Platform approach to Mobile Governance - SMW, Sep'13
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Mantralaya Presentation Ramesh Raman, Senior Marketing Manager, @rameshdotr
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1. Why a platform approach to Mobile Governance vis-a-vis piecemeal service enablement approach? 2. What are the steps towards achieving it? 3. How will such a platform approach benefit in delivering citizen services 'just right'? Three Demos establishing these ideas. Social Media Week, Mumbai - September 25, 2013
Transcript of Platform approach to Mobile Governance - SMW, Sep'13
Mantralaya PresentationRamesh Raman, Senior Marketing Manager, @rameshdotr
Our Vision
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IMImobile was founded with the singular vision of becoming a global specialist provider of mobile data platform and services.
Our client portfolio
Operators MediaEnterprises
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Mobile Governance
Mobile as an enabler
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What are governments doing world over ?
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South Korea
United Kingdom
South Africa
Dubai
Kerala (India)
Mobile Governance
› Government to Citizen» Information & Education Services, Interactive Services» Transactional Services
› Government to Government» Mobile Field Inspections, Control & Supervision» Emergency Management
› Citizen to Government» Governments can listen to citizen concerns & address them» Meaningful conversations
Mobile Governance (m-Governance) is about enabling Government services over mobile, accessible across feasible mobile channels
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So, We are already doing it, No?
› In pockets, government departments may already be using Mobile services like SMS Push, IVR services, WAP sites etc
› Is that mobile-Governance ?
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A more holistic picture
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.
.
.Apps
SMSVoice
Social Media
A Platform approach
› A common platform approach» Service enablement across channels
– One Citizen – Multi-channel access to services –across services, across departments
» Eliminate a Silo-approach– Currently citizen data in silos, inter operability across vendors
» Easily create and manage services, Reports– Easily create services for citizens or employees
» Common infrastructure– Cross-leverage resources , cost goes down
» Role Hierarchy– Local staff create and monitor services, Head approves it
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www.openhouse.imimobile.com
OPENHOUSE is designed for large enterprises and Governments to create innovative multi-channel mobile engagement solutions.
OPENHOUSE is a secure, cloud-based platform that makes it simple to setup customer engagement services and integrate with your IT platform
1. Ready-to-use applicationsCustomer engagement across mobile and social channels
2. APIsStandards compliant APIs exposing telecom network capabilities
3. ExtensibleEasy on-boarding of new APIs and applications
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Live Demos
Social Self Care1Government to Citizen ServiceSocial media based Self-care for Citizens
Social Self Care
1: Social Self Care – Why?
› Citizens connected on Social Media› Encourage citizens to connect with Government
on social media, to provide valuable information
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1: Social Self Care – Using Twitter
Connect Mobile number with Twitter account
Direct Message command and get response, e.g. #balance, #data
Connect to citizen care #callme
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Live Demos
Field Audit Applications2Government to Government ServiceLocation-enabled applications for Anganwadi
Anganwadi Audit
2: Location based audits – Why?
› Most departments have field teams that work in rural areas
› Audits are conducted to ensure levels of service› Increase accuracy and reliability of captured
information from field› Provide relevant information to Field audit teams
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2: Location based audits – Anganwadi audit
› Anganwadi audits @ Anganwadi kendras
› Application link and credentials over SMS
› Anganwadi audits – Images & geo-tagged data upload
› Automated rules at back-office to generate actionable reports from audits
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Live Demos
Social Engagement with Citizens3Citizen to Government ServiceTwitter and Facebook listen & respond using DaVinci Social
Social Listening
3: Social Engagement with citizens
Citizen to Government – DaVinci Social
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3: Social Engagement with Citizens using DaVinci Social
Listen Respond Share Measure› A single platform to listen to citizens, interact
with them› Encourage citizens to report in information
useful to public› Moderate and Respond back to citizens’ queries
& concerns› Listen to what citizens are saying about
governance
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Challenges and Barriers towards Mobile Governance
› Requires a concerted effort from all departments› Initial pain in integration, real impact comes in
the intermediate term» Requires a mobile technology platform that provides
well defined touch points
› Scalability» A platform that is easily scalable to handle millions of
requests, allows quick creation and delivery of services» A partner who has experience working with large scale
systems, such as Telco experience
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Contact
London
IMImobile Europe Ltd.33 Glasshouse StreetW1B 5DGLondonUnited Kingdom
Phone: +44 20 300 [email protected]
Hyderabad (HQ)
IMImobile Pvt. Ltd.Plot No. 770, Road No 44Jubilee HillsHyderabadIndia
Phone: +91 40 23 555 [email protected]
Dubai
IMImobile PVAS Ltd.P.O. Box 293598Office # 624, Building 5EADubai Airport Free Zone, Dubai, U.A.E.
Phone: +971 46091 [email protected]
Atlanta
IMImobileSuite 7003348 Peachtree Rd. NE.Atlanta, GA. USA30326
Phone: +1 470 216 [email protected]
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For any other information please contact:
[email protected]@rameshdotr@imimobile
