Philip Morris International + ZingtreeCASE STUDY

Philip Morris International is the world’s leading global tobacco company, representing six of the world's top international brands that span more than 180 markets. Largely focused on Research & Development, the company employs over 400 dedicated scientists, engineers, and technicians who work to develop less harmful alternatives to cigarettes.

P.M.I.’s Challenge

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Zingtree makes it easy to guide anyone through complicated processes. Quickly create interactive decision trees for people to navigate by clicking buttons to answer questions. And get detailed analytics on how your trees are being used to guide process optimizations. There's no better way to guide end-users through complicated procedures.

With the highly-regulated environment of R&D, strict guidelines for every process is necessary to mitigate risk and reduce error. PMI recognized a need to have clear, guided solution to ensure that every procurement was handled efficiently and accurately, without implementing a cumbersome system for employees to navigate.

Zingtree’s Solution:

Interactive decision trees have allowed PMI to automate complicated procurement processes that follow stringent company regulations. By using standardized trees, the organization has minimized risk of error while at the same time streamlining efficiency and reducing stress for their employees.

5

500

5 decision trees used to streamline complex processes

More than 500 purchases made, and counting

Streamlining complex operations processes in an interactive environment

“Structured decision trees lead to increased efficiency, avoid constant repetition of efforts and also lead the users to increased autonomy and consciousness,” says Olivier Raffi, R&D Manager at Philip Morris International. “This type of automation allows free time and extended availability to deal with complex conditions with less time stressed.”