Plantilla Workbook

7/28/2019 Plantilla Workbook

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Proposition Masterclass

Summary

How to turn a good idea into a winning proposition


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"Innovation

distinguishes

between aleader and a

follower"


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Proposition Development Masterclass

Module 1: What makes a great proposition

Innovation challenge

What makes a great proposition The good, the bad & the ugly

Module 2: Anatomy of a proposition

Introduction to the proposition blueprint approach

- Understanding the market context

o

Break out sessionWheres the opportunity?- Understanding the value proposition

o Break out sessionWhats the proposition?

- Understanding the commercial impact

o Break out session Show me the money!

IntroductionAGENDA

Module 4: Selling a proposition

The importance of a great proposition pitch

- Why a great proposition is not enough

o Break out session Into the Dragons Den

Module 3: Stretching a proposition

The importance of challenge and iteration

o Break out session Challenge & Renew

Wrap up


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In-Depth

Insight

and Platforms

Breakthrough

Ideas and

Opportunities

Validated

Proposition

Rapid

Designand

Testing

Live

PilotSuccessful

LaunchBusiness

Planning

Createinsight

stimulus to

fuel idea

generation

& identify

target

platforms

Generate awide range

of ideas

using a

variety of

techniques

Design &validate the

customer

experience

Developcommercial

propositions

around

target

themes

Confirmcommercial

approach &

validate

operating

assumption

s

Customersbuying

product or

taking up

the service

Develop adetail

business

planActivities

Outcomes

Actionable

insightsPortfolio of

new ideas

Customer

experience

design and

interactive

prototype

Fully

developed

commercial

proposition

In-marketlive testing

with

customers

Successful

launch

Business Plan

with Financial

Model

Proposition development process


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In-Depth

Insightand Platforms

Breakthrough

Ideas andOpportunities

Validated

Proposition

Rapid

Designand

Testing

Live

PilotSuccessful

LaunchBusinessPlanning

Focus on propositions


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So, what makes a good proposition?

Founded on customer and market insight

You have a right to play in the market

You can deliver real customer value

Its commercially attractive

Its deliverable


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Elements of a good proposition

Founded on customerand market insight

You have a right toplay in the market

You can deliver realcustomer value

Its commerciallyattractive

Its deliverable

Customer Opportunity

Attractive Market

Competitive Space

Right to Play

Whos the target customer, what are their

needs, how do we know?

Is the market large & growing, what are

the relevant trends?

Who else is in the market, where is the

space for our offering?

Why does it make sense for us to offer

this proposition?

Customer Experience

Customer Proposition What proposition, benefits and featuresdo we need to offer?

What is the customer experience we

need to delight customers?

How much could this make / cost, whatare the key assumptions?

What is the long-term vision for our place

in this market?

Financial Projection

Growth Path

How should we go to market, what

capability gaps exist?

What are the key risks & uncertainties,

what validation is required?

Capabilities & Gaps

Risks & Mitigations


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The Proposition Blueprint

Designing a winning proposition


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THE PROPOSITION BLUEPRINT

Target

Customers and

their Needs

Market

Attractiveness

Competitive

Landscape

Right to Play

The Customer

Proposition

The CustomerJourney

PropositionGrowth Path

Capability

Requirements

Financial

Projection

Risks

THE MARKET OPPORTUNITY THE CUSTOMER PROPOSITION THE BUSINESS RATIONALE


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Who is Market Gravity?

We help large companies to ...

create new businessesmap opportunities, develop concepts, define

business models and create ventures

grow existing businessesredesign business around the customer,

develop propositions and enter new markets

develop new capabilitiesprovide training and design functions to

embed innovation across the business


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Product & Service Development

Capability

DevelopmentEmbed best practices

Corporate Entrepreneur Programme

Innovation Bootcamp

Growth StrategyCreate and manage business

growth strategy

Innovation Strategy

Market-Led BU Strategy

Strategic Planning

Portfolio Management

Building innovation teams

Sponsoring Innovation

In-Depth

Insightand Platforms

Breakthrough

Ideas andOpportunities

Validated

Proposition

Rapid

Designand

Testing

Live

PilotSuccessful

LaunchBusinessPlanning

We bring new concepts to market


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www.marketgravity.com | 29 Wootton Street, London SE1 8TG

To enquire about the full 45 page version of the

Proposition Masterclass Workbook, with detailed

templates at each stage of the blueprint, please

contact [email protected]
mailto:[email protected]:[email protected]

Plantilla Workbook

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