DIPLOMA PROJECT

Making a pitch for a point-of-care diagnostic tool for womenSponsor : Ridhi Tariyal, Blavatnik Fellow, Harvard University

GUIDE : RUPESH VYAS

STUDENT : AISHWARYA GANESHAN

VISUAL COMMUNICATION FACULTY (GRAPHIC DESIGN)

National Institute of DesignAhmedabad

2014

VOLUME : 1 OF 1

PROGRAMME : GRADUATE DIPLOMA PROGRAMME IN DESIGN

The Evaluation Jury recommends AISHWARYA GANESHAN for the

Diploma of the National Institute of Design

IN VISUAL COMMUNICATION (GRAPHIC DESIGN)

herewith, for the project titled "MAKING A PITCH FOR A POINT-OF-CARE DIAGNOSTIC TOOL FOR WOMEN"

on fulfilling the further requirements by *

Chairman

Members :

*Subsequent remarks regarding fulfilling the requirements :

Registrar(Academics)

ORIGINALITY STATEMENTI hereby declare that this submission is my own work and it

contains no full or substantial copy of previously published

material, or it does not even contain substantial proportions of

material which have been accepted for the award of any other

degree or diploma of any other educational institution, except

where due acknowledgement is made in this diploma project.

Moreover I also declare that none of the concepts are bor-

rowed or copied without due acknowledgement. I further de-

clare that the intellectual content of this Diploma Project is the

product of my own work, except to the extent that assistance

from others in the project’s design and conception or in style,

presentation and linguistic expression is acknowledged.

This diploma project (or part of it) was not and will not be sub-

mitted as assessed work in any other academic course.

Student Name in Full: Aishwarya Ganeshan

Signature:

Date:

Aishwarya Ganeshan l DIPLOMA DOCUMENT l 2014

COPYRIGHT STATEMENTI hereby grant the National Institute of Design the right to

archive and to make available my diploma project/thesis

dissertation in whole or in part in the Institute’s Knowledge

Management Centre in all forms of media, now or hereafter

known, subject to the provisions of the Copyright Act. I have

either used no substantial portions of copyright material in

my document or I have obtained permission to use copyright

material.

Aishwarya Ganeshan

Signature:

Date:

GD UG 2010

Copyright © 2014

Graduate Diploma Programme in Design,

Communication Design (Graphic Design), 2010-2014

National Institute of Design, Ahmedabad,India.

All illustrations and photographs in this document are

Copyright © 2014 of the author, or respective people /

organisations wherever mentioned.

Please note that the colours used in the design

deliverables throughout the document may not be the

correct colour due to difference in printing process

and pigments used for producing this document.

Written and designed by -

Aishwarya Ganeshan

aishwaryag124@gmail.com

Processed at-

National Institue of Design (NID)

Paldi, Ahmedabad - 380007

Gujarat, India

www.nid.edu

Digital offset printed in Ahmedabad

October 2014

Aishwarya Ganeshan l DIPLOMA DOCUMENT l 2014

COLOPHON : The document is set in A4 size (landscape size).

This document uses Playfair Display Bold and Ideal Sans Semi-

Bold for the titles and captions respectively, and Lato Light for

the body text. Both the font families are free Google Typefaces.

Adobe InDesign CS5 and Adobe Illustrator CS5 was used to

layout the document while Adobe Photoshop CS5 was used

to edit the photographs.

CONTACT : Aishwarya Ganeshan

104, Saraswati Block,

Aakriti Enclave, Trilanga,

E-8, Arera Colony,

Bhopal - 462039

aishwaryag124@gmail.com

ridhi@nextgenjane.com

nextgenjane.com

GD UG 2010

Aishwarya Ganeshan l DIPLOMA DOCUMENT l 2014

TYPEFACE COMBINATIONS

DISPLAY : LANGDONCAPTION : ECONOMICA ITALICBODY : ROBOTO: 9 pt, Ld 12 pt

CONCISE HEADINGIn this section, we distill the entire message into a few compelling phrases. The quick fox jumps over the lazy dog. The quick fox jumps over the lazy dog.The quick fox jumps over the lazy dog.The quick fox jumps over the lazy dog.The quick fox jumps over the lazy dog.The quick fox jumps over the lazy dog.The quick fox jumps over the lazy dog.The quick fox jumps over the lazy dog.The quick fox jumps over the lazy dog.The quick fox jumps over the lazy dog. The quick fox jumps over the lazy dog. The quick fox .

DISPLAY : DROID SERIFCAPTION : MERRIWEATHER ITALICBODY : LATO: 9 pt, Ld 12 pt

Impactful HeadingDelivering the gist of the message in a few phrases. The quick fox jumps over the lazy dog. The quick fox jumps over the lazy dog.The quick fox jumps over the lazy dog.The quick fox jumps over the lazy dog.The quick fox jumps over the lazy dog.The quick fox jumps over the lazy dog .The quick fox jumps over the lazy dog. The quick fox jumps over the lazy dog.The quick fox jumps over the lazy dog.The quick fox jumps over the lazy dog. The quick fox jumps over the lazy dog. The quick fox jumps over the lazy dog. The quick fox jumps over the lazy dog.

DISPLAY : LANGDONCAPTION : ECONOMICABODY : MERRIWEATHER: 9 pt, Ld 15.5 pt

CONCISE HEADINGIn this section, we distill the entire message into a few compelling phrases. The quick fox jumps over the lazy dog. The quick

fox jumps over the lazy dog.The quick fox jumps

over the lazy dog.The quick fox jumps over the

lazy dog.The quick fox jumps over the lazy dog.

The quick fox jumps over the lazy dog. The quick

fox jumps over the lazy dog.The quick fox jumps over

the lazy dog.The quick fox jumps over the lazy dog.

Aishwarya Ganeshan l DIPLOMA DOCUMENT l 201494