Podcasting to Build Community
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Transcript of Podcasting to Build Community
#SMSSummit
What is “Why I Social”
• Launched January 2015 • Inspired by the Nerdist Podcast • Focuses on CONVERSATION
Social Links
• Twitter: @WhyISocial • Facebook /WhyISocial
Graphic by Cody Stevenson - CEO/Founder - Fifty 2 Creative - Podcast alum
#SMSSummit
Podcast Needs
Flickr User: nirufe
- Purpose or mission statement - Format- Schedule- Short and long-term plan- Goal
Flickr User: JuliaRowe
Getting Started: Put People (Community) First
^^ your audience knows this
#SMSSummit
#SMSSummit
Utilizing Slack and FB Groups
• Provides ambassadors with direct access to one another promoting additional collaboration
Value • Enables accessibility of content (both yours and ambassadors)
• Offers opportunity to expand reach of podcast and expand community through word of mouth
#SMSSummit
Breaking Down Slack Usage
• EPISODES, GRAPHICS and PREVIEWS provide ambassadors quick links to latest content.
• SHAREYOURSTUFF allows easy way for ambassadors to share what they’re working on. This provides additional content for social accounts AND allows ambassadors to get to know one another better.
• SUGGESTEDGUESTS allows ambassadors to help shape the show.
• WATERCOOLER is a place to shoot the breeze and have open conversation amongst all ambassadors and host.
• TWEETS is a place where all @WhyISocial Tweets are shown for easy sharing and future reference.
#SMSSummit
Leverage User-Generated Content
Provides ambassador ROI
Demonstrates investment in community
Puts #PeopleFirst
End Results