy during the coronavirus (COVID-19) pandemic.

TECH INDUSTRY AND COVID-19

Overall, how important do you think technology services have been to the economy during the coronavirus (COVID-19) pandemic during stay-at-home orders?

25%

3% 1%6%

64%

Very important Somewhat important Not too important Not important at all Don't know/ Noopinion

89%

4%

27

Similarly, higher income and post-graduates indicate the highest level of importance when it comes to tech services and their impact on the economy during the coronavirus pandemic.


Overall, how important do you think technology services have been to the economy during the coronavirus (COVID-19) pandemic during stay-at-home orders?

Very important Somewhat important Don't know/ Noopinion

Not too important Not important at all

31% 7%25%

22% 7%19% 8%

16%24%

27% 8%18%

27% 4%26% 8%28% 6%

25% 10%24%

22% 7%30% 5%25% 6%

56% 5%69%67%68%

80%71%

59% 4%76%

64%61% 4%61%61%

69% 4%67% 4%

60%64%


GenXers: 1965-1980


GenZers: 1997-2012

Educ: Post-grad


Educ: < College

Income: 100k+

Income: 50k-100k

Income: Under 50k

PID: Rep (no lean)

PID: Ind (no lean)

PID: Dem (no lean)

Gender: Female

Gender: Male

Adults

28

Three-quarters of adults (77%) rate technology services response to the coronavirus (COVID-19) pandemic positively.


How would you rate the following groups and industries on how they have responded to the coronavirus (COVID-19) pandemic?

26%

33%

41%

39%

39%

34%

48%

49%

9% 27% 38%

9% 40% 19%

12% 33% 14%

13% 33% 15%

13% 29% 18%

16% 27% 22%

19% 27% 7%

28% 19% 5%

The federal government

The travel and tourism industry

The entertainment industry

Social media companies

Your local government

Your state government

The restaurant industry

Technology services

Excellent Good Fair Poor

77%

67%

50%

52%

52%

53%

42%

35%

Tota l Posi t ive Rat ing

To t a l Pos i t i ve Ra t i ng= Ex ce l l en t + Good

29

Sixty-two percent of adults report that technology has had a positive impact on addressing the coronavirus (COVID-19) pandemic.


What type of impact, if at all, have the following had on addressing the coronavirus (COVID-19) pandemic?

Very positiveimpact


Has had noimpact


Very negativeimpact


19% 22% 21%

20% 28% 24%

21% 11% 11%

29% 17% 13%

31% 23% 16%

29% 29% 20%

36% 10% 10%

33% 18% 16%

39% 17% 14%

32% 10% 9%

26% 7% 8%

7% 16% 14%

8% 12% 9%

10% 16% 31%

11% 13% 16%

12% 11% 7%

13% 6%

15% 16% 14%

18% 9% 6%

23% 5%

37% 6% 5%

47% 6% 6%

Airline companies

Hotel companies

The White House and Congress

Media companies

Retail companies

Utility companies

State and local government

Pharmaceutical companies

Technology companies

Health providers

Hospitals

30

A strong majority, 86%, report digital tools are important in helping to deal with the economic impact of the coronavirus (COVID-19) pandemic.


Overall, how would you rate the importance of digital tools in helping deal with the economic impact of the coronavirus (COVID-19) pandemic?

29%

4% 2%8%

57%

Very important Somewhat important Not too important Not important at all Don't know/ Noopinion

86%

6%

31

Democrats, high-income earners, post-graduates, and GenXers indicate the highest level of importance and are most likely to report digital tools are ‘very important.’


Very important Somewhat important Don't know/ Noopinion

Not too important Not important at all

34% 9%23% 6%

28% 10%24% 5%

22% 4%33% 4%

28% 10%23% 5%

32% 6%28% 10%32% 7%

27% 11%28% 6%

27% 9%30% 7%

29% 8%

49% 6%66%

58%64% 5%

69% 4%59%

55% 5%66% 5%

55% 5%57% 4%55% 5%55% 5%

63%61%

54% 6%57% 4%


GenXers: 1965-1980


GenZers: 1997-2012

Educ: Post-grad


Educ: < College

Income: 100k+

Income: 50k-100k

Income: Under 50k

PID: Rep (no lean)

PID: Ind (no lean)

PID: Dem (no lean)

Gender: Female

Gender: Male

Adults

Overall, how would you rate the importance of digital tools in helping deal with the economic impact of the coronavirus (COVID-19) pandemic?

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