PROMOTION

• Feeding the buzz

The Alien Look of Amir Khan

His attire donated by different

people on street randomly in return

of money or a new shirt

(gaining public acceptance before release)

The trio

Director Rajkumar Hirani, Sanjay Dutt , Amir

Khan have had extremely successful collaborations

(Munnabhai MBBS & 3 idiots resp.)

Producer Vidu Vinod Chopra getting

together with the other geniuses

Time of release

Amir Khan’s one film policy and releases only during Christmas(holiday season) which makes his

movies huge blockbusters along with a good script

• PK: The Game

India games, a part of Disney India’s Interactive business, announced the launch of the official mobile game ‘PK’ based on the film. On 14 December 2014,

• The makers find a new promotional strategy to interact with the audiences by introducing talking standees.

This is the first time in Bollywood film will be making of a talking standee at varied locations as a part of the film's promotions

• Aamir Khan begun the city tour for promotions with Patna. The character he plays in the film speaks in Bhojpuri

IMPACT

movies huge blockbusters along with a good scripted Box Office gained 607

crores