Pitch Originator Executive Summary Preparation Workshop
35
Generator powered by Monash THE powered by Executive summary preparation
-
Upload
laura-faulconer -
Category
Small Business & Entrepreneurship
-
view
1.610 -
download
0
Transcript of Pitch Originator Executive Summary Preparation Workshop
Generator
powered by Monash
THE
powered by
Executive summary preparation
What
Focus
Who
Pitch originatorstartup pitchcompetition
anypre-profitstartup inanyindustrysector
mustbeledbyaMonashstudent,faculty,staff
Key dates18 Aug applicationdeadline
1 Sept RapidFireRound
29 sept ELEVATORAWARDS
What is anExecutive Summary
1pagehigh-qualitymarketingcollateralfocusedonthevalueofyourbusinessbyprovidingcompellingevidenceContainsmuchofthesameinformation inaninvestorpitchdeckandabusinessplan,butconcise&condensed
Why Do I need One?Well…manystartup foundersbelievetheirstartuplookslikethis…
Wheninreality…toaseasonedinvestor,mentor,supplier,partnerorcustomeritlooksmorelikethis…
Rise to the topVCslookataround400companiesforeveryoneinwhichtheyinvest;angelslookat40.
You need to show• interestingstorywithcompellingcallto
action• strong,succinctproblem-solution
statement• demonstratethatyouknowyourmarket,
customers,competitors,partners• traction(orhowyou’llgetit)• minimisedrisk(technical,business,etc.)• readyformoney(knowhowmuchyou
needandhowyou’lluseit)
What not to do• thisisNOTacreativewritingexercise– be
abletobackupyourclaims:nofluff,noBS• don’tignoreyouraudience• don’tcramthingsin – keepitclear,clean,
legible• Nojargon(value-added,world-class,next-
generation,turnkey,etc.)• Notonesingletypo
Step 1 header• companyorprojectname• address• NOTyourhomeaddress- getaPOboxif
youhaveto(orjoinanincubator!)• companyURL• mainpoint(s)ofcontactwithcontactdetails• makesureyouremailaddressis
Step 2One-liner
onebold,declarativestatementthatsummarisesexactlywhoyouare,whatyoudoandwhythereadershouldpayattention
Step 3 Business summary
Problem/Solution
Product/Servicevalueproposition,userexperience
Technology/specialknowhow(aka'secretsauce')
Step 4 Management team
Teamisveryimportantdescriptionofroles,responsibilities
Ifyoureallydon'thaveateam,getsomesolidadvisors
Step 5 MarketMarketLandscapespecifictargetmarket,size(current&projected)
CompetitiveLandscapecompetitivedifferentiationbarrierstoentry
Step 6 Business modelGotomarketstrategy
Sustainablecompetitiveadvantage
Revenues,costs,investmentexpectations
Weak link
Step 7 Execution planCurrentstatus,traction
Marketing&salesstrategy
Milestonesnext6-12months
examples
Boring But Effective
Better…
WOW!
You too can haveA kick-ass executive summary
WritetheexecutivesummaryinWordtheboringway1Createaconsistentvisualidentityforyourdocument(colours,fonts,etc.)
2
Createsnazzygraphics3
A few tipso Alwaysputyourcompanynameinthefile
name(e.g.XYZCo_ExecSum.doc)o visitcrowdfundingandangelinvestingsites
andcheckouttheprofiles-- keeplookinguntilyoufindoneortwothatmakeyouthink"wow,Iwouldinvestinher/him"
Now what?Getfriends,familyandstrangerstogiveyouno-pulled-punchescritiques
ApplytothePITCHORIGINATOR(ifyouwantupto$30,000innon-dilutivefunding)
How it worksSubmityourExecutiveSummarybytheapplicationdeadlineatmonash.edu/entrepreneurship
1
Top20teamsinvitedtoRapidFireRound:60secondpitch,noprops,noslides– 10teamswillbepairedwithmentorsandadvancetothefinals
3
Cometotheteam-formingnetworkingevent2
Comealongtokeytrainingworkshopstogetpreparedforthefinalpitch410semifinalists pitchatgala:3minutes,noprops,noslides– 5teamswillwin($5,000plusupto$15,000milestone-basedin3tranchesthrough6-weekACCELERATORprogram)
5
2workshops/weekfor6weekstopackagestartups forseedinvestment,corporatepartnership,launch,and/orcrowdfunding
6InvestorBoardroomPitch– topteamgetsanadditional$10,0007
Scoring rubricScoredfrom0 (ineligible)
to
10(highlikelihoodofsuccess,good‘investment’)
First-pass elimination
1 (fatalflawswithnoobviouspivot)
3 (borderline)
Scoring rubricThisroundisnot“scored”
5mentorschoose2teamseachtotakeundertheirwingsforonemonthleadinguptothefinalpitch.
Toadvance,you’llneedanexcitingproject,butyou’llalsoneedtodemonstratethatyouarecoachableandmotivated
Rapid Fire Round
Scoring rubricPanelofseasonedentrepreneurs,angelinvestors,venturecapitalistsandcorporates
ELEVATOR AWARDS
Criteria1:INNOVATIONConceptQualityCreativityFeasibility
Criteria2:MARKETLandscapeCustomersCompetition
Criteria3:StrategyBusinessModelCustomerDev.Pivot
Criteria4:ViabilityScalabilityFundraisingSustainability
Criteria5:SoftSkillsCommunicationTeam“Wow”Factor
WANT TO KNOW MORE?GET IN TOUCH!
www.monash.edu/[email protected]/monashGENERATOR
7InnovationWalkAG01-04(ClaytonCampus)[email protected]
![Untitled-3 [content.alfred.com] · 2017-10-03 · LESSON I Pitch 2 Pitch 3 Pitch 4 Pitch 5 Pitch 6 Pitch 7 Pitch 8 Pitch 10 Pit h 11 Pitch 12 Pitch 13 Pitch 14 Pitch 15 Pitch 16 Pitch](https://static.fdocuments.us/doc/165x107/5f1f182654507e355339a7ee/untitled-3-2017-10-03-lesson-i-pitch-2-pitch-3-pitch-4-pitch-5-pitch-6-pitch.jpg)
