Planningness survey results

2 0 1 3 p l a n n i n g -‐ n e s s u n -‐ c o n f e r e n c e u n -‐ s u r v e y

webs i te s tha t i n sp i re you

per sona l pa s s ions “The food revolu-on, educa-on reform, GMOs, my community, buying local, the rebuilding of

livable spaces (the an-thesis of box stores), my family...”

“Good wine fussy-‐food down-‐to-‐earth-‐non-‐fussy-‐friends conversa5on. A page-‐turner fic5on novel. Working out. My neuro5c dog. Florida State Football!”

s tuff you make “I make people think. I make ideas into reality and some5mes make reality a beFer idea. I make my kids beFer people. I make my people laugh. I make myself happy when I don't have to do things that other people are beFer at making. I make 5me. I make fun.”

what i n sp i re s : th i s yea r and on -‐go ing?

Finally seeing my young children as duplicates of myself. My 2 year old son gives me inspiration to

make sure he's proud of his father as he grows up

l ea rn o r make : p l anner s want to be She ldon Cooper arts: cinematography, photography arts: fashion design building something (treehouse, furniture, wooden things, etc.) culinary arts/arGsan food or wine

i n te resGng o r i n sp i r i ng conver saGons

What i n sp i re s : th i s yea r and on -‐go ing?

“All things in the digital space are inspiring, but particularly Google. Observing and trying each of their

innovations is inspiring, as it shows the potential of digital media.”

th i s i s SO ove r…

t each i n te rna l & ex te rna l c l i en t s

Break away from stereotypes Be authen2c Create connected experience Stand for something people won't like Merge strategy and crea2ve Planning is not just pre-‐work -‐ it enables the en2re process Be more crea2ve How to evaluate crea2ve Define a problem & objec2ves Be an empathe2c genius What each department does Take educated risks Strategy is important The brief maHers Digital's full poten2al Go for emo2on, go for differen2a2on, go for a meaningful message...tell stories Think like your customer Understand your customer Their ins2tu2onal processes are failing them. Being bound by concept tes2ng paradigms (BASES, e.g.), being stuck in the old methodologies, etc. are slowing them down in a rapidly changing world. Be entrepreneurial Dream, see the vision, ignore the formula Reject fear, stand out, make REAL change Take risks What does good work look like and what does it take

“Their ins-tu-onal processes are failing them. Being bound by concept tes-ng paradigms (BASES, e.g.), being stuck in the old methodologies, etc. are slowing them down in a rapidly changing world.”


A quote from an article on Brain Pickings.com that encourages you to realize the power of humans & learn from Amelia Earhart: "Life really beings when you realize you can do anything." Learning from other people & how they learn to do anything their set their minds to encourages me to keep dreaming even when reality

sets in.

p lanner ’ s da i l y work cha l l enges a re…

p l anne r ’ s da i l y pe r sona l cha l l enges a re…


Getting involved in or watching community events or challenges like marathons. Being around people who

have a curiosity in the world and who ask lots of questions. Being around people who aren't just

motivated by self interest and getting ahead. TED talks, Harvard Business Review. Fast Company.

use fu l t e chno logy

What i n sp i re s : th i s yea r and on -‐go ing?

Attending TEDActive was very inspirational. Ongoing inspiration is TED, the people I follow on Twitter, the

consumer taking matters into their own hands against corporation, blogs and articles I read, and

TEDTalks.

r e s e a r c h p o w e r e d b y r e s e a r c h p o w e r e d b y

New Business – “It’s Tuesday. We need data by Thursday for our pitch on Friday.”

Determine the Winner – “We have three campaign concepts with two executions each and need to understand which one is best.”

Gut Check– “Our qualitative shows our concept is solid, we need quick, quantitative validation before we move forward.”

Get Beyond DIY – “DIY Tools and asking around the office isn’t going to cut it. We need real research.”

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Planningness survey results

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Transcript of Planningness survey results