Planning Research Strategies for the QR Cache Research...
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Running Head: PLANNING RESEARCH STRATEGIES 1
Planning Research Strategies for the QR Cache Research Project
Robert Power
Athabasca University
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PLANNING RESEARCH STRATEGIES 2
Table of Contents
Abstract ......................................................................................................................................................... 3
Planning Research Strategies for the QR Cache Research Project ............................................................... 4
Choosing a Research Paradigm ..................................................................................................................... 4
Proposed Research Questions .................................................................................................................. 5
Research Methods Alternatives ................................................................................................................ 6
Data Collection and Analysis ......................................................................................................................... 9
Data Collection Options ............................................................................................................................ 9
Proposed Data Collection Strategy ......................................................................................................... 13
Data Analysis Procedures ........................................................................................................................ 14
Additional Practical, Ethical and Philosophical Issues ............................................................................ 16
Conclusions ................................................................................................................................................. 19
References .................................................................................................................................................. 20
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PLANNING RESEARCH STRATEGIES 3
Abstract
High mobile device penetration, universal connectivity, and the expressed needs of stakeholders
combine to create an opportunity to examine the effectiveness of mobile learning strategies in Qatar
(MacLeod, 2011; Metodieava, 2012; Nagy, 2012; Warraich & Dahlstrom, 2012). The QR Cache research
project aims to examine the effectiveness of mobile reusable learning objects (RLOs) accessed by
scanning Quick Response codes at enabling students to learn English computer terminology through
situated learning using their own mobile devices. It also aims to provide an exemplar, demonstrating
how such RLOs could be created and deployed to effectively meet training needs. This paper examines
the selection of an appropriate research paradigm and questions for the QR Cache project. Alternative
research methodologies are presented, along with an overview of appropriate data collection and
analysis strategies. Issues related to the practical, ethical and philosophical implications of the research
design are also discussed.
Keywords: data collection, data analysis, Design-Based Research, mixed-methods research, mobile
learning, paradigms, pragmatism, Qatar, QR Codes, research methodologies, research questions,
Reusable Learning Objects,
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PLANNING RESEARCH STRATEGIES 4
Planning Research Strategies for the QR Cache Research Project
QR Cache: Assessing the feasibility of using Quick Response (QR) codes and mobile devices to
help students master computer-related workplace English competencies (Power, 2012c) is a research
project being undertaken at College of the North Atlantic-Qatar (CNA-Q) to explore how mobile reusable
learning objects (RLOs) could be used to meet expressed stakeholder needs. A detailed literature review
of the theoretical foundations of m-learning pedagogy and the design of effective mobile RLOs is beyond
the scope of this paper. This paper aims to explore the specific research paradigm and questions for the
QR Cache project. Paradigmatic alternatives and potential research questions for this project have been
explored in a previous paper (Power, 2012b). A conceptual framework (Power, 2012a) was developed
to help focus on the most appropriate research paradigm and questions by mapping the specific
variables under examination, and their relationships in the local context (Cohen, Manion & Morrison,
2011, p. 117; MacDonald, Stodel, Muirhead & Thompson, n.d.). After establishing the research
paradigm and questions, this paper examines alternative research methods, and the specific data
collection and analysis strategies that would be needed to implement one methodological alternative.
This includes an examination of practical and ethical implications, as well as philosophical issues related
to the research methodology.
Choosing a Research Paradigm
A pragmatic approach has been previously examined as an appropriate paradigm for the QR
Cache project (Power, 2012b). It is compatible with the theoretical foundations of m-learning design, as
well as the project’s ontological and epistemological positions. It is also compatible with the aim of
providing answers to real, practical questions, and results that will be of benefit to learners and
practitioners (Cohen et al., 2011, p 23). A nominalist ontological perspective has been established for
the QR Cache project because of its alignment with the theoretical foundations of Activity Theory (AT)
(Kaptelinin & Nardi, 2006), Transactional Distance Theory (TDT) (Moore, 1989, 1991) and Koole’s (2009)
FRAME Model. These theoretical bases
focus on interactions between learners, other individuals, and content and technology [so an]
ontological perspective that focuses on individual and group creation of social reality would
seem to have more utility… (Power, 2012b, p. 6).
Such ontological positioning requires an epistemological approach that focuses on qualitative methods
of acquiring and communicating knowledge (Cohen et al., 2011, p. 6), or that integrates appropriate
quantitative and qualitative methods. Pragmatism is an appropriate paradigm because it acknowledges
multiple facets to truth and reality, and focuses on the utility of the research findings in the practical
world. It is described as a practice-driven approach to research, and as methodologically eclectic. It
draws upon whatever combination of specific approaches (whether quantitative, qualitative, or both) is
best suited to the context-dependent needs. However, Denscombe (2008) cautions that such
eclecticism is driven by the research questions themselves, and
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PLANNING RESEARCH STRATEGIES 5
is not an ‘anything goes’, sloppy, unprincipled approach; it has its own standards of rigour, and
these are that the research must answer the research questions and ‘deliver’ useful answers to
questions put by the research (as cited in Cohen et al., 2011, p. 23).
The compatibility of pragmatic research with a variety of strategies is also desirable because of the
utility of mixed-methods research for triangulation of findings (Denzin, 2008) and collection of different,
yet equally useful types of data (Cohen et al., 2011, p. 23). In addition, an eclectic mix of theoretical and
methodological approaches may also facilitate discourse across paradigmatic boundaries, thereby
increasing the overall impact upon educational practice and future research (Newbury, 2011). This
decision is congruent with the refined research focus resulting from the development of a conceptual
framework for the QR Cache project (Power, 2012a). That framework illustrates the interrelationships
between the local technological context, explicitly stated stakeholder needs, and the theoretical
foundations of effective m-learning design. It also identifies the responses of students and teachers to
the use of the mobile RLOs as gaps in the current understanding of the effectiveness of such RLOs at
meeting local stakeholder needs. Increasing understanding of how students and teachers interact with
learning content, and each other, represents information that will be of immediate (pragmatic) utility to
local stakeholders. It is also the foundation of the research questions, which guide the subsequent
selection of methodological approaches, data collection options, and the ultimate analysis of the data
collected.
Proposed Research Questions
Potential pragmatic research questions for the QR Cache project were explored in a previous
paper, along with ontological and epistemological positioning (Power, 2012b). The development of a
conceptual framework (Power, 2012a) has enabled the articulation of a more appropriate and focused
set of questions that are consistent with pragmatic, mixed-methods research. The refined research
questions are articulated below:
1. How do learners respond to the use of mobile RLOs, accessed by scanning QR codes, to learn
English computer terminology and concepts?
a. Do learners experience any difficulties when accessing the RLOs?
b. Do learners enjoy using such mobile RLOs?
c. Would learners like to use such RLOs more often?
d. Is there any impact on student achievement?
2. How do teachers respond to the integration of mobile RLOs, accessed by scanning QR codes, to
teach English computer terminology and concepts?
a. Do teachers experience any difficulties when accessing the RLOs?
b. Do teachers enjoy using such mobile RLOs?
c. Would teachers use similar RLOs to teach other topics/courses?
3. Does the integration of the mobile RLOs, accessed by scanning QR codes, reflect the principles
and benefits of effective m-learning design?
a. Do the RLOs help to reduce transactional distance between learners and content,
learners and other learners, or learners and teachers (Moore, 1989, 1991)?
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PLANNING RESEARCH STRATEGIES 6
b. Do the RLOs create optimal interaction between individuals, technology, and social
elements, as outlined by the FRAME model (Kaptelinin & Nardi, 2006; Koole, 2009)?
Research Methods Alternatives
Pragmatic research allows for a mixture of divergent methodologies as appropriate to fulfill the
overall aims of a research project, and to provide answers to specific research questions. A mixture of
both quantitative and qualitative methods could be used for the QR Cache project. As currently
articulated, only one specific sub-question (Is there any impact on student achievement?) would require
a purely quantitative (experimental) methodological approach. The remaining research questions, and
their theoretical bases, are intended to demonstrate how the use of such mobile RLOs can create
powerful new learning opportunities (Kozma, 1994a, 1994b). These questions are also likely to be the
central focus of future iterations of the QR Cache project. These questions focus on how learners and
teachers interact with the content, the technology, and each other, when using the mobile RLOs.
Elucidation of these issues could be achieved by using different approaches to gathering both
quantitative and qualitative data. One approach would be case study research. Another approach
would be a mixed-methodological study based upon the principles of design-based research (DBR).
A case study approach would be useful because it could provide a wealth of easily
contextualizable details for practicing teachers (Cohen et al., 2011, p. 289). Case studies provide
narrative accounts of data collected through a variety of means, including observations, interviews, and
surveys. The results are presented as rich, thick descriptions that allow the reader to see the intricate
details of what is happening. They also allow the reader to easily generalize the results to their own
contexts. Such an approach would be consistent with the pragmatic framework of the QR Cache project
because practicing teachers could readily see how the mobile RLOs have affected learners, and how the
benefits of the RLOs could be transferred to their own classroom and subject area contexts (p. 289).
Thus, using a case study approach would achieve the objective of providing a mobile learning exemplar
for other teachers.
Deciding to use a case study approach requires a careful weighing of both practical and
philosophical elements. One practical benefit of case study research is its focus on a small, closed group
(or unit) of participants (Gerring, 2004). The QR Cache project aims to study the use of the RLOs by a
relatively small group of students enrolled in a specific course for a period of approximately eight weeks,
so it certainly meets the criteria for a case study participant group. However, the limited student
sample size may present limitations to the amount of data on learner perspectives that could be
collected, so this approach might be more suitable if the project were expanded to encompass
additional class sections or courses (Cohen et al., 2011, p. 291). The limited time frame of the course
also presents practical problems for a case study. One problem is the practicality of conducting either
whole group observations, or participant interviews. Case studies typically involve observations
spanning extended periods of time (Cohen et al., 2011, p. 298). Conducting participant interviews is also
a time-consuming endeavor, which is further complicated by the already tight class schedules of both
the target participants and the researcher. In addition, the RLOs themselves present a constraint upon
data collection for a case study. The RLOs cover a single course module spanning two one-hour class
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PLANNING RESEARCH STRATEGIES 7
periods. This presents the problem of minimal classroom observation time, and would likely result in
too little data being gathered through this approach to be of benefit to the aims of the research (p. 459).
From a philosophical perspective, there are a number of issues which must be considered
before deciding to use a case study approach. The first issue is the role of the researcher. It would be
difficult for the researcher, in this scenario, to act exclusively as an outside observer (Cohen et al., 2011,
pp. 297-298; Dwyer & Buckle, 2009). This is due to the fact that the researcher is currently acting as a
classroom teacher for the target course, and has also acted as the instructional designer for the RLOs. It
would be possible to act as a participant observer, which is a particularly desirable option, as one of the
aims of the integration of the RLOs is to reduce learner-teacher transactional distance by increasing
interaction (Koole, 2009; Moore, 1989, 1991). However, this raises issues of researcher bias. Flyvbjerg
(2004) argues that case studies actually permit a great deal of reflexivity, and a tendency towards
falsification of researcher bias. However, close teacher-student interaction and classroom time
constraints may result in a constrained observational focus on pre-ordinate variables. Participant
observation “risks being highly selective, unrepresentative and more concerned with the agenda of the
researcher rather than the real situation” (Cohen et al., 2011, p. 468). The researcher may miss intricate
and important details of classroom interactions that could force a re-evaluation of research hypotheses.
Related to the role of the teacher as a researcher are power issues. Participant students may
perceive a power imbalance which could distort observed data. Such a power imbalance may cause
students to behave differently, and to interact differently with the RLOs, than they would under normal
circumstances. However, it could be argued that this is both a natural consequence of being a student
in a school, and a desired effect of pairing students with a teacher (Rost, 2006). One role of a teacher is
to generate interaction with content and learners, and to generate enthusiasm for the learner activities
that are taking place. Considering this, the presence of a power imbalance could be viewed as a
necessary variable in the research, and could be analyzed from the perspective of using technology as a
bridge between learners, teachers and content (Koole, 2009; Moore, 1989, 1991). Conversely, power
imbalance may have an adverse effect upon understanding students’ perspectives about the use of the
RLOs. Case study research has the ability to give participants a strong voice. Detailed observations of
participant behavior and commentaries provided in participants’ own words allow readers to see and
hear the reality of participant responses with minimal filtering and interpretation. However, a power
imbalance stemming from the participant-researcher’s role as a classroom teacher may cause students
to provide commentaries that they believe the teacher will find pleasing (Cohen et al., 2011, pp. 204,
422). This is especially true in the Qatari context, where there is a cultural tendency to avoid conflict
and save face (Clearview, n.d.; Qatar Academy, n.d.).
While a case study approach would be consistent with the pragmatic paradigm of the QR Cache
project, its practical and philosophical limitations force the consideration of an alternative
methodological approach. A pragmatic, mixed-methodological approach would be an appropriate
choice in this context. However, the specific mixture of methodologies cannot be a haphazard affair
(Cohen et al., 2011, p. 23). Their selection, along with data collection and analysis strategies, must be
guided by the intended purpose of the research—answering the specific research questions. Design-
based research (DBR) is an appropriate methodological approach in light of the context of the QR Cache
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PLANNING RESEARCH STRATEGIES 8
project. DBR is inherently pragmatic, it aims to implement and investigate effective educational
solutions across multiple iterations, and it is linked to understanding and expanding theoretical
foundations (Anderson & Shattuck, 2012; Design-Based Research Collective [DBRC], 2003). The DBRC
(2003) describes DBR as a methodology displaying five key characteristics. DBR is research that focuses
on “designing learning environments and developing theories” (p. 5). DBR also flows through a series of
cycles, or iterations, in which designs and theoretical assumptions are revised to fit observed
circumstances. DBR research must “lead to sharable theories that help communicate relevant
implications” to other practitioners and educational designers (p. 5). DBR design must focus on
application in real settings. Finally, DBR must employ strategies that can actually “document and
connect processes of enactment to outcomes of interest” (p. 5). Since local interest has been expressed
in expanding upon the QR Cache project (and integrating the RLO strategies into courses offered by
other departments), and since the RLOs are intended to be a demonstration of interventions with
multiple positive effects, DBR does present a suitable framework for guiding the methodological
approaches for this research.
DBR also allows for the integration of a variety of methodological tools, as appropriate for
answering specific research questions (Anderson & Shattuck, 2012). From a practical perspective, DBR
iterations can be designed (as the name design-based research suggests) to meet local needs and
contexts. In the QR Cache project, the current iteration could be regarded as the first phase of DBR, in
which the intervention is pilot tested with a smaller participant base and content focus. Future
iterations could “evolve through… the testing of prototypes, iterative refinement, and continuous
evolution of the design” (p. 17) in response to emerging understandings of stakeholder responses and
specific needs. Multiple iterations could be used to guide the evolution of a mobile RLO strategy that
could be implemented campus-wide (and potentially even be adopted in the workplace by the
employers who sponsor CNA-Q’s students). This sequence of design evolution and feedback could
ultimately be used to expand understandings of the theoretical and practical foundations of m-learning
design. Of course, practical limitations to the use of a DBR design can be seen in such factors as funding
and stakeholder response. Many DBR projects fail to progress through the entire cycle of iterations
because “the iterative nature can exceed the resources or time available to researchers or funding
bodies” (p. 21). Even in situations where research funding may be available, approval to release such
funds may be contingent upon perceptions of the utility of the research. This utility is something that
would need to be demonstrated through stakeholder responses to each iteration of the research.
From a philosophical perspective, DBR’s inherent pragmatism is attractive. DBR allows for the
use of appropriate tools and techniques to gather and analyze relevant data, and to mitigate
philosophical and ethical concerns. One philosophical concern with DBR that has been raised by
adherents of positivist, quantitative research is that it does not prescribe easily generalizable results to
specific, discrete questions (DBRC, 2003). However, proponents of DBR argue that this is a
methodological strong point. They argue that it is difficult to draw generalizations from discrete,
isolated variables that generate a true understanding of the complexities of teaching and learning
practice (Anderson & Shattuck, 2012; DBRC, 2003). Even if the results of a particular DBR study are not
readily generalizable to other institutional or subject area contexts, they can produce a positive impact
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PLANNING RESEARCH STRATEGIES 9
upon teaching and learning practices in the local context. As with a case study approach, there are
philosophical issues that would need to be addressed with respect to the role of the researcher, power
issues, and participant voice. However, these issues may be more easily addressed through the specific
mixture of methodological tools permitted within DBR. For instance, detailed on-site observations
would not be needed, eliminating the effects of researcher bias in the types of observations recorded. A
mixture of quantitative and qualitative data could be collected by the use of surveys, instead of
observations or interviews. This could mitigate the effects of a power imbalance between the teacher-
researcher and students, give students more opportunity to freely express their own voice, and provide
a means of triangulating quantified data with qualitative expositions (Cohen et al., 2011, p. 382). The
role of the researcher as a participant teacher must also be carefully considered when adopting a DBR
approach. DBR typically involves a synergistic partnership between practitioners and researchers,
allowing each to focus on their respective roles and specializations (Anderson & Shattuck, 2012). While
the researcher is also teaching a section of the target course, that section is not participating in the RLO
intervention. Future DBR iterations would benefit if the researcher were to completely recuse himself
from also serving as a participant teacher (i.e., if the iteration were to be studied in the context of
courses from a different department or subject area).
Both the case study and DBR approaches have appeal in the context of the QR Cache project.
However, DBR has particular appeal because of its fit with the design of the current iteration of the
research at CNA-Q, and its ability to guide the use of the current research results, and the development
of future iterations of the project. The remaining sections of this paper will focus on the current QR
Cache project as the first iteration of pragmatic research guided by DBR methodology.
Data Collection and Analysis
The research questions articulated for the QR Cache project require a variety of data collection
and analysis methods. Some of the questions will require quantitative (or at least quantifiable) data,
while others will require data of a more qualitative nature. A range of options could be considered as
both consistent with a pragmatic framework, and the answers needed to the specific research
questions. The major options are examined below, along with discussion of practical, ethical and
philosophical considerations. This is followed by a closer look at the instruments and a data collection
strategy, proposed data analysis procedures, and specific practical, ethical and philosophical
considerations.
Data Collection Options
One data collection option is the use of tests to collect data on student achievement. Tests can
provide quantitative data that could be statistically analyzed to determine if there are significant
differences between the achievement of students who use the mobile RLOs, and those who are
instructed using the existing course workbook (Cohen et al., 2011, p. 478). A number of items must be
considered when using tests as a data collection strategy. The first is the type of comparison needed.
Tests can be either criterion-referenced (measuring mastery of specific skills or concepts), or norm-
referenced (providing an achievement score in relation to that of other students). Careful attention
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PLANNING RESEARCH STRATEGIES 10
must also be paid to the crafting of test questions to ensure their validity (that they measure the skills
they are explicitly intended to measure) and reliability (that the measurement they provide is consistent
across test applications) (pp. 483-484).
The target course (and unit of study) for the QR Cache project uses competency-based
assessment strategies, so it is best described as criterion-referenced. Assessment uses standardized
Practical Evaluations (PEs) and Knowledge-Based Tests (KBTs). The construction of these tests is
governed by guidelines from the Australian Technical and Further Education (TAFE) organization, with
complete mastery (a score of 100 percent) required to pass a PE, and a minimum score of 70 percent
required to declare competency from a KBT. Since the assessment construction and evaluation is
governed by stringent guidelines, it is not possible to manipulate the test items. However, the strict
TAFE guidelines and assessment approval process does provide a degree of confidence in both the
validity and reliability of the instruments (Cohen et al., 2011, pp. 479-480). Also, the use of the
standardized tests allows for easy, valid and reliable comparison of achievement results between
participants in the QR Cache project, control group participants, and previous administrations of the PEs
and KBTs. Such statistical analysis is further aided by the nature of the test items themselves. The PEs
and KBTs assess basic terminology and factual recall, so the test items consist primarily of multiple
choice, matching, and fill-in type questions. These types of questions (and student responses) are easily
coded, and can be easily transcribed into statistical analysis software packages such as Statistics
Program for the Social Sciences (SPSS) (p. 382).
While the primary aim of the QR Cache project is to elucidate student and teacher responses to
the use of the RLOs, the examination of achievement levels would be useful in providing practicing
teachers with a degree of confidence in their effectiveness compared to other teaching methods. Since
the PEs and KBTs are already in use, analysis of the data does not represent a significant increase in
either time or resource commitments. The minimal additional burden, combined with the potential
utility of the data to readers of the research report, makes their use an attractive data collection option.
Online surveys are another attractive option. Surveys allow for the collection of both
quantitative and qualitative data, and are a useful tool for gaining feedback from large numbers of
participants in relatively short periods of time (Cohen et al., 2011, p. 256). In this context, web-based
questionnaires would be developed for two target groups—student and teachers. These can include a
range of fixed-response questions such as demographic information, Yes/No responses, multiple choice
questions, or ranking or rating (Likert) scales (p. 382). However, while these types of questions elicit
easily codified and statistically analyzed responses, they do pose limitations to the gathering of relevant
qualitative information. This can be mitigated by including open-response questions, which provide
participants with an opportunity to expand upon their responses to fixed-response questions.
When designing the questionnaires, careful attention must be paid to a number of factors. One
factor of relevance is participant literacy (Cohen et al., 2011, p. 398). All of the learner participants are
English Foreign Language (EFL) students. Due to minimum EFL competency requirements for
progression through their program of study, it can safely be assumed that the students would have
adequate skills to accurately respond to simply-worded fixed-response questions. Question wording
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PLANNING RESEARCH STRATEGIES 11
must be carefully considered so as to avoid unnecessary confusion, as the EFL participants may have
difficulty with the interpretation of negative statements, or culturally contextualized phrases (p. 379).
The wording of instructions must also be kept simple, and easy to follow. Instructions should be broken
up throughout the questionnaire, so that the most relevant instructions are easy to find and follow at
any given time. It is also advisable to avoid excessive use of filtering responses in the current context, as
this may create undue confusion. Respondents who misunderstand the filtering queues may end up
completing all sections of the questionnaire, even if they do not need to.
The incorporation of scale-response questions, such as Likert scales, presents a challenge
(Cohen et al., 2011, pp. 387-390; Trochim, 2006). While they are easy to answer, care must be taken to
minimize the central tendency effect (the tendency of respondents to avoid selecting responses at
either extreme of the rating scale, thus effectively reducing the practical size of the scale) (Cohen et al.,
2011, p. 388). English competency levels may have an impact upon response rates to open-response
questions. Care must be taken to limit the number of open-response questions to avoid participant
fatigue, and to maximize overall survey completion rates (pp. 277-279, 382). Care must also be taken in
the placement of open-response questions. Interspersing such questions amongst a higher volume of
fixed-response items would prevent the questionnaire from appearing either too long or daunting,
thereby increasing completion rates.
Questionnaires for this project should also take care when selecting questions that could be
offensive in the local cultural context. Questions of a personally sensitive nature, or which may be
deemed culturally offensive, are likely to antagonize participants. This could have a negative effect
upon both response rates, and the nature of feedback to open-response questions (Cohen et al., 2011,
pp. 395-396). The wording of questions related to peer-interaction must also be chosen carefully, as
some respondents may view admission of peer-interaction during in-class activities as an admission of
academic dishonesty. Questions designed to gauge impacts on student-student interaction must avoid
giving the impression that such interaction is inherently undesirable.
The use of online surveys is also an attractive option for collecting feedback from classroom
teachers. While many of the same considerations outlined above also apply to the design of a teacher
feedback questionnaire, issues related to literacy and cultural sensitivities are to some degree mitigated.
However, care must still be taken to avoid the use of negative wording, or wording that might lead
respondents to select a more desirable, as opposed to accurate response (Cohen et al., 2011, pp. 396-
397). The inclusion of a higher number of open-response questions may be desirable, as they allow
more leeway for the teachers to share expert insights into the successes (or drawbacks) of the RLO
designs (p. 382). The use of online surveys with both students and teachers can also enable the
researcher to identify potential themes or issues that could form the basis of more focused interviews
with selected participants.
Interviews are a third data collection strategy that would be appropriate in pragmatic DBR, as
well as in the current context. Among the myriad interview scenarios available are the one-on-one
interview between the researcher and a participant, and the focus group approach (Cohen et al., 2011,
pp. 412-415). Interviews can follow a prescribed schedule, or they can be semi-structured (using a set of
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PLANNING RESEARCH STRATEGIES 12
prescribed questions, but allowing for the pursuit of unexpected tangents as comments, themes or
issues arise), or purely unstructured (allowing the participant to discuss issues without being guided by a
researcher’s agenda) (pp. 416-417). Interviews provide a greater voice to individual participants, which
could be especially useful in the current context where the writing skills of the EFL students may limit
their responses to open-response survey questions. They allow for deeper investigation of participant
experiences and attitudes than afforded through written survey responses. However, there are serious
considerations. One of these is the issue of power imbalance between the researcher and the
participant student (pp. 421-426, 442-443). As previously noted, local culture prescribes the avoidance
of conflict and the saving of face. In a one-on-one interview, students may be reluctant to express their
true viewpoints if they perceive that information as undesirable or embarrassing to either themselves or
the researcher. Special care must be taken to ensure that participants are comfortable with expressing
their true viewpoints. This can be achieved through careful attention to the researcher’s professional
demeanor, body language, and appearance of genuine interest (pp. 422-424). This can also be achieved
through careful selection of the questions for the interview schedule (Cohen et al., 2011, pp. 416-421;
Roulston, 2011). Easy to answer, factual response questions are recommended to build rapport, and to
lead into more open-response, attitude-probing questions. If a question is likely to be perceived as
either too personal, or potentially generating conflict or embarrassment, then the researcher should
attempt to ask more roundabout questions to elicit the same information.
Implementing interviews requires consideration of a number of practical issues. One issue
relates to participant selection. In its current iteration, the QR Cache project is focusing on a relatively
small sample size of students enrolled in three course sections. Consideration must be given not only to
how many interviews would be appropriate, but also to securing the participation of a sufficient number
of students to generate truly representative and generalizable themes from the responses (Cohen et al.,
2011, pp. 143-149, 421; Onweugbuzie & Collins, 2007). This problem is further compounded by time
constraints. The current iteration of the research takes place during an eight-week intersession term,
and the students are required to take a full daily schedule of classes. There may be insufficient time for
either students or teachers to commit to participating in interviews. Another practical issue relates to
determining what and how much to observe and record, and how to capture that data (Cohen et al.,
2011, pp. 426-427). Interviews allow respondents to answer questions and provide opinions in their
own words. But participants also express themselves through body language, and those non-verbal cues
can provide a wealth of insight (pp. 426-427). However, such data is often lost by inexperienced
researchers who focus too much attention on verbal responses. The use of audio recording instruments
could ensure that no spoken responses are missed, and allow the researcher to pay more attention to
both participant body language and their own appearance of genuine interest. Video recording
equipment could allow the researcher to capture both verbal and non-verbal data. However, the use of
recording media may have a distorting effect upon the comfort level of the participants, and their
responses (pp. 421-426). In the local cultural context, some potential participants (particularly females)
may outright refuse to participate if video recording equipment is to be used (Cohen et al., 2011, p. 424;
Qatar Visitor, 2000). Even in situations where recording equipment is used, data may be lost or
distorted in the process of transcription.
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PLANNING RESEARCH STRATEGIES 13
With respect to interviewing with participant teachers, this option could elicit a great deal of
professional insight into the effectiveness of the RLO designs, and the types of interactions generated.
From a pragmatic perspective, these insights could be invaluable guides for improvements in RLO design
and their use in similar classroom contexts. However, there are some potential drawbacks. One of
these is the nature of the relationship between the teacher-researcher and the other participant
teachers (Cohen et al., 2011, pp. 421-426; Dwyer & Buckle, 2009; Huckaby, 2011). Colleagues may
either feel uncomfortable participating in a formal interview with “one of their own,” or they may feel
too comfortable. In the latter scenario, it may be difficult to “draw the line” between useable responses
and more casual (perhaps even “off-the-record”) information. Dwyer and Buckle (2009) also caution
that participant colleagues may even limit the amount of detail in their responses because they “may
make assumptions of similarity and therefore fail to explain their individual experiences fully” (p. 58). It
may prove difficult or uncomfortable for a peer, acting as an interviewer, to probe more deeply without
creating either tension or embarrassment.
Given the time constraints required to design, conduct, transcribe and analyze effective
interviews, this data collection option is not the most desirable strategy during the current iteration of
the QR Cache project. However, data collected through the use of tests and surveys during the current,
pilot phase could be used to guide the design of appropriate interview schedules for future iterations
drawing upon expanded time frames and student sample sizes.
Proposed Data Collection Strategy
For the current phase of the QR Cache project, data will be collected through the use of tests
and online questionnaires. The tests to be used consist of the Practical Evaluations (PEs) and
Knowledge-Based Tests (KBTs) already employed to cover the Hardware Components unit of the target
course. For this phase, only data on successful completion rates, and number of attempts per student,
will be gathered. Participating teachers will submit this information in an Excel spreadsheet without
identifying individual students. Data will only be included for students who have signed an informed
consent form.
An online questionnaire will be used to gather data on student interactions with the RLOs, their
peers, and teachers. Questions relating to demographic information will not be incorporated due to the
relative homogeneity of the participant groups. The questionnaire will be password-protected, and the
password will be entered by a research assistant. This will ensure that the questionnaire is only
completed by consenting participants, and that each student only completes the questionnaire once
(Cohen et al., 2011, pp. 77-81; Kanuka & Anderson, 2007). A variety of fixed and open-response
question types will be used, covering such themes as technical accessing of the RLOs, content
presentation, peer and teacher interaction, and overall impressions. A similarly structured and themed
online questionnaire will be developed for teacher feedback. The questionnaires will be hosted on
QUIA, which is a subscription-based online service providing secure learning management system-like
tools including customizable feedback surveys (QUIA, 2012).
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PLANNING RESEARCH STRATEGIES 14
If the QR Cache project does proceed to a second DBR iteration, then interviews with participant
teachers could be developed. A semi-structured focus group interview would be used, with a schedule
of questions derived from the themes arising from the analysis of the testing and questionnaire data
(Cohen et al., 2011, pp. 432-433). This would be used for member verification of the themes to be
addressed in the RLO redevelopment, and the identification of potential course topics for which new
RLOs could be deployed in subsequent research iterations.
The data collection strategy for the current phase of the QR Cache project is illustrated in Figure
1, below:
Figure 1: Proposed Data Collection Strategy for the QR Cache Research Project
Data Analysis Procedures
Data on student performance in the PE and KBT assessments, submitted by classroom
instructors in Excel spreadsheet format, will be collated into a single master spreadsheet. These data
will then be saved in a comma delimited (.csv) format, and imported into SPSS. SPSS will be used to
perform statistical calculations, including summaries of the overall pass and failure rates, and average
number of assessment attempts, for each course section. Parametric tests of significant difference are
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PLANNING RESEARCH STRATEGIES 15
considered especially strong statistical support in hypothesis testing, and can be drawn upon in this
context (Changing Minds, 2012; Cohen et al., 2011, p. 606; Lunsford & Lunsford, 1996; Motulski, 1995).
While the sample size is relatively small, and not truly representative of the general populations of
either the region (Qatar) or all students at CNA-Q, the test data can be considered parametric
(representative of a broad population). This is because of the relative homogeneity of students in the
Technical Preparatory Program (TPP), and the standardization of the assessment instruments used for
all students in that program. Analysis of variance (ANOVA) calculations will be performed to determine
significant differences between pass, failure, and average attempt number rates across and between the
control and experimental groups. ANOVA tests of significance differences are “premised on…random
sampling, normal distribution of scores and parametric data, and…can be used with three or more
groups” (Cohen et al., 2011, p. 645). The results will be used to determine if either instructional method
(RLOs or course workbooks) leads to higher rates of successful assessment completion, or fewer average
numbers of attempts. However, due to the sample size, it will be difficult to place too much confidence
in the generalizability of the findings (Cohen et al., 2011, p. 144; Onweugbuzie & Collins, 2007;
Stockburger, 1996). The utility of these calculations will be as a tentative illustration of the effectiveness
of the RLO designs compared to other teaching methods, and as a point of comparison if similar data is
collected in subsequent iterations of the research.
Two types of analysis will be required for data collected via the online questionnaires. The
actual responses will be exported from QUIA into a comma delimited format, which will then be
imported into an Excel spreadsheet. Fixed and open-response questions will be isolated and separated
into different spreadsheet files. The fixed-response questions will be coded, as appropriate, based upon
response type (Cohen et al., 2011, p. 428). The coded data will be resaved and imported into SPSS. SPSS
will be used to generate frequency distributions of responses, and to compare the frequency
distributions across thematically-related questions (pp. 611-615). These will be examined for the
significance of the levels of responses that would indicate different types of interaction (activity). These
frequencies will be plotted against the corresponding domains of the FRAME model (Koole, 2009), and
examined within the framework of Transactional Distance Theory (TDT) (Moore, 1989, 1991). This
analysis will provide an understanding of the effectiveness of the RLOs at reducing specific types of
transactional distance, and at optimizing the types of activities delineated by the FRAME model as
indicators of effective m-learning design.
The responses to open-response questions will be grouped by specific question. These will be
initially read, in their entirety, to develop overall impressions of the themes represented in the
responses (Cohen et al, 2011, pp. 565-567). A tentative list of themes will be developed, along with a
corresponding coding system, to be used as a guide for a second reading. At this stage, the coding
system will be used to code the responses by theme, and memos will be used to record the researcher’s
impressions and insights (pp. 559-563). These memos and transcription codings will be used to refine
(and, if necessary, expand) the coding system (p. 557). Transcript coding will then be repeated to more
accurately identify illustrations of the themes. Frequency counts will be performed for the coded data
to determine the frequencies of responses reflecting each theme (p. 554). The resultant calculations will
be compared to the analysis of the data from the fixed-response questions. This is intended to lend
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PLANNING RESEARCH STRATEGIES 16
further support to the initial conclusions about effects on transactional distance, to provide further
insight into how these effects came about, and to determine the degree to which the RLOs reflect the
key elements of the FRAME model. Individual quotations could be excerpted for the research report, to
add weight to the data analysis and conclusions. The coded transcript analysis would also be used to
identify problems with the RLO designs that would need to be addressed in future DBR iterations in
order to further reduce transactional distance, and improve the overall m-learning design.
Additional Practical, Ethical and Philosophical Issues
With any proposed research design, there are practical, ethical and philosophical issues that will
need to be considered. A number of these issues have already been highlighted in the exploration of
alternative data collection methods. Examples of practical issues include the development, piloting, and
deployment of tests and online questionnaires, as well as local time constraints. In terms of ethical
issues, informed consent and anonymity have already been mentioned. Philosophically, the concepts of
power and relationship issues, researcher roles, bias and reflexivity, and reliability and validity have
been discussed. Some of these issues warrant further elaboration, and there are additional issues that
must be considered.
The practical issues of instrument development and time constraints have already been
discussed in detail. However, additional concerns must be addressed. One major concern relates to
data security for the online questionnaires (which also represents an ethical concern) (Cohen et al.,
2011, p. 94; Kanuka & Anderson, 2007). The questionnaires will be hosted on a stable, password-
protected service. The results will be exported and stored (including backups) on a password-protected
local server. This will minimize the risk of data loss, and ensure that only authorized personnel have
access to the data.
Questionnaire response rates are a second practical concern. Where open invitations to
complete postal surveys are sent to participants, allowing them to complete such questionnaires at their
convenience, “response rates can be as low as 20-30 per cent, and this compromises the reliability of
the data very considerably” (Cohen et al., 2011, p. 263). Higher initial response rates can be expected
from online questionnaires, which “tend to have lower item non-response than paper-based surveys”
(p. 261). However the structure and wording may have an impact on completion rates for the entire
survey. Fowler (2009) suggests that subsequent follow-ups can lead to between a further “quarter and
a third of people [agreeing] to complete a survey” (as cited in Cohen et al., 2011, p. 263). However,
given the small sample size, it is desirable to maximize the response rate as much as possible. To
facilitate this, class time will be allocated for questionnaire completion (p. 262). A research assistant will
invigilate the session, and use a roster of consenting participants to monitor who completes the survey.
This will also ensure that students who are absent can be provided with a second opportunity in a
subsequent class.
A third practical concern relates to the authenticity of the research setting. Anderson and
Shattuck (2012) note that one of the hallmarks of DBR is that it is
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PLANNING RESEARCH STRATEGIES 17
situated in a real educational context provid[ing] a sense of validity to the research and
ensur[ing] that the results can be effectively used to assess, inform, and improve practice in at
least this one (and likely other) contexts (p. 16).
For this iteration, time and resource constraints do not permit access to an authentic petrochemical
refinery distributed control center (DCS) (the type of setting in which TPP graduates will be working). A
second iteration of the QR Cache project may be provided with access to a fully functional DCS mockup
on campus at CNA-Q. That facility could be used for a “walk-and-scan” tour (where students would scan
QR codes on various equipment samples to learn their names and functions in English. For the current
iteration, samples of typical workplace computer components will be placed throughout the regular
course laboratory for students to explore using their mobile devices. While this does not authentically
simulate the students’ eventual workplace, it is situated in a “real educational context” (p. 16), and
provides access to authentic equipment (which would normally only be depicted in graphics in the
course workbook).
A major ethical issue in any research project is informed consent (Cohen et al., 2011, pp. 77-81;
Kanuka & Anderson, 2007). All potential participants will be provided with a detailed briefing on the
nature of the research, and the activities in which they will be participating. They will also be asked to
sign an informed consent letter, drafted and approved under CNA-Q Department of Applied Research
protocols. Copies of the signed consent forms will be returned to students for their records. A reminder
of the informed consent, and the option to withdraw from participation, will be included on the
“Welcome” page for the online questionnaire (Kanuka & Anderson, 2007). Additionally, any potential
for undue coercion of potential participants will be mitigated by ensuring that the researcher is not also
assigned as the classroom teacher for either of the course sections that will be using the RLOs (Cohen et
al., 2011, pp. 80, 88-99).
Related to the issue of informed consent is the concept of beneficence, or non-maleficence.
This Social Sciences and Humanities Research Council of Canada (1981) described this concept as
holding that
greater consideration must be given to the risks to physical, psychological, humane, proprietary
and cultural values than to the potential contribution of research to knowledge (as cited in
Cohen et al., 2011, p. 85).
In the QR Cache project, it is not anticipated that participation will harm students in any way. In the
event that students fail to pass the PE or KBT assessments, participating teachers have agreed to provide
remedial instruction using the approved course workbook. Arrangements will also be made to re-
administer the PEs and KBTs without academic penalty. It is also expected that participants will benefit
from the research in terms of a more enjoyable learning experience, and the development of soft skills
that will help them in their eventual workplace (Traxler & Wishart, 2011).
Confidentiality is an ethical issue that is closely related to informed consent (Cohen et al., 2011,
pp. 77-81; Kanuka & Anderson, 2007). This has already been discussed in relation to the collection of PE
and KBT performance data. The deployment of the online questionnaire also provides for participant
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PLANNING RESEARCH STRATEGIES 18
confidentiality. First, neither the classroom teacher nor the researcher will be present when students
complete the survey. Second, the questionnaire is not dependent upon user login credentials, nor are
demographic data solicited. Thus, no metadata are collected which could be used to trace responses to
individual participants.
Sample selection has practical, ethical and philosophical implications. Practically, the current
iteration uses a convenience sampling strategy (Cohen et al., 2011, pp. 155-156; Onweugbuzie & Collins,
2007). Students are to be selected from existing course sections. Ethically, this practice excludes
potential participants from the wider college population (Cohen et al., 2011, pp. 161-162; Onweugbuzie
& Collins, 2007). However, all students in the current TPP cohort do have an equal opportunity to
participate (or to decline). Philosophically, the sample selection strategy will have an impact upon
validity and reliability (Cohen et al., 2011, pp. 180-183; Onweugbuzie & Collins, 2007). The current
iteration focuses on a specific sub-population (TPP students), who will be studying the same content and
assessed with the same instruments. As previously discussed, these PE and KBT instruments have
already been vetted for validity and reliability. While this focus will make it difficult to generalize results
across the broader college population, they could be generalized across students in the TPP program.
The sample size also raises questions of validity and reliability, as it is difficult to generalize conclusions
from statistical calculations performed on small samples. However, from the perspective of DBR, the
results may be sufficient to develop tentative hypotheses, and to identify themes to address in RLO
redevelopment and future deployment. They could serve as a starting point for more in-depth study
with a broader participant base, leading to eventual theoretical and practical conclusions and policy
developments (Anderson & Shattuck, 2012; DBRC, 2003).
Validity and reliability also need to be considered in the coding of questionnaire transcripts.
Researcher bias may impact upon the interpretation of responses to open questions (Cohen et al., 2011,
p. 540). Using multiple raters to code the transcripts could reduce this effect (p. 556). Coded transcripts
could be cross referenced, and an interrater reliability coefficient calculated (Stemler, 2004). Such
measures would increase the level of confidence in the identification of response themes.
The use of online questionnaires, as opposed to interviews, could be regarded as a lost
opportunity to develop a deeper understanding of students’ interactions with the RLOs (Akbayrak, 2000;
Cohen et al., 2011, pp. 377, 409). The practical basis of this decision has already been noted, as has the
potential to use themes emerging from the questionnaire analysis to develop interview schedules for
future DBR iterations.
Researcher roles and relationships with participants present ethical and philosophical issues
(Cohen et al., 2011, pp. 232-234). The effects of perceived power imbalances upon the behaviors and
responses of participants have already been discussed, as have measures to minimize these effects for
the online questionnaires. Cultural influences on the provision of candid responses have also been
alluded to. However, such potential influence points to a need to consider insider/outsider research
issues (Cohen et al., 2011, pp. 232-234; Dwyer & Buckle, 2009; Huckaby, 2011). Differences in ethnic
and cultural backgrounds between the researcher and participants may amplify perceived power
imbalances and willingness to provide forthright responses.
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PLANNING RESEARCH STRATEGIES 19
Dwyer and Buckle (2009) and Huckaby (2011) offer insights into how to handle the intricacies of
insider/outsider relations. Dwyer and Buckle point out that even when a researcher is not a member of
the researched group, personal and professional background and subject matter expertise likely places
him/her somewhere in between being either a true insider or outsider. Thus, the researcher should be
respectful of not being a true insider, but should also be reflexive to personal influences on relations
with participants and interpretations of responses. Huckaby, having experienced a reversal of typical
power imbalances while interviewing more established academics, offers suggestions valid in any
research context. She advises researchers to be as informed as possible about participants’
backgrounds going into the research, but not to assume anything about them. She extolls the
importance of taking as much time as possible to establish rapport and mutual respect. She also advises
letting the participants’ responses guide the research process, and being reflexive to their viewpoints.
But she also cautions researchers not to lose sight of their research intentions, noting that she waited
for appropriate opportunities to return her investigative efforts to their primary path. While both
Dwyer and Buckle (2009) and Huckaby (2011) offer advice from the perspective of interview research,
their suggestions remain valid when focusing on surveys in the current context.
Developing the QR Cache project as DBR presents another major philosophical issue. That is,
the overall utility of both the intervention and the research results. As previously discussed, DBR aims
to produce practical results that could also be applied in similar contexts, as well as contribute to overall
understandings of educational theory. The research methodologies, data collection and analysis
strategies, and the practical, ethical and philosophical issues that have been explored have all focused
on these overarching pragmatic purposes. The QR Cache project aims to fulfill local stakeholder needs,
as well as uncover potential improvements to the RLO designs. Through future iterations, the RLOs
could be more widely integrated into local practices, and contribute to a greater understanding of m-
learning theory and effective m-learning design.
Conclusions
The context and aims of the QR Cache research project fit within the paradigm of pragmatic
research. DBR is an ideal methodological approach, which has been used to guide the selection of
existing tests and online questionnaires as data collection tools. Participant interviews have also been
explored as a potential tool for future DBR iterations. The specific data collection and analysis strategy
has been outlined along with the practical, ethical and philosophical issues that must be addressed
during the planning, implementation, and data analysis phases. All of these elements have been
examined with the pragmatic objectives of producing an intervention that will be of immediate utility,
and form the foundation of iterative improvements. They also aim to inform the development of an
effective local m-learning strategy, and contribute to the body of knowledge about m-learning theory
and design.
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PLANNING RESEARCH STRATEGIES 20
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