DemCAMP political campaign fundraising and budgeting

31
Fundraising & Budgeting

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Transcript of DemCAMP political campaign fundraising and budgeting

Page 1: DemCAMP political campaign fundraising and budgeting

Fundraising & Budgeting

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Your Campaign Budget

• Staff • Overhead • Field • Research • Media • Mail • Phones • Subcontracts – Website Design, Message

Consultant

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Percentage to Spend

• Direct Voter Contact 60 – 75% • Research 2 – 5% • Fundraising 10 – 12% • Communications 10 – 15% • Administrative 10 – 15%

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Direct Voter Contact

• TV, Radio, & Newspaper Advertising • Field

– Literature – Direct Mail – GOTV Telephone – GOTV Mail – Canvas Expense

• Field Staff

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Research

• Polling • District Newspaper Subscriptions

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Fundraising Costs

• Event Costs • Printing – Flyers, Invitations • Postage

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Communications Costs

• Lawn Signs • T-Shirts, Bumper Stickers, Buttons • Website Development & Management

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Administrative

• Campaign Office – Rent – Phones – Computers – Desks, Tables, Chairs – Printer – Copier – Postage – does not include field or fundraising

postage.

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Administrative (cont.)

• Travel – Gas Reimbursement – Meals – Car Rental

• Personnel Salaries & Contracts – Campaign Manager – Finance Director – Communications Director – Consultants

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Unanticipated Costs

• Include a reserve fund of 5% of entire budget.

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Sample Budget

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Fundraising

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How Much to Raise

• Look at the total expenditures of similar campaigns from your area in the past.

• Add 10% if they were winning campaigns • Add at least 50% if they were losing

campaigns

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How to find out how much other campaigns spent

• Supervisor of Elections – Volusia County - http://volusia.org/elections/

• Florida Division of Elections – http://election.dos.state.fl.us/

• Federal Elections Commission (FEC) – http://www.fec.gov/

• OpenSecrets.org

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Donor Types

Start at the Inner Circle and work your way out

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Donor Types

• Candidate – You need your own surplus to run. – If you are broke, don’t run. – The higher the office the more you will need to

raise and the more surplus you will need. – Consider starting at a lower office if you have

never won before. – If you lose, you may end up owing money.

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Relational Donors

• Family • Friends • Trusted Colleagues • They give because they have a relationship to

you. • They fund your startup costs.

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Ideological Donors

• Passionate people give to passionate candidates

• People who belong to the same issues group as you.

• People who are committed to causes you believe in.

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Aversion Donors

• They give because the opponent has adversely affected the donor’s interests.

• They want to get rid of the other candidate. • This donor wants to know that the candidate

understands the risks of losing and that you provide an alternative hope.

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Access Donors

• Donors who participate to advance institutional or economic interests. – Business Associations – Labor Unions – Special Interest Groups

• They usually give later in the cycle • Challengers are unlikely to receive support

from this circle.

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Fundraising Tactics

• Start Early – as soon as you decide to run and have filed, you need to allocate 75% of your campaign time to fundraising.

• It is always easier to ask high and work down. The best indicator of giving potential is past performance.

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Fundraising Tactics

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Face to Face

• Good for high dollar donors. • Must be done by the candidate. • Gives candidate a chance to solicit highest

possible amount.

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Candidate Call Time

• Prepare the list carefully. Use of campaign software may be helpful here.

• Staff the candidate – this will make sure the candidate gets through the calls and does not get distracted.

• Role-play • Set goals and benchmarks • Call Time Sheet

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Events and House Parties

• Form a host committee. Let them do all the work and put up all the money.

• The candidate should not put up a dime. • Hosts will set donation commitment as they

know what the guests can afford.

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Direct Mail

• This also helps with name recognition. • Contributions mailing lists are highly targeted • Re-solicit when the target pays off.

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Solicitation Phone Bank

• Again the list is highly targeted. • Volunteers or staff are given list, call scripts,

and phones. • Do not do phone banks or call time on

Sundays – People hate to be interrupted while watching football!

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Internet and Email Fundraising

• Before you hit the send button make sure the email has been proofed by at least two other people – you don’t want to apologize to potentially thousands of people or have your mistake show up on a blog or in the newspaper.

• Use an email program – Salsa, Constant Contact, Mail Chimp

• Only send to people who have said you can send to them. Otherwise you may get marked as a spammer.

• You must have an unsubscribe button.

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The Ask

• The Five C’s – A Step by Step of the Ask – Connect – research the donor before you call – Context – Motivate the donor with the specifics of the

race. – Commit – Get a specific pledge from the donor,

preferably today. – Catapult – Thank the donor at every step – Confirm – Follow up

• Treat the donor like a shareholder in the campaign.

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Fundraising Resources

• Supervisor of Elections – Volusia County - http://volusia.org/elections/

• Florida Division of Elections – http://election.dos.state.fl.us/

• Federal Elections Commission (FEC) – http://www.fec.gov/

• OpenSecrets.org • News Meat

– http://www.newsmeat.com/

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Fundraising & Budgeting Thank You for Attending!