Build Audience Loyalty Through Podcasting, Tyler anderson, Social Fresh Conference 2016
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Transcript of Build Audience Loyalty Through Podcasting, Tyler anderson, Social Fresh Conference 2016
TYLER J ANDERSONBUILD AUDIENCE LOYALTY THROUGH PODCASTING
MY PODCASTING JOURNEY
SOMETIME AROUND 2011
@tylerjanderson
@tylerjanderson
April 2013
@tylerjanderson
AS OF TODAY
@tylerjanderson
Recorded Over 140 Episodes ——————
Over 280,000 Downloads
@tylerjanderson
Marcus SheridanJay Baer Mari Smith
@tylerjanderson
Ultimate Fighting Championship Dunkin’ Donuts New Orleans Saints
@tylerjanderson
Matthew Berry - ESPN Zach King - Influencer
RECOGNITION
1. The Ask Gary Vee Show - Gary Vaynerchuk
2. Social Media Social Hour - Tyler Anderson
3. Social Media Marketing- Michael Stelzner
4. Social Pros Podcast- Jay Baer & Adam Brown
@tylerjanderson
One World Observatory - NYCMarriott - New Orleans KAABOO Music Festival - Del Mar
SUCCESS STORIES
BUILD A BETTER AGENCY - DREW MCLELLAN
▸ Scale and Grow Your Agency with better clients, invested employees, and a stronger bottom line.
▸ Over 40 Episodes
▸ Targets Agency Owners
▸ Over 81 Ratings & Reviews
▸ CTA: Sells Products & Services to Agency Management Institute
THE THRIVING DENTIST WITH GARY TAKACS
▸ Helping you build a great dental practice that provides personal, professional and financial freedom.
▸ Over 150 Episodes
▸ Targets Dental Practices
▸ Over 100 Ratings & Reviews
▸ CTA: Sells event trainings, coaching, and speaking
THE DEEPLY GRAPHIC DESIGNCAST - WES MCDOWELL, MIKELLE MORRISON & NICK LONGO
▸ Each episode tackles a different graphic design related topic.
▸ Over 230 Episodes
▸ Targets graphic designers, web designers, and visual designers.
▸ Over 100 Ratings & Reviews
▸ CTA: Sells services such as web design, website copywriting, and SEO.
SMART PASSIVE INCOME - PAT FLYNN
▸ Reveals online business and blogging strategies, income sources and killer marketing tips and tricks.
▸ Over 225 Episodes
▸ Entrepreneurs, Small Businesses and Business Strategists
▸ Over 1,948 Ratings & Reviews
▸ CTA: Sells a mix of products and services, uses traffic to generate affiliate income, and build personal brand.
▸ Averaging $151,000/month in revenue
WHY START A PODCAST?
@tylerjanderson
MONTHLY PODCAST LISTENING (12+) IN THE U.S.
@tylerjandersonSource: Edison Research and Triton Digital 2016
Estimated 57 Million
AVERAGE TIME “WEEKLY PODCAST LISTENERS” SPEND LISTENING TO PODCASTS
@tylerjandersonSource: Edison Research and Triton Digital 2016
NUMBER OF PODCASTS LISTENED TO IN ONE WEEK
@tylerjandersonSource: Edison Research and Triton Digital 2016
64% Listen to 3 or more
“WHERE DO YOU LISTEN MOST OFTEN TO PODCASTS?”
@tylerjandersonSource: Edison Research and Triton Digital 2016
I KNOW WHAT YOU’RE THINKING…
@tylerjanderson
COMMON OBJECTIONS TO STARTING A PODCAST
▸ Don’t Know What To Talk About
▸ Don’t Have The Equipment
▸ Don’t Have The Technical Know How
▸ Don’t Have The Time
@tylerjanderson
CREATING A PODCAST
@tylerjanderson
WHAT SHOULD I PODCAST ABOUT?
@tylerjanderson
@tylerjanderson
WHAT TYPE OF PODCAST SHOULD I DO?
@tylerjanderson
HOW LONG SHOULD MY PODCAST BE?
@tylerjanderson
RECORDING SCHEDULE & WORKFLOW
EQUIPMENT & SOFTWARE
@tylerjanderson
X
@tylerjanderson
MICROPHONES - BEST OPTIONS
▸ Heil PR-40 Dynamic Studio Recording Microphone ($327)
▸ Bundle for $399
@tylerjanderson
MICROPHONES - BEST OPTIONS
▸ Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone ($79)
▸ Great portable microphone (what I use when traveling)
@tylerjanderson
MICROPHONES - BEST OPTIONS
▸ Blue Microphones Yeti USB Microphone ($129)
▸ Also good for recording webinars
@tylerjanderson
RECORDING & EDITING SOFTWARE
▸ GarageBand (Free)
▸ Audacity (Free)
▸ Adobe Audition ($20/month)
@tylerjanderson
RECORDING INTERVIEWS
▸ zoom.us (Mac or PC) - Free & plans starting at $14.99/month
▸ huzza.io (Mac or PC) - Free & plans starting at $15/month
▸ Skype: eCamm Call Recorder (Mac) - $29
▸ Skype: Pamela Call Recorder (PC) - $29
@tylerjanderson
ADVANCED RECORDING EQUIPMENT
@tylerjanderson
Mackie PROFX8 8-Channel Mixer - $199 Roland R-05 Studio WAVE/MP3 Recorder - $198
MOBILE RECORDING EQUIPMENT I
@tylerjanderson
Roland R-05 Studio WAVE/MP3 Recorder - $198 Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone ($79)
MOBILE RECORDING EQUIPMENT II
@tylerjanderson
MXL Mics MM130 Handheld Microphone for Smartphones and Tablets - $99Smartphone
ADDITIONAL EQUIPMENT
@tylerjanderson
MP3 Tagging Software - ID3 Editor ($15)Hosting - Libsyn (Starts at $5/month
PODCAST WORKFLOW
@tylerjanderson
PODCAST WORKFLOW
▸ Record your podcast episode
▸ Edit your podcast
▸ Export and Tag your MP3
▸ Upload to Host (Libsyn)
▸ Publish/Schedule
GROWING YOUR AUDIENCE
@tylerjanderson
MAIN PODCAST DIRECTORIES
@tylerjanderson
iTunes Google Play Music
OVER 100 DIRECTORIES
@tylerjanderson
podcastplaces.com
@tylerjanderson
CREATE SHOW NOTES AND EMBED YOUR EPISODES
@tylerjanderson
ENCOURAGE SHARING
@tylerjanderson
LEVERAGE YOUR NETWORKS
@tylerjanderson
LEVERAGE YOUR GUESTS
MAXIMIZE YOUR TIME IN NEW & NOTEWORTHY
@tylerjanderson
@tylerjanderson
@tylerjanderson
@tylerjanderson
NEW & NOTEWORTHY TIPS
▸ You have 8 weeks to get this extra lift
▸ Launch with 3-5 episodes
▸ Leverage your friends & family to give ratings and write reviews
▸ List your podcast under multiple categories (if applicable)
MAKING $$$ WITH YOUR PODCAST
@tylerjanderson
WAYS TO MONETIZE A PODCAST
▸ Plug your own Products and Services
▸ Affiliates
▸ Sponsorships
▸ Membership Courses & Communities
@tylerjanderson
TIPS
CUSTOM PODCAST GRAPHICS FOR EACH EPISODE
INVEST IN PROFESSIONAL IMAGING
▸ Intros
▸ Transitions
▸ Outros
▸ Features
CONSISTENCY
@tylerjanderson
“THE KEY TO A GREAT PODCAST IS CONSISTENCY.”
@tylerjanderson
LET’S SUMMARIZE
TOTAL COST TO CREATE A QUALITY PODCAST
Low Cost All InComputer - -Microphone $79 $399Recording & Editing Software FREE $20/monthMixer/Recorder n/a $592MP3 Tagging FREE $15Media Hosting $5/month $5/monthTOTAL $79 + $5/month $1,006 + $25/month
QUESTIONS & LIVE DEMO
@TYLERJANDERSONTYLERJANDERSON.COM
THANK YOU