Create a Winning Holiday Giving Campaign with GlobalGiving!

You + GlobalGiving = Holiday Win!

Holiday Giving 101Tools for donors and supportersResources and tips for your

organizationKey dates to mark on your

calendar

Holiday Giving 101Opportunity for new donors and to bring

back previous donorsDonors can make a donation, get the tax

deduction AND use that donation as a gift through a Tribute Card

Encourage Recurring Donations for long-term investments

Holiday Giving 101

Charity gifts or gift cards are perfect for family, friends, coworkers, secret santas, stocking stuffers or that person who “has everything”

Appeal to your donors’ desire to “do good”

Holiday Giving 101 - Preparation

Update your project with new information, goals, achievements, giving options

Add new, compelling picturesSend project updatesCreate a communications plan around key

dates (see later slide)Use/Grow your social networks and

encourage others to use them too

Tools for Donors

Tribute CardsGift CardsRecurring DonationsGifts for Good

Tribute CardsDonations made to

your project as a gift or in memory or someone.

Personalized cards in electronic, print at home or physical form.

Delayed send for holiday gift giving

Tribute Cards

Tribute Cards

Tribute Cards

message

Tribute Cards

Print at home

Change your mind?

Recipient info

Tribute Cards

Gift CardsPerfect gifts for family, friends, coworkers,

thank-yous, stocking-stuffers, etc.Electronic, print-at-home and physical

versions availableGreat gift options for “alternative gifts” or

“the person who has everything”Free standard shipping & handling in the

US until December 31Gift card purchases are tax-deductible

Gift Cards

Gift Cards

Gift Cards

Gift Cards

Gift Cards

Recurring Donations

It’s like “free” money every monthA long-term investment can make a big

impactMost donors can’t give a large amount at

once, but can break it up into monthly payments

Another alternative to a charity gift – it gives all year

Recurring Donations

Recurring Donations

Gifts for Good

Beneficiary-made good, such as jewelry, scarves, art, etc. Or a book, artwork or publication by someone in the org

Gifts can be given away “free” with a donation of a certain amount

You are responsible for fulfillmentContact Britt (blake@globalgiving.org) for

more information

Key Dates for Holiday Marketing

11/26 Black Friday (biggest in-store shopping day of the year)

11/29 Cyber Monday (One of the biggest online shopping days of the year)

12/1 World AIDS Day12/1-12/9 Hanukkah12/12 Last day for standard (free) shipping

of GG gift and tribute cards to arrive by Christmas

Key Dates for Holiday Marketing

12/19 Last day for rush (not free) shipping for GG gift and tribute cards to arrive by Christmas

12/25 Christmas12/31 New Years Eve – consider a year-

end push for donations and a last chance for tax deductions

Resources for PLs

GlobalGiving Project Leaders Facebook Group – this is for PLs only, updated with fundraising tips, key dates, webinars, fundraising opportunities, news and current events

GlobalGiving Tools and Trainings Blog – additional info, tools and opportunities for PLs but with further explanation. Find old trainings here too.