Podcast Your Passion 2012
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19-Sep-2014 -
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Transcript of Podcast Your Passion 2012
PASSION
Heidi Miller@heidimiller
PODCASTING YOUR
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
PODCASTING.Internet-delivered audio
Series of digital
media files
Delivered via
feed/RSSAudio or
videoReleased
episodically
PODCAST
+ + +
@heidimiller
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
PODCASTING.Internet-delivered audio
Series of digital
media files
Delivered via
feed/RSSAudio or
videoReleased
episodically
PODCAST
+ + +
@heidimiller
WHY Podcasting?.‘Cuz it’s still cool
Who listens to podcasts?
•45% of Americans are aware of podcasts
•23% listen (an increase of 11% over 2006)
•70 million Americans have listened to/viewed a podcast
Who
What is the nature of the space?
What
@heidimiller
Why listen to a podcast?
•Passion for the topic due to linear format
•Requires attention and intent•Feel part of a community
Why
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
WHY Podcasting?.‘Cuz it’s still cool
Who listens to podcasts?
•45% of Americans are aware of podcasts
•23% listen (an increase of 11% over 2006)
•70 million Americans have listened to/viewed a podcast
Who
What is the nature of the space?
What
@heidimiller
Why listen to a podcast?
•Passion for the topic due to linear format
•Requires attention and intent•Feel part of a community
Why
MARKETS.ARE CONVERSATIONS
@heidimiller
www.cluetrainmanifesto.com
CLUETRAIN MANIFESTO
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
MARKETS.ARE CONVERSATIONS
@heidimiller
www.cluetrainmanifesto.com
CLUETRAIN MANIFESTO
“… speaking in a real voice, and by engaging people rather than delivering messages to them.” --Cluetrain Manifesto
REAL CONVERSATIONS
ADVANTAGES.OF PODCASTING
COMMUNICATE|
COMMUNICATE with niche market worldwide, unlimited by the constraints of radio antennae
Establish yourself as an expert in your field
ESTABLISH EXPERTISE
Work the know, like and trust on a regular basis to breed familiarity
BREED FAMILIARY
Create a passionate, engaged community around your passion. Be the destination.
BE THE COMMUNITY
@heidimiller
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
ADVANTAGES.OF PODCASTING
COMMUNICATE|
COMMUNICATE with niche market worldwide, unlimited by the constraints of radio antennae
Establish yourself as an expert in your field
ESTABLISH EXPERTISE
Work the know, like and trust on a regular basis to breed familiarity
BREED FAMILIARY
Create a passionate, engaged community around your passion. Be the destination.
BE THE COMMUNITY
@heidimiller
NOT a strategy.Podcasting is A TOOL, NOT A STRATEGY
Podcasting is a tool, not a strategy. It supports your goals.
TOOL
Podcasting should integrate with your overall marketing and outreach strategy
INTEGRATE
Best used as a tool for outreach, credibility and as a long-tail tool
OUTREACH
@heidimiller
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
NOT a strategy.Podcasting is A TOOL, NOT A STRATEGY
Podcasting is a tool, not a strategy. It supports your goals.
TOOL
Podcasting should integrate with your overall marketing and outreach strategy
INTEGRATE
Best used as a tool for outreach, credibility and as a long-tail tool
OUTREACH
@heidimiller
PODCAST LONG TAIL.@heidimiller
Time-shifted. Liseners consume on their own schedule, often weeks after release.
TIME- SHIFTED
8,019
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
PODCAST LONG TAIL.
Non-LINEAR
Consumed in a non-linear format, unlike radio
@heidimiller
Time-shifted. Liseners consume on their own schedule, often weeks after release.
TIME- SHIFTED
8,019
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
PODCAST LONG TAIL.
Non-LINEAR
Consumed in a non-linear format, unlike radio
GREATEST HITS
Most relevant episodes will be consumed weeks, months and years in small doses after release.
@heidimiller
Time-shifted. Liseners consume on their own schedule, often weeks after release.
TIME- SHIFTED
8,019
8,575
LISTEN BEFORE YOU SPEAK.RESEARCH, SUBSCRIBE, LISTEN TO PODCASTS
WHO
WHO is already podcasting in your field?
WHICH HOSTS, in and out of your field, do you relate to and why?
WHICH HOSTS
WHICH aspects of your field are already covered?
WHICH TOPICS
WHICH FORMATS of podcasts do you prefer? Short, medium or long? With or without music? Daily, weekly or monthly? Cohosted?
WHICH FORMATS
@heidimiller
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
RESEARCH.THE CURRENT FIELD
Go to iTunes and type a keyword in the Search field.
SEARCH ITUNES
@heidimiller
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
RESEARCH.THE CURRENT FIELD
Go to iTunes and type a keyword in the Search field.
SEARCH ITUNES
NARROW TO PODCASTSSelect “podcasts” so that only podcasts appear in your search.
@heidimiller
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
RESEARCH.THE CURRENT FIELD
Go to iTunes and type a keyword in the Search field.
SEARCH ITUNES
NARROW TO PODCASTSSelect “podcasts” so that only podcasts appear in your search.
REVIEW RESULTS
Review the results. Click to listen to samples.
@heidimiller
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
LISTEN.FOR LIKEABILITY, RELATABILITY, TONE
3 Wine Guys podcast
SAMPLE 1
@heidimiller
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
LISTEN.FOR LIKEABILITY, RELATABILITY, TONE
3 Wine Guys podcast
SAMPLE 1
SAMPLE 2
Wine for Normal People podcast
@heidimiller
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
LISTEN.FOR LIKEABILITY, RELATABILITY, TONE
3 Wine Guys podcast
SAMPLE 1
SAMPLE 2
Wine for Normal People podcast
SAMPLE 3
Wine Biz Radio
@heidimiller
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
FIVE STEPS.TO CREATING AN AMAZING PODCAST
Have something to say and a strategized reason to say it. Use analytics to drive content.
1 - CONTENT
@heidimiller
5 - PARTICIPATION
Participation in social media to engage your audience and spread the word.
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
FIVE STEPS.TO CREATING AN AMAZING PODCAST
Have something to say and a strategized reason to say it. Use analytics to drive content.
1 - CONTENT
2 - MICROPHONE
Invest in at least one decent microphone.
@heidimiller
5 - PARTICIPATION
Participation in social media to engage your audience and spread the word.
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
FIVE STEPS.TO CREATING AN AMAZING PODCAST
Have something to say and a strategized reason to say it. Use analytics to drive content.
1 - CONTENT
2 - MICROPHONE
Invest in at least one decent microphone.
3 - SOFTWARE
Obtain and learn to use multitrack editing software to edit segments, stingers and comments together.
@heidimiller
FIVE STEPS.TO CREATING AN AMAZING PODCAST
Have something to say and a strategized reason to say it. Use analytics to drive content.
1 - CONTENT
2 - MICROPHONE
Invest in at least one decent microphone.
3 - SOFTWARE
Obtain and learn to use multitrack editing software to edit segments, stingers and comments together.
4 - HOSTING
Select a hosting service to host the large podcast fles.
@heidimiller
FIVE STEPS.TO CREATING AN AMAZING PODCAST
Have something to say and a strategized reason to say it. Use analytics to drive content.
1 - CONTENT
2 - MICROPHONE
Invest in at least one decent microphone.
3 - SOFTWARE
Obtain and learn to use multitrack editing software to edit segments, stingers and comments together.
4 - HOSTING
Select a hosting service to host the large podcast fles.
@heidimiller
5 - PARTICIPATION
Participation in social media to engage your audience and spread the word.
PG27
Shure PG27 USB microphone, about $140.
YETI
Blue’s Yeti mic, about $100. USB condenser mic with cardioid and other pick up patterns.
SNOWBALL
Blue’s Snowball mic, about $100. Three pickup patterns.
HEADSET
Logitech headset, about $50. Great for recording Skype calls.
#2 - MICROPHONE.USB MICS UNDER $150
@heidimiller
www.BHphotovideo.com www.sweetwater.comWHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
PG27
Shure PG27 USB microphone, about $140.
YETI
Blue’s Yeti mic, about $100. USB condenser mic with cardioid and other pick up patterns.
SNOWBALL
Blue’s Snowball mic, about $100. Three pickup patterns.
HEADSET
Logitech headset, about $50. Great for recording Skype calls.
#2 - MICROPHONE.USB MICS UNDER $150
@heidimiller
www.BHphotovideo.com www.sweetwater.com
SKYPEVoIP calling with clear calling capacity for VoIP calls (AHP will record both ends of the conversation on separate channels)
GARAGE BANDMac-only software for recording and multitrack editing with sound file/stinger inventory (broad editing only, no fine tuning)
AUDIO HIJACK PRO
Mac-only software for capturing audio from external microphones, internet sites, Skype, etc
AUDACITY
Free, open source audio editing for Mac or PC. Available at http://audacity.sourceforge.net
#3 - SOFTWARE.MULTI-TRACK EDITING SOFTWARE
@heidimiller
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
#4 - HOSTING.@heidimiller
Select a hosting service to host the large files and avoid extra download charges.
HOSTING SERVICE
www.libsyn.com
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
#4 - HOSTING.@heidimiller
Select a hosting service to host the large files and avoid extra download charges.
HOSTING SERVICE
www.libsyn.com
#5 - COMMUNITY.ENGAGE THE LISTENERS
Bring on bloggers and podcasters in the same field and with related topics. Make friends.
MAKE FRIENDS
@heidimiller
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
Seattle Podcaster Network
#5 - COMMUNITY.ENGAGE THE LISTENERS
Bring on bloggers and podcasters in the same field and with related topics. Make friends.
MAKE FRIENDS
CALLSGet a call-in number with MP3 voicemail and play calls on the following episode.
@heidimiller
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
#5 - COMMUNITY.ENGAGE THE LISTENERS
Bring on bloggers and podcasters in the same field and with related topics. Make friends.
MAKE FRIENDS
CALLSGet a call-in number with MP3 voicemail and play calls on the following episode.
SOCIAL
Engage listeners with a daily presence via Facebook, Twitter and Pinterest.
@heidimiller
Seattle Podcaster Network
#5 - COMMUNITY.ENGAGE THE LISTENERS
Bring on bloggers and podcasters in the same field and with related topics. Make friends.
MAKE FRIENDS
CALLSGet a call-in number with MP3 voicemail and play calls on the following episode.
SOCIAL
Engage listeners with a daily presence via Facebook, Twitter and Pinterest.
BLOG
Post show notes on a blog platform and invite comments there.
@heidimiller
Seattle Podcaster Network
GOLDEN RULES.HEIDI’S 5 GOLDEN RULES OF PODCASTING
Have something to say and a strategized reason to say it.
1 - CONTENT
2 - LENGTHLet the content dictate length. Don’t “fill time.” This isn’t radio.
3 - VOICE
Speak in a real human voice. Be a slightly more outgoing version of YOU and no one else.
4 - AUDIO
Audio is as audio does. Worry more about content and building community than an expensive setup.
@heidimiller
5 - PARTICIPATION
Keep it social. Use Facebook, Twitter, a blog and real life meetups to connect with fans.
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
GOLDEN RULES.HEIDI’S 5 GOLDEN RULES OF PODCASTING
Have something to say and a strategized reason to say it.
1 - CONTENT
2 - LENGTHLet the content dictate length. Don’t “fill time.” This isn’t radio.
3 - VOICE
Speak in a real human voice. Be a slightly more outgoing version of YOU and no one else.
4 - AUDIO
Audio is as audio does. Worry more about content and building community than an expensive setup.
@heidimiller
5 - PARTICIPATION
Keep it social. Use Facebook, Twitter, a blog and real life meetups to connect with fans.
followME.Heidi’s social links
WWW.FACEBOOK.COM/heidi.miller.rocks
WWW.TWITTER.COM/heidimiller
HTTP://LIBSYN.COM/heidimiller
PODCAST
PODCAST
HTTP://LIBSYN.COM/smbseattle
BLOG
WWW.HEIDI-MILLER.COM
SLIDESHARE
WWW.SLIDESHARE.NET/heidimiller
WWW.LINKEDIN.COM/IN/heidimiller
WWW.PINTEREST.COM/heidimiller
@heidimiller
Q&AQUESTIONTIME.
PLEASE, DON’T BE AFRAID!
@heidimiller
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary
PASSION
Heidi Miller@heidimiller
PODCASTING YOUR
WHAT WHY FIVE STEPS GOLDEN QUESTIONSBEFORE podcast you start to an amazing podcast rules of podcastingis podcasting
summary