WelcomeIt only seems a short time ago that we welcomed you to the second issue of PLAT4ORM Norwich – it’s now time to extend our thanks for your interest in reading number three.

This issue is a first in that we have managed to meet requests from our advertisers and editorial contributors to ensure PLAT4ORM Norwich is published in time for the Royal Norfolk Show. The show holds a unique place in the local

As our thoughts turn to the mid/latesummer months we are planning some new and exciting publications to sit within the PLAT4ORM stable and this hasallowed us to extend our sales andmarketing functions, in fact we arecurrently advertising for sales staff. Who said we were in a recession and thatbusiness was in decline?

Without wishing to preach to theconverted your thoughts and views on business life are very important to us. If you have a story that you feel the readers of PLAT4ORM Norwich would benefit from let us know.

Here’s hoping for a few months ofwelcome warmth and some red hot profits for you… Special thanks to Norwich Kitty & TimeAssociates for their input into thispublication.

For all sales / enquiries please call 01603 383410 or email sales@gmepublishinglimited.co.uk.

Edited by Paul Rudd

Graphic Design By Dcypha Digital Media

Printed By Colour Print

All Content Copyright © 2012 GME Publishing Limited

community in that it has developed over the years from a purely agriculturalshowcase into an event that bringstogether many aspects of business life and more importantly business people from all sectors and company sizes. Most of the PLAT4ORM Norwich team will be at the show and we will be on or around the EF Distribution stand - number 139. Keep a look out for the PLAT4ORM banner.

Although our British summer has been and promises to be a damp affair there has been an unprecedented level ofmajor events that have added some much needed glamour and interest to ourpersonal and professional lives.

This issue contains some very interesting news about some of the local people, Melissa Rudd and Andrew Coe to name but two, who are involved in the Euro 2012 football championships or the Olympic Games.

Regular readers will no doubt be looking forward to Part 2 of Sharon Wright’s insight into her life and her times with Dragon’s Den. We’ve added some information about other business ‘gurus’ who can often help provide a ‘third party’ way for business improvement.

Inside TheDragon’s DenPart 2. (Continued from last issue) Sharon Wrightreveals what happened after she’d realised her deal with James Cann andDuncan Bannatynewasn’t what it seemed. At what point did you decide to start pulling out of the deal with James and Duncan?

It was after James denied trying to charge me a fee in front of Duncan, I felt a fool and that I’d caused trouble and hadmisunderstood. He later invited me back to his office to tell me they would becharging me a fee. At first I thought maybe it was just me he was doing this to but later found out this wasn’t the case it was his normal practice of business. I felt hurt, humiliated, I doubted myself and feltcompletely floored from the stress.Self-belief is the most important ingredient to be successful; I’d never doubted myself up until this point and so decided I couldn’t work for a man I didn’t trust or respect. Duncan was angry with everything that had happened, I should have spoken to him earlier but I felt I had already caused trouble and lost his respect. This couldn’t have been further from the truth but the fact James denied it made me look an idiot.

case and I hold no remorse for Duncan, I still have the same huge respect for him and all he has achieved.

How did you go about turning things around for Magnamole after this?

I went on to sell 10% for £100,000 initially and continued to sell Magnamole into the USA and to the third tier of my strategy, the homebuyers market. Every entrepreneur knows the right time to sell their company and that time came for me in February last year when an American firm bought me out completely.

What made you decide to write your book and how did you go about this?

I decided to write my book Mother Of Invention which can be purchased via my website www.sharonwright.com to warn others of my experience. I had been on such an emotional rollercoaster of highs and lows but I’d never read of these experiences in any other entrepreneurial book. I wanted to give a heart on the sleeve account knowing other people would relate to it. I talk openly about my breakdown, my Bulimia, Dragon’s Den, how I went about taking an idea onto a commercial reality. I wanted to give other inventors knowledge of how to start and where to go etc. However, the most important reason for writing the book was to tell people what really happened after the Dragon’s Den show. I did approach publishers and they commented it was a great read with unbelievablecontent but due to the controversy in the book they were scared it would be pulled from the shelves. But that didn’t stop me, I knew I had to tell people what really happened to me so I became my own publisher and have had the most amazing reviews. It has been that popular I decided to write the follow up book which I have

What made you reject Duncans offer to invest in you alone?

Once I’d made my decision to terminate the contract which took a lot of strength, I felt like I had held a gun to Duncan’s head. It takes a lot for me to make important decisions but once I have I can’t be persuaded to change my mind. All this happened over a period of 5 months and to be honest I felt I’d had a weight lifted from my shoulders.

Have you had any contact with the Dragons since?

Yes I have spoken to Duncan on several occasions. I was taking James Caan to court for defamation of my character. I decided to tell my story via the papers so that nobody else made the same mistake I did and so people were warned of how James did his business. That way they could make their own choice because if I’d had the knowledge before the show I certainly would never have considered doing business with James. Duncan had agreed to be a key witness for the court

S h a r o n W r i g h t P t . 2

nearly finished. It will shock people, it will help and inspire others but the most important thing for me was to let people make their own minds up on whether I made the right choice.

Do you have any advice for budding entrepreneurs?

Yes I do, follow my four simple ingredients to success; self-belief, preparation and planning, dedication and that extra sprinkle of self-belief. Never give up, don’t be afraid to ask for help and support, spend money on a reputable lawyer and trust yourinstinct (if in doubt go without).

So do you have any regrets?

Absolutely not, if I was in the same situation I would do exactly the same again. If it wasn’t for the whole experience with Dragons Den I wouldn’t be the person I am today. I learnt so many lessons on the journey and hope that others will benefit from reading the book. I still believe Dragons Den is a great programme and would recommend anyone to participate if they get the opportunity. My advice would be to buy a copy of my book, I wrote a full chapter on how I prepared for the perfect pitch. As for the situation with James I don’t regret telling my story to all that would listen and I’m just glad he is no longer doing the show. Even thebreakdown and my admittance to myeating disorder was a positive experience. I had the illness on and off for many years, it was my way of coping with stress so if I hadn’t had the breakdown it would all still be a secret and I may not have been here to tell the story. I hope I contribute to removing the stigma as I know so many people suffer from this terrible illness.

Have you any advice for James?

Ummm, he did try to make contact once he heard I was writing a book, in fact he sent me a text whilst I was on holiday writing the book asking to meet for dinner and a chat, obviously I ignored all contact. I had many of his associates advising me not to write the book, his daughter, his lawyers, his staff, work colleages etc. They all had the same message - that I would regret it and that it would damage myreputation and my business. I included all that in the book for people to see what I had to deal with. I feel happy James is no longer on the show and my advice to him would be never underestimate me, what goes around comes around.

Sharon’s book ‘Mother of Invention’ is available from her websitewww.sharonwright.com where she talks in great detail about her experiences on Dragons’ Den and what has happened since the show.

Business GurusWe hope that you enjoyed the Sharon Wright – Dragon’s Den interviews, if you missed Part 1 in our last issue of PLAT4ORM Norwich then pleasecontact us at:info@gmepublishinglimited.co.uk

If like us you take inspiration from other business people here’s just a few that we have seen and used over the recent years.

Chris Cardell

Every week, 310,000 Entrepreneurs receive Chris Cardell’s online support and advice. Over two decades, Chris Cardell has shown thousands ofbusiness owners how to grow theirbusiness, increase their profits, free up their time, transform their Internetstrategy and radically shift theirEntrepreneurial thinking.

Richard Carlson

Richard Carlson was an Americanauthor, psychotherapist, andmotivational speaker, who rose to fame with the success of his book, Don’t Sweat the Small Stuff…and it’s all Small Stuff – published in 1997. One of the many famous quotes for this record breaking book was, ‘One of the mistakes many of us make is that we feel sorry for ourselves, or for others, thinking that life should be fair, or that someday it will be. It’s not and it won’t. When we make this mistake we tend to spend a lot of time wallowing and/or complaining about what’s wrong with life. “It’s not fair,” we complain, not realizing that, perhaps, it was never intended to be.”

Y o u n g A s p i r a t i o n s

Young AspirationsLocal journalismgraduate flies the mediaflag for Norfolkat Euro 2012

elissa Rudd, 22, from Hellesdon, has been in Eastern Europe for the past fortnight helping to cover the

Euro 2012 football tournament fornational radio station Talksport. She secured the trip of a lifetime by winning the Coca Cola Fan Reporter competition

time has also been spent observing and assisting the radio presenters with the setting up of their shows which have all been broadcast live from the tournament venues.”

As a Norwich City season ticket holder since the age of nine Melissa has enjoyed a lifelong love of sport and is also a keen footballer, playing for Norwich City Ladies.

Melissa told us, “The dream has always been to cover sport but I know a lot of people in journalism have to start in news and get into sport later in their career.However, I did broadcast modules as part of my degree, so to specialise in radio and sport is perfect.” Once she returns from Poland she will work at Talksport ‘Towers’ in London for the remainder of her six month contract.

where applicants had to submit video footage of themselves commentating on their favourite ever goal. Melissa chose Simeon Jackson’s injury time hat-trick (winning) goal against Derby County in Norwich’s promotion winning season. Her prize also includes a six-month paidinternship with the national sports radio station – boosting her hopes of a dream career in sports journalism. Melissa sent this message back to PLAT4ORM Norwich readers via her father Paul – one of the business people behind this publication and founder of the Norwich Kitty Business Networking Directory:

“This trip has been such a rewarding experience for me, I’ve been interviewing fans from all the competing nations, before editing my recordings for broadcasting around the clock on Talksport. My studio

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We have our own Back Checking Service which includes leaflet distribution and delivery managers accompanying our teams whilst out distributing. This provides on the spot checks that targetcustomers are receiving their leaflets, we also check afterdistribution and delivery. More information about this can be found under the ‘services’ page of our website.

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B u s i n e s s N e t w o r k i n g

Business Networking

cost effective way to build ongoingrelationships and make new friends and there are no shortage

of opportunities in and around Norwich to attend events.

Networking Tips

1. The goal of networking should be to help other people

2. It’s far more important to understand their needs before you tell them about yours

3. You don’t need to know the most people, just the right people.

4. Don’t expect anything

5. Don’t leave networking to chance

networking groups is Norwich Kitty, their approach is similar to others in that they meet most weeks but very different in some ways in that the atmosphere is much more relaxed at the event with the organisers making your company ‘pitch’ for you – a blessing for those relatively new to business and networking. There are no weekly fees to attend Norwich Kitty and annual membership is only £89, to encourage participation and cost effective networking. A feature of the Kitty group is that they back up the events with awebsite that takes networking past the weekly meeting. For example allmembers are encouraged to listthemselves in the Business Directory and contribute to the various BusinessForums, there are even sections onOffers and Property.

www.norwichkitty.com

One thing is for sure, networking works and there are hundreds of successful case studies of local businesses going from strength to strength through this old-fashioned but very effective marketing channel.

If you would like more information onlocal networking organisations and events email us at:info@gmepublishinglimited.co.uk

6. Go beyond your industry

7. Don’t dismiss anyone as irrelevant

8. Quantify how much time you’re going to take

For the early riser the BNI have a proven track record with their figures estimating that in the UK and Ireland alone, there are 611 BNI Chapters that in 2011 gave 670,222 referrals, leading to business worth £269 million.BNI meetings tend to start at about 7am and are in the same location each week- regular weeklyattendance is a must. Annual BNI fees are in the region of £500 plus the weekly breakfast cost is about £10 per person.

4Networking is also predominantly anearly morning group but they let you choose when, where and how often to network, at any of their 334 networking groups in the UK.

The Norwich South Group meets at the Norwich Central South Premier Inn on Old Chapel Way in Norwich between 8am and 10am most Fridays. There is a cost of £12 to attend plus an annual registration fee. The 4N Passport is currently available for 200 days for £200 + VAT.

One of the most recent and dynamic

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We don’t buy any car (.com) but……

ash 4 Toners will buy any quantity of unused original ink and toner cartridges - perhaps not as snappy

as the people who will buy any car (.com) but the principle is the same!

As the largest surplus cartridge dealer in Norfolk & East Anglia we are perfectly placed to purchase any quantity ofunused original ink and toner cartridges from single units to container loads.Our ever increasing customer base likes our flexible payment methods andexcellent pricing system, whether the cartridges are A1 condition, old ordamaged, Cash 4 Toners is the ideal solution in re-engineering money for any unused or unwanted cartridges.Quality products and superb customer service are the foundations on which

What is a remanufactured cartridge ?

A ”Remanufactured Cartridge” is acartridge that began as an empty unit; already sealed, DO NOT open them.

Do you buy compatible orremanufactured cartridges ?

Unfortunately we do not buy compatible or remanufactured cartridges. We will only purchase OEM (Original Equipment Manufacturer) cartridges.

Do you buy cartridges in damaged or open boxes ?

Yes. Whether your cartridge is brand new and factory sealed or whether the box has been opened Cash 4 Toners will still buy this from you. We purchase damaged box, open box and out of date cartridges. All we ask is that the cartridge still has its original box and is still sealed in the original cartridge bag.

Cash 4 Toners has been built.

What does OEM mean?

OEM stands for “Original EquipmentManufacturer”. An OEM cartridge refers to a cartridge bearing the same brand name as the printer.

What is a compatible cartridge?

A “Compatible Cartridge” means the cartridge was manufactured to meet the original equipment manufacturer (OEM) specifications for quality. Customers are happy when they find a good compatible cartridge because of the cost savingswithout sacrificing quality.

Do you buy cartridges in largevolumes?

We take cartridges from single units to container loads. Email or call our offices to discuss your requirements.

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Over Stressed?Peter Francis - The Orange Grove Clinic

Take it from me, I have personally been there, done it myself at the very top end of the stress spectrum, having worked in the Special Branch, Counter Terrorism and the security industry for over a quarter of a century now.

Basically too much stress is to be avoided at all costs and here’s some totally free and

very sound business advice for you:

“Trying to cope with too much stress whilst trying to run a successfulbusiness, small or large, just does NOT work!”

Meditation is a wonderful way to relax and remove yourself from the pressures of everyday life, it can also help to boost your vitality and overall health.

I provide a free up to 15 minuteconsultation to assess how stressed you may actually be and which form ofmeditation, from a multitude of different ones available, would be best suited for you to reduce it.

Rates are £45 for the initialappointment (up to 90 minutes). However if you mention you read this article in thePLAT4ORM Magazine you will get 10% off this initial appointment fee.

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Norfolk Festival of Cricket 2012The Nine days of the Norfolk Festival of Cricket 2012promise to provide a fantastic spectacle this year as

Norfolk play Staffordshire, Cambridgeshire andHertfordshire.

The full festival fixture list is as follows:

NORFOLK v STAFFORDSHIRE - 22, 23 & 24 July NORFOLK v CAMBRIDGESHIRE - 29, 30 & 31 July NORFOLK v HERTFORDSHIRE - 5, 6 & 7 August

All the games are played at Manor Park, Horsford. The en-trance to the ground is a spur off the roundabout on the A140,

just north of Norwich Airport, where the B1149 turns offtowards Horsford village and Holt.

Tickets for each day of the festival can bepurchased on entry. Ticket prices are £4

B e s t B a r N o n e

Not Just For PubsNorwich’s newestLicensed Trade scheme and how it could benefit you

est Bar None was launched inManchester to help combatalcohol-related crime and disorder

and has been in existence since 2003. There are now over 100 different Best Bar None schemes in the UK alone, with the USA and Canada also coming on board.

It’s when you dig a bit deeper that the

the premises as part of their leisureactivities. The unique combination makes BBNN a very attractive proposition for those who may want to build commercial relationships with the LicensedHospitality sector. Having a way tocommunicate with them, using the Best Bar None Norwich brand, should result in more meetings, presentations and sales for you.

For more information about Best Bar None Norwich contact Scheme Managers Steph Butcher or Glenn Hoy on 01603 224880 or via email to:

info@bestbarnonenorwich.co.uk

scheme principles of ‘working inpartnership to raise standards in Norwich’ resonates with others outside the sector.For example Best Bar None Norwich already has over 80 free or heavilydiscounted training courses in place. Many are industry specific but all will be undertaken by potential employees who are demonstrating a thirst for knowledge and improvement. Many of these skills are transferable so other companies can benefit from their efforts.

One of the most interesting things about BBNN is that it reaches people across a range of types that is not usual in most business situations. It combines public sector (police, city council, NHS etc) involvement, with those making a living in the trade (owners, workers, taxi companies etc) and the end-user, the people who visit

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O l y m p i c s 2 0 1 2

Olympics 2012Norwichfranchiseowner carries the Olympic torch

ndrew Coe, founder chairman of Barrett & Coe has been rewarded for his lifelong love of all things

sporting and particularly athletics by being selected to carry the Olympic Torch on its journey on 5 July. In his mini-bio on the London 2012 website Andrew is quoted as saying that he believes firmly that the principles of good sportsmanship, sense

Rome in 1960. In 1992 Andrew waschosen to receive the prestigious honour of becoming the British OlympicAssociation official photographer inBarcelona and then later in Atlanta. Also, he has never missed a Track and Field final since 1988, following his passion throughout the world. Not allowing what must have been bitter personaldisappointment to influence him has not deflected Andrew from maintaining his love for sport or stopped him from building a UK-wide business. A lesson to us all when times get a bit tough and things do not go our way!

PS If you get your copy of PLAT4ORM in time, head to Great Yarmouth first thing on the morning of 5 July and join the throng of people wishing Andrew and the other torch bearers well.

of fair play and respect for fellow athletes is developed through the Olympicmovement. He told us, “It is quite easy to look at these principles and give them a business context. Sportsmanship is about making sure that you are always ready to compete (fairly) for business, there are no long term gains if you do not behave properly. Fair play is the basic principle of having the interests of your customers andsuppliers uppermost in your mind at all times. Respect is essential becausewhatever the outcome of a particularbusiness situation you can always review the results and feel proud of how youconducted yourself.”

Andrew took the disappointment of injury and the end of his promising running career to become a dedicated follower of the Games, his first attendance was in

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K i c k I t O f f

Kick It OffNorwich city fanzinemakes a welcome return

he massive (and ever growing) power and influence of the global broadcast and print media has

often seen local football fans without a voice, other than on match days – which come and go so quickly. The humour and dedication of the football fan is insome way similar to that of many localbusiness owners who have to endurepressure and disappointment in directdisproportion to rewards and pleasure!!! One thing they have in common is their love for their chosen cause. Success and profit are often very distant cousins but

be well received. The first issue of Kick It Off for the 2012/13 season will be available to celebrate City’s prestige friendly against Ajax at Carrow Road on 31 July. As PLAT4ORM went to print final details of how to obtain your copy are still to be confirmed but a trip to; www.norwich-city.com will keep you informed of the publication date and how to make editorial contributions.

To celebrate the return of Kick It Off PLAT4ORM Norwich readers are invited to send in the title of their favourite past, present or even future fanzine and the one picked as the best will win the sender a meal for two at Norwich’s ever popular Unthank Arms.

Send your ‘Best Fanzine title’ entry to info@gmepublishinglimited.co.uk.

when did the lack of a massive newcontract or failure to qualify for theChampions League ever deter theoptimists amongst us?

There is no fixed date for the launch of the first fanzine but they were perhaps at their most popular in the late 1980’s. It is felt by many that the introduction of increased television and internet access to football clubs contributed to the significant decrease of printed fanzines – often a welcome source of humour and irreverent comment for the hard pressed but always loyal fans. Whilst the many websites and forums dedicated to The Canaries are enjoyable and well written the team behind the original and now revived Kick It Off are convinced that this somewhat ‘retro’ look at the fortunes of East Anglia’s premier football club (Ed: little dig at Ip5w1ch) will

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N e g o t i a t i n g

Successful Negotiating If you - then I...The art of successfulbusiness negotiations

ost business transactionsdepend on agreement on price and product/service delivery

between the supplier and the customer. This mainly applies at the vital ‘first deal’ stage but the principle is relevant during every transaction. The main difference is that subsequent sales have more of an implied rather than a direct negotiation stage.

We asked Glenn Hoy of TIMEAssociates his views on the often misunderstood process of business negotiation.

His initial comments outlined the basic principles, “Before you make any

perhaps I can give a bit by paying earlier so that they gain as well. You may already know business people (as a customer or supplier of theirs) who are foreverchanging the companies they deal with – saving a few pounds can lead to a lot more unproductive work in the future.Articles of this type can be a bit too ‘theoretical’ so here’s some Top Tips from TIME Associates to give you an easy negotiating process to follow:

- Be willing to negotiate in the first place- Go prepared- Don’t get emotionally involved- Always use the “if you do this, then I can do that” position- Don’t leave the other person feeling as if they’ve been cheated

If you feel that you are making lots ofpresentations and getting involved in lots of negotiations but are not clinching enough business deals then PLAT4ORM magazine can provide you - its readers - with some FREE advice on this subject.

Simply email your contact information to: info@gmepublishinglimited.co.uk. We will then arrange for Glenn Hoy of TIME Associates to contact you and arrange a confidential meeting.

presentation of costs you must bethoroughly prepared – knowing what your prospective customer wants to achieve as well as what you want to sell them. For example it may be that his currentsupplier is becoming very lapse ondelivering goods on time. In this instance your position should be based onmeeting (and even exceeding) hisexpectations about delivery. And just think a potential deal that does not depend on youreducing your prices!”

As an overview, successful negotiations should have a benefit to both parties so in the situation where price becomes the deal maker/breaker as a customer you should ask yourself if you are getting the best possible price or are you getting the lowest possible price. There is a difference. With the ‘best possible’ scenario your supplier will look forward to having a sustainable and mutually profitable relationship with you. One that means you can build mutual trust and you’ll often find that the supplier becomes one that ‘goes the extra mile’without you having to ask or chase.

When you do a deal that in your heart you know is too far in your favour you can either take the extra ‘profit’ and short term gain or perhaps think to yourself these seem like good people to work with

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N e w s M i n i S n i p p e t s

Olympics 2012

orfolk will be well represented in the upcoming Olympic andParalympic Games with the

following either down to compete or very close to selection at the time of going to press.

We take our PLAT4ORM hats off to:

Jessica-Jane Applegate SwimmingNick Dempsey WindsurfingAnthony Ogogo BoxingRichard Alexander HockeyAnna Bentley FencingMel Clarke ArcheryAmy Conroy Wheelchair BasketballJody Cundy CyclingPiggy French EquestrianismMick Gault / Eddie Graver ShootingSophie McKinna Shot-PuttDanny Nobbs Shot-PuttColin Oates JudoBarbara Parker AthleticsEmma Pooley CyclingTim Pendle CanoeingWill Smith Wheelchair Athletics

If we have missed anyone from this list we apologise but rest assured everyone at PLAT4ORM Norwich wishes you the very best for 2012 and beyond.

Sporting Shorts

ongratulations to Wroxham and Kings Lynn FC, both of who have achieved promotion to leagues in

Step 4 of the football ‘pyramid’.

For Kings Lynn (Evo-Stik Division One South (Northern League)) is another step on the journey towards regaining theirformer league status and for Wroxham(Ryman Division One North (Isthmian League)) a trip into the unknown as they progress from their humble beginnings in the Anglian Combination, after winningpromotion from the Ridgeons League as champions.

With Norwich City proudly retaining their Premier League status and Lowestoft Town also having a successful year, thecoming season looks to be veryinteresting for PLAT4ORM readers who love their football.

Don’t forget that PLAT4ORM Publications will be producing Kick It Off, the Norwich City fanzine. The first issue in the new format is due out in July, around one of City’s prestigious home friendlies and then monthly from then on.

Issue 1 will be sure to contain the fans views of comings and goings at managerial and player levels.

Unthank Arms7th ComedyFestival

ven bigger and better this year with five fantastic nights of fun andhumour, from Tuesday 17 to

Saturday 21 July.

Tickets are only £13 each and there is also a BBQ and bar from 5.30pm each night. Show starts at 8pm.

Tickets are available from the UEA Ticket Booking office on 01603 508 050.

Corporate enquiries to Nick De’Ath via: nick144@ntlworld.com

Don’t forget to mention PLAT4ORMNorwich when booking

Mike Gunn pictured with MichaelMcIntyre. Mike will be performing at the fesival on the 18th July.

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