Podcast Start Point - steps to a smarter podcast launch
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right fit equipment design the brand & details art of the interview relaxed recording editing edicts transcription to blog post feeding the feed selection give it impact environment set-up backup feed space/sound/placement feedback/criticism/expansion listen measure chart/analyze/adjust © 2016 Tracy & Tom Hazzard – Hazz Design Consulting, Inc. tips/tools/testing space/recording/storage options/setup/metrics transcriptions voice-over assistant graphics audio editor set goals & budget steps to a smarter podcast launch 1. prove it 3. price it 6. predict it 4. prototype it 7. produce it NOW...promote it! 5. protect it 2. plan it what’s a podcast? WHY PODCAST? TEAM or SELF? CONGRATS YOU’RE A PODCASTER! ESSENTIAL EQUIPMENT CHECK YOUR NICHE BRANDING: DESIGN GRAPHICS & DETAILS PROMOTE MARKETING & SOCIAL MEDIA REFINEMENT PLAN THE RIGHT RESOURCES figure out your why styles/hosts/angles survey listen analyze quality/topic/guests traffic/reviews/ranking PODCAST START POINT GROUP TRADEMARK & URL REVIEW REVISE REJECT LAUNCH make it special make it yours impact tactics social soft launch plan the critical first 8 weeks DIY social media CONVERSIONS PLAYS + GROWTH
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Transcript of Podcast Start Point - steps to a smarter podcast launch
right fit equipment
design the brand & details
art of theinterview
relaxedrecording
editingedicts
transcriptionto blog post
feedingthe feed
selectiongive it impact
environmentset-upbackupfeed
space/sound/placement
feedback/criticism/expansionlisten
measure chart/analyze/adjust
© 2016 Tracy & Tom Hazzard – Hazz Design Consulting, Inc.
tips/tools/testing
space/recording/storage
options/setup/metricstranscriptions
voice-over assistant
graphicsaudio editor
set goals & budget
steps to asmarter podcast launch
1. prove it
3. price it
6. predict it
4. prototype it
7. produce it NOW...promote it!
5. protect it
2. plan it
what’s a podcast? WHYPODCAST?
TEAM orSELF?
CONGRATSYOU’RE A
PODCASTER!
ESSENTIALEQUIPMENT
CHECKYOURNICHE
BRANDING: DESIGN GRAPHICS & DETAILS
PROMOTE MARKETING &SOCIAL MEDIA REFINEMENT
PLAN THE RIGHT RESOURCES
figure out your why styles/hosts/anglessurveylistenanalyze
quality/topic/guests
traffic/reviews/ranking
PODCAST START POINT GROUP
TRADEMARK& URL
REVIEW
REVISE
REJECT
LAUNCH
make it specialmake it yoursimpact tacticssocial soft launch
plan the critical first 8 weeks
DIY social media
CONVERSIONS
PLAYS +GROWTH
