PLA 2010 Program / Virtually yours: Creating a virtual presence using social media
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Technology: Virtually Yours Saturday, March 27 8:30 AM - 9:45 AM Room: Oregon Convention Center – E145-146 Patricia Bustamante Manager - Electronic Library Services, Houston Public Library Saima Kadir Manager, Emerging Technologies, Houston Public Library Reach a virtual community that is thriving outside your library walls. Learn to utilize inexpensive (or free), accessible and fun social media to promote library services, provide new access points to online resources, and use new communication tools to connect with virtual library users.
Transcript of PLA 2010 Program / Virtually yours: Creating a virtual presence using social media
- 1. Virtually Yours, Bibliotheka Houston Twopoint.O Houston Bayou Librarians Houston Public Library Creating a virtual presence using social media Patricia Bustamante, Manager, Electronic Library ServicesSaima Kadir, Manager, Emerging Technologies Houston Public Library Houston, Texas
2. Choosing a virtual persona
- Many attempts to utilize social media
- Difficult to establish an identity
- Facebook introduces Fan Pages (yay!)
3. DO IT NOW AND APOLOGIZE LATER 4. Who are our fans? 5.
- Mayor wanted neighborhood groups to use Facebook
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- Our team was asked to give classes
- Other city departments started FB pages
- City of Houston Social Media Library
Social media & the City 6. Twitter
- @houstonlibrary
- PR broadcast tool
- 4,500 followers # 2
- Valuable tool after Hurricane Ike
- @askHPL
- Almost ready to launch Twitter reference
7.
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- Dedicated staff
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- Personalize
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- Customize
Things to consider 8. 9. Social media policy
- Legitimize the project
- Approached administration
- Proposed Policies & Guidelines written to encompass existing and future social media technology
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- Training element had to be included
- The document is now in the process of being reviewed and hopefully approved by ELT
10. Moving Forward
- Over 1,000 FB fanshope to reach 2k by 2011
- InfoQuest Nationwide text reference coop pilot
- Social reference using Twitter
- Blogging?Weve come full circle
11. Resources www.facebook.com/houstonlibrary twitter.com/houstonlibrary? Photo Personalization www.photofunia.com www.loonapix.com/effector www.faceinhole.com www.funphotobox.com Facebook Page Customization Static FBMLApplication ( http://bit.ly/4Tfyk )This app will add a box to Fan Pages in which onecan render HTML or FBML (Facebook Markup Language) for enhanced page customization. Presenters Saima Kadir:[email_address] Paty Bustamante:[email_address]