Plans Book- USF School of Mass Communications #IAMSMC Campaign

USF School of Mass Communications

Campaign Plans Book

Team 8Sophie GeguchadzeMaggie HallStephanie HymanDanielle KushnerMaria Lopez FernandezIliana NaabJamia Singleton

Executive Summary

The School of Mass Communications (SMC) at the University of South Florida offers cutting

edge opportunities for students to meet the challenges of contemporary mass

communication theory and practice. This is done through advanced study leading to the

master of skills in Mass Communications.

Located within the 14th largest media market in the country, USF SMC provides many

opportunities for the school’s 1,300 undergraduate students. With opportunities including

internships in public relations firms, advertising agencies and minor/major league sports

teams.

The problem that exists within SMC is students are not recognizing the value and potential

opportunities within SMC and its constituents. This lead our team to seek out the reason

why students were not aware of the potential in the program but were instead dissatisfied

with the SMC.

Once our team began research, we found through video that students were pleased

in some areas of SMC, such as classes and course work. In other areas, such as competing

against other colleges, such as University of Florida, that USF SMC was behind the bar.

Another method of research that we used to get more details on the problem with

SMC was through a survey, which was sent to SMC students. The survey concluded that

most students thought SMC was lacking in courses and communication to students.

Upon conclusion of our research, we were able to narrow down the areas of

opportunities for SMC. We concluded that SMC should target freshman and connect with

students via social media platforms. Our goal is to complete the objective created at the

beginning of the campaign, which is to increase student satisfaction by 20% within a year

of implementing the campaign.

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Our campaign is set to include visually re-branding SMC to mirror its transparency and

innovation. We want make sure we are showcasing our students that are reaping the

rewards the program has to offer, as well as show up and coming students how to get to

those positions. We also plan to build up SMC’s culture to gain presence on campus. Most

schools have a presence on campus through outerwear so we chose to come up with a

slogan and brand that slogan. Some of the tactics we are using are a t-shirt with the new

slogan #IAMSMC.

We also plan to create a new user friendly SMC website where students can keep in

constant contact with the SMC. The new website is set to look more interactive and is also

incorporating live streams of our social media pages. This allows us to be more active in

social media and be transparent on our site.

By implementing these changes we hope SMC will meet our target goal of increasing

student satisfaction, participation and awareness.

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Table of Contents

Situation Analysis…………………………………………………………….………..………………………….……….. 5

Research Report……………………………….……………………………………………………...…………….….… 10

Goal Statement………..……………………………………………………………………………………...… 10

Research Methodology………………………………………………………..……………………….….… 10

Research Results………………………………………………………………...…………………………….. 11

SWOT Analysis …………………………………………………………….………………….……………….. 32

Strategic Plan ...………………………………………………………………...………………………………….……… 34

Problem Statement ...……………………………………………………………………..…………………. 34

Goal Statement…………………………………………………………………………………….………..….. 34

Objectives…………..…………………………………………………………………………………………….. 34

Strategy……………………………..……………………………….……………………..……………………… 34

Tactics ………………………………………………………...…………..…...………………………………….. 35

Campaign Budget……………………………………………………………………...………………………. 35

Evaluation Recommendations ……………………………..………………………………………..….. 35

Appendix A ………………………………………………..……………………………….………………………………. 36

Research Timeline ……………………………..………………………………………………………..…… 36

Research Budget ……………………………..………………………………………………..……………… 36

Appendix B………………………………………………………………………………………………………….…...…. 37

Survey…………………………………………………………………………………………...…………………. 37

Appendix C……………………………………………………………………………………………………………….…. 41

Pre-notification Letter to Potential Survey Participant ……………………………………..... 41

Survey Notice to Participants………………………………………………………………..…………... 42

Survey Reminder Notice to Participants……………………………………………………..……… 43

Appendix D……………………………………………………………………..………...…………………..……….……. 44

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Video Consent Forms……………………………………………………………….……………………… 44

Appendix E………………………………………………………………………………………………………………… 51

T-shirt/Logo………………………………………………………………….………………………………… 51

Internship Application Packet………………………………………………….……………………….. 52

Brochure Mock-Up……………………………………………………………………………..…………….. 57

Social Media Content Calendar………………………………………………………………….………. 59

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Situation Analysis

About:

The School of Mass Communications at the University of South Florida is located within the

14th largest media market in the country. This provides many opportunities for the school’s

1,300 undergraduate students to obtain internships in public relations firms, advertising

agencies, and minor and major league sports teams, among others.

The School of Mass Communications works closely with WUSF-TV, The Oracle, the USF

Department of Athletics, and the University Communications and marketing.

As noted below, the School of Mass Communications has different clubs including AdClub,

Public Relations Student Society of America (PRSSA), the Society of Professional journalists

(SPJ) and Radio Television Digital News Association (RTDNA).

Mission:

College of Arts and Sciences:

The College of Arts and Sciences is the intellectual heart of the University of South Florida.

We are a community of teachers and scholars united in the belief that broadly educated

people are the basis of a just, free and prosperous society. By focusing on the big questions

facing all of humanity, we prepare students for successful personal and professional lives.

By conducting innovative, interdisciplinary research and scholarship, we advance

knowledge in ways that prepare us to address vexing social problems and enhance quality

of life for people and communities.

http://www.cas.usf.edu/mission/

Mass Communications Undergraduate:

The mission of the undergraduate School of Mass Communications at the University of

South Florida is to prepare students for professional and scholarly success in the fields of

advertising, public relations, and multimedia journalism and production. Our curriculum

lays a solid foundation in the principles, theories, and skills that facilitate informative or

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http://www.cas.usf.edu/mission/

strategic communication through print, broadcast, or digital media.

http://masscom.usf.edu/about/mission/

Mass Communications Graduate:

The School of Mass Communications offers cutting edge opportunities for students to meet

the challenges of contemporary mass communication theory and practice through

advanced study leading to the Master of Arts in Mass Communications.

http://masscom.usf.edu/grad/

Majors within the School of Mass Communication:

The School of Mass Communications offers three undergraduate program specializations:

Public Relations, Multimedia Journalism and Production, and the Zimmerman Advertising

Program. The graduate program consists of two tracks: Media Studies and Strategic

Communication Management.

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School of Mass CommunicationsGraduate StudiesMedia StudiesStrategic Communication Management

Undergraduate StudiesPublic RelationsZimmerman Advertising ProgramCreative SpecializationMedia SpecializationMultimedia Journalism and ProductionMagazine JournalismNewspaper (Editorial)Telecommunications (news)Telecommunications (Production)

http://masscom.usf.edu/grad/

http://masscom.usf.edu/about/mission/

Entrance Requirements:

In order to enter the School of Mass Communications, undergraduate students must have a

2.75 cumulative GPA, a score of 120 or higher on the English diagnostic test (EDT), and at

least 30 semester hours for which grades and a GPA have been awarded.

Students interested in the graduate program must have a GPA of 3.0 or better, a combined

verbal plus quantitive score of 1,000 or above on the GRE, a personal statement, and

fluency in English. International students must score a 550 (paper based) or 213

(computer based) on the Test of English as a Foreign Language (TOEFL)

Using your Degree:

Alumni from the School of Mass Communications work at some of the most

prestigious media outlets in the country including the St. Petersburg Times, NBC

News and CNN.

There are numerous opportunities in the advertising field, such as working as a

advertising manager, account executive, media director or creative director.

Advertising managers direct a firm's or group's advertising and promotional

campaign. They can be found in advertising agencies that put together advertising

campaigns for clients, in media firms that sell advertising space or time, and in

companies that advertise heavily. In advertising agencies, account executives

maintain the accounts of clients whereas the creative services department develops

the subject matter and presentation of advertising. The media director oversees

planning groups that select the communication medium—for example, radio,

television, newspapers, magazines, the Internet, or outdoor signs—that will

disseminate the advertising.

Public relations specialists (also referred to as communications specialists and

media specialists, among other titles), serve as advocates for clients seeking to build

and maintain positive relationships with the public. Their clients include businesses,

nonprofit associations, universities, hospitals, and other organizations, and build

and maintain positive relationships with the public. As managers, they recognize the

link between good public relations and the success of their organizations.

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Student Organizations:

In addition to the undergraduate and graduate programs, USF’s School of Mass

Communications offers organizations for students to get involved. While each of the

organizations focuses on a specific mass communications sequence, membership is open to

all USF students.

Media Information:

Media coverage on the School of Mass Communications is small, and most of the recent

coverage came in March of this year when the School decided to lapse the current

accreditation program. USF mediums covered this topic such as the university’s

newspaper, The Oracle, and The Digital Bullpen, but a couple outside sources covered the

change as well.

The Tampa Bay Times interviewed Dean Eisenberg, of the College of Arts and Sciences, and

wrote a lengthy article about the accreditation changes and the direction the School was

going. The Tampa Bay Business Journal also covered the change with a short article giving

the breakdown of what was happening.

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Ad ClubMembers of USF’s

Advertising Club are given the opportunity to interact with local

professionals and gain experience in the

advertising industry.

Public Relations Student Society of

America

The Walter E. Griscti Chapter of PRSSA allows

students to further explore the public relations field by networking with

professionals and their peers.

Radio Television Digital News Association

RTDNA allows students who are interested in television and radio,

whether it is broadcasting or production, to learn

from professionals in one of the nation’s largest

market.

Society of Professional JournalistsStudents can connect with journalism

professionals in the Tampa Bay area.

Other than the coverage over the recent accreditation change, the School of Mass

Communications hasn’t really been in the news regarding the students and what is

happening within the school. Last week, however, PR New Channel announced that they

would be working with public relations students within the School. This was great news for

the School and the students, showing improvements and strides for the program.

Being a mass communications school, it is surprising that there isn’t more coverage on

what students are doing and achieving within their mass communications classes. This

could possibly show a lack of effort by the School to utilize local news outlets.

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Research Report

Goal Statement

Our goal was to gather information toward insight on how aware SMC students are about

the school and tracks that the school offers. We gained insight on overall feelings toward

the SMC, as well as their awareness of SMC programs, so that the school can better

understand and fulfill those needs.

Research Methodology

Qualitative Research Plan

Video Interviews

We set up a table outside of the CIS building and we conducted video interviews of

students, in “Instagram” or “Vine” style, quick 10-second max clips. Participants

received a baked good. Clips will be used to gather opinions and will later be used

for social media, per participants’ permission.

Quantitative Research Plan

Survey

We created an online survey, Survey Monkey, which included 32 questions. The

survey was sent out to the School of Mass Communications students via email.

A pre-notification letter was sent to students a day before the survey was launched

via email. Once the survey is launched, an email notification was sent to students.

Students were told a specific time that the survey needed to be completed and

before it closed. They were sent a reminder notification via email.

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Research Results

1.

Out of the 170 respondents, 94.7% answered that they are a USF student. The other 5.3%

answered that they were not a USF student.

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2.

Out of the 171 respondents, majority (66.1%) answered that they classified themselves as

seniors, 22.8% classified as juniors, 5.8% classified as graduate students, 5.3% classified as

sophomores and 0% classified as freshmen

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3.

Out of the 169 respondents, a slight majority (45%) answered that their sequence was

public relations. 43.2% answered that multimedia journalism and production was their

sequence and 11.8% answered that their sequence was advertising.

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4.

Out of 158 that answered the question, majority of students responded (35.4 %) that they

are aware of the opportunities the SMC program has for their students. 33.5% said that

they were neutral towards the situation. 19% said that they were unaware of the

opportunities the SMC provides. 9.5% were shocked to find out that there are

opportunities for them. 2.5% said they were very aware of their opportunities.

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5.

Please name student organizations within the SMC that you are familiar with:

AdClub Advertising Club Florida

Focus Oracle PRSA PRSAA Radio Television

Digital News Association RTDNA SMC Society

of Professional Journalism Society of

Professional Journalists SPJ Student

A majority of students (119) were involved in Advertising Club, RTDNA Radio Television

Digital News association, PRSSA Public Relations Student Society of America, Society of

Professional Journalism and Society of Professional Journalist. Other students (54) opted to

skip the question.

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6.

Out of 159 who took the survey, a majority of students (36.5%) responded that they were

aware of the SMC student organizations available to them at USF. 32.7% were neutral

towards the situation. 16.4% were unaware of the SMC student organizations were

available for them. 10.1% were shocked to know that SMC has student organizations

available to them. 4.4% were completely aware of the student organizations available to

them as students of SMC.

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7.

Out

of

the 157 respondents, a slight majority (67.5%) answered that they were most familiar with

Public Relations Student Society of America (PRSSA). 58.6% answered that they were

familiar with the Society of Professional Journalists (SPJ). 51.6% answered that they were

familiar with the Ad Club. 29.9% were aware of the Radio Television Digital News

Association (RTDNA). 7.6% answered that they were not aware of any organizations.

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8.

Out of 154 respondents, a majority (48.1%) has a neutral feeling toward SMC student

organizations. 33.8% has favorable feelings towards SMC student organizations. 7.1% has

very favorable feeling. 9.1% had unfavorable feelings while 1.9% has very unfavorable

feelings towards the SMC student organizations.

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9.

We asked respondents what they would change about the SMC student organizations and

received 80 responses, 93 chose to skip the question. 15 of the responses were in relation

to meetings of SMC student organizations. Common responses included the need for more

meeting times. Respondents expressed concerns for having classes, night classes, and being

commuters. Two respondents noted that there needs to be more notification on when

meeting times are. Another common set of responses was in relation to opportunities

within the SMC student organizations. Responses included needs such as student

participation, engagement between organizations and faculty, guest speakers and

networking. One respondent expressed a long concern for a lack of opportunities in the

magazine journalism track. Visibility was another set of responses, as 5 respondents

mentioned a lack of visibility of organizations, such as more promotion from SMC and

ability to promote new students. There were 11 responses that can be categorized as

“negative” such as respondents expressing needs such as stronger leadership, not run by

students, cost is steep, not beneficial, and more organization. 10 responses overall

contributed to not wanting to change anything, with responses including “I don’t know

what SMC means” and “Nothing as I have no experience with them.” The responses

illustrate that organizations within the SMC need to focus on content and quality, followed

by an increase in promotion and support.

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10.

Out of the 155 respondents, almost half (45.8%) have a satisfied feeling toward the level of

satisfaction within the sequence. 21.3% have a dissatisfied level of satisfaction. 20% have a

neutral satisfaction. 7.7% are very satisfied and 5.2% had a very dissatisfied satisfaction

towards their sequence.

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11.

Out of the 152 respondents, 61.2% said, “yes” while 38.8% said “no.”

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12.

Out of the 155 respondents, more than half (52.9%) had favorable feelings towards the

courses in the sequence. 25.8% had a neutral feeling. 10.3% had unfavorable feelings. 7.7%

had very unfavorable feelings while only 3.2% had very favorable feelings.

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13.

Out of 152 respondents, most of the respondents (31.6%) answered that they are neutral.

27% of respondents said they were unaware. 25.7% were aware. 10.5% were very

unaware. 5.3% were very aware.

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14.

Out of the 150 respondents who answered this question, most of the respondents (42.7%)

answered they are more familiar with the programs in the advertising sequence. 36.7%

responded that they were not familiar with any programs outside their sequence. 18.7% of

respondents said that they are familiar with programs in the Public Relations department.

14% responded that they were familiar with the Multimedia Journalism and Production

sequence programs.

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15.

Out of the 152 respondents, the majority of respondents (61.2%) answered that they have

gone on the SMC website 0 times. 34.9% answered that they have used the SMC website

about 1-3 times within the past months. 2.6% said they used it 4-6 times. 1.3% who have

used it over 6 times in the past month.

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16.

Out of the 152 respondents, the majority of respondents said they were not connected.

53.3% answered that they were not connected; 46.7% said that they are connected with

SMC through social media.

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17.

Respondents were able to choose more than one option. Facebook resulted in the most

(94.7%), followed by Twitter (27.6%) and then Google+ (6.6%).

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18.

Out of those who answered the question, 52.4% said yes. 47.6% of respondents said that

they are not aware.

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19.

Although most of the students who took the survey agreed that the website was easy to

access, the majority of them would change the way it’s formatted. A majority of the

respondents liked the opportunities that are posted but a majority answered “neutral”

when asked if the SMC website is the first place they would look for an internship.

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20.

Out of the 139 respondents, more than half (61.2%) said “yes,” they do believe that the SMC

communicates with its students well. However, 38.8% said “no,” they do not believe that

the SMC communicates with its students well.

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21.

Most respondents (41.4%) agree that the SMC is a successful department, with only 9.3%

disagreeing and 10.0% strongly disagreeing, however a close majority (35.0%) are neutral

to this statement) and only 4.3% strongly agree. Of respondents, 46.8% are proud to be

SMC students with 24.5% being neutral, 10.1% strongly agreeing, 9.4% strongly

disagreeing and 5.0% disagreeing. When asked if they felt confident that SMC would

provide them with the skills needed to be successful, 39.6% of respondents agreed, 28.8%

were neutral, 13.7% disagreed, 10.1% strongly disagreed and 7.9% strongly agreed. Of the

respondents, 43.9% would recommend SMC to fellow and/or future students while only

10.1% disagreed and 7.9 strongly disagreed.

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SWOT Analysis

Strengths:

Students are aware of the student organizations

The satisfaction of their sequence

Facebook is the most common used to connect with the SMC

Internship website/blog

o Easy access

o Satisfied with opportunities

o Majority would look there first for opportunities

Students feel the SMC communicates with students well

Students are proud to be a SMC student

Most students would recommend the SMC

Students are confident with the skills provided by the SMC

Weaknesses:

Social media use

o Most students are not connected

SMC website

Students are unaware of programs outside of their sequence

Internship website/blog

o 47 percent of students surveyed were unaware

Involvement with student organizations

Opportunities:

Target freshman

Connect with mass communication students online

o Take advantage of other social media platforms(Instagram, Pinterest)

o Update existing social media platforms(Twitter)

Get more students involved in student organizations

o Better meeting times

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o Promote to new students

o Better organized

o Visibility on campus

Inform students on organizations outside their major

Make changes to course sequence

o Most students said they would make changes

Make more students aware of the SMC internship website/blog

Threats:

Other majors within USF

Mass communications programs from other schools

Accredited mass communications programs

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Strategic Plan

Problem Statement

USF’s School of Mass Communications (SMC) key objective is to improve awareness to

the school, programs, and student organizations within the school. The SMC offers

several opportunities to its students to gain further insight and experience in the field

of mass communications.

Goal

Create an effective campaign that highlights the schools programs and opportunities for

the future growth and expansion of SMC.

Objectives

1. Increase student satisfaction with SMC by 20% within a year of implementing the

campaign.

2. To raise students participation in SMC student organizations by 20% within a year of

implementing the campaign.

3. Raise student awareness by 50% in regards to the working relationship between

SMC and the Tampa Bay Community within 1 year of implementing the campaign.

Strategy

1. Highlight the programs and opportunities SMC provides for current and potential

students.

2. Visually rebrand the SMC to appear more innovative and transparent.

3. Build up the SMC’s culture to gain presence on campus.

Key Message

The key message for this campaign is for students of the School of Mass

Communications to be more aware and involved.

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Tactics

1. SMC T-shirtImplementation Date: Fall 2014/Spring 2015

Purpose: The T-shirts will be used to promote the School of Mass Communications and

create awareness on campus by showing pride.

2. Slogan/ LogoImplementation Date: Fall 2014/Spring 2015

Purpose: The slogan and logo will improve the identity and presence of the SMC on

campus. The logo will make the SMC easily recognized throughout campus.

3. Social Media InternImplementation Date: Fall 2014/Spring 2015

Purpose: Each semester the SMC will hire interns to manage the website and social

media sites. The intern will be required to attend SMC events and student organization

meetings. Interns will also maintain the social media content calendar.

4. BrochureImplementation Date: Ongoing

Purpose: This tactic will create awareness and understanding of all the things that the

SMC has to offer. Each semester there will be a brochure to highlight the programs and

student organizations.

Campaign Budget

Item Quantity Price

T-shirts 500 $3,500

Brochures 1000 $400

Total: $3,900

Evaluation Recommendations

To evaluate the effectiveness of the campaign, surveys should be conducted with SMC

students to determine their awareness, satisfaction and participation.

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Appendix A

Research Timeline

Oct. 10- In class meeting/research proposal approvals

Oct. 14- Send pre-notification letters for survey and focus group

Oct. 15- Launch survey

Oct. 15- Send survey notice

Oct. 17- Team meeting with Dr. Werder

Oct. 21- Send survey reminder notice

Oct. 22 Close Survey, 11:59 p.m.

Oct. 23 Booth/Videos outside of CIS

Oct. 24 Booth/Videos outside of CIS

Oct. 24- Team meeting with Dr. Werder

Oct. 24- Survey data excel spreadsheet due

Oct. 29- Research finding oral presentation

Oct. 31- Research report and SWOT analysis due

Nov. 5- Draft of creative strategy brief due

Nov. 14- Final strategic plan and creative brief

Nov. 21- Draft of presentation due

Dec. 5- Client presentations

Research Budget

Research Item Price

Cookies x3 $5

TOTAL $15.00

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Appendix B

Survey

1. Are you a USF mass communications student?

o Y/N

2. What is your student classification?

o Freshman

o Sophomore

o Junior

o Senior

o Graduate

3. What is your sequence?

o Advertising

o Multimedia Journalism and Production

o Public Relations

4. How aware are you of the opportunities that the SMC provides for its students?

o 1- Very Unaware

o 2- Unaware

o 3- Neutral

o 4- Aware

o 5- Very Aware

5. Please name programs that you are familiar with within the SMC

o Open ended

6. On a scale of 1-5, how aware are you of SMC student organizations?

o 1- Very Unaware

o 2- Unaware

o 3- Neutral

o 4- Aware

o 5- Very Aware

7. Which organizations are you familiar with?

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o Radio Television Digital News Association (RTDNA)

o Ad Club

o Public Relations Student Society of America (PRSSA)

o Society of Professional Journalists (SPJ)

o None

8. What are your feelings about SMC student organizations?

o 1- Very Unfavorable

o 2- Unfavorable

o 3- Not Sure

o 4- Favorable

o 5- Very Favorable

9. What would you change about the student organizations?

o Open ended

o Nothing

10. What is your level of satisfaction with your sequence?

o 1- Very Dissatisfied

o 2- Dissatisfied

o 3- Neutral

o 4- Satisfied

o 5- Very Satisfied

11. Would you make any changes to your sequence?

o Y/N

12. If yes, what would you change?

o Open ended

13. How are your feelings toward the classes in your sequence?

o 1- Very Unfavorable

o 2- Unfavorable

o 3- Not Sure

o 4- Favorable

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o 5- Very Favorable

14. If you could add one thing to your sequence, what would it be?

o Open ended

o Nothing

15. How aware are you about the programs outside of your sequence?

o 1- Very Unaware

o 2- Unaware

o 3-Neutral

o 4- Aware

o 5- Very Aware

16. Outside of your sequence, which one are you most familiar with?

o Advertising

o Multimedia Journalism and Production

o Public Relations

o None

17. How often do you visit the SMC website?

o Often

o Sometimes

o Never

18. Are you connected with the SMC through social media?

o Y/N

19. If yes, in which of the following are you connected?

o Facebook

o Twitter

o Google+

20. Are you aware of the SMC internship website/blog?

o Y/N

21. If yes, use the scale to determine how do you feel about the following statements?

o 1- Strongly Disagree

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o 2- Disagree

o 3- Neutral

o 4- Agree

o 5- Strongly Agree

22. __ The website is easy access.

23. __ I like the opportunities that are posted.

24. __ I would change the way it is formatted.

25. __ This is the first place I would look for an internship.

26. Do you feel the SMC communicates with its students well?

o Y/N

27. If no, how would you advise them to fix that?

o Open ended

28. Use the scale to determine how you feel about the following statements.

o 1- Strongly Disagree

o 2- Disagree

o 3- Neutral

o 4- Agree

o 5- Strongly Agree

29. __ The SMC is a successful department.

30. __ I am proud to be a SMC student.

31. __ I am confident that the SMC will provide me with skills to be successful.

32. __ I would recommend the SMC to fellow and/or future USF students.

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Appendix C

Pre-notification Letter to Potential Survey Participants

Oct. 14

Dear School of Mass Communications Student,

Tomorrow you will receive the link to a website with a brief survey for an important

research project being conducted by a group of students at the University of South Florida.

The survey you are being asked to complete concerns your awareness of programs and

opportunities with the School of Mass Communications and your overall attitude toward

the school. The results of the survey will help the SMC better understand the needs and

feeling of the students.

The research being conducted will benefit this university and the School of Mass

Communications in the future and can only be successful with help of generous students

like you. Thank you for your time and consideration!

Sincerely,

Jamia Singleton, [email protected]

Danielle Kushner, [email protected]

Research Managers

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Survey Notice to Participants

Oct. 15


Yesterday you received an email regarding a survey that is seeking your input.

We ask that at this time you go to the link and complete the survey. Your thoughts and

opinions are important because the School of Mass Communications can make great use of

the information given by valued students like you.

Please click on the link below or copy and paste it to your browser. This survey should be

completed by Tues., Oct. 22, 11:59 p.m.

Thank you for your time and participation in this survey. Please contact a research

manager if you have any questions and/or concerns.

(LINK)

Sincerely,



Research Managers

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Survey Reminder Notice to Participants

Oct. 20


Earlier this week you received an email regarding a survey that is seeking your input.

We sincerely thank you if you have already gone to the link and completed the survey. If

not, please click on the link below by Tues., Oct. 22, 11:59 p.m.to have your thoughts

considered in this survey.

Thank you for your time and participation in this survey. Please contact a research

manager if you have any questions and/or concerns.

(LINK)

Sincerely,



Research Managers

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Appendix D

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Appendix E

T-shirt/Logo

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Internship Application Packet

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USF School of Mass

Communications

Dear Applicant,

On behalf of the USF School of Mass Communications, I would like to thank you for your interest in becoming the Fall 2014 SMC Intern. The intern will play a vital role as a liaison between the SMC and the affiliated students.

This packet contains all of the necessary items to complete your application, including job descriptions, an application form, essay questions, a timeline of the selection process, and a list of qualifications and duties.

Remember: applications are due by 5 p.m. on Friday, Aug 1 2014 to Kelli Burns’ Office, CIS 3093, or by email to [email protected] . The sign up sheet for the interviews is located in CIS 3093; please fill this out once you’ve turned in your application. If you have any questions or concerns regarding this application, please do not hesitate to me.

School of Mass CommunicationsUniversity of South Florida4202 E. Fowler Ave.

CIS 1040, Tampa, Florida 33620(813) 974-2591www.masscomm.usf.edu

Contact

Kelli BurnsAssociate Director Director of Undergraduate Studies

Fall 2014SMC Intern Application - Duties

What would I do as the SMC Intern?Time Commitment:

The SMC intern will work 8 hours a week The SMC intern will be expected to attend SMC events as

needed

Duties:

Manage SMC website updates on a regular basis Assist in the creation of an SMC Fact sheet and Brochure Gather testimonials from students and faculty that illustrate

success Creatively spotlight students in the school Maintain the social media accounts of the SMC Identify opportunities on campus for SMC to be represented Create outreach materials as needed (including but not

limited to printed materials, videos and photos) Assist the Associate Director as needed

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Fall 2014SMC Intern Application Deadlines

Applications Distributed: Monday, May 5, 2014 12 p.m.

Applications Due: Friday, Aug 1 2014 by 5 p.m. to CIS 3039

Individual Interviews: Monday Aug. 4 – Friday Aug. 8

Notification: Friday, Aug. 15

First Day of Interning: Week of Mon. Aug. 25

SMC Intern Application – Deadlines, Checklist, Qualifications

Checklist

SMC Intern Application and Signature Essay Questions (see Application sheet - type on a separate sheet of

paper) Sign up for an interview slot upon turning in application

Please keep this paper for your records and as a reminder of important dates!

SMC Intern Qualifications1. Must be a full time student at USF in good standing with the University2. Must be an active student in the School of Mass Communications3. Must currently have and maintain a cumulative GPA of 2.75 throughout

his or her term4. Must be able to receive (1) credit hour

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5. Must be able to promote an understanding of the benefits of The SMC6. Must have completed MMC 3602 and MMC 2100

Fall 2014 SMCIntern Application

Fall 2014 SMC Intern ApplicationFull Name:

USF Student ID Number:

Cell Phone:

Email Address:

Major:

Semester Spring 14 GPA:

Cumulative GPA:

Current Year in School:

Expected Graduation Date:

Fall 2014 Commitments

Including work, travel, school, etc.

By signing here I agree that I am qualified for this position and that I have read the duties and deadlines of The SMC Intern.

X__________________________________Date _____________________

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Essay Questions: Please attach on a separate piece of paper.

1. What strengths and qualifications do you have for the position of SMC intern?

2. What is your personal vision for the SMC?

3. What ideas do you have to strengthen the pride for The SMC?

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Brochure Mock-Up

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Social Media Content Calendar

Channel Monday Tuesday Wednesday Thursday FridayFacebook- Morning Post

Alumni Monday Video

Create FB Event for SMC event coming up

Student Internship spotlight

Promote SMC Event

Professor/ Class Spotlight

Facebook- Afternoon Post

Post article about Mass Comm news in Tampa Bay

SMC update- what are students doing in the classroom

Share USF post from USF account

#TBT- Past Project/ SMC accomplishment

#HappyFriday from the SMC!

Twitter- Morning Post

Alumni Monday Video

Promote upcoming SMC event

Student Internship Spotlight

Promote upcoming SMC event


Twitter- Afternoon Post

Post article about Mass Comm news in Tampa Bay

Tweet SMC update

Participate in Mass Comm twitter chat


#HappyFriday from the SMC!

Instagram Picture of building

Picture of mass comm class

Student Internship Spotlight



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Plans Book- USF School of Mass Communications #IAMSMC Campaign

Documents

Transcript of Plans Book- USF School of Mass Communications #IAMSMC Campaign