Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between...

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Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic pieces from Lady Sarah wear well no matter what the time of day, keeping you chic around the clock.

Transcript of Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between...

Page 1: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.

Poets & RomanticsSarah M. Goethe-Jones

May 2015

Running from work to play and everywhere in between doesn't need to

affect your style.

These easy, classic pieces from Lady Sarah wear well no matter what the time of day, keeping you chic around the clock.

Page 2: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.

The Customer

Page 3: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.
Page 4: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.

Demographic

Female Age – 21 – 40 College Educated Grad student or has career Athletic/Healthy Upper Middle Class to Upper ClassFashion Conscious

Page 5: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.

Psychographic

CreativeWell-read

SophisticatedSuccessfulSociableEccentricRomantic

Page 6: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.

The Concept

Page 7: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.
Page 8: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.
Page 9: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.
Page 10: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.
Page 11: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.
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The Fabric/Print Story

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Polished Cotton

Ponte

Wools

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Chiffon

Silks & Satins

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Spring

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Delivery 1Color Story

Page 17: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.
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Look 1Work to Date Night

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Leave behind the cardigan, throw on a necklace – go from the office to romantic date night

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Look 2Country Wedding

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Look 3Work to Night at

Home

Page 23: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.
Page 24: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.

Look 4London Fashion

Week

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Tailored crop top and pencil skirt

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Look 5Exhibition Opening

Gala

Page 27: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.
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Summer

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Delivery 1Color Story

Page 30: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.
Page 31: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.

Look 1Day in Brighton

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Look 2Country Picnic

Party

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Look 3Day at the Lake

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Look 4Day atMarket

Page 38: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.
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Look 4Summer Evening

Wedding

Page 40: Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.

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