Pitch
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Transcript of Pitch
![Page 1: Pitch](https://reader038.fdocuments.us/reader038/viewer/2022110310/558fc9471a28ab64198b45f4/html5/thumbnails/1.jpg)
Hello!
My name is Michaela Mullett and I am here today to discuss my idea for a new product that I have created to
meet your requirements .
My aim is to convince you that this product is the perfect one to fit your brief.
Thank you.
Simple
![Page 2: Pitch](https://reader038.fdocuments.us/reader038/viewer/2022110310/558fc9471a28ab64198b45f4/html5/thumbnails/2.jpg)
SimpleThe new face of women’s lifestyle magazine aimed at 16-24 year olds.
![Page 3: Pitch](https://reader038.fdocuments.us/reader038/viewer/2022110310/558fc9471a28ab64198b45f4/html5/thumbnails/3.jpg)
The Client
“You have been commissioned by the Northern Echo to produce a new
magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your
magazine for a specified audience segment within the 16 to 25 age group”
How am I going to meet this brief? • By creating a product that is suitable for the
target audience. • Creating a product that is aimed at the B/C1/C2
socioeconomic audience, similar to that of the Northern Echo.
• Meets the standard and high quality of the Northern Echo.
• Create an exciting and original product.• Use advertising to self-finance the product.
Simple
![Page 4: Pitch](https://reader038.fdocuments.us/reader038/viewer/2022110310/558fc9471a28ab64198b45f4/html5/thumbnails/4.jpg)
Things to consider relating to my client
• My secondary audience will be the readers of the Northern Echo and parents of the primary audience- their needs need to be catered to as well.
• The Northern Echo has a high standard of content- this standard needs to be maintained.
• Any internal rules and regulations will need to be adhered to as well as those set by the PCC.
• Any content that is in my product will reflect on the Northern Echo- their public image can not be damaged.
• They are a local newspaper and therefore I must include local content and a community feel.
Simple
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How I will ensure my product caters for my product
1. No taboo language 1. No taboo language
2. All rules adhered to 2. All rules adhered to
3. Respectful content only3. Respectful content only
4. Have some interesting content for secondary audience4. Have some interesting content for secondary audience
5. Maintain a community spirit5. Maintain a community spiritSimple
![Page 6: Pitch](https://reader038.fdocuments.us/reader038/viewer/2022110310/558fc9471a28ab64198b45f4/html5/thumbnails/6.jpg)
The new face of womens lifestyle?• Women’s lifestyle magazines can be extremely stereo-
typical and superficial. • Simple, will look at more real issues and help to
develop the readers better as people instead of just and image.
• There is a gap in the market for a more real magazine that women can read and feel good about themselves instead of feeling like they need to change their lives.
The competition
Simple
![Page 7: Pitch](https://reader038.fdocuments.us/reader038/viewer/2022110310/558fc9471a28ab64198b45f4/html5/thumbnails/7.jpg)
The genre of Womens Lifestyle
• I have always had a real interest in this genre therefore I have a lot of knowledge of the types of content and structure.
• There are a lot of women’s lifestyle on the market, but none that really make women feel good about themselves.
• I wanted to create a magazine that would not just focus on personal appearances but focus on improving people as people.
Simple
![Page 8: Pitch](https://reader038.fdocuments.us/reader038/viewer/2022110310/558fc9471a28ab64198b45f4/html5/thumbnails/8.jpg)
Floral designs for a female
audience
Pastel colours
Fashion stories
Celebrity stories
Model making
eye contact
Creative/handwritten fonts Range of fonts
Collage effects
Main parts are underlined/hig
hlighted
Broken up into sections
Simple
![Page 9: Pitch](https://reader038.fdocuments.us/reader038/viewer/2022110310/558fc9471a28ab64198b45f4/html5/thumbnails/9.jpg)
Girly colours; pink
& white
Real-life stories
Fashion/Beauty
Eye-contact with the readers
Simple and clear fonts
More text than imagery
Limited colour use
Lots of white areas
Simple
![Page 10: Pitch](https://reader038.fdocuments.us/reader038/viewer/2022110310/558fc9471a28ab64198b45f4/html5/thumbnails/10.jpg)
Audience
• 16-24 year old females. • Socio-economic group: B/C1/C2
The effect my audience will have on the product; • The content will have to be
relevant to their interest.• It will have to be age-
appropriate for both ends of the age range.
• Impressionable age therefore it will need to be truthful and reliable.
• The colour scheme will be girly, therefore I will use a pastel colour scheme.
• The layout will have to be active to keep them interested.
Simple
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Finding out what the audience wantMock-Up 1
‘The three smaller pictures gives you extra images to relate to’
‘Feminine colour is more appealing’
‘It didn’t have as much text in one block so it was more appealing’
‘Easy to understand but also detailed in facts’
Simple
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Finding out what the audience wantMock-Up 1
‘The text looks cramped and looks quite daunting’
‘I would have liked more images to look at whilst reading’
‘It doesn’t look as feminine, but does stand out more’
Simple
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Simple
The Product
Contents
• University...is it for you?
• Who run’s the world? Girls!
• Suspect: Frenemy• Roomspiration• Save those £££’s• Bag your dream job• #Haveyoursay• Review it!
Simple
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Fonts
postaz bold COURIER NEW
SERIF MEDIUM
Colour scheme
Badaboom bbjailbird MermaidCalibri
Simple
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Front Cover
Postaz boldMasthead:
Sell-lines: CF JACK STORY
Colours:
Imagery:
Simple
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Simple
F ront Cover
Contents
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Article Details
1
University...is it for you?• Informative
• Informal/Chatty
• Some humour• Active imagery• Youthful• Pastel colours• Simple fonts• More text than imagery
Simple
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F lat Planning
Simple
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2
Who runs the world? Girls!• Inspirational
• Humorous• Active imagery • Simple fonts• Balanced ratio of text to imagery
• Enthusiastic
Article Details
Simple
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F lat Planning
Simple
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3
Article Details
Suspect:
Frenemy• Informative
• Informal• Helpful• Comforting• Very little humour
• Active imagery• Simple fonts• More text than imagery
Simple
![Page 22: Pitch](https://reader038.fdocuments.us/reader038/viewer/2022110310/558fc9471a28ab64198b45f4/html5/thumbnails/22.jpg)
F lat Planning
Simple
![Page 23: Pitch](https://reader038.fdocuments.us/reader038/viewer/2022110310/558fc9471a28ab64198b45f4/html5/thumbnails/23.jpg)
Distribution plan
• Daily readership: 114,787• Readers aged 15-34: 30,033• Female readership: 55,224• Circulated around the whole
North East
My product will be self-financed completely.
It will be free with the purchase of the Northern Echo.
It will be solely financed through advertisement.
Simple
![Page 24: Pitch](https://reader038.fdocuments.us/reader038/viewer/2022110310/558fc9471a28ab64198b45f4/html5/thumbnails/24.jpg)
CostingsAdvertisement Charges Advert Type Rate Number Total Income
Back cover £600 1 600Inside front £675 0 0Inside back £650 1 650Double page spread £800 0 0Full page £575 2 1150Half page £425 2 850Quarter page £270 1 270Eighth Page £135 0 0Double page inside front £900 1 900Total Income 7 3520
Simple
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Costings
Total Expenditure:£3857.20
Simple
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Simple
Product Overview
Simple REAL
PASTEL
COLOU
RS
B/C1/C2 WEEKEND
SUPPLEMENT
INFORM
ALRELIAB
LE
FEMALE AUDIENCE
LOTS
OF
IMAGER
Y
![Page 27: Pitch](https://reader038.fdocuments.us/reader038/viewer/2022110310/558fc9471a28ab64198b45f4/html5/thumbnails/27.jpg)
Simple
Thank you.Any
questions?