1. My Pitch By Joe ClarkMagazine

2. Save all questions to the end please. So...... 3. Introduction Summary Hello my name is Joe Clark and I am here today in order to reassure you that my ideas for a new male health magazine fits your brief.Brie commissioned by the Northern fYou have beenmagazine or newspaper product.Echo to produce a new You product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within 16 to 25 age group. 4. How I aim to meet the brief In order to meet the brief that I have been set I will do the following: Make a magazine that is suitable and appealing to the Northern Echo reader, socioeconomic groups ABC1 Create a self financed magazine from sales and advertisements Selected a magazine genre that interests the targeted audience (16-24), male health because Create a high quality product through employing experienced employees. 5. Why male health? I have a strong knowledge about sport and fitness due to many years of my brother giving me lots of information. My brother is a qualified personal trainer and a sport science graduate. Around 52% of the Northern Echos current readership are men. I regularly engage in fitness therefore I have a working knowledge which I can apply to the genre. Male health is quite an expensive genre and the a high percentage of Northern Echo readers are in the ABC1 group. 6. Audience Profile -100% male audience Youth tribe will be Sports Junkies Aged 16-25 years old ABC1 socioeconomic groups Majority are college or university students - Purchase high quality brands A Sports Junkie is a young person who actively live there lives. 7. Secondary Audience Consideration A secondary audience are people who do not buy a newspaper or magazine themselves, but read a copy after the buyer has finished with it.My secondary audience are:Female friends/Girlfriends I need to consider my SA by avoiding:Taboo languageNudityRelevant informationParents 8. Tailoring my Product to my Audience Use useful stylisticsModels will be the same agedUse limited languageCopy similar aspects from established magazinesInteresting contentUse Sans Serif fontsInclude a certain level of informalityBalanced text to image ratio 9. Constraints The Press Complaints Commission Who are the PCC? The Press Complaints Commission (PCC) is an independent self-regulatory body which deals with complaints about the editorial content of newspapers and magazines. Common media problems are tackled such as harassment, accuracy and discrimination.Risqu? The genre of Male Health is not risqu with very few previous noted cases being seen. This means that PCC codes that I need to follow are extremely limited. 10. Codes to Consider1. Discrimination I must avoid prejudicial or pejorative references to anyone's gender, colour, race, religion, sexual orientation or any physical or mental illness or disability. 11. Genre Research 12. Genre Research Part I Fairly young model Physically fit modelBroken up in to smaller paragraphs Packed full of content Posed for active imagery Primarily bold Sans Serif fonts Neatly structuredMix of article types Not extensive amount of text Masculine colours like reds and blues 13. Genre Research Part II Strong, bold mastheadContrasting coloursYouthful fonts Range of different article typesGood length textImage dominant 3 colour scheme, primarily masculine coloursIdeal imageryEdgy layoutSimple Step by Step imagery 14. My Flat Plans 15. My Flat Plans 16. My Flat Plans 17. The NameEdgy Memorable Refers to getting fit Good length of 5 letters 18. The Aims- An informative magazine for young males about health and fitness - Covers fitness, nutrition and lifestyle - In depth view on all of these aspects 19. Contents Features -10 Diets Destined for Disaster Are Greens Gut Friendly Sam Clarks 20 minute Strength Circuit Handy Hangover Hints Perfect Pulling Made Easy Got Ripped, Get Rich!Regulars - North Easts Beasts - Shapes North Easts Best Feast - This Terms Top 10 20. ColoursThe primary colours of my magazine 21. 1Mock Ups 22. 2Mock Ups 23. Responses Positive +1 2Negative - Bright colours Good contrast of colours Fonts are attractive Nice use of tiles Appealing imagery Appropriate for target audience Not enough images Not very interesting article Text heavy Creative header More interesting article Fonts are attractive Relating imagery Clear layout Professional look Colours arent very appealing Not enough images Text heavy 24. Article Details Front Cover Imagery Passive, Literal, Ideal, Positive Layout Simple, Densely PackedFonts Sans Serif, Bold, Professional, Modern, Majority Upper Case. Colours Positive, Bright, Masculine, Youthful, Strong, Bold, Bright 25. Article Details Contents Imagery Metaphorical, Passive, Ideal, Positive Layout Structured, SimpleFonts Serif (Header), Sans Serif (Contents Body), Upper Case, Bold, Professional, ModernColours Positive, Bright, Masculine, Youthful, Strong, Bold, Bright 26. Article Details 10 Diets Destined for Disaster Tone Comical, Informative, Upbeat, Cheeky Language 1st and 2nd narrative voice, brief emotive language, informative introductionImagery Active, Ideal, Window to future self, Positive Layout Structured, Three Columns, Higher text to imager ratio Fonts Serif (Header), Sans Serif (Article Body), Bold, Professional, Modern Colours Energising, Active, Youthful, Bright, Contrasting 27. Article Details Sam Clarks 20 minute Strength Circuit Tone Informative Language 2nd narrative voice, Brief emotive language, Informative introductionImagery Active, Ideal, Demonstrative, Window to future self, Positive Layout Two Columns, Image Dominant, Structured Fonts All Sans Serif (Header & Article Body), Bold, Modern, Professional Colours Strong, Bold, Masculine, Bright 28. Article Details Perfect Pulling Made Easy Tone Informative, Slightly Comical, Uplifting Language 1st and 2nd narrative voice, Brief emotive language, Anecdote IntroductionImagery Active, Ideal, Demonstrative, Window to future self, Positive Layout Two Columns, Image Dominant, StructuredFonts Sans Serif (Header & Article Body), Bold and Funky. Colours Some Natural Colours, Mixed with Strong, Masculine Colours 29. Conclusion -12 page magazine Paper size A4 (up to 210 X 297 mm) Type Gloss Paper 150gsm. Coated Price 50p Distribute 2000 copies Advertisement 60% 30. Distributor COMAG 1. Experienced Service 2. Offers specialist quality 3. Runs well known titles 31. Printing Costs 32. Personnel Costs PersonnelFreelance Hourly RateJournalists50.00Photographers80.00Models15.00Subeditors25.00Researchers5.00Lighting assistant15.00Make up artist40.00 33. Personnel Expenditure 2 Hours 6 Hours 6 Hours 7 Hours 12 Hours 7 Hours22 HoursTotal Expenditure:1,745.0 34. Equipment Costs EquipmentHourly Hire RateStudio space rental30.00Flash lighting studio kit18.00Camera7.91Additional lens hire2.50Travel7.00Props0.00 35. Equipment Expenditure 6 Hours 1 Hours8 Hours6 Hours6 Hours7 HoursTotal Expenditure:367.37 36. Total ExpenditureTotal Expenditure:3,144.5 37. Net Profit1035.43 38. Any QuestionsThank you for listening. Have you got any questions you want to ask me.